17 years helping Canadian businesses
choose better software

What Is Act!?

Act! Premium, a powerful all-in-one CRM and Marketing Automation tool, is perfect for today's small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or a hybrid deployment (Desktop Sync) for maximum flexibility!

Who Uses Act!?

Act! empowers small and midsize businesses to build and manage client relationships and leads, so you always have your pipeline of new, repeat, and referral business under control.

Act! Software - Customizable dashboard
Act! Software - Opportunity details for every deal
Act! Software - Rich customer management
Act! Software - Power Marketing Automation – Real-time results
Act! Software - Act! Companion Mobile App

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Reviews of Act!

Average score

Overall
3.8
Ease of Use
3.8
Customer Service
3.5
Features
3.8
Value for Money
3.8

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Ulrich
Ulrich
Doctor in Benin
Verified LinkedIn User
Medical Practice, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Magical Act !

5.0 10 months ago

Comments: My experience with Act has been wonderful. This software is a real gift, a real treat. It's so fantastic how it allows me to automate my business. Very easy to use, I can easily retrieve information on customers; I also have a history of my mails, calls and letters.

Pros:

I like this software. Being able to improve my communication, increase my sales and ensure the loyalty of my customers is so magical! And the ease of remote tasks is just incredible. And to think it's so easy to use!

Cons:

Nothing to complain about! This software works like a charm and is easy to use.

Act! Response

10 months ago

Thank you, Ulrich! We love hearing from our customers and enjoy learning that Act! has improved your customer communications and customer loyalty! We'd love to learn more about your business. If you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Bo
Bo
Customer Service Ambassador in UK
Verified LinkedIn User
Banking, 10,000+ Employees
Used the Software for: Free Trial
Reviewer Source

Easy tool

4.0 11 months ago

Comments: Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

Pros:

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

Cons:

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Act! Response

11 months ago

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Raymond
President and CEO in US
Transportation/Trucking/Railroad, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

President and CEO

5.0 last month New

Comments: Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros:

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons:

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Act! Response

last month

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Nicole
Agent in US
Used the Software for: 2+ years
Reviewer Source

ACT has many features, but most of them are cumbersome and lacking full functionality.

2.0 7 years ago

Pros:

Our office has been using this product since before I started. It is a solid database program and if that is all you want to do is have a large database of contacts, then this performs well.

Cons:

I dislike how this is still only available for windows computers which makes communicating information in an office with both Mac and PC impossible. Also, the outlook plug in that allows emails to be synced with a contact in ACT will only link emails to the PRIMARY contact. So that means you have to manually sync that. If you are emailing over 100 emails a day, you end up either spending most of your time manually syncing contacts or just foregoing this feature. Also, you can only add 4 contacts to a company. Often times, we need to have upwards of 6-10 contacts for a company so the inability to add more is a huge issue. And since ACT isn't online, any changes made on any employee computers while not connected to the server means no one else has access to that info until they make it back to the office to sync. Which means our data is never fully up to date. There are so many problems with this software that we often don't try to take advantage of any of the other functions.

Act! Response

7 years ago

Hi Nicole, Thanks for your feedback! You're correct that our main desktop product is only available for PC. Did you know we do offer a fully web-based solution, Act! Premium Cloud? This works great on PC and Mac, as well as keeping your data online on our hosted cloud servers. It sounds like your business could make good use of the features available via Act! Cloud - might be worth checking it out at act.com - we do offer a free trial too. We'll definitely be taking your feedback on board for future releases - especially what you've said around email syncing. We've got some major improvements planned in this area in the next release (20.1). Lastly, there should be no limit to how many contacts can be assigned to a company - if you're having issues adding more than 4, I'd definitely recommend contacting customer support, who'll be happy to help. If there's anything more we can do to help, please let us know! Thanks again, Jon, Act! Social Media Team

John
Business Development Manager in UK
Construction, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Vacuum Excavator Hire

5.0 4 months ago

Comments: Great service, great support, great product so I'm a believer

Pros:

Easy to set up and does what it says on the tin

Cons:

We are happy so there are no cons for us

Act! Response

4 months ago

Thank you for letting us know, John, that Act! is helping you grow your business. We value your feedback!