Act-On

by Act-On Software

Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

What Is Act-On?

Act-On, the worlds leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.

Act-On Details

Act-On Software

https://www.act-on.com

Founded 2008

Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5
Act-On Software - Contact Report - thumbnail
Act-On Software - Contact Timeline - thumbnail
Act-On Software - Automated Journey Builder - thumbnail
Act-On Software - Email Reporting - thumbnail
Act-On Software - 5 - thumbnail

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Starting price

US$900.00/month
N/A
US$25.00
US$15.00/month

Free Version

Free Version No
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Free Trial

Free Trial No
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Act-On deployment and support

Support

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base Software
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Deployment

  • Cloud, SaaS, Web-based

Training Software

  • In Person
  • Live Online
  • Webinars
  • Documentation

Act-On Features

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Act-On Reviews

Read all 246 reviews

Average score

Overall
4.3
Ease of Use
4.1
Customer Service Software
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Scott S.
Scott S.
Director of Marketing Operations and Technology
Publishing, 11-50 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    9/10
  • Reviewer Source 
  • Reviewed on 2018-09-10

"A Solid Marketing Automation Platform"

Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Vendor Response

by Act-On Software on 2018-09-21

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

  • Reviewer Source 
  • Reviewed on 2018-09-10
Ashley S.
Database Administrator
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    8/10
  • Reviewer Source 
  • Reviewed on 2019-05-21

"Meeting goals and driving leads with Act-On"

Comments: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Vendor Response

by Act-On Software on 2019-05-22

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

  • Reviewer Source 
  • Reviewed on 2019-05-21
Rob R.
Rob R.
Marketing
Market Research Software, 11-50 Employees
Used the Software for: 6-12 months
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    6/10
  • Reviewer Source 
  • Reviewed on 2021-08-24

"Act-On Review"

Comments: I was pretty satisfied with the quality and number of potential leads.

Pros: I sued Act-On to find new leads and create a database for potential customers.

Cons: It needs daily updates that can take a long time before you can actually use it.

  • Reviewer Source 
  • Reviewed on 2021-08-24
Abbie D.
Abbie D.
Director of Marketing
Computer Software, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    0/10
  • Reviewer Source 
  • Reviewed on 2018-10-18

"Buyer Beware!! Not a sophisticated system in the least"

Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Reviewer Source 
  • Reviewed on 2018-10-18
Catherine H.
Sr. Marketing Manager
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
  • Overall Rating
  • Ease of Use
  • Features & Functionality
  • Customer Support Software
  • Value for Money
  • Likelihood to Recommend
    10/10
  • Reviewer Source 
  • Reviewed on 2019-05-07

"Wonderful Product. Great Value, Amazing Results!"

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros: Act-On is easy to use and great metrics!

Cons: Nothing I'd change about this software!

Vendor Response

by Act-On Software on 2019-05-22

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

  • Reviewer Source 
  • Reviewed on 2019-05-07