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What Is Classy?

Classy is a comprehensive fundraising platform on a mission to mobilize and empower the world for good. From direct giving to peer-to-peer fundraising, recurring donations, and event management, Classy offers nonprofits the tools to provide the right experience to the right donor at the right time. Together, Classy and GoFundMe have raised over $25 billion for good, collectively supporting the largest giving community in the world.

Who Uses Classy?

Classy works with all 501-c3 certified nonprofit organizations. Our software helps nonprofits grow their online fundraising, mobilize communities, and better engage supporters.

Classy Software - Campaign Designer: Campaign pages allow you to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.
Classy Software - Peer-to-Peer: Mobilize your supporters and give them the tools to fundraise on your behalf.
Classy Software - Recurring Giving: Build a reliable revenue stream and appeal to more donors for ongoing support.
Classy Software - Classy Live: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.
Classy Software - Embedded Donation Forms: Maximize conversion and revenue on your website using an all-new form built for performance.

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Reviews of Classy

Average score

Overall
4.3
Ease of Use
4.3
Customer Service
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Katie
Katie
Marketing Communications Director in US
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

I'd be lost without Classy for our peer-to-peer fundraising campaigns!

5.0 3 years ago

Comments: Overall, Classy has enabled us to do more with fewer staff members and has increased our donations. We also have seen an overwhelming amount of donors (74%!) cover a portion of fees, so we keep more of our contributions. Customer Service is easy via chat and A++ every time - everyone is so nice and extra helpful! I highly recommend Classy as a fundraising platform.

Pros:

Classy was SO easy to launch, customize and implement for both our donation page and our fundraising campaigns. Their interface is simple and intuitive, and they are constantly innovating new features and functions. It was also easy for our schools to set up their own campaigns. We have saved a ton of hours using Classy for our platform. We no longer have to manually do tasks that are done automatically like: send donor recognition emails, fraud management, import donor data to our email platform, offer employer matching gifts, in honor of donation gifts...

Cons:

The cost is a bit prohibitive, but we were able to budget it for it once we compared Classy to other platforms and calculated the time we would save on their platform. Two big issues I have is that I need to download two reports to get all the accounting data for campaigns, and donor-paid fees show up in the fundraising total, which is misleading and has long been a user complaint.

Joseph
Development & Partnerships Manager in US
Civic & Social Organization, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Classy - an excellent solution for robust fundraising programs.

5.0 2 years ago

Pros:

Classy is very easy to use, from the moment it is set up. Implementation was relatively straightforward, and had a dedicated Classy representative to walk us through the process. Upon set up, we were able to immediately reap the benefits of the platform, and the Support - from documentation, to regular training webinars, to the assigned Client Success Manager has been very useful.

Cons:

There are certain design features/elements that I wish had more customization, especially within the crowdfunding and peer-to-peer campaigns and email acknowledgement templates.

Heleen
Head of Marketing in South Africa
Nonprofit Organization Management, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: SoftwareAdvice

They overpromise, and wildly underdeliver.

2.0 2 years ago

Comments: All, I'll say... there's a reason they wont let you trial the platform before signing up.

Pros:

Peer to peer platform is slick and easy to set up.

Cons:

They promised a whole lot during the sales process. And since you can't trial the platform, you need to take the lunge and pay the $4k subscription fee. We've been struggling for 7 days to install donation form on our website. The sales, product and support teams are very disconnected. Their integration with Mailchimp is very weak; as they only send name, surname and email data to MC. But, for some bizarre reason, no data about which campaign was donated to, or whether it was a standard, recurring or peer to peer donation. How do they expect you to build donor relationships without that data? We figured out that they integrate with Salesforce, and via Salesforce we now send data to MC. But, that cost us a week of engineering fees. All this for a $4k per year platform. For $4k per year, you have certain expectations. But, I waited 54mins on the customer support

Jen
Director of Operations in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamlined Fundraising Tool

5.0 2 years ago

Comments: Their customer service is amazing!

Pros:

It's very easy to use, implement, and train on. Donors are very happy with the ease of transactions

Cons:

I wish they had a more robust donor database so it could be an all in one solution for us.

Nick
Development Operations Manager in US
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Classy is Classy

5.0 2 years ago

Comments: Team Classy has been the most amazing customer service and team to work with. Responsive right away, always available, and the training through their library or in-person is second-to-none and done with excellence.

Pros:

Classy is the easiest and by far most customizable CRM software that we have used. It is ready to go right away to start to build and create campaigns. The look is great and it is easy for the end-user to use as well. It is also very multi-functional in using the platform for donations, crowdfunding, peer-to-peer or ticketed events. All in one platform and delivers.

Cons:

The current split of Classy and Classy Live (live event/auction) side of things is the biggest downside and separate but not a deal-breaker. They work together well.