--- description: Learn more about Mailchimp pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Mailchimp Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp](/software/110228/mailchimp) # Mailchimp Canonical: https://www.capterra.ca/software/110228/mailchimp Page: 1 / 708\ Next: [Next page](https://www.capterra.ca/software/110228/mailchimp?page=2) > Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools. > > Verdict: Rated **4.5/5** by 17671 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Mailchimp? Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17671 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Alerts/Notifications - Automated Responses - Behavioral Targeting - CAN-SPAM Compliance - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Scheduling - Campaign Tracking - Channel Management Software - Click Tracking - Collaboration Tools - Contact Management Software - Content Management System (CMS) Software - Conversion Tracking - Customer Segmentation - Dashboard Software - Drag & Drop - Email Management Software - Email Tracking Software - Event Triggered Actions - For Insurance Industry - Generative AI - Interaction Tracking - Landing Pages/Web Forms - Lead Capture Software - Lead Generation Software - Lead Management Software - Marketing Automation Software - Mass Texting - Mobile Optimization - Multi-Channel Campaigns - Performance Metrics - Pre-built Templates - Real Time Editing - Real-Time Notifications - Recommendations - Sales Pipeline Management - Scheduled Messaging - Simple Mail Transfer Protocol (SMTP) - Social Marketing - Social Media Integration - Subscriber Management - Template Management - Website Analytics - Workflow Management Software ... and 49 more features ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) ## Related Categories - [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software) - [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software) - [Social Media Marketing Software](https://www.capterra.ca/directory/30781/social-media-marketing/software) ## Alternatives 1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2942 reviews) 2. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6250 reviews) 3. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3511 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2322 reviews) ## Reviews ### "Simple, Reliable Email Marketing That Gets the Job Done" — 5.0/5 > **Bill** | *June 25, 2026* | Education Management | Recommendation rating: 8.0/10 > > **Pros**: What stands out most about Mailchimp is how easy it is to use, especially for creating and sending email campaigns. The drag-and-drop builder makes it simple to design professional-looking emails without needing technical skills. It also does a good job of segmenting audiences and automating basic marketing workflows, like welcome emails and follow-ups. For many teams, it’s a straightforward way to manage email marketing without a steep learning curve. > > **Cons**: The biggest drawback is cost, especially as your contact list grows. Pricing can increase quickly even if you’re only using basic features. Some of the more useful automation and reporting tools are also locked behind higher-tier plans, which can feel limiting for growing teams. > > Overall, the experience with Mailchimp has been positive. It’s easy to use, quick to set up, and works well for managing email campaigns and basic marketing automation. The platform makes it simple to design emails, segment audiences, and track performance without needing a lot of technical setup. We are happy with it so far, as it covers our current needs and provides a reliable way to stay connected with our audience. ----- ### "Great for POC's and Real Prod application" — 3.0/5 > **Edwin** | *July 25, 2026* | Financial Services Software | Recommendation rating: 8.0/10 > > **Pros**: What I liked most about Mailchimp is how easy it is to create and manage email marketing campaigns without needing advanced technical skills. The drag-and-drop editor makes it simple to design professional-looking emails, and there are many templates available to get started quickly. The contact management features are useful for organizing subscribers, creating audience groups, and sending more targeted campaigns. I also liked the reporting tools because they provide helpful information about opens, clicks, and customer engagement. The platform connects well with other tools and makes it easier to manage marketing activities in one place. Overall, Mailchimp saves time and helps businesses communicate better with their customers. > > **Cons**: The main thing I liked least about Mailchimp is that some useful features can become expensive as your contact list grows. Small businesses or individuals with a limited budget may find the pricing difficult to manage over time. Some advanced automation and marketing features are only available on higher-tier plans, which can feel restrictive. I also found that the interface can sometimes feel overwhelming because there are many options and settings available. The email template customization is good, but users who want more design flexibility may need extra work. Customer support options could also be improved, especially for users on lower plans who need faster assistance. > > My overall experience with Mailchimp has been positive. It is a reliable marketing platform that makes it easier to create email campaigns, manage contacts, and track customer engagement. The platform is suitable for