--- description: Learn more about Xnurta pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Xnurta Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Xnurta](/software/1064940/xmars) # Xnurta Canonical: https://www.capterra.ca/software/1064940/xmars Page: 1 / 3\ Next: [Next page](https://www.capterra.ca/software/1064940/xmars?page=2) > Optimize and scale Amazon, Walmart, and Criteo retail media campaigns automatically using Xnurta's agentic AI execution platform. > > Verdict: Rated **4.7/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Xnurta? E-commerce agencies, enterprise brands, and large-scale Amazon and Walmart marketplace sellers managing multi-channel retail media portfolios who want to automate execution. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, Traditional Chinese - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management Software - Campaign Planning - Campaign Tracking - Channel Management Software - Conversion Tracking - Dashboard Software - Data Import/Export - Data Visualization Software - KPI Monitoring - Marketing Automation Software - Multi-Campaign - Multi-Channel Marketing - Performance Metrics - ROI Tracking ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software) - [Marketplace Software](https://www.capterra.ca/directory/31460/marketplace/software) - [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software) - [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software) - [PPC Software](https://www.capterra.ca/directory/30967/ppc/software) ## Alternatives 1. [Google Ads](https://www.capterra.ca/software/213339/google-ads) — 4.4/5 (1014 reviews) 2. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3523 reviews) 3. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2571 reviews) 5. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6257 reviews) ## Reviews ### "VP of Marketplace Strategy" — 5.0/5 > **Daniel** | *August 31, 2026* | Consumer Goods | Recommendation rating: 10.0/10 > > **Pros**: The main reason we use Xnurta is that it provides true ASIN-level ad spend. It does an excellent job of separating the Advertised Product from the Purchased Product, which is essential for us to accurately track SKU-level CPAs and true profitability. > > **Cons**: What I like least is the inability to input COGS, returns/refunds, and fees to view complete ASIN-level profitability within a single dashboard. > > Overall, Xnurta has been a game-changer for how we manage our campaigns. By giving us a clear view of true spend attribution, it empowers us to make the best optimization decisions for both growth and profitability. ----- ### "Marketplace E-commerce Lead" — 5.0/5 > **Laura** | *August 27, 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: One of the biggest advantages of Xnurta is the time savings it provides by automating and streamlining campaign management and optimization. It also gives us helpful insights and makes it easier to monitor performance and make adjustments. I also really appreciate the support from \[sensitive content hidden\], our Account Manager. He is very dedicated, responsive, and always willing to help us understand the platform, answer our questions, and find solutions when we encounter an issue. > > **Cons**: The platform can sometimes be complex to navigate, especially when first getting started, and it can take some time to fully understand all of the features and recommendations. Some functionalities could also be more intuitive and easier to interpret. > > Overall, our experience with Xnurta has been very positive. The platform has helped us save time and simplify campaign management, while also providing useful insights to support our optimization efforts. The AI capabilities are particularly helpful in automating certain optimizations and allowing us to focus more on strategy. The support from \[sensitive content hidden\] has also been a key part of our positive experience. He is very dedicated to our account, responsive, and proactive in helping us get the most out of the platform. ----- ### "Solid execution layer for Sponsored Ads at agency scale" — 5.0/5 > **Ozan** | *August 28, 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: I manage Amazon Sponsored Ads for e-commerce clients, and the bid and budget automation is what earns Xnurta its seat. Rules run continuously at the keyword and campaign level instead of waiting on me to log in and adjust, which matters most during Q4 and deal periods when bids move hour to hour. Having Sponsored Products, Brands, and Display in one interface cuts the console-hopping, and changes sync back to Amazon fast enough that I trust what I’m looking at. For an agency juggling multiple accounts, the time saved on routine bid management is the real return. > > **Cons**: price and undertstan AI personality’s. Some of the reporting views feel dense before you learn which columns matter for your workflow. Once you’ve set up your own views it’s fine, but the first few weeks are slower than they need to be. > > Positive. It works best if you treat it as an execution layer rather than a strategy replacement — you still set the targets and structure, and it handles the tactical bid and budget work between check-ins. Once the automation rules were tuned to how I actually manage accounts, it freed up meaningful time for the analysis clients actually pay for. ----- ### "Helpful Insights, Excellent Support" — 5.0/5 > **Kim** | *August 27, 2026* | Medical Devices | Recommendation rating: 8.0/10 > > **Pros**: I liked how Xnurta is easy to use, saves time, and provides actionable insights that help improve campaign performance. > > **Cons**: At times, the amount of data and available features can feel overwhelming, especially when getting started. > > Overall, our experience with Xnurta has been very positive. The platform provides valuable insights and tools that help us better understand and optimize our Amazon advertising campaigns. One of the highlights has been working with \[sensitive content hidden\] , who has been incredibly supportive throughout the onboarding and training process. He has taken the time to explain the platform’s capabilities, share best practices, and help us identify opportunities to improve campaign performance. His guidance has made it much easier for our team to adopt Xnurta and maximize its value. ----- ### "Got to grab that last $500\!" — 1.0/5 > **Farid** | *September 30, 2025* | Alternative Medicine | Recommendation rating: 1.0/10 > > **Pros**: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. > > **Cons**: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. > > Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. ----- Page: 1 / 3\ Next: [Next page](https://www.capterra.ca/software/1064940/xmars?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/1064940/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data