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What Is Kount?

Kount's Identity Trust Global Network detects and prevents fraud and enables personalized customer experiences for leading brands and payment providers. Linked by Kount's award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to customize user experiences. Quick and accurate identity trust decisions deliver safe payments, account creation and login events, while reducing digital fraud, chargebacks, false positives, and manual reviews.

Who Uses Kount?

Businesses that offer services or products in a digital environment. Kount offers protection for the entire customer journey from account creation and login to payments and disputes.

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Reviews of Kount

Average score

Overall
4.7
Ease of Use
4.4
Customer Service
4.7
Features
4.5
Value for Money
4.6

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
75%
4
21%
3
4%
Marimay
Marimay
TML/Debit Memo/Fraud Analyst in Philippines
Verified LinkedIn User
Outsourcing/Offshoring, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Highly Recommended

5.0 6 years ago

Comments: A lot of fraud and unauthorized transactions were captured. And helps minimized the losses of our company due to fraud transactions. Big thanks to Kount

Pros:

Kount gives us the details and options to identify fraud, specially in online purchases. It's very risky for us merchant to approve all transactions. When I was a fraud agent way back 2014 we did manual fraud check that's very tragic and difficult. When Kount was introduced to us it makes our work a lot better and easier. All information was already given all we have to do is to study how Kount works and I was really impress about the details and features.

Cons:

So far working with kount is easy. I hope someday Kount will upgrade into more specific details specially under card name matching with bank record. I know it's really hard to do that because of the wide coverage of all the bank systems all over the world, but someday Kount will and can. :-)

Verified Reviewer
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great tool for fraud risk management

4.0 5 years ago

Comments: Kount has help us to reduce the fraud rate and the amount of manual work of agents do analyzing transactions

Pros:

This tool was presented to us by one of customers as they were using it already for a while and wanted to continue. At the beginning I was a bit skeptical as many fraud management tools are slow, or difficult to read. As soon as we started using the program, it became one of favorites: it was very easy to learn to use it and it showed the right amount of information on the dashboard. Kount not only gives you the usual information (location, attempts, score) but you also see all the linked transactions by different parameters (email, address, ip and device layers) which are great to catch the transactions from the bad guys. Agents can easily blacklist the information regarding suspected transactions without leaving the dashboard. The rule set creations options are very flexible and you can split them according to merchant, markets and they can be modify or deactivated in just a few clicks. Customer services are very helpful and quick to answer the enquirers.

Cons:

The only thing I would improve is the reporting part as I find it a it basic, I would like to have more options that will help me to segment the data or get more information about the orders that pass through Kount

Robyn
Director of Operations in Canada
Retail, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Kount Pros & Cons

3.0 6 years ago

Comments: We found that Kount was not as relevant in our industry as other fraud tools that are more geared toward the travel industry. I'm sure it works well for industries selling goods, however it didn't work well for us. Overall, our agents were at times confused, and most often not able to use Kount in their decision making process.

Pros:

The ease of integration of the API was good. I also like that you can read where the device is, versus what IP they're using

Cons:

There's a lot of conflicting information in the results, thus not helping us in our decision for fraud. I've not been able to turn in on live onto the front end of our website, because it has falsely identified bookings as highly suspect of fraud, when they are past customers. We were being advised a credit card was issued on a U.S. bank when we knew the BIN number was a Canadian Bank issued card. We also had difficulty making a decision when the Persona was high and the safety rating was high as well. Our agents (end users) really struggled with using it to help make a decision about a fraudulent purchase. Sorry, not likely what you wanted to hear.

Kount Response

6 years ago

Hi Robyn, We are sorry to hear that you are struggling with scores and ratings - Rudy M. from our client success team will be reaching out to help. Rudy and everyone at Kount are committed to making this a great success story for you! Thank you for reviewing Kount!

Zach
Zach
Senior Software Engineer - Ecommerce in US
Verified LinkedIn User
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Great fraud control software

5.0 6 years ago

Comments: Kount's support team has been great as have anyone I've spoken to there. Very professional. Well written Magento extension.

Pros:

Kount has a highly customizable fraud rule set that includes things like credit card number (For blacklisting people who chargeback), geographic information (I.E. address attributes), email addresses, among others. Kount worked pretty much out of the box with our platform with limited modification to work with our payment gateway and limited modifications to our workflow. The web portal is also very easy to use, it creates few if any questions addressed to our tech team.

Cons:

I didn't have any problems with the software. So no real cons.

Verified Reviewer
Verified LinkedIn User
Tobacco, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to Integrate and Maintain!

5.0 6 years ago

Comments: With KOUNT, we finally have visibility over our approval rate, which nears 80% each month on average, with less than 1% of orders going into auto decline status. KOUNT allows for cross-departmental collaboration and communication in order to prevent fraud. The business rules management feature is critical to our business in order to control what transactions we want to review or approve, and it allows our business to react quickly to changes that are required throughout the process. KOUNT has proven itself to be an invaluable business partner for our organization.

Pros:

KOUNT has a rigorous production readiness certification for the initial implementation to ensure that the environment is setup and working as expected. Once the solution is live, it is very easy to configure and maintain. It allows the IT department to focus on technical implementation specifics while the finance department can focus on implementing appropriate business rules for managing transactions. Our support contact seems to always be available, and watches over our account for ways to improve and save costs.

Cons:

The khash implementation is a bit complicated, but we managed to figure it out. Creating business rules can be intimidating for someone who is not used to a very detailed interface. Additionally, creating reports takes a bit of practice, but once you get the hang of it, it becomes easier.