---
description: Learn more about Hootsuite pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Hootsuite Pricing, Reviews & Features - Capterra Canada 2026
---

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# Hootsuite

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> Hootsuite helps you build your brand, strengthen connections with customers, and drive real business results with social media.
> 
> Verdict: Rated **4.4/5** by 3796 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 3796 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software | 4.2/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hootsuite Media
- **Location**: Vancouver, Canada
- **Founded**: 2008

## Commercial Context

- **Starting Price**: US$249.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Standard @ $99 per user/month - 10 social accounts&#10;Advanced @ $249 per user/month - unlimited social accounts&#10;Enterprise - Contact us for unlimited users \&amp; fully customized plan&#10;\*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- @mentions
- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Campaign Tracking
- Chat/Messaging
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Experience Management
- Customer History
- Customizable Reports
- Dashboard Software
- Data Visualization Software
- Employee Engagement Software
- Engagement Tracking
- Feedback Management
- KPI Monitoring
- Keyword Tracking
- Lead Engagement
- Live Chat Software
- Mobile Access
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Multi-Channel Communication
- Multi-Channel Data Collection
- Performance Metrics
- Publish Scheduling
- Real-Time Analytics
- Real-Time Chat
- Reporting/Analytics
- Reputation Management Software
- Response Management
- Search/Filter
- Sentiment Analysis
- Social Media Monitoring Software
- Social Sharing
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management Software
- Visual Analytics
- Web Traffic Reporting
- Website Analytics
- Workflow Management Software

... and 27 more features

## Integrations (117 total)

- 123FormBuilder
- Adobe Analytics
- Adobe Commerce
- Adobe Creative Cloud
- Adobe Experience Manager
- Airtable
- Aprimo Digital Asset Management
- Asana
- Audiense
- Basecamp
- Blogger
- Box
- BrandFort
- BrandMaxima
- Brandfolder

... and 102 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)

## Related Categories

- [Reputation Management Software](https://www.capterra.ca/directory/30750/reputation-management/software)
- [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.ca/directory/30939/social-media-management/software)
- [Social Media Monitoring Software](https://www.capterra.ca/directory/31028/social-media-monitoring/software)
- [Social Selling Tools](https://www.capterra.ca/directory/31597/social-selling/software)

## Alternatives

1. [Publer](https://www.capterra.ca/software/177145/publer) — 4.8/5 (920 reviews)
2. [Instagram](https://www.capterra.ca/software/210721/instagram) — 4.7/5 (5170 reviews)
3. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3420 reviews)
4. [Buffer](https://www.capterra.ca/software/143492/buffer) — 4.5/5 (1491 reviews)
5. [Sprout Social](https://www.capterra.ca/software/121447/sprout-social) — 4.4/5 (606 reviews)

## Reviews

### "Bad ethics and mediocre software" — 1.0/5

> **Zaid** | *February 9, 2026* | Nonprofit Organization Management | Recommendation rating: 0.0/10
> 
> **Pros**: That it was a Canadian company with an OK service. Although not always reliable, it did the job most of the time, but there are better alternatives.
> 
> **Cons**: Overpriced for the value and experience it offers. Not always reliable. Prioritizing profits over ethics with their decision to enter and uphold contract with ICE. When asked to explain their decision they gave a pre-scripted robotic PR response despite being their client for nearly 10 years.

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### "Easy, simple, cost effective" — 5.0/5

> **Maria** | *March 4, 2025* | Mental Health Care | Recommendation rating: 10.0/10
> 
> **Pros**: User friendly interface and great price point.
> 
> **Cons**: Cannot manage 2 add campaigns for the same post but different platforms.
> 
> I love the duplicate function as well as the connection with Canva. Posting across multiple platforms is a huge time saver.

-----

### "Hootuite- Life changer experience" — 5.0/5

> **Ekadashi** | *November 20, 2024* | Airlines/Aviation | Recommendation rating: 10.0/10
> 
> **Pros**: I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online.
> 
> **Cons**: Sometimes it gets connectivity issues. Other than that, I don't find any problem.
> 
> I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful.

-----

### "Time to learn how to use it." — 3.0/5

> **Verified Reviewer** | *February 12, 2026* | Retail | Recommendation rating: 6.0/10
> 
> **Pros**: I like about Hootsuite that you can centralized many social platforms there and manage scheduling and analytics.
> 
> **Cons**: I don´t like about Hootsuite that there is no free version for a test or try-off. Also I feel the layout can be a little complicated.
> 
> My overall experience with Hootsuite it´s good if you have the tima to learn and the company budget to purchase it.

-----

### "2nd best social media management platform" — 4.0/5

> **Diana** | *February 3, 2025* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: I think they're the second best social media management platform on the market outside of Buffer. You really just need a platform for scheduling, managing across multiple social accounts, and response management. They do great in all these factors.
> 
> **Cons**: They don't really offer any useful social listening capabilities. That being said using HootSuite + another tool like BuzzSumo will give you a way better results than just choosing an all-in-one like SproutSocial.
> 
> Pretty solid platform with good support. There's a reason they've been around for more than a decade.

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## Links

- [View on Capterra](https://www.capterra.ca/software/121701/hootsuite)

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| en | <https://www.capterra.com/p/121701/HootSuite/> |
| en-AE | <https://www.capterra.ae/software/121701/hootsuite> |
| en-AU | <https://www.capterra.com.au/software/121701/hootsuite> |
| en-CA | <https://www.capterra.ca/software/121701/hootsuite> |
| en-GB | <https://www.capterra.co.uk/software/121701/hootsuite> |
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