---
description: Learn more about FriedmanU pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: FriedmanU Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Sales Coaching Software](/directory/31333/sales-coaching/software) > [FriedmanU](/software/1011940/friedmanu)

# FriedmanU

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> Proven Sales, Customer Service and Management Training eLearning content for front-line/last mile employees in the retail industry.
> 
> Verdict: Rated **4.7/5** by 51 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses FriedmanU?

Retail Store Managers, Retail Sales People, Customer Service Representatives, Sales Professionals, Trainers, Coaches and anyone in a B2C environment.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 51 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.6/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: The Friedman Learning

## Commercial Context

- **Starting Price**: US$649.00
- **Pricing model**: Per User
- **Pricing Details**: Our pricing plans are broken down into three categories:
1. Single Users
2. Small Businesses
3. Enterprise/Custom
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Russian, Spanish
- **Available Countries**: Argentina, Bahamas, Canada, Chile, Colombia, Dominica, Ecuador, Guatemala, Honduras, Mexico, Panama, Peru, Spain, United States

## Features

- Built-in Course Authoring
- Course Management
- Course Tracking
- Gamification Software
- Goal Setting/Tracking
- Learning Management
- Learning Paths/Tracks
- Performance Metrics
- Progress Tracking
- Training Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Sales Coaching Software](https://www.capterra.ca/directory/31333/sales-coaching/software)

## Related Categories

- [Sales Coaching Software](https://www.capterra.ca/directory/31333/sales-coaching/software)
- [Training Software](https://www.capterra.ca/directory/10008/training/software)
- [Learning Management System Software](https://www.capterra.ca/directory/30020/learning-management-system/software)

## Alternatives

1. [Sales Ask](https://www.capterra.ca/software/1068767/Sales-Ask) — 5.0/5 (9 reviews)
2. [Gong](https://www.capterra.ca/software/157969/gong-io) — 4.8/5 (561 reviews)
3. [Substrata](https://www.capterra.ca/software/201748/substrata-scip) — 4.9/5 (166 reviews)
4. [Salesloft](https://www.capterra.ca/software/157977/Salesloft) — 4.5/5 (562 reviews)
5. [Kahoot\!](https://www.capterra.ca/software/156399/kahoot) — 4.7/5 (2892 reviews)

## Reviews

### "Shifting my Sales Approach" — 5.0/5

> **Rene** | *December 13, 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I really liked that I could start using the tools right away. I didn’t have to wait for some big “AHA\!” moment at the end. They were practical and useful from the very beginning.
> 
> **Cons**: Some of the lessons seemed slightly repetitive
> 
> It really shifted the way I think about selling and connecting with customers. I realized how important it is to stay engaged and proactive, while also building trust with clients. The tools I’ve gained have not only boosted my sales and confidence, but they’ve also helped me develop stronger, more lasting relationships. I now feel more prepared to close deals and keep customers happy.

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### "Novice to Expert" — 5.0/5

> **Kristopher** | *November 12, 2024* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: This program is very easy to follow along to. It is well balanced between informational paragraphs, and short video examples. If paired with active note taking, this hits all major, different learning methods. From knowing nothing about being a sales professional, to taking these courses, I feel very prepared and ready to hit the sales floor.
> 
> **Cons**: Time is money, however every second spent on FriedmanU is worth it.
The programs took me a little longer than the advertised time it would take.
> 
> fantastic\! I feel very prepared in my new role thanks to FriedmanU.

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### "Great Experience Overall" — 5.0/5

> **Abby** | *March 25, 2026* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: It has truly helped me to interact more with customers and make more sells and learn how to approach people\!
> 
> **Cons**: I'm not a big fan of test taking so taking the test wasnt my favorite but in the end it benefited me.
> 
> It was a great experience, I learned a lot about sales and interacting with customers and how to draw them into a sale versus pushing them out.

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### "Amazing Retail training" — 5.0/5

> **Alejandro** | *October 15, 2024* | Sports | Recommendation rating: 10.0/10
> 
> **Pros**: Easy and the content it very useful, as a retail professional it was a great tool for me and my team
> 
> **Cons**: More content\!\! It’s so useful that I would love to have more\!

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### "Feedback of FriedmanU" — 3.0/5

> **Stephanie** | *October 8, 2024* | Retail | Recommendation rating: 5.0/10
> 
> **Pros**: That courses and tracking of completion is all under one program.
> 
> **Cons**: Not the simplest to download a new course or even update the program without having to connect with support and time difference and response is delayed.  Lots of "unknown" issues where support will need to take a look but no explanation as to why things happen, to prevent or how to troubleshoot on your own.  Setting up course or understanding the program is not intuitive.  The new courses that are part of Friedman's does not seem aligned with current times, referring to salespeople as he, him, etc some even still translated in Spanish vs English, the feedback was provided to our account rep.
> 
> It has been ok to maintain but not easy when it comes to course, response times, etc as mentioned above.

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## Links

- [View on Capterra](https://www.capterra.ca/software/1011940/friedmanu)

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