---
description: Learn more about Formala pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Formala Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [360 Degree Feedback Software](/directory/30666/360-degree-feedback/software) > [Formala](/software/1237707/Formala)

# Formala

Canonical: https://www.capterra.ca/software/1237707/Formala

> Formala is AI receptionist software that automates inquiries, schedules appointments, and sends qualified leads to business owners.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Formala?

Small business owners, solopreneurs and SaaS websites.

## About the vendor

- **Company**: Formala

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, France, Germany, United Kingdom, United States

## Features

- Dashboard Software
- Question Library
- Reporting/Analytics
- Surveys & Feedback

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Chat

## Category

- [360 Degree Feedback Software](https://www.capterra.ca/directory/30666/360-degree-feedback/software)

## Related Categories

- [360 Degree Feedback Software](https://www.capterra.ca/directory/30666/360-degree-feedback/software)
- [AI Agents for Customer Support](https://www.capterra.ca/directory/34696/ai-agents-for-customer-support/software)

## Alternatives

1. [HiBob](https://www.capterra.ca/software/156106/hibob) — 4.6/5 (179 reviews)
2. [PerformYard](https://www.capterra.ca/software/155747/performyard-talent) — 4.7/5 (187 reviews)
3. [Asana](https://www.capterra.ca/software/120550/asana-pm) — 4.5/5 (13703 reviews)
4. [SurveyMonkey](https://www.capterra.ca/software/32728/surveymonkey) — 4.6/5 (10512 reviews)
5. [Vantage Circle](https://www.capterra.ca/software/167264/vantage-circle) — 4.7/5 (5123 reviews)

## Links

- [View on Capterra](https://www.capterra.ca/software/1237707/Formala)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10182289/Formala/> |
| en-AE | <https://www.capterra.ae/software/1237707/Formala> |
| en-AU | <https://www.capterra.com.au/software/1237707/Formala> |
| en-CA | <https://www.capterra.ca/software/1237707/Formala> |
| en-GB | <https://www.capterra.co.uk/software/1237707/Formala> |
| en-IE | <https://www.capterra.ie/software/1237707/Formala> |
| en-IL | <https://www.capterra.co.il/software/1237707/Formala> |
| en-IN | <https://www.capterra.in/software/1237707/Formala> |
| en-NZ | <https://www.capterra.co.nz/software/1237707/Formala> |
| en-SG | <https://www.capterra.com.sg/software/1237707/Formala> |
| en-ZA | <https://www.capterra.co.za/software/1237707/Formala> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ca/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"Formala","description":"Formala is AI receptionist software that automates customer inquiries and appointment scheduling on business websites. Using a conversational interface, it greets visitors, qualifies their needs, books appointments, or captures information for follow-up. Installation requires a single line of code and takes about two minutes without technical expertise. The system reads business hours and bookings to offer available time slots, confirming appointments automatically without redirecting to external calendars. A built-in calendar lets business owners view appointments, while customers can cancel via reminder emails to free up slots. Lead information is delivered through email, Slack, Zapier, CRM systems, or webhooks. The software learns from conversations, expanding its knowledge base, and supports photo and PDF attachments. A fallback contact form ensures no messages are missed, avoiding guesses or commitments beyond its programmed knowledge.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/94424914-7c47-4ed3-8a18-9678bcc4eb76.png","url":"https://www.capterra.ca/software/1237707/Formala","@id":"https://www.capterra.ca/software/1237707/Formala#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/software/1237707/Formala#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Formala?","@type":"Question","acceptedAnswer":{"text":"Formala is AI receptionist software that automates customer inquiries and appointment scheduling on business websites. Using a conversational interface, it greets visitors, qualifies their needs, books appointments, or captures information for follow-up. Installation requires a single line of code and takes about two minutes without technical expertise. The system reads business hours and bookings to offer available time slots, confirming appointments automatically without redirecting to external calendars. A built-in calendar lets business owners view appointments, while customers can cancel via reminder emails to free up slots. Lead information is delivered through email, Slack, Zapier, CRM systems, or webhooks. The software learns from conversations, expanding its knowledge base, and supports photo and PDF attachments. A fallback contact form ensures no messages are missed, avoiding guesses or commitments beyond its programmed knowledge.","@type":"Answer"}},{"name":"Who Uses Formala?","@type":"Question","acceptedAnswer":{"text":"Small business owners, solopreneurs and SaaS websites.","@type":"Answer"}}]},{"@id":"https://www.capterra.ca/software/1237707/Formala#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"360 Degree Feedback Software","position":2,"item":"/directory/30666/360-degree-feedback/software","@type":"ListItem"},{"name":"Formala","position":3,"item":"/software/1237707/Formala","@type":"ListItem"}]}]}
</script>