---
description: Learn more about Sprinklr pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Sprinklr Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Software](/directory/30781/social-media-marketing/software) > [Sprinklr](/software/131274/sprinklr-platform)

# Sprinklr

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> Sprinklr is an enterprise-grade, AI-native unified customer experience management platform
> 
> Verdict: Rated **4.3/5** by 91 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Sprinklr?

Enterprise, Commercial Enterprise, Large Enterprise, Very Large Enterprise and Global Brands

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 91 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 4.1/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Sprinklr
- **Founded**: 2007

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Custom, quote-based pricing
- **Target Audience**: 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Arabic, Dutch, English, French, German, Italian, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Austria, Belgium, Canada, Denmark, France, Germany, Hungary, India, Italy, Jersey, Luxembourg, Monaco, Netherlands, Portugal, Qatar, Saudi Arabia, Singapore, South Africa, Spain and 5 more

## Features

- AI/Machine Learning
- Activity Dashboard
- Activity Planning
- Advocate Management
- Alerts/Notifications
- Auto-Dialer
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Brand Guidelines
- Budgeting/Forecasting
- Call Routing
- Campaign Planning
- Channel Management Software
- Chatbot Software
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Content Management System (CMS) Software
- Customer Experience Management
- Customer History
- Customizable Forms
- Customizable Reports
- Digital Asset Management Software
- Engagement Tracking
- Event Management Software
- Feedback Management
- IVR
- Inbox Management
- Knowledge Base Management
- Language Detection
- Live Chat Software
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Natural Language Processing
- Negative Feedback Management
- Performance Metrics
- Query Suggestions
- ROI Tracking
- Reporting & Statistics
- SMS Messaging
- Social Media Monitoring Software
- Strategic Planning Software
- Surveys & Feedback
- Tagging
- Workflow Automation

... and 58 more features

## Integrations (56 total)

- Adjust
- Adobe Analytics
- Adobe Commerce
- Adobe Experience Manager
- AppsFlyer
- Aprimo Digital Asset Management
- BL.INK
- Bazaarvoice
- Beckon
- Bitly
- Bynder
- Canary
- Coveo Relevance Cloud
- DaveAI
- Discourse

... and 41 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)

## Related Categories

- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software)
- [Social Networking Software](https://www.capterra.ca/directory/10043/social-networking/software)
- [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software)
- [Call Centre Workforce Management Software](https://www.capterra.ca/directory/32607/call-center-workforce-management/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews)
2. [Instagram](https://www.capterra.ca/software/210721/instagram) — 4.7/5 (5208 reviews)
3. [Snapchat for Business](https://www.capterra.ca/software/210733/snapchat) — 4.6/5 (1141 reviews)
4. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3457 reviews)
5. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17676 reviews)

## Reviews

### "gets job done" — 4.0/5

> **Soby** | *May 13, 2025* | Computer & Network Security | Recommendation rating: 6.0/10
> 
> **Pros**: Easy to use and intuitive programthat helps us with our media and social posting
> 
> **Cons**: the interface is lacking and could be better. It could be set up like more modern apps and programs.
> 
> Overall Sprinklr gets the job done and connects well with the organization's programs.

-----

### "Amazing customer marketing platoform but super expensive\!" — 5.0/5

> **Gabriel** | *October 21, 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content.
> 
> **Cons**: Price. Way too expensive. Otherwise not much to complain about.
> 
> Amazing brand management and digital/social marketing platform. Great support. But super expensive.

-----

### "Top of the class, cost to match" — 5.0/5

> **Chris** | *November 13, 2025* | Printing | Recommendation rating: 7.0/10
> 
> **Pros**: Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master"&#10;&#10;The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple.
> 
> **Cons**: Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me.&#10;&#10;I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces.
> 
> Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible

-----

### "Sprinklr is amazing\!" — 5.0/5

> **Christina** | *May 21, 2026* | 2128 | Recommendation rating: 10.0/10
> 
> **Pros**: Sprinklr is a great platform to plan, share and schedule marketing posts through different social medias\!
> 
> **Cons**: Sprinklr does sometimes not load properly and downloading stalls a bit. Otherwise, it’s great\! Highly recommend.
> 
> Working in management and having so many different ideas and schedules going on, Sprinklr makes my life easier by sharing within the team/franchise post ideas that I can easily upload, share and download to a select audience.

-----

### "The Best Unified Customer Experience Management Platform." — 5.0/5

> **Dana** | *May 20, 2025* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.
> 
> **Cons**: This platform has been completely satisfactory for me; I can't find any negative aspects to mention.
> 
> Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand.

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## Links

- [View on Capterra](https://www.capterra.ca/software/131274/sprinklr-platform)

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