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What Is NinjaCat?

NinjaCat is a digital marketing performance management platform that helps marketers unify campaign data and automate reporting. We work with agencies, media companies, and brands–any marketing team that needs to produce comprehensive and consistent report presentations for clients or stakeholders.

NinjaCat integrates with over 150 digital marketing channels so you can unify metrics from multiple data sources into a single source of truth.

Who Uses NinjaCat?

Not provided by vendor

NinjaCat Software - Screenshot of NinjaCat Command Center
NinjaCat Software - A screenshot of the Template Editor in NinjaCat
NinjaCat Software - Instagram Advertising Report Template example from NinjaCat
NinjaCat Software - Marketing Performance Dashboard example from NinjaCat
NinjaCat Software - Executive Summary Marketing Report example from NinjaCat

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Reviews of NinjaCat

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.6
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
51%
4
40%
3
7%
2
2%
Graeme
Graeme
Content Strategist in Canada
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

Great customer experience and delivered service well worth the cost.

5.0 6 years ago

Comments: My marketing agency is able to better manage, visualize, and communicate the effects of our marketing efforts both internally to ensure we are doing what we promised, and well as externally so that the client can easily understand the benefits we offer.

Pros:

It is an all-in-one solution for analytics, KPI monitoring, reporting, and call tracking. It makes visualizing the data across a larger amount of clients and their disparate campaigns easy and helpful.

Cons:

The service is enterprise level, but the costs are at a medium-sized business level which is awesome. That being said, my small agency had a hard time with the total cost and it took some juggling to be able to afford the service.

Jeremy
Sr. Paid Search Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Moderately Good Product With Great Customer Service

4.0 4 years ago

Comments: Using Ninja Cat over the last 3 years I've been able to navigate through it and become more comfortable with its updates and challenging template creations.

Pros:

Being able to bring data from multiple sources and create a cohesive report & provide a thoughtful story for the clients.

Cons:

Creating templates can be difficult to create if you haven't had any training on the software and data may not pull in time for critical deadlines.

Kim
Administrative in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Consistent Issues

2.0 2 months ago New

Comments: Over several years, it definitely declined in both the product and in the customer service.

Pros:

Reports were easy to read, when or if they generated correctly.

Cons:

- Consistently, reports did not generate in full or did not generate correctly. Tokens expire and even after re-authentication, data does not pull in correctly. Each time we contacted Support, they would re-send a link to a Help section (in which their examples are not kept up to date). - There is no drag and drop function to import images. You have to do that one file at a time. - They discontinued portions of the software that we contracted for, but never discounted the price. After several years of issues, we have notified them of cancellation and requested the final quarter be waived due to the massive issues and software components they shelved, but they insist on holding us through the contract. I would not recommend this company's product.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

An Intuitive Platform For Reporting, Monitoring, and Call Tracking

4.0 4 years ago

Comments: Overally, NinjaCat is an incredibly valuable tool that I use every day. It helps me to keep things organized and keep track of all of my PPC accounts. NinjaCat makes reporting easy, and I expect that it will continue to grow and improve as time goes on.

Pros:

NinjaCat has grown quite a bit since our agency first started using it. It used to be more of a reporting and monitoring platform, but now we're able to use it to track and report on calls more easily, and it makes integrating call leads into Google Ads easy. I couldn't imagine keeping track of countless PPC accounts on Google, Facebook, and LinkedIn without the customizable reporting tools NinjaCat offers. It makes it easy to see where our budgets and leads stand at a quick glance. The ability to easily compe data to other date ranges has been an essential part in allowing me to view seasonal trends or prioritize client accounts. Lastly, we're able to share our custom dashboards with clients, and we're also able to automate reports, which really helps with efficiency.

Cons:

There are a few minor inconveniences that we've learned to adapt to while using NinjaCat. One is that monitoring dashboards are not updated in real time. So, data you or a client is seeing is only accurate up to the previous day. We've also had some issues where failures in the system were not reported to us in a timely manner, and it led to calls failing to be imported into Google. Their customer support team was very accomodating, but our agency would have appreciated advanced notice of the changes they were making in order to accommodate the unexpected issue. Oh, and there's no "undo" option when creating custom dashboards.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great product, great customer support

5.0 4 years ago

Comments: NinjaCat has many great features that clients love, and the team at NinjaCat is very helpful and responsive in helping tailor the service for our needs.

Pros:

It is easy to set-up, and easy to use. The interface is easy to navigate, and looks great for clients.

Cons:

The product is always being updated to include new features, which can sometimes cause existing features to stop working. The support team is always very helpful, and resolves the issue quickly.