---
description: Learn more about Fullpath pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullpath Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Customer Data Platform Tools](/directory/31334/customer-data-platform/software) > [Fullpath](/software/1053352/fullpath)

# Fullpath

Canonical: https://www.capterra.ca/software/1053352/fullpath

> Cloud-based customer data platform for car dealerships that unifies shopper data and automates marketing, advertising, sales, and lead.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Who Uses Fullpath?

Small to large franchised car dealerships and multi-rooftop automotive dealership groups, including those representing OEM brands such as GM, Toyota, Honda, Hyundai, and Subaru.

## About the vendor

- **Company**: Fullpath

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: United States

## Features

- Customer Segmentation
- Personalization Software

## Integrations (13 total)

- Automotive Retail Cloud (ARC)
- CDK CRM
- CarNow
- Connect CRM
- Dealer Inspire
- Dealer.com
- DriveCentric
- Dynamic Product Options for Magento 2
- Google Analytics
- ProMax Unlimited
- Renolds and Reynolds
- Seceon aiSecurity Score 360
- Xtime

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software)

## Related Categories

- [Customer Data Platform Tools](https://www.capterra.ca/directory/31334/customer-data-platform/software)
- [Sales Enablement Software](https://www.capterra.ca/directory/30798/sales-enablement/software)
- [AI Marketing Tools](https://www.capterra.ca/directory/34136/ai-marketing-tools/software)
- [Customer Communications Management Software](https://www.capterra.ca/directory/31002/customer-communications-management/software)
- [SMS Marketing Software](https://www.capterra.ca/directory/30842/sms-marketing/software)

## Alternatives

1. [Adobe Real-Time CDP](https://www.capterra.ca/software/1028783/adobe-real-time-cdp) — 4.2/5 (5 reviews)
2. [Xtremepush](https://www.capterra.ca/software/151231/xtremepush) — 4.5/5 (55 reviews)
3. [Customer.io](https://www.capterra.ca/software/174023/customer-io) — 4.7/5 (87 reviews)
4. [Brevo Marketing Platform](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3517 reviews)
5. [Pipedrive](https://www.capterra.ca/software/132666/pipedrive) — 4.5/5 (3058 reviews)

## Links

- [View on Capterra](https://www.capterra.ca/software/1053352/fullpath)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/10012456/Fullpath/> |
| en-AE | <https://www.capterra.ae/software/1053352/fullpath> |
| en-AU | <https://www.capterra.com.au/software/1053352/fullpath> |
| en-CA | <https://www.capterra.ca/software/1053352/fullpath> |
| en-GB | <https://www.capterra.co.uk/software/1053352/fullpath> |
| en-IE | <https://www.capterra.ie/software/1053352/fullpath> |
| en-IL | <https://www.capterra.co.il/software/1053352/fullpath> |
| en-IN | <https://www.capterra.in/software/1053352/fullpath> |
| en-NZ | <https://www.capterra.co.nz/software/1053352/fullpath> |
| en-SG | <https://www.capterra.com.sg/software/1053352/fullpath> |
| en-ZA | <https://www.capterra.co.za/software/1053352/fullpath> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ca/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"Fullpath","description":"Fullpath is a cloud-based customer data platform (CDP) and AI ecosystem built for automotive car dealerships. It pulls together data from a dealership's website, CRM, DMS, inventory feeds, and OEM offers into one unified shopper profile, giving teams a single, accurate view of every customer.\n\nDealerships use Fullpath to run personalized ad campaigns across search, social, and display channels, send targeted email and SMS outreach, and manage inbound leads around the clock. The platform automatically identifies high-intent shoppers before a lead is submitted and delivers prioritized opportunity lists to sales teams each day.\n\nCore features include a CDP with identity resolution, AI-powered digital advertising, audience segmentation, automated email and SMS campaigns, dynamic payment publishing, website personalization, and a built-in CRM workspace with AI agents that handle lead follow-up, phone calls, and task management.","url":"https://www.capterra.ca/software/1053352/fullpath","@id":"https://www.capterra.ca/software/1053352/fullpath#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/software/1053352/fullpath#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Fullpath?","@type":"Question","acceptedAnswer":{"text":"Fullpath is a cloud-based customer data platform (CDP) and AI ecosystem built for automotive car dealerships. It pulls together data from a dealership's website, CRM, DMS, inventory feeds, and OEM offers into one unified shopper profile, giving teams a single, accurate view of every customer.Dealerships use Fullpath to run personalized ad campaigns across search, social, and display channels, send targeted email and SMS outreach, and manage inbound leads around the clock. The platform automatically identifies high-intent shoppers before a lead is submitted and delivers prioritized opportunity lists to sales teams each day.Core features include a CDP with identity resolution, AI-powered digital advertising, audience segmentation, automated email and SMS campaigns, dynamic payment publishing, website personalization, and a built-in CRM workspace with AI agents that handle lead follow-up, phone calls, and task management.","@type":"Answer"}},{"name":"Who Uses Fullpath?","@type":"Question","acceptedAnswer":{"text":"Small to large franchised car dealerships and multi-rooftop automotive dealership groups, including those representing OEM brands such as GM, Toyota, Honda, Hyundai, and Subaru.","@type":"Answer"}}]},{"@id":"https://www.capterra.ca/software/1053352/fullpath#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platform Tools","position":2,"item":"/directory/31334/customer-data-platform/software","@type":"ListItem"},{"name":"Fullpath","position":3,"item":"/software/1053352/fullpath","@type":"ListItem"}]}]}
</script>