What Is Front?

Front is a customer communication hub that surrounds every high-stakes conversation with team collaboration capabilities and contextual data to ensure responses are always fast, accurate and deeply personalized. More than 8,000 businesses, including Shopify, Airbnb, Hulu, Lyft, and Mailchimp, use Front to build better customer relationships, one conversation at a time. Learn more at front.com.

Who Uses Front?

Any business aiming to build and grow strong relationships with clients, customers, or teammates.

Where can Front be deployed?

Cloud-based
On-premise

About the vendor

  • Front
  • Located in San Francisco, US
  • Founded in 2013

Front support

  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others

Languages

English

Front pricing

Starting Price:

US$19.00/month
  • Yes, has free trial
  • No free version

Front does not have a free version but does offer a free trial. Front paid version starts at US$19.00/month.

Pricing plans get a free trial

About the vendor

  • Front
  • Located in San Francisco, US
  • Founded in 2013

Front support

  • Chat

Countries available

Australia, Austria, Belgium, Brazil, Canada and 26 others

Languages

English

Front videos and images

Front Software - Get your work done in one place
Front Software - Work efficiently as a team
Front Software - Make decisions faster with teammates
Front Software - Get context from other apps
View 5 more
Front video
Front Software - Get your work done in one place
Front Software - Work efficiently as a team
Front Software - Make decisions faster with teammates
Front Software - Get context from other apps

Features of Front

  • Access Controls/Permissions
  • Account Alerts
  • Account Management Software
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling Software
  • Auto-Responders
  • Automated Routing
  • Brainstorming
  • Business Process Automation
  • CRM Software
  • Calendar Management
  • Calendar/Reminder System
  • Call Center Management
  • Call Recording Software
  • Campaign Analytics
  • Campaign Management Software
  • Chat/Messaging
  • Chatbot Software
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Computer Telephony Integration
  • Contact Database
  • Contact Management Software
  • Customer Communication
  • Customer Complaint Tracking
  • Customer Database
  • Customer Engagement Software
  • Customer History
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Deal Management
  • Discussions / Forums
  • Dynamic Content
  • Email Management Software
  • Email Marketing Software
  • Email Reminders
  • Email Templates
  • Email Tracking Software
  • Employee Database
  • Employee Directory
  • Event Triggered Actions
  • Feedback Management
  • File Sharing Software
  • For iPad Devices
  • Health Score
  • Inbox Management
  • Interaction Tracking
  • Issue Tracking Software
  • Lead Capture Software
  • Lead Management Software
  • Lead Qualification
  • Live Chat Software
  • Macros/Templated Responses
  • Meeting Management
  • Mobile Access
  • Mobile App
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-User Collaboration
  • Multiple User Accounts
  • Negative Feedback Management
  • Notes Management
  • Onboarding Software
  • Opportunity Management
  • Order Management Software
  • Performance Management
  • Performance Metrics
  • Personalization Software
  • Prioritization
  • Process/Workflow Automation
  • Project Management Software
  • Quality Management Software
  • Queue Management
  • Read Receipts
  • Real Time Editing
  • Real Time Notifications
  • Real-Time Chat
  • Real-time Consumer-facing Chat
  • Remote Access/Control
  • Remote Support Software
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Role-Based Permissions
  • Routing
  • SMS Messaging
  • Sales Pipeline Management
  • Scheduling Software
  • Search/Filter
  • Secure Data Storage
  • Self Service Portal
  • Service Level Agreement (SLA) Management
  • Shared Inboxes
  • Shipping Management
  • Signature Management
  • Single Sign On Software
  • Social Media Integration
  • Supplier Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tagging
  • Task Management Software
  • Team Management Software
  • Template Management
  • Territory Management
  • Text Analysis Software
  • Third Party Integrations
  • Ticket Management
  • Time Tracking Software
  • Transcripts/Chat History
  • Transfers/Routing
  • Two-Way Audio & Video
  • Usage Tracking/Analytics
  • Video Chat
  • Video Conferencing Software
  • Workflow Configuration
  • Workflow Management Software
  • Workforce Management Software

Alternatives to Front

An email client offering AI triage, follow-up reminders, and scheduled messages.
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Kustomer is the omnichannel SaaS CRM platform reimagining enterprise customer service to deliver standout experiences.
Team inbox and chat tool that empowers teams to truly collaborate around different channels of communication, internal and external.
Cloud-based service that allows you to create anything from simple websites to complex applications for businesses of all sizes. Learn more about Google Cloud
Freshdesk is an easy-to-use customer service software that helps over 50,000 businesses worldwide create stellar customer experiences. Learn more about Freshdesk
Zendesk provides the complete customer service solution that’s easy to use and scales with your business.
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform. Learn more about Salesforce Sales Cloud
Intercom creates modern Customer Service software that redefines how businesses support their customers.

