Canada Local product

Hootsuite

What Is Hootsuite?

Social media is a wild place to do business. That’s why thousands of brands rely on Hootsuite’s tools and expertise to bring order to the chaos. Launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all your customer conversations in one place. Plus, get access to industry leading certifications, training, and coaching to help you push your results on social media further, faster.

Who Uses Hootsuite?

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Where can Hootsuite be deployed?

Cloud-based
On-premise

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008

Hootsuite support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

About the vendor

  • Hootsuite Media
  • Located in Vancouver, Canada
  • Founded in 2008

Hootsuite support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, Germany and 5 others

Languages

Arabic, Catalan, Dutch, English, French and 10 others

Hootsuite videos and images

Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.
View 6 more
Hootsuite video
Hootsuite Software - Social Media Monitoring: Monitor all of your social media profiles in one place and track the topics that matter to your brand.
Hootsuite Software - Scheduling & Planning: Plan social content as a team with an intuitive, shared planner that features collaborative post drafts and built-in approval workflows.
Hootsuite Software - Publishing: Create, publish and schedule engaging posts across your social channels.
Hootsuite Software - Customer Engagement: Never miss a message and respond to customer inquiries faster with a consolidated stream of messages across networks that can be triaged and assigned. Provides optional chatbot handover for automated responses.
Hootsuite Software - Analytics & Reporting: Measure the effectiveness of your social media strategy and turn strategy into execution with meaningful and actionable insights. Customize and share reports according to your unique business goals and objectives.

Compare Hootsuite pricing with similar products

Hootsuite

Hootsuite

US$49.00/month
Free Version
Free Trial
US$15.00/month
Free Version
Free Trial
Pricing not provided by vendor
Free Version
Free Trial
US$15.00/month
Free Version
Free Trial

Features of Hootsuite

  • API
  • Activity Dashboard
  • Activity/News Feed
  • Alerts/Notifications
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Tracking
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Management Software
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Engagement Software
  • Customer Experience Management
  • Customer History
  • Customer Segmentation
  • Customer Social Profiles
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Data Visualization Software
  • Digital Asset Management Software
  • Employee Database
  • Employee Engagement Software
  • Engagement Tracking
  • Feedback Management
  • KPI Monitoring
  • Keyword Tracking
  • Lead Engagement
  • Marketing Automation Software
  • Media Library
  • Mobile Access
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Social Integration
  • Performance Metrics
  • Post Scheduling
  • Pre-Approved Content Library
  • Project Management Software
  • Publish Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real-Time Chat
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring Software
  • Social Promotion
  • Social Sharing
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Task Management Software
  • Text Analysis Software
  • Third Party Integrations
  • Trend Analysis
  • User Profiles
  • Web Traffic Reporting
  • Website Analytics
  • Workflow Management Software

Alternatives to Hootsuite

Loomly is the Brand Success Platform that empowers marketing teams to collaborate, publish and measure.
Sprout is a holistic wellbeing platform that enables and promotes a healthy and balanced workplace ecosystem. Learn more about Sprout
Schedule your posts for Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.
CoSchedule's Marketing Suite is a family of agile marketing products that helps you coordinate your process, projects, and teams.
Content planning, scheduling and analytics for Facebook, Twitter, Instagram and Pinterest, with native mobile apps.
Social media management tool with brand monitoring, content sharing, multiple networks support, social media/email analysis & tracking.
Curate content, schedule posts, track conversations and measure performance from a single dashboard at a competitive price.
The all-in-one social media scheduling and marketing tool for small businesses and agencies helping them with more reach.
Design and publish anything in a few clicks. From brochure to video, access thousands of templates, images, videos, and more for free.
mLabs is a smart social media management platform to help business succeed their social networking results.
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Social media marketing solution that helps businesses create personalized marketing plans based on targeted audience and budget.
Semrush is a leading online visibility management software-as-a-service platform. Learn more about Semrush

Reviews of Hootsuite

Average score

Overall
4.4
Ease of Use
4.3
Customer Service
4.2
Features
4.2
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
¿¿¿¿ Cynthia ¿
¿¿¿¿ Cynthia ¿
CFO in U.S.
Verified LinkedIn User
Education Management, 51-200 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Hootsuite is a great tool for social media management

5.0 2 weeks ago New

Comments: I think Hootsuite is a great platform. I would like to see them support nonprofit organizations. We decided to move forward to another social media tool from Hootsuite because we needed more than a 50% discount, which is nice, but many organizations gift free accounts to impactful nonprofit missions like ours.

Pros:

I like the looks and feels and the ease of use. It takes practice to use any software, but overall the technology and widespread tools available make Hootsuite a great platform!

Cons:

The price is a bit high, but the free trial was nice to become familiar with their software.

Cassandra
Director in U.K.
Publishing, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Great social media management tool

4.0 4 weeks ago New

Pros:

Hootsuite is easy to get started with and add content to for several platforms. It also auto posts content so you can set it up and not ahve to worry about posting new content on your social media platforms.

Cons:

Overall I feel that Hootsuite is expensive for what it offers and other platforms have better functions for things like evergreen content and reusing content.

Morgan
Event & Social Media Manager in U.S.
Events Services, 11-50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Useful but not above-and beyond

3.0 last month New

Comments: I would say to use other social media marketing tools like Canva (creation and planning) and now I use our email marketing tool (Constant Contact) for email management AND social media planning. HootSuite was subpar and worked fine but I prefer other programs nowadays.

Pros:

I liked the ease of use for the software. At the time, it did the job and got done what we needed in a more minimal way than other social media management tools I have used.

Cons:

Lack of features and analytics, very niche feature, no content creation tools, poor customer service

Brock
Brock
Vice President of Marketing in U.S.
Verified LinkedIn User
Retail, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great for businesses and distributed teams

5.0 3 months ago

Comments: This is a great tool that has enormously helped our content team stay organized and post on a regular consistent basis.

Pros:

Hootsuite makes it easy for our distributed team of content contributors to submit content, and our internal team can then create a posting calendar and use automated posting to make the management of all of our social platforms fast and simple.

Cons:

We really like hootsuite, but it would be nice if more platforms and types of posts could be made.

Marissa
Communications & Development Manager in U.S.
Nonprofit Organization Management, 2-10 Employees
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Industry leader but SO expensive

4.0 last month New

Comments: A great option overall but for the price point and the specific needs of the nonprofit organization I work for, just not a good fit at all!

Pros:

Industry leader for social media management with a ton of features and the capital within the company to provide overall high quality services and rapid developments/improvements

Cons:

So incredibly expensive even with the 50% nonprofit discount. Considering the nonprofit I work for only needs/wants SMM for Facebook and Instagram, too, using Facebook Meta Business Suite (which is free) is clearly the more economic option than Hootesuite for us. I also found Hootesuite to have extremely limited integration capabilities with other platforms.