---
description: Learn more about Meritto pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Meritto Pricing, Reviews & Features - Capterra Canada 2026
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Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/32744/sales-tracking/software) > [Meritto](/software/1011572/comprehensive-admission-suite)

# Meritto

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> Purpose-built to grow your enrollments
> 
> Verdict: Rated **4.6/5** by 619 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Meritto?

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 619 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Meritto

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, India, Malaysia, Nepal, Philippines, Singapore, South Africa, United Arab Emirates, United States

## Features

- Access Controls/Permissions
- Activity Dashboard
- Admissions Management
- Alerts/Notifications
- Application Management
- Approval Process Control
- Assessment Management
- Attendance Tracking Software
- Attendee Tracking
- Business Process Automation
- Campaign Analytics
- Campaign Management Software
- Candidate Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Contact Management Software
- Conversion Tracking
- Document Management Software
- Drag & Drop
- Drip Campaigns
- Email Marketing Software
- Financial Management Software
- Forms Management
- Graphical Workflow Editor
- Group Registration
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Marketing Automation Software
- Multi-Channel Marketing
- Online Calendar
- Online Forms
- Online Payments
- Parent Portal
- Parent/Student Portal
- Payment Processing Software
- Reporting & Statistics
- Role-Based Permissions
- Sales Pipeline Management
- Self Service Portal
- Social Marketing
- Student Information/Records
- Student Management
- Task Management Software
- Template Management
- Workflow Configuration
- Workflow Management Software

... and 29 more features

## Integrations (39 total)

- AVANSER
- Ameyo
- Bulk Sender
- CAMU
- CANVAS
- CallHippo
- Cashfree
- Creatrix Campus
- Edmingle
- Edumarshal
- Exotel
- Google Ads
- Google Meet
- Jupsoft eConnect K12
- Ken42

... and 24 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Sales Tracking Software](https://www.capterra.ca/directory/32744/sales-tracking/software)

## Related Categories

- [Sales Tracking Software](https://www.capterra.ca/directory/32744/sales-tracking/software)
- [School Management Software](https://www.capterra.ca/directory/20014/school-administration/software)
- [Admissions Software](https://www.capterra.ca/directory/30799/admissions/software)
- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Lead Nurturing Software](https://www.capterra.ca/directory/31563/lead-nurturing/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.capterra.ca/software/61368/salesforce) — 4.4/5 (18808 reviews)
2. [Bigin by Zoho CRM](https://www.capterra.ca/software/204998/bigin-by-zoho-crm) — 4.7/5 (744 reviews)
3. [HubSpot CRM](https://www.capterra.ca/software/152373/hubspot-crm) — 4.5/5 (4484 reviews)
4. [Zoho CRM](https://www.capterra.ca/software/155928/zoho-crm) — 4.3/5 (6996 reviews)
5. [Kylas Sales CRM](https://www.capterra.ca/software/210630/kylas) — 4.8/5 (623 reviews)

## Reviews

### "Effient Admission Management with scope for improvement" — 4.0/5

> **Amit** | *January 18, 2026* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use. Customized dashboard and easy accessable. It is a user friendly interface and efficiently manage leads.
> 
> **Cons**: Merritto is powerful and helpful tool, but with some improvements in speed, flexibility and user onboarding, it could be even better
> 
> Overall my experience with Merritto has been good. It is useful and effient platform to manage leads and admissiona with user friendly interface.

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### "Recommended to Education Institutions cross borders" — 5.0/5

> **Syed** | *June 16, 2026* | Education Management | Recommendation rating: 9.0/10
> 
> **Pros**: Seamless understanding the process of implementation. This ensures that all stakeholders understand objectives, timelines, responsibilities, resources, and expected outcomes. By maintaining effective communication, proper planning, and continuous monitoring, organizations can minimize challenges, improve efficiency, and ensure smooth execution.
> 
> **Cons**: What I liked least about Meritto was the frequent Two Factor Authentication (2FA) requirement and the OTP triggering process. Having to complete 2FA almost every week, even on trusted devices, can be time-consuming and disrupt workflow. Additionally, OTPs occasionally take longer than expected to arrive, causing delays when accessing the platform during critical tasks. While I understand that these features are important for maintaining security and protecting user data, a more flexible approach such as remembering trusted devices for longer periods or reducing unnecessary OTP prompts would improve the overall user experience and operational efficiency.
> 
> My experience with Meritto has been positive in terms of its core admissions and marketing automation capabilities. The platform helps streamline lead management, enquiry tracking, and counselling workflows, which improves visibility across the admission funnel. Its automation features, including follow-ups, campaign tracking, and reporting dashboards, support better decision-making and faster response times.

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### "Helpful Support Team, Platform Needs Enhancement" — 3.0/5

> **DEEPU** | *June 15, 2026* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: What I liked most about Meritto was the support provided by the Finance Manager, \[sensitive content hidden\]. He has been highly supportive, responsive, and professional in addressing our concerns and requirements.&#10;&#10;However, from a system perspective, we are not fully satisfied with Meritto. Compared to other platforms available in the market, several functionalities are missing, and some features feel outdated. There is also a lack of flexibility and customization options, which affects the overall user experience and operational efficiency.&#10;&#10;While the customer support from \[sensitive content hidden\] has been excellent, we believe the system itself requires significant improvements and modernization to better meet user expectations and industry standards.
> 
> **Cons**: Some features and functionalities are limited compared to other platforms, and a few areas of the system feel outdated. I would appreciate more flexibility, customization options, and continued improvements to enhance the overall user experience.
> 
> My overall experience with Meritto has been average. While there are areas where the platform could be improved, the support provided by \[sensitive content hidden\] has been excellent. He is responsive, helpful, and has made the experience much smoother whenever assistance was needed.

-----

### "Emir Overseas x Merritto" — 4.0/5

> **Waseem** | *November 20, 2024* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: Meritto is definitely a very user-friendly and efficient CRM solution for Emir Overseas LLP, particularly in managing our student leads and streamlining follow-ups. Its simple interface comparing to other CRMs like lead square allow our counselors to easily integrate it to our day to day work-flow. The built-in analytics tools in the dashboard help us gain insights into lead conversions, enabling data-driven strategies to enhance our performance. The customization options cater to our unique operational needs, making it easy for a startup like Emir.
> 
> **Cons**: Despite its pros, Meritto does have some limitations. The mobile app could be more seamless, as occasional syncing issues happens. Additionally, integrating it with external platforms like once trying to integrate the API with Pur website was a bit challenging.
> 
> Our experience with Merritto is largely positive, because it has made our lead management more efficienct and brought greater transparency to our operations. While there are areas for improvement, its ability to support our core processes makes it a valuable tool in our day to day operations. Thanks to Team Meritto.

-----

### "Meritto Review" — 5.0/5

> **Shushmitha** | *December 9, 2024* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Quite easy to use,flexible and handy to use
> 
> **Cons**: Nothing as such as I am using it on daily basis
> 
> Good ,as I am satisfied with the CRM as it makes my task easy

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## Links

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