15 years helping Canadian businesses
choose better software

What Is Raven Tools?

Experience Raven by TapClicks, the SEO and SEM tools in one intelligent platform. Audit any site, find backlink opportunities, conduct keyword research, track your keyword rankings, and gain insights into your SEM competitors in seconds. Get Started Free!

Who Uses Raven Tools?

Designed for SEO Professionals, PPC Managers, digital marketing agencies, freelancers, and small to large businesses.

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Reviews of Raven Tools

Average score

Overall
4.4
Ease of Use
4.1
Customer Service
4.2
Features
4.3
Value for Money
4.2

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Frank
Frank
SEO in Germany
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Raven is my favourite

5.0 5 years ago

Comments: what is the "path" customers took to find our page and buy/call?

Pros:

raven connects to searchconsole, analytics, ads and other real data, combines this data and gives a comprehensive overview that answers questions.

Cons:

i can't think of any that i don't like about raven seo tools.

Ron
owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Well Rounded Set of Tools

5.0 5 years ago

Comments: It's been good but a mixed bag. Lots of tools, lots of options, lots of reporting but as social media became a GREAT foot in the door for SEO, as SEO gets redefined AS anywhere you find information INCLUDING social, dropping the social media monitor was a very dumb decision on their end. Adding a collaborative module could only help make our businesses grow.

Pros:

I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.

Cons:

One of the many challenges is the loss of features. The Social Media Monitor was awesome and a great tool for getting clients in the door. Losing this tool was crippling. The support is less than encouraging. I've met some of the people at various local events like PodCamp but despite the fact that they were 1 mile from where I lived, they refused to even say hello in person. To me that wasn't very cool at all. I could have walked to where they were but they were insistant on never meeting in person. Even Facebook and Google allow people to meet the staff.

Brian
Partner in US
Internet, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

An All In One Online Marketing Tool That Falls A Little Short

3.0 5 years ago

Comments: We have used it with many clients, but are now starting to work with other tools that offer more features.

Pros:

I like how easy the interface is, and really liked their pricing before they changed plans. The tool has a number of features, from reporting to audits to seo monitoring. The ability to grant clients access and even order certain seo tasks, like content, from the backend is convenient.

Cons:

Seems like all the features are just not feature rich, and don't go as far nor as deep as their competitors. The competition is becoming more robust in their offerings and their tools seem to offer more functionality. I think Raven is now playing catchup. The reporting too, yes is easy to setup up, but now with Google Data Studio being free, really lags behind what's available for free.

Jake
CEO in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

One of the Best SEO Tools

5.0 5 years ago

Comments: Very good! We transitioned over from SEMrush and it's a night and day difference. SEMrush is fairly complicated to use and does not cater to smaller businesses. Raven Tools gives us all of the tool necessary to perform effective SEO and detailed reporting.

Pros:

I really love the ease of use for the backlink explorer as well as the way the reporting dashboard feels and displays information. It really makes our small digital marketing company look that much more professional and increases our SEO workflow and productivity.

Cons:

There doesn't seem to be a way to automate reports to show last month's data over the previous month, ie month-over-month automated reports. We've tried reaching out to support on this and haven't gotten anything back in regards to if this is possible or not. It seems like a basic thing to do as there are a ton of applications for continues month-over-month reporting that doesn't have to be manually set each month. This wastes a lot of time, especially when you have dozens of clients expecting reports on the 3rd of the month.

Brian
Web developer in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Great SEO Software

5.0 5 years ago

Comments: Overall it has been a great experience, I sat in on a couple of your Webinars about the new features coming out. Your software is less confusing than others that I have used and seems to be more accurate about keyword ranking for sure. Keep up the good work!

Pros:

I really like how you can change the location, device & metrics, in the graphs to display different sets of information. The backlink explorer is really handy for checking to see if your getting credit for recently added backlinks. Repeating keywords to show how you are showing up in google SERPs is also very handy.

Cons:

The errors for your website could be displayed better, or add a way to disable some errors. I have a few instances that say an external link is invalid when i know it is valid but there is no way for me to mark it as fixed or working. I wish the software had AMP related areas or a way to show if my AMP sites are organized correctly.