What Is Mailchimp?

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.

Who Uses Mailchimp?

Cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across various email platforms, ad channels and more via a unified dashboard.

Where can Mailchimp be deployed?

Cloud-based
On-premise

About the vendor

  • Intuit
  • Located in Sacramento, U.S.
  • Founded in 1983

Mailchimp support

  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

Brazilian Portuguese, English, French, Spanish

About the vendor

  • Intuit
  • Located in Sacramento, U.S.
  • Founded in 1983

Mailchimp support

  • 24/7 (Live rep)
  • Chat

Countries available

Australia, Brazil, Canada, China, France and 7 others

Languages

Brazilian Portuguese, English, French, Spanish

Mailchimp videos and images

Mailchimp Software - 1
Mailchimp Software - Dashboard
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Mailchimp Software - 4
Mailchimp Software - Advanced analytics
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Mailchimp video
Mailchimp Software - 1
Mailchimp Software - Dashboard
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Mailchimp Software - 4
Mailchimp Software - Advanced analytics

Compare Mailchimp pricing with similar products

Mailchimp

Mailchimp

US$0.00
Free Version
Free Trial
US$9.99/month
Free Version
Free Trial
US$0.00/month
Free Version
Free Trial
US$20.00/month
Free Version
Free Trial

Features of Mailchimp

  • AB Testing
  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Auto-Responders
  • Automated Publishing
  • Automated Scheduling
  • Behavior Analytics
  • Behavioral Targeting
  • CAN SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management Software
  • Click Tracking
  • Collaboration Tools
  • Contact Database
  • Content Management System (CMS) Software
  • Conversion Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management Software
  • Email Marketing Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • For iPad Devices
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Segmentation
  • List Management
  • Marketing Automation Software
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multiple User Accounts
  • Offline Response Collection
  • Performance Metrics
  • Personalization Software
  • Post Scheduling
  • Publishing Options
  • Question Branching
  • Question Library
  • ROI Tracking
  • Randomization
  • Real Time Analytics
  • Real Time Data
  • Real Time Editing
  • Real Time Notifications
  • Real Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Simple Mail Transfer Protocol (SMTP)
  • Skip Logic
  • Social Marketing
  • Social Media Integration
  • Subscriber Management
  • Survey Builder
  • Team Management Software
  • Template Management
  • Third Party Integrations
  • URL Customization
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software

Alternatives to Mailchimp

GetResponse is a powerful marketing automation software that helps grow your audience, engage with customers, and boost online sales. Learn more about GetResponse
Twilio SendGrid is the leading cloud-based email delivery platform, trusted by over 80,000 of the world's fastest-growing brands. Learn more about SendGrid
Email marketing software for creators that supports conditional content for different types of subscribers.
Emma makes it easy for teams of all sizes to create and collaborate on beautiful campaigns that drive conversions and revenue.
Email Marketing with Drip—where intelligent data, dynamic segmentation, and your brand's personality come together to explode revenue. Learn more about Drip
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up
HubSpot CRM has everything you need to organize, track, and build better relationships with leads and customers. Learn more about HubSpot CRM
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more.
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting. Learn more about Pardot
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
Drive growth with Sales Cloud 360, the best-in-class sales solution that drives rep productivity on the world's #1 CRM platform. Learn more about Salesforce Sales Cloud
Create, manage and grow your online presence for your business, blog, store and more with Wix’s intuitive website creation platform. Learn more about Wix

Reviews of Mailchimp

Average score

Overall
4.5
Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Dylan
Dylan
Operations Manager in Australia
Verified LinkedIn User
Printing, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Solid program, but cost and introduction of subscription pricing made it unviable for us

5.0 2 months ago New

Comments: We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!

Pros:

Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list). Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.

Cons:

We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.

Brittany
SMB Owner, Exec. Dir. of a Non-Profit in U.S.
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Great EMS To Streamline A Complex Content Marketing Funnel/Lifecycle

5.0 2 months ago New

Pros:

What I like most about Mailchimp is its ability to use in scale for businesses/missions of all sizes. I have worked on it for my own personal brand and upwards of deploying at 118 locations while also utilizing internally as a head of a marketing and creative design team. It integrates pretty easily with sooooo many other apps, which makes it a yes for me in a world where you need to build socials and your customer contact database simultaneously to getting the word out about whatever marketing need you send via email.

Cons:

Sometimes the automation features can flub... as in an older version of a saved draft may send (rare occasion, sometimes user error but sometimes not) or specifically timed out emails for a time zone may send earlier/later than desired.

Benjamin
Client Partner in U.S.
Financial Services Software, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp - Review from a technical person

3.0 2 months ago

Comments: We can accurately and easily reach all over our contacts. The templates and professionalism of the emails are great.

Pros:

For reaching out to our contacts and creating emails, the system is great!

Cons:

The data is awful, why can't I access the underlining data at the contact level? How many clicks did Sally have in her entirety? What did she click on? Where is she in the various campaign? I'm looking for Sally, why can't I find her through a search functionality? I can't see this info directly.

José Miguel
Owner in Chile
Consumer Goods, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A renewed classic

5.0 last month New

Comments: If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.

Pros:

Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.

Cons:

Right now, nothing about Mailchimp is bad for my small business.

Ngenge
Ngenge
Telemarketer in Cameroon
Verified LinkedIn User
Computer Software, 2-10 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp

5.0 2 months ago

Comments: MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking. It's affordable and easily adaptable- I STRONGLY RECOMMEND IT.

Pros:

The perfect marketer's handtool. I just love everything about MailChimp. From lead generation to marketing automation MailChimp is efficient. MailChimp provides one of the best conversion asset libraries for creating effective landing pages with very beautiful templates which are easily customizable and simple to play around with. It has a pretty straightforward pricing plan with an awesome customer service solution. I can find this tool super helpful

Cons:

no bugs or conservatives with this tool yet.