What Is Act-On?

Act-On, the worlds leading marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.

Who Uses Act-On?

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

Act-On Software - Contact Report Act-On Software - Contact Timeline Act-On Software - Automated Journey Builder Act-On Software - Email Reporting Act-On Software - 5

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Reviews of Act-On

Average score

Overall
4.3
Ease of Use
4.1
Customer Service
4.3
Features
4.1
Value for Money
3.9

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Scott
Scott
Director of Marketing Operations and Technology in US
Verified LinkedIn User
Publishing, 11-50 Employees
Used the Software for: 2+ years
Reviewer Source

A Solid Marketing Automation Platform

5.0 4 years ago

Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Act-On Software Response

4 years ago

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Ashley
Database Administrator in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Meeting goals and driving leads with Act-On

4.0 4 years ago

Comments: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros:

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons:

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Act-On Software Response

4 years ago

Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah

Geoff
Digital Marketing Specialist in US
Building Materials, 1,001-5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Act-on, great tool.

5.0 last week New

Comments: Was great for a person starting out in the business, and better with experience.

Pros:

Act-on was supper easy to learn how to use, with good end results. Easy to design emails for folks with little design experience.

Cons:

Couldn't get Act-on to communicate well with Dynamic CRM or Infor CRM. Real shame. We moved to Sales Force and use Pardot now. Better back end, but design tools no where as good as Act-on.

Abbie
Abbie
Director of Marketing in US
Verified LinkedIn User
Computer Software, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

Buyer Beware!! Not a sophisticated system in the least

1.0 4 years ago

Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Catherine
Sr. Marketing Manager in US
Marketing & Advertising, 51-200 Employees
Used the Software for: 2+ years
Reviewer Source

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Wonderful Product. Great Value, Amazing Results!

5.0 4 years ago

Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros:

Act-On is easy to use and great metrics!

Cons:

Nothing I'd change about this software!

Act-On Software Response

4 years ago

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah