Who Uses Act-On?
Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).
What Is Act-On?
Act-On, the worlds leading growth marketing automation platform, is built by marketers for marketers. We offer valuable digital solutions that empower marketers to automate their programs, improve efficiencies with fewer resources, and drive customer engagement beyond the lead at every stage of the customer lifecycle. Best of all, Act-On is easy to implement, easy to use, and supported by the absolute best and most reputable Customer Services team in the industry.
Act-On Details
Act-On Software
https://www.act-on.com
Founded 2008
Act-On pricing overview
Act-On does not have a free version and does not offer a free trial. Act-On paid version starts at US$900.00/month.
Starting Price
US$900.00/month
Pricing Details
We price by "active contacts," not database size.
Free Version
No
Free Trial
No
Act-On deployment and support
Support
- 24/7 (Live Rep)
- Business Hours
- Online
Deployment
- Cloud, SaaS, Web
Training
- In Person
- Live Online
- Webinars
- Documentation
Act-On Features
Account Based Marketing Software
- Analytics
- Campaign Personalization
- Customer Segmentation
- Engagement Monitoring
- Lead Nurturing
- Lead Scoring
- Progress Tracking
- Prospecting Tools
- Target Account Identification
Campaign Management Software
- Channel Management
- Contact Database
- Email Marketing
- Event Triggered Actions
- Lead Management
- Multi-Campaign
Email Marketing Software
- A/B Testing
- Auto-Responders
- CAN SPAM Compliance
- Customer Surveys
- Drip Campaigns
- Dynamic Content
- Event Triggered Email
- Image Library
- Landing Pages/Web Forms
- List Management
- Mobile Optimized Emails
- Reporting/Analytics
- Subscriber Management
- Template Management
- WYSIWYG Email Editor
Landing Page Software
- A/B Testing
- Analytics
- Customizable Templates
- Drag & Drop
- Form Builder
- Real Time Editing
- Responsive
- SEO Management
Lead Capture Software
- Business Card/Badge Scanning
- Dashboard
- Data Extraction
- Lead Distribution
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Online Forms
Lead Generation Software
- Contact Database
- Data Import/Export
- Lead Capture
- Lead Database Integration
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- Lead Verification/Validation
- Pipeline Management
- Prospecting Tools
Lead Management Software
- Campaign Management
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Nurturing
- Lead Scoring
- Lead Segmentation
- Pipeline Management
- Prospecting Tools
- Source Tracking
Lead Nurturing Software
- A/B Testing
- Campaign Management
- Drip Campaigns
- Lead Capture
- Lead Notifications
- Lead Scoring
- Lead Segmentation
- Performance Metrics
- Personalization
- Pipeline Management
Marketing Automation Software
- A/B Testing
- Analytics/ROI Tracking
- Customizable CTAs
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Sales Intelligence
- Search Marketing
- Segmentation
- Social Marketing
- Website Visitor Tracking
Act-On Alternatives
More Act-On alternatives
Act-On Reviews
Read all reviewsOverall rating
Average score
Scott S.
-
Overall Rating5 /5
-
Ease of Use4 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 2018-09-10
"A Solid Marketing Automation Platform"
Comments: We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.
Pros: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
Cons: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.
Vendor Response
by Act-On Software on 2018-09-21
Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home
- Reviewer Source
- Reviewed on 2018-09-10
Ashley S.
-
Overall Rating4 /5
-
Ease of Use4 /5
-
Features & Functionality4 /5
-
Customer Support4 /5
-
Value for Money3 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 2019-05-21
"Meeting goals and driving leads with Act-On"
Comments: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.
Pros: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.
Cons: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.
Vendor Response
by Act-On Software on 2019-05-22
Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah
- Reviewer Source
- Reviewed on 2019-05-21
Scott C.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 2021-01-21
"Act-On is genuine and has a very important experience"
Comments: We have been using Act-On to solve marketing at a very timely level, it has certainly been the most essential for optimal performance, we like to show all the time needed, it is simple and it fits the business objectives. I recommend it because it has given an excellent capacity, the functions are essential and excellent. It has really given a control and systematic performance in social networks, customer tracking processes, etc.
Pros: I like Act-On very much because it has been the most solid software in terms of support and artificial intelligence, it integrates very quickly. It is extremely practical and easy to understand to do any marketing work. The support is very easy to use. Act-On encourages the deployment of clients very quickly.
Cons: I think it has been extremely useful in strengthening the whole mechanism of automation, the backup of reports helps a lot.
- Reviewer Source
- Reviewed on 2021-01-21
Abbie D.
-
Overall Rating1 /5
-
Ease of Use1 /5
-
Features & Functionality1 /5
-
Customer Support1 /5
-
Value for Money1 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 2018-10-18
"Buyer Beware!! Not a sophisticated system in the least"
Comments: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.
Pros: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.
Cons: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.
- Reviewer Source
- Reviewed on 2018-10-18
Catherine H.
-
Overall Rating5 /5
-
Ease of Use5 /5
-
Features & Functionality5 /5
-
Customer Support5 /5
-
Value for Money5 /5
-
Likelihood to Recommend
- Reviewer Source
- Reviewed on 2019-05-07
"Wonderful Product. Great Value, Amazing Results!"
Comments: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.
Pros: Act-On is easy to use and great metrics!
Cons: Nothing I'd change about this software!
Vendor Response
by Act-On Software on 2019-05-22
Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.
Cheers!
Sarah
- Reviewer Source
- Reviewed on 2019-05-07