Reviews of Front

Average score

Overall
4.5
Ease of Use
4.5
Customer Service
4.4
Features
4.4
Value for Money
4.1

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Mac
Sales Channel Coordinator in Canada
Consumer Goods, 51-200 Employees
Used the Software for: 1+ year
Reviewer Source

Great way to keep organized with multiple inboxes

4.0 last month New

Comments: Overall great software and I would highly recommend it to teams over using outlook or any other email platform.

Pros:

Front has been great for me to tune in to customer success email inboxes and my own personal inbox. It's awesome to have all emails filtered into one inbox, and I appreciate being able to tag a coworker on an email. The email templates are awesome and I like that I can attach files to a template.

Cons:

I honestly do not have many complaints. The mobile app is a bit glitchy when searching for keywords in emails, but that is all.

Corene
Legal Editor in South Africa
Law Practice, 51-200 Employees
Used the Software for: 1-5 months
Reviewer Source

Front is effective in assigning tasks for the day

5.0 last month New

Pros:

I can access my tasks for the day easily and complete them in time.

Cons:

The application works very well so I have no complaints.

Nadiv
Customer Service Emergency Hotline Employee in Netherlands
Consumer Electronics, 501-1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Front: your home base for email communication with customers

5.0 2 years ago

Comments: Using Front, I am able to reach many customers on a daily basis. Front helps me solve their problems by allowing me to communicate quickly and effectively. I can't praise this software enough.

Pros:

I use Front daily to communicate with customers. Overall, Front is a powerful and accessible email client with a very pleasing UI. What I like in particular is the template functionality. Templates for emails can be stored, changed at any time, and are lighting-quick to access. I also like Front's internal messaging system for writing notes to colleagues (using the @ system). This means I can leave notes for colleagues, for customer cases that require more time or team input. Front's search functionality is also unparalleled. If my organisation has ever had any contact with a customer, I can find it using the barest of search strings. To give an example: Front will pull up alternative email adresses that customers have, by cross-referncing known information such as customer name. Lastly, the UI uses colors that aid readability, but are also visually very pleasing. All in all this software is critical to my daily work, and is the most pleasant and easy-to-use email client I've ever used.

Cons:

I personally find very few faults or things that could be improved, that would have a direct effect on the work I do. Having said that, I find the conversation tracking function ever so slightly redundant. This is because I keep track of conversations myself, by having multiple Front tabs open. On the alternate tabs, I use search strings to keep all prior conversation with a customer open. I am aware however that this is my personal style of working, so it doesn't say much about the tracking function itself.

Arielle
Head of Customer Success in US
Insurance Software, 11-50 Employees
Used the Software for: 1-5 months
Reviewer Source

Love Front- Would Recommend

5.0 2 years ago

Comments: Great experience. Sales Rep was educated, nice, responsive and a pleasure to work with. Then the product was easy to use and solved what we needed.

Pros:

It is incredibly easy to use. We transitioned to this from HubSpot support and we were concerned about a learning curve, it is about as basic and intuitive as it comes. We budgeted 2 weeks to implement and it took us less than 2 days to transfer everything over and learn how to use it for its core functions.

Cons:

I may be doing this incorrectly- but the Slack integration doesn't always work correctly. I think it would've been helpful in the integrations section to have a troubleshooting guide if it doesn't work. For us we filled out all fields and appropriate slack channels but the messages were not sent there. (Again could be our error)

Alternatives Considered: Zendesk Suite

Reasons for Choosing Front: HubSpot was AWFUL! I am so passionate about this. We had several situations with HubSpot where emails were sent to the wrong individuals with support tickets, the site crashed completely, and it was inconvenient that they did not have a mobile app. We got a Customer Success Representative at HubSpot assigned to us and they "follow-ed up" on the bugs and were never fixed. Eventually she ghosted us. Switching to front was the best thing that could've happened to us.

Switched From: HubSpot CRM

Reasons for Switching to Front: As part of our product offering, we send emails from our client's email domain to appear as it is from them. With these integrations, Zendesk's product was unable to support the configuration but Front was able to.

John
Founder/President/CEO in US
Telecommunications, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Software, Terrible Billing and Support Policies

4.0 2 years ago

Pros:

It has a number of very good features for helping teams work together for sales and support. The abilities to share, assign, comment on, snooze and resurface issues makes zero inbox possible. Keeps clutter down and focus on what is most important at the moment. We really like the 'product'.

Cons:

-Front's Billing policies are absurd. If one signs up for an annual plan adding a user even if only temporarily for a day or a month while transitioning employees results in a charge for as much as a full year for that seat. -During the sales process, you will experience significant personal, real-time communications. Once the sales process is over, don't hope to EVER be able to have a real-time conversation with anybody. Regardless of the severity or complexity of the issue, the only option is email that often takes days to get a response which can be a real problem when the platform is down since it is the only way to contact them. They had a chat ability for a while but turned it off apparently because customer expectations for a timely response were too high. -Don't bother making suggestions. Although they have what appears to be a strong attitude towards involving customers, suggestions get a pat on the head and swept into a 'we'll pass that on' basket. No methods or interest to surface ideas and suggestions in a way that other end-users can expand upon or upvote/prioritize.