--- description: Learn more about Trackingplan pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Trackingplan Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Data Analysis Software](/directory/31077/data-analysis/software) > [Trackingplan](/software/1057272/trackingplan) # Trackingplan Canonical: https://www.capterra.ca/software/1057272/trackingplan > Tired of silent tracking errors? Ensure your events, pixels, cookies, UTMs, and consent flows work 24/7 with proactive alerts. > > Verdict: Rated **4.8/5** by 5 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Trackingplan? Trackingplan helps analysts, marketers, and tagging specialists ensure reliable measurement across complex tracking setups. It’s also widely used by agencies managing multiple clients. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 5 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Trackingplan ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Trackingplan’s pricing is built to scale with your traffic and organizational needs, using Monthly Active Users (MAUs) as the core usage metric. This makes costs predictable and tied to how much tracking data your business generates. Trackingplan also offers special plans and partner programs for agencies, optimized for managing multiple clients. We support two main ways to work with partners: - Internal Use Model: Agencies buy a pooled license based on total MAUs and use Trackingplan across client accounts. Pricing is ad‑hoc with volume discounts, and agencies can choose how (or whether) to bill end clients for the service. Referral / Revenue Share Model: Agencies can refer clients and earn recurring revenue (e.g., ~30% share) while supporting sales, onboarding, or bundling Trackingplan into their services. Pricing in this model scales with MAUs and includes volume discounts, support, and potential proof‑of‑concept pilots. Agency perks include: - Volume discounts compared to solo clients. - The ability to offer Trackingplan as a value‑add service (e.g., data quality monitoring included in analytics or performance packages). - Support for proof‑of‑concept setups to demonstrate ROI to clients before full commitment. - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Access Controls/Permissions - Activity Monitoring - Address Validation - Alerts/Notifications - Anomaly Detection - Campaign Analytics - Campaign Tracking - Dashboard Software - Data Connectors - Data Discovery Software - Data Extraction Software - Data Mapping - Data Profiling - Data Transformation - Data Visualization Software - Duplicate Detection - KPI Monitoring - Master Data Management Software - Match & Merge - Multi-Channel Attribution - Multiple Data Sources - Network Monitoring Software - Performance Metrics - Policy Management Software - Reporting/Analytics - Search/Filter - Self Service Data Preparation - Self-service Analytics - Sensitive Data Identification - Visual Analytics - Website Analytics ## Integrations (24 total) - Adobe Analytics - Amplitude - CookieScript - CookieYes - Cookiebot CMP - Facebook Business Suite - Firebase - Fullstory - Google Analytics 360 - Google Tag Manager 360 - Heap - HubSpot CRM - Instagram - Intercom - LinkedIn Marketing Solutions ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Data Analysis Software](https://www.capterra.ca/directory/31077/data-analysis/software) ## Related Categories - [Data Analysis Software](https://www.capterra.ca/directory/31077/data-analysis/software) - [Marketing Analytics Software](https://www.capterra.ca/directory/31018/marketing-analytics/software) - [Data Governance Software](https://www.capterra.ca/directory/30854/data-governance/software) - [Data Quality Software](https://www.capterra.ca/directory/31126/data-quality/software) - [Observability Software](https://www.capterra.ca/directory/33735/observability/software) ## Alternatives 1. [Cognism](https://www.capterra.ca/software/169083/cognism) — 4.7/5 (255 reviews) 2. [Google Cloud](https://www.capterra.ca/software/170983/google-cloud-platform) — 4.7/5 (2262 reviews) 3. [SDS-FullService](https://www.capterra.ca/software/1081469/SDS-FullService) — 4.6/5 (11 reviews) 4. [Tableau](https://www.capterra.ca/software/77260/tableau) — 4.6/5 (2348 reviews) 5. [Adverity](https://www.capterra.ca/software/162524/datatap) — 4.5/5 (26 reviews) ## Reviews ### "Excellent Data Quality Tool" — 5.0/5 > **Verified Reviewer** | *April 18, 2024* | Internet | Recommendation rating: 10.0/10 > > **Pros**: The "set it and forget it" nature of the tool. Once the audit is complete it truly is a breeze to keep an eye on things as soon as they break. > > **Cons**: The long time to see results the first time. It is conservative in how much traffic it needs to see before it shows you results. ----- ### "Early detection of data analytics incidents" — 5.0/5 > **María Elena** | *June 12, 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Being able to review the status of the data early and in a few minutes > > **Cons**: Requires initial configuration that takes time but de TP team helps with this ----- ### "Trackingplan: Where information is born" — 4.0/5 > **Francisco** | *June 10, 2024* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: It stores a lot of valuable information with a surprising availability > > **Cons**: It's poor in visual data consulting, information is completely raw ----- ### "A lovey real time data analytics tool which can be integrated on our CI/CD process" — 5.0/5 > **Jose** | *April 16, 2024* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Real time data monitoring New properties and events discovering New release version discovering API integration QA process over specific journeys CI/CD integration > > **Cons**: Being able to compare the history of any two specific days, not just yesterday, 1 week ago and 1 month ago An UI where an user could execute "SQL" queries over an specific view for each customer which are above "the real database tables" of Trackingplan ----- ### "Review of Trackingplan" — 5.0/5 > **Yago** | *April 10, 2024* | Human Resources | Recommendation rating: 9.0/10 > > **Pros**: Utilizes site traffic and analytics for self-training to identify alterations and potential issues. Oversees marketing pixels. Analyzes all website traffic, offering a detailed breakdown of errors across various regions, languages, payment gateways, and more. > > **Cons**: Does not have quality assurance for email content. Chrome extensions require more time and expertise compared to Trackingplan's thorough user-generated combination checks. ## Links - [View on Capterra](https://www.capterra.ca/software/1057272/trackingplan) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data