beginners while still offering useful tools for more experienced marketers. I appreciated the automation features and analytics because they helped understand what content performs better with an audience. However, the pricing structure can become a concern as a business grows, and some features require upgrading plans. Despite these limitations, Mailchimp remains a strong choice for email marketing because it is easy to use, stable, and provides many helpful features for managing customer communication. ----- ### "User friendly email marketing platform" — 4.0/5 > **Verified Reviewer** | *August 11, 2026* | Consumer Goods | Recommendation rating: 8.0/10 > > **Pros**: Mailchimp is a great platform which makes sales and marketing activities easy and helps creating and sending email campaigns without any prior advanced knowledge. It has a clean and smooth user interface which makes finding tools and other features easily within no time. The features like contact management and tracking allows organizing subscribers and tracking campaign engagement and performance. > > **Cons**: The major drawback of Mailchimp is that it is too expensive when it comes to advanced features. Also the customer support can do better which assisting for queries especially for the lower fee plans. > > All in all Mailchimp is an excellent well designed platform for the management of regular email activities for marketing. ----- ### "Chimp Does the Heavy Lifting" — 4.0/5 > **Patrick** | *March 2, 2026* | Consumer Services | Recommendation rating: 9.0/10 > > **Pros**: The dashboard is really easy to use and the templates are pretty good. One of the big plusses is mailchimp canva integration. Pricing is reasonable for what you are getting. The mobile versions of the emails sometimes are different form on-screen. > > **Cons**: There are WP integration security issues that have come up by my hosting provider. While I keep all my software up-to-date, I have to keep scanning/repair software running in the background at all times. Sometimes verifying a website can be a process. An easier solution would be nice, ie: verifying website by email address only. > > Very positive overall. reliable, intuitive, and well-suited for what we do. So long as you don't create newsletters (as an example) that are overly long and have too much content, the ROI can be good. Drilling down on users is important to me to see who is clicking and reading what. ----- ### "A Review of Mailchimp’s Email Marketing Tools" — 5.0/5 > **Radha** | *March 30, 2026* | Legal Services | Recommendation rating: 10.0/10 > > **Pros**: What I liked most about Mailchimp is its user‑friendly interface and ease of use. Creating email campaigns is straightforward, with clear workflows, drag‑and‑drop templates, and helpful prompts that make it accessible even for beginners. I also appreciated Mailchimp’s automation and audience management tools. Features like automated email sequences, audience segmentation, and performance analytics make it easy to target the right audience and track campaign effectiveness without needing advanced technical knowledge. Overall, Mailchimp stands out for combining powerful marketing features with simplicity, making it a strong tool for small businesses and users who want professional‑looking email campaigns without a steep learning curve. > > **Cons**: What I liked least about Mailchimp is its pricing structure as your contact list grows. Costs can increase quickly once you exceed the free or lower‑tier limits, which can feel restrictive for small businesses or users with growing audiences. I also found some limitations in design flexibility and automation depth unless you upgrade to higher‑tier plans. Certain advanced features—such as more complex customer journeys, detailed segmentation, or customization—aren’t as accessible on basic plans. Additionally, the interface, while beginner‑friendly, can sometimes feel crowded or unintuitive when managing multiple campaigns, audiences, or settings. Overall, while Mailchimp is powerful and easy to start with, cost escalation and feature restrictions can be frustrating as your marketing needs become more advanced. > > My overall experience with Mailchimp has been largely positive. It’s a reliable and beginner‑friendly email marketing platform that makes it easy to create, manage, and send professional‑looking campaigns. The drag‑and‑drop editor, pre‑designed templates, and clear workflows make day‑to‑day email marketing straightforward, even without extensive technical or design experience. I found the automation, audience segmentation, and analytics especially valuable. Being able to track open rates, click‑throughs, and engagement helps refine campaigns and understand what works. The onboarding guidance and built‑in tips also make it easier to get started and stay organized. That said, as needs grow, pricing and feature limitations become more noticeable. Costs can rise quickly with larger contact lists, and some advanced automation or customization requires higher‑tier plans. Overall, Mailchimp is a strong, dependable tool for small to mid‑sized businesses and individuals, offering a good balance between ease of use and marketing functionality, particularly for users starting or managing moderate‑scale campaigns. ----- Page: 1 / 708\ Next: [Next page](https://www.capterra.ca/software/110228/mailchimp?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/110228/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data