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What Is Pictory?

Pictory is an AI solution that transforms long content such as blogs, webinars, & white papers into dozens of short social videos.

Who Uses Pictory?

Not provided by vendor

Pictory Software - Multiple options to start creating a video
Pictory Software - Script to video
Pictory Software - Video storyboard - Edit text, visuals, and audio
Pictory Software - Edit video by editing transcription. Create highlights & short video snippets
Pictory Software - Add your branding - logos, intros, outros, and colors

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Reviews of Pictory

Average score

Overall
4.8
Ease of Use
4.8
Customer Service
4.7
Features
4.6
Value for Money
4.7

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Randall
Randall
Founder and CEO in US
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Powerful AI for Pennies and SUPER Easy to Use

5.0 11 months ago

Comments: Pictory is part of the overall package of programs I use to create videos. I start with Pictory to get the base slide graphics, animated graphics and on-screen titles. I use HeyGen to create the talking-head spokesman videos. Then I bring everything together using Wondershare Filmora which has really gotten very sophisticated for the low cost. I supplement the presentation with graphics and additional video from Canva. It's a dynamite combination.

Pros:

You just paste your script and it selects the videos and the music. There is a TON of high-quality music and videos to choose from, and it's all included in the program which sells at a very affordable price.

Cons:

It's doesn't create "talking head" videos. By that I mean having an AI-generated spokesperson reading the script. That would be the only thing I would like to see added.

Pictory Response

11 months ago

Thanks for stopping by and leaving such a great review! It’s fantastic that Pictory is an essential part of your workflow, and that you’re finding the selection of music and videos both high-quality and affordable. Your idea for a “talking head” video feature is interesting we could definitely add this to our platform. Why not drop this suggestion on our roadmap at https://feedback.pictory.ai/roadmap? We’d love to see what else you might have in mind!

Pastor Deidre
Co-Owner in US
Hospitality, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Pictory Perfect... duh.

5.0 2 months ago New

Comments: Excellent for the most part. Be sure and double check the sound levels before publishing though!

Pros:

The ease of use and the simple ways to put together a great video.

Cons:

Some limitations in the story add feature and not being able to go back to the story builder portion of the platform.

Pictory Response

last month

Hi Pastor Deidre, Glad to hear you’re finding Pictory easy to use. Noted on the story add feature and the ability to go back to the story builder—those are solid points. If you have specific improvements in mind, feel free to drop them at https://feedback.pictory.ai/roadmap. Great tip on checking sound levels before publishing! If you ever run into issues or need help tweaking things, our support team is always here at [email protected]. Also, since you’re enjoying Pictory, you might like connecting with other creators in our Facebook group: https://www.facebook.com/groups/863439644603943/. Appreciate you sharing your experience! Let us know if there’s anything else we can do to improve. Happy creating!

Sakshi
Director Product in India
Media Production, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Poor support experience

1.0 4 months ago

Pros:

Easy of creating the video using ai and also easy editing options

Cons:

I am facing issue for more than 24 hours no revert or help provided on the same

Pictory Response

4 months ago

Hi Sakshi, I’m really sorry to hear about the delay in support getting back to you—24 hours is longer than it should take, and I can understand how frustrating that must be. To get this sorted ASAP, I recommend reaching out again to our team at [email protected]. They’ll be able to prioritize your issue and assist you directly. Thanks again for reaching out. Sam

Tom
Tom
Director of Operations in US
Verified LinkedIn User
Real Estate, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Great software, good pricing.

5.0 3 months ago

Comments: Pictory is easy to work with and does most of the heavy lifting for you. The AI is intuitive and while not perfect was much better than the Invideo AI. It helps you make videos with ease and the process is fun and somewhat addicting.

Pros:

This is fun software. I bought it for business but also use it for fun.

Cons:

I ran out of enhanced voice credits and the only upgrade was for a year when I had a temporary one month shortage.

Pictory Response

3 months ago

Hi there! Lisa here. Thank you so much for your thoughtful review! 🌟 We’re glad you’re enjoying Pictory—it’s great to hear that it’s both fun and effective for your needs. We understand the concern about enhanced voice credits. I’ll share your feedback with the team so we can explore more flexible upgrade options in the future. In the meantime, don’t forget to join our Facebook group at https://www.facebook.com/groups/863439644603943/ and follow us on X at https://x.com/PictoryAI for tips and updates! 🎥

Paul
Owner in UK
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Pictory rapidly becoming a very comprehensive system

5.0 2 months ago New

Comments: Overall its an astounding programme and replaces 95% of the work needed to build videos in Premier Pro ect Currently the only limitations are lack of stills and text animation which I hope you will add at some point - the ability to have text appear during the slide, at key moments would elevate the to a truly professional system. Also the option to add a blur filter between the stock video and the text would again lift this.

Pros:

Script building and the accuracy of the auto video selection - for the videos I have produce on average 7/10 of the video selected is good.

Cons:

I don't think there are enough British voiced ai voices - I also have struggles with the speed of speech and a general feeling that most lack a sales type presence. Lastly, please make the outline/shadow an option and not the default for headings I also think that it would be more useful if the on screen script and script that the Ai uses could be separate to allow for adding characters to overcome pronunciation

Pictory Response

2 months ago

Thanks for your feedback! It’s great to know Pictory is working well for you, especially with script-building and the accuracy of auto video selection. A 7/10 is a solid result. You mentioned British AI voices and wanting more variety, particularly with a more engaging, sales-focused tone. Speed adjustments and pronunciation fixes (like adding characters) would also make the voiceovers feel more polished. I’ll pass this along to the team, but you can also share your suggestions directly at https://feedback.pictory.ai/roadmap. Thanks again for the feedback.