---
description: Learn more about Baseline pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Baseline Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Brand Management Software](/directory/30531/brand-management/software) > [Baseline](/software/1026203/baseline)

# Baseline

Canonical: https://www.capterra.ca/software/1026203/baseline

> Brand management and design software where you can create on-brand content automatically.
> 
> Verdict: Rated **3.7/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.7/5** | 3 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support Software |  | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Baseline

## Commercial Context

- **Target Audience**: Self Employed
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Available Countries**: Iceland

## Features

- Brand Guidelines
- Digital Asset Management Software

## Category

- [Brand Management Software](https://www.capterra.ca/directory/30531/brand-management/software)

## Alternatives

1. [Canva](https://www.capterra.ca/software/168956/canva) — 4.7/5 (13275 reviews)
2. [Pinterest](https://www.capterra.ca/software/1017169/pinterest) — 4.7/5 (426 reviews)
3. [Zoho Social](https://www.capterra.ca/software/159351/zoho-social) — 4.7/5 (3402 reviews)
4. [Asana](https://www.capterra.ca/software/120550/asana-pm) — 4.5/5 (13556 reviews)
5. [Ethos](https://www.capterra.ca/software/1055943/ethos) — 4.8/5 (25 reviews)

## Reviews

### "A good start of a new company" — 4.0/5

> **Yuri** | *August 23, 2022* | Sports | Recommendation rating: 8.0/10
> 
> **Pros**: Already experimented with a few tools that worked alike, but this software absolutely stands out in terms of brand management.
> 
> **Cons**: It still is in need of some improvements and sometimes you need a refresh of the page
> 
> If you are in need of a guide that will help ensure your brand is consistent across all platforms, look no further than baseline. This provides you with helpful tips and templates to make sure your branding is on point. Perhaps best of all, the guide is easy to follow and can be tailored to fit any business size or type. So whether you are a small business just getting started or a large corporation looking to streamline your branding, baseline has you covered.

-----

### "A helpful tool in creating brand guidelines" — 4.0/5

> **Michael** | *November 27, 2023* | Public Relations & Communications | Recommendation rating: 10.0/10
> 
> **Pros**: Baseline is simple and easy to use. It generates a PDF guideline and a guideline that can be shared online with the client.
> 
> **Cons**: The PDF brand guideline has a weird format that almost always need to be fixed.
> 
> We've used Baseline to provide several clients with guidelines that are easy to use and to share assets. It's easy for clients to navigate and use.

-----

### "So much potential" — 3.0/5

> **Sam** | *November 17, 2022* | Writing & Editing | Recommendation rating: 7.0/10
> 
> **Pros**: It can easily help you make a brand guideline. One that will help you be consistent. It also has the editor which helps make a bunch of images with your branding guide applied. Keeping everything consistent.
> 
> **Cons**: The image editor is lacking a few features when compared to other products. The main one I am missing is having the items snap, either to the canvas or to other items. It can be hard to move things around.
> 
> It's a nice product, but has a lot of things it needs to improve upon to be used daily. I hope they get there as the idea and how it is currently it is shaping up to be a nice tool to have.

## Links

- [View on Capterra](https://www.capterra.ca/software/1026203/baseline)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/247561/Baseline/> |
| en-AE | <https://www.capterra.ae/software/1026203/baseline> |
| en-AU | <https://www.capterra.com.au/software/1026203/baseline> |
| en-CA | <https://www.capterra.ca/software/1026203/baseline> |
| en-GB | <https://www.capterra.co.uk/software/1026203/baseline> |
| en-IE | <https://www.capterra.ie/software/1026203/baseline> |
| en-IL | <https://www.capterra.co.il/software/1026203/baseline> |
| en-IN | <https://www.capterra.in/software/1026203/baseline> |
| en-NZ | <https://www.capterra.co.nz/software/1026203/baseline> |
| en-SG | <https://www.capterra.com.sg/software/1026203/baseline> |
| en-ZA | <https://www.capterra.co.za/software/1026203/baseline> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"Baseline","description":"Brand management and design software where you can create on-brand content automatically.","url":"https://www.capterra.ca/software/1026203/baseline","@id":"https://www.capterra.ca/software/1026203/baseline#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.7,"bestRating":5,"ratingCount":3},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/software/1026203/baseline#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Baseline?","@type":"Question","acceptedAnswer":{"text":"Brand management and design software where you can create on-brand content automatically.","@type":"Answer"}}]},{"@id":"https://www.capterra.ca/software/1026203/baseline#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Brand Management Software","position":2,"item":"/directory/30531/brand-management/software","@type":"ListItem"},{"name":"Baseline","position":3,"item":"/software/1026203/baseline","@type":"ListItem"}]}]}
</script>