---
description: Learn more about Essentials pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Essentials Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Auto Dealer Management Software](/directory/20005/auto-dealer/software) > [Essentials](/software/122635/autoloop)

# Essentials

Canonical: https://www.capterra.ca/software/122635/autoloop

> Essentials is a marketing platform for auto dealerships. It automates customer communications and supports multi-channel campaigns.
> 
> Verdict: Rated **3.8/5** by 5 users. Top-rated for **Customer Support Software**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 5 Reviews |
| Ease of Use | 3.4/5 | Based on overall reviews |
| Customer Support Software | 4.0/5 | Based on overall reviews |
| Value for Money | 3.3/5 | Based on overall reviews |
| Features | 3.5/5 | Based on overall reviews |
| Recommendation percentage | 40% | (4/10 Likelihood to recommend) |

## About the vendor

- **Company**: Affinitiv
- **Founded**: 2005

## Commercial Context

- **Pricing model**: Flat Rate
- **Pricing Details**: Pricing information is provided by Affinitiv.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Contact Database
- Customer Database
- For Automotive Dealerships
- Service Department

## Support Options

- 24/7 (Live rep)

## Category

- [Auto Dealer Management Software](https://www.capterra.ca/directory/20005/auto-dealer/software)

## Alternatives

1. [Carsforsale.com](https://www.capterra.ca/software/178449/carsforsale) — 4.6/5 (2363 reviews)
2. [AutoManager](https://www.capterra.ca/software/2058/deskmanager) — 4.9/5 (238 reviews)
3. [DealerCenter](https://www.capterra.ca/software/71935/dealercenter) — 4.9/5 (1479 reviews)
4. [Frazer](https://www.capterra.ca/software/34553/frazer-auto-dealer-software) — 4.7/5 (150 reviews)
5. [Scan123](https://www.capterra.ca/software/126440/scan123) — 4.5/5 (62 reviews)

## Reviews

### "When I worked with dealerships we used this product to accept appointments for service customers." — 5.0/5

> **Nathan** | *April 10, 2018*
> 
> **Pros**: The customer support is extremely responsive. I always received answers back in an hour. Also, opcode setup was a breeze, they didn't care whether I exported the opcodes to Excel or even printed file, they would enter them for me.
> 
> **Cons**: Handling loaners and rentals was a bit cumbersome. Also, they sent out an initial email with our dealer info slightly wrong. They should have just confirmed the info with us. Still a great company though and I'd use them again.

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### "great product for roi" — 5.0/5

> **chris** | *November 7, 2016* | Automotive | Recommendation rating: 8.0/10
> 
> **Pros**: the ease of use and roi
> 
> **Cons**: none
> 
> we use this product to mine for equitable customers within our database that are mostly likely in the market works wonders great roi one of the best we have

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### "Product for service appointments and data mining." — 3.0/5

> **Douglas** | *June 28, 2018*
> 
> **Pros**: Setting up opcodes was very easy, just a matter of giving support a spreadsheet and they imported them.  Training employees went well.  Appointment setting is a breeze.
> 
> **Cons**: Some communication issues during setup.  Perhaps a lack of proofreading.  Cost is high,  rental and loaner agreements are better handled elsewhere.

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### "Service Manager" — 5.0/5

> **John** | *March 21, 2014*
> 
> The best product with superior support.

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### "not efficient" — 1.0/5

> **Jason** | *June 15, 2016* | Automotive | Recommendation rating: 0.0/10
> 
> **Pros**: not anything
> 
> **Cons**: the templates
> 
> not efficient, not good customer service, so many input problems (not user error) in templates for email horrible spelling and grammar, ridiculously inept.

## Links

- [View on Capterra](https://www.capterra.ca/software/122635/autoloop)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/122635/autoloop> |
| de-AT | <https://www.capterra.at/software/122635/autoloop> |
| de-CH | <https://www.capterra.ch/software/122635/autoloop> |
| en | <https://www.capterra.com/p/122635/AutoLoop/> |
| en-AE | <https://www.capterra.ae/software/122635/autoloop> |
| en-AU | <https://www.capterra.com.au/software/122635/autoloop> |
| en-CA | <https://www.capterra.ca/software/122635/autoloop> |
| en-GB | <https://www.capterra.co.uk/software/122635/autoloop> |
| en-IE | <https://www.capterra.ie/software/122635/autoloop> |
| en-IL | <https://www.capterra.co.il/software/122635/autoloop> |
| en-IN | <https://www.capterra.in/software/122635/autoloop> |
| en-NZ | <https://www.capterra.co.nz/software/122635/autoloop> |
| en-SG | <https://www.capterra.com.sg/software/122635/autoloop> |
| en-ZA | <https://www.capterra.co.za/software/122635/autoloop> |

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