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What Is Zapier?

Zapier helps SMBs easily automate work without writing any code. Build custom workflows fast for more than 6,000+ web apps, and let Zapier handle repetitive tasks automatically—freeing your team up to focus on more important work. Zapier integrates with more tools than anyone, helping you streamline processes and making all your systems more efficient. And for larger teams, Zapier offers collaboration and security features that let you unlock the power of automation for your entire organization.

Who Uses Zapier?

Small and mid-sized businesses. Zapier helps business owners, marketers, IT professionals, operations professionals, and more unlock the power of automation.

Zapier Software - Automate your work and save time to focus on what's important
Zapier Software - Build workflow automations in minutes
Zapier Software - Automatically move info between your apps
Zapier Software - Pick from thousands of Zap Templates to get started quickly

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Reviews of Zapier

Average score

Overall
4.7
Ease of Use
4.3
Customer Service
4.3
Features
4.6
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Alejandro
Alejandro
Bachelor of Digital Marketing in Mexico
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Zapier the best application integrator

5.0 3 years ago

Comments: As a digital marketer, I use many applications that I cannot keep an eye on all day or manually pass information from one application to another and I also need all the data to be synchronized. Zapier makes my day easier, connecting the applications that I use, it executes tasks automatically according to the rules that I establish. I love it helps me save a lot of time and money by hiring programmers.

Pros:

Zapier changed the way I deal with applications and tasks. What I liked the most is the automation of work processes, another of its advantages is that Zapier includes a large list of applications to connect. Also that the Zaps are only executed with a filter rules. The user interface is nice so that anyone with basic knowledge can use it without the need to hire a programmer.

Cons:

The negative aspects of Zapier is that at the beginning it is difficult to take advantage of Zapier, due to the learning curve, the free version is very limited (the number of 'Zaps and applications), also something that I did not like is the customer support that sometimes does not provide solutions.

Andreas
Development Manager in Australia
Information Technology & Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: SoftwareAdvice

Lots of money for little action

4.0 last month New

Comments: I feel ripped off. Simple as that. I spent hours setting this up, paid a lot of money for it and now they just go "hey - more money or we stop it"

Pros:

Reasonably easy albeit not bug-free set-up

Cons:

extremely expensive and full of antiquated limits that are out of touch with current developments. A 5 MEGA byte upload limit is not acceptable in 204

Barb
Barb
Founder in Canada
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Wayyy overpriced.

1.0 2 years ago

Comments: I am a long-time Zapier user waffling between paid and free for a number of years. Most recently, I moved to a paid subscription because the apps I use were able to connect. Many of my zaps only need to run once a day or even once a week and when I selected "instant trigger" they would run 100's even 1000's of times per day. For example, zaps that were to check new calendar appts were not just checking new, but going back months and years and checking old appts.When I contacted Support I was told they would only run when triggered. I had to increase the price of my plan because of the false triggers. During the time I stayed on a paid subscription, I contacted Support a number of times and found their support to be very lacking (compared to 5 years ago). Support was not able to understand my issues, resolve them or explain why a trigger was running 1000s of times per day and more importantly find a way to stop them.I moved to another app because the pricing was much better (read: way cheaper!) and support was able to resolve issues. Overall, I found Zapier wayyyyy over priced.

Pros:

Zapier connects to almost all of the apps out there.

Cons:

Overpriced.Poor support.Support not able to resolve issues tied to zaps over-running.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Realiable but flimsy

5.0 4 months ago

Comments: Great, as worflow management tool it does its work, however, there's definitely room for improvement when it comes to usability

Pros:

I do like the integrations available, there little to no main platforms that you can't use in your workflow

Cons:

Most definitely the UI, it's not user friendly or intuitive, sometimes it makes it harder tor even the smallest of the operations

Benson
Software Developer in UK
Information Technology & Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Zapier is just amazing.....Can't function without it.

4.0 last month New

Pros:

I like that Zapier has infinite possibilities of automation if you are creative enough.very simple and easy to use even for team members who are not tech savvy.

Cons:

Nothing so far everything is working just as we've always wanted.