15 years helping Canadian businesses
choose better software

What Is Act-On?

Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform.

Build a communications flow with ease using our automated marketing program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On's marketing automation programs help you plan, execute, and measure your communications strategies while targeting your ideal buyers with targeted, personalized messaging.

Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Act-On Software - Contact Report
Act-On Software - Contact Timeline
Act-On Software - Automated Journey Builder
Act-On Software - Email Reporting
Act-On Software - 5

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Reviews of Act-On

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Jared
Jared
Marketing Specialist in US
Verified LinkedIn User
Machinery, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

A very customizable software that allows us to carry out high-level marketing.

5.0 last year

Comments: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.

Pros:

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Cons:

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Catherine
Sr. Marketing Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Wonderful Product. Great Value, Amazing Results!

5.0 5 years ago

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros:

Act-On is easy to use and great metrics!

Cons:

Nothing I'd change about this software!

Act-On Software Response

5 years ago

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in US
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Buyer Beware!! Not a sophisticated system in the least

1.0 6 years ago

Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Lucy
President of Sales in US
Cosmetics, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Mass marketing approach which is really effective.

4.0 3 months ago

Comments: Easily deployable and effective tool. No time wasted on unproductive campaigns. Adaptive and secure software.

Pros:

There is a huge uniqueness in the services I get from Act-On compared to my switch softwares. I have experience a fast way to reach out to our leads through SMS and emails. It is quite effective and saves time too. We have been able to collect important data concerning our marketing efforts. It is generally easy to launch and user friendly.

Cons:

I can't get enough of this. Act-On is easy to use and quite customizable. I have only experienced advantageous services so far.

Bethany
Marketing Automation Manager in US
Education Management, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Act-on is an easy to use and robust marketing tool.

5.0 5 years ago

Comments: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros:

Most actions are very intuitive and the tool is easy to navigate.

Cons:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Act-On Software Response

5 years ago

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah