15 years helping Canadian businesses
choose better software

What Is Act!?

Act! Premium, a powerful all-in-one CRM and Marketing Automation tool, is perfect for today's small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or a hybrid deployment (Desktop Sync) for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results
Act! Software - Act! Companion Mobile App

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Reviews of Act!

Average score

Overall
3.8
Ease of Use
3.8
Customer Service
3.4
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Thomas
Thomas
President in US
Verified LinkedIn User
Computer & Network Security, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Act and old and reliable friend.

5.0 6 months ago

Comments: I have looked at other CRM packages and find they offer no great benefits.

Pros:

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons:

Integration with exchange is unreliable. Support is spotty at best.

Act! Response

6 months ago

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Claire
Director in UK
Public Relations & Communications, Self Employed
Used the Software for: 2+ years
Reviewer Source

Feels like home

5.0 2 months ago New

Comments: Loving it so far - feels like coming home.

Pros:

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons:

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Act! Response

last month

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

Daniel
consultant in US
Computer Software, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

good CRM for the money

3.0 4 weeks ago New

Comments: using it since v2.0. using it since v2.0

Pros:

the basic CRM function, the basic CRM function

Cons:

priced a little high, some minor bugs still in the product, differences between Web and local PC app

Act! Response

2 weeks ago

Thanks for taking the time to share your review, Daniel. We really appreciate hearing from our long-term and loyal customers!

Matthew
Marketing Director in UK
Chemicals, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

All in One CRM for Sales & Marketing Teams

5.0 3 months ago

Comments: Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function.

Pros:

Main features are easy to use such as adding companies and contacts. Lots of training videos available.

Cons:

Some features feel a bit clunky but this could be a system issue rather than the software itself.

Act! Response

3 months ago

Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback!

Paul
CEO and President in US
Pharmaceuticals, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

ACT! Excellence

5.0 2 months ago

Comments: I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

Pros:

It literally runs all aspects of my life seamlessly. The recent upgrade was assisted by your technician, [sensitive content hidden]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly: very Patient, very intelligent and very knowledgeable

Cons:

Nothing

Act! Response

2 months ago

Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/