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Lighthouse Studio
What Is Lighthouse Studio?
Lighthouse Studio features general-interviewing capabilities as well as full integration (design and analysis) for conjoint analysis, discrete choice, and MaxDiff exercises. Includes complex skip logic, quota control, and list building. Export to CSV, Excel and SPSS. Surveys can be fielding online using your own web server, locally on a computer or Android device, or via paper and pencil.
Who Uses Lighthouse Studio?
Marketing researchers or others interested in quantifying how people trade-off aspects of their product or service (conjoint analysis), as well as those seeking to create general surveys
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Reviews of Lighthouse Studio
SSI Web review
Pros:
easy of use any one can use it even with no programming experience
Cons:
copy & paste not working don't have GPS locations don't have to upload photos or videos
Alternatives Considered:
My Review
Comments: Love using the tool. Makes my life easier.
Pros:
Great product. Covers all the bases. Really easy to use. Easy to set up Designs. Easy to do any type of analysis for Total Sample.
Cons:
No way to produce results by subgroups. Would like to be able to save the results from the iterations.
MaxDiff great, CBC limited
Pros:
MaxDiff software is easy to use, flexible. I like the TURF feature.
Cons:
CBC designs and modeling options are limited. Support is spotty when have more complex choice questions.
Alternatives Considered:
Powerful, thoughtful, and easy to use
Pros:
I have saved so much time with Sawtooth because it's programming platform and analysis capabilities are so powerful. Many pain points using DIY survey platforms are gone now that I am using Lighthouse more frequently. Many times it feels like the software has read my mind by providing easy solutions and options to fit my needs. At first I thought the software was going to difficult to use because it doesn't look as snazzy and modern as some other platforms, but it is very user-friendly.
Cons:
No cons so far. I'm still learning the software though and will be using it for more clients moving forward.
Great could be greater
Pros:
More user friendly than others to run design and optimizing outputs
Cons:
Software glitches and would be great if outputs can be customized (zero centered utilities)
