What Is Act-On?

Act-On, the worlds leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.

Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Where can Act-On be deployed?

Cloud, SaaS, Web-based

About the vendor

  • Act-On Software
  • Located in Portland, U.S.
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

China, Germany, United Kingdom, United States

Languages

Dutch, English, French, German, Spanish

About the vendor

  • Act-On Software
  • Located in Portland, U.S.
  • Founded in 2008
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

China, Germany, United Kingdom, United States

Languages

Dutch, English, French, German, Spanish

Act-On videos and images

Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5
View 5 more
Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5

Compare Act-On pricing with similar products

US$900.00/month
Free Version
Free Trial
US$1,250.00/month
Free Version
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US$895.00
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US$45.00/month
Free Version
Free Trial

Features of Act-On

  • AB Testing
  • Activity Dashboard
  • CAN SPAM Compliance
  • CRM Software
  • Campaign Analytics
  • Campaign Management Software
  • Channel Management Software
  • Contact Database
  • Contact Management Software
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Fields
  • Customizable Templates
  • Dashboard Software
  • Data Import/Export
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing Software
  • Event Triggered Actions
  • Form Builder
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture Software
  • Lead Engagement
  • Lead Management Software
  • Lead Notifications
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Marketing Automation Software
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Online Forms
  • Performance Metrics
  • Personalization Software
  • Pipeline Management
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring Software
  • Subscriber Management
  • Target Account Identification
  • Template Management
  • WYSIWYG Editor
  • Website Visitor Tracking
  • Workflow Management Software

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Reviews of Act-On

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Scott
Scott
Director of Marketing Operations and Technology in U.S.
Verified LinkedIn User
Publishing, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

A Solid Marketing Automation Platform

5.0 4 years ago

Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Act-On Software Response

4 years ago

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Ashley
Database Administrator in U.S.
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Meeting goals and driving leads with Act-On

4.0 3 years ago

Comments: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros:

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons:

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Act-On Software Response

3 years ago

Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah

Verified Reviewer
CSO in U.S.
Verified LinkedIn User
E-Learning, 11-50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Move On - Not Worthwhile

2.0 2 months ago

Pros:

customer success team was friendly feature set sounds useful

Cons:

interface is abysmal functionality is limited product is slow and outdated

Brahim
Freelancer in Algeria
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Act-On Review

5.0 4 months ago

Comments: The marketing automation software, Act-On, solved my problem of needing to automate my marketing processes. The benefits I have realized are that we have been able to save time, get more leads, and increase my conversion rates.

Pros:

Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!

Cons:

Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.

Catherine
Sr. Marketing Manager in U.S.
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Wonderful Product. Great Value, Amazing Results!

5.0 3 years ago

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros:

Act-On is easy to use and great metrics!

Cons:

Nothing I'd change about this software!

Act-On Software Response

3 years ago

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah