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Bazaarvoice
What Is Bazaarvoice?
Bazaarvoice's review management software gives you the tools and technology to manage ratings and reviews at scale. Easily collect authentic UGC by providing a seamless content collection experience for your customers. Then turn around and display this valuable content in a way that inspires fast and confident purchases. We’ll ensure the most compelling UGC is front and center with a photo-first, lightning-fast, and mobile-responsive display technology that’s built for SEO.
Who Uses Bazaarvoice?
Retailers and brands who are seeking to have total control to collect, display, and distribute text and visual user-generated content (UGC) across the customer journey.
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Reviews of Bazaarvoice
Great Way to Connect with Customers
Pros:
It's really easy to navigate the site, you can see reviews, as well as answer customer questions to help generate a sale.
Cons:
It's a bit pricy but in my opinion, worth the price.
An essential part of your PDP!
Comments: Overall, implementation has been smooth, but a little slow. Part of that is my own internal roadblocks. The Fulfillment process in the US has ben very smooth and my local sampling coordinator (Madi Even) is amazing.
Pros:
Ratings and Reviews content is more important than ever on the PDP and shoppers trust these reviews. The ROI for seeding the product is almost 100% so the community is reliable.
Cons:
Dashboards and insights need some work - there is very little that is plug and play, and the workbench requires a pretty heavy manual lift to manage. Also, having to work with a totally different team for each of the products offered by BV requires the same conversation over and over to different people. I often feel like we spend too much time educating the BV team on our business and what's needed. It would be great to do it once and hit the ground running.
Not impressed
Comments: I am a detractor at this point.
Pros:
I have not found anything yet. The team is unhelpful, unavailable, and untrained.
Cons:
It has been several months, and there is inconsistent support, unknowledgeable project leads, nonexistent technology experts and we still do not have either functionality live or working as it should. We were strong armed into leaving Yotpo and it has been worse than even anticipated. There is a lack of knowledge and leadership in spearheading the implementation of your technology. Rarely are we given correct answers during our calls.
Great for Review Syndication - Reporting / Analytics Needs Help
Comments: If the Reporting/Insights portion of the portal worked better and if Support moved quicker to fix the glitches, we would be very happy with BazaarVoice overall.
Pros:
Review pooling/syndication, Influenster Review generation, & strong account management ([sensitive content hidden] is a fantastic partner!).
Cons:
The Insights suite is not easy to navigate and the reports that live there are super glitchy. Have had to open countless support cases to get the filters to function accurately. BV Support does not resolve issues very quickly. Within the Reporting section of the site, disappointed that we could not add a Brand / Category field to all of my reports. This seems very basic, but Support said they would share my suggestion but could not implement the update unless other clients made the same suggestion. Was disappointed by BV's customer service in that instance.
Works most of the time, but there is room for improvement
Comments: Access to connections is vital for us.
Pros:
System is somewhat responsive, only the reports take more time than desired. We like the Sample campaign system.
Cons:
Some times support tickets are close without resolution, this is a bad practice.Perrigo VOC Enhancements never get implemented.
