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description: Learn more about Oracle Eloqua Marketing Automation pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Oracle Eloqua Marketing Automation Pricing, Reviews & Features - Capterra Canada 2026
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# Oracle Eloqua Marketing Automation

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> Marketing automation solution designed to help businesses engage and convert more B2B leads with personalized experiences.
> 
> Verdict: Rated **4.0/5** by 14 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Oracle Eloqua Marketing Automation?

Sales and marketing teams managing cross-channel campaigns.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 14 Reviews |
| Ease of Use | 2.9/5 | Based on overall reviews |
| Customer Support Software | 3.1/5 | Based on overall reviews |
| Value for Money | 3.4/5 | Based on overall reviews |
| Features | 4.1/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Oracle
- **Location**: Chicago, US
- **Founded**: 1977

## Commercial Context

- **Starting Price**: US$2,000.00
- **Pricing model**: Per User
- **Pricing Details**: BASIC: $2,000\* - 10 Users	
STANDARD: $4,000\* - 50 Users
ENTERPRISE: Contact Sales - Unlimited Users

\*Monthly cost for database of \< 10k contacts
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Activity Dashboard
- CRM Software
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Contact Management Software
- Customer Segmentation
- Data Import/Export
- Drip Campaigns
- Email Marketing Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Nurturing Software
- Marketing Automation Software
- Multi-Campaign
- Multi-Channel Marketing
- Reporting/Analytics
- Segmentation

## Integrations (7 total)

- 6sense
- Dropbox Business
- Jive
- Mintigo
- Oracle Service
- Veeva CRM
- Zendesk Suite

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support

## Category

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)
- [Contact Management Software](https://www.capterra.ca/directory/30016/contact-management/software)
- [Landing Page Software](https://www.capterra.ca/directory/30844/landing-page/software)
- [Web Analytics Software](https://www.capterra.ca/directory/30073/web-analytics/software)

## Alternatives

1. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2912 reviews)
2. [EngageBay CRM](https://www.capterra.ca/software/178819/engagebay-marketing) — 4.7/5 (907 reviews)
3. [Marketing 360](https://www.capterra.ca/software/148516/marketing-360) — 4.5/5 (1132 reviews)
4. [Agile CRM](https://www.capterra.ca/software/135148/agile-crm) — 4.1/5 (524 reviews)
5. [monday.com](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews)

## Reviews

### "Marketing Campaign Workhorse" — 4.0/5

> **Amy** | *September 15, 2016* | Construction | Recommendation rating: 8.0/10
> 
> **Pros**: The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring. 
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. 
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.
> 
> **Cons**: Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.
> 
> Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

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### "Best of breed marketing automation solution" — 4.0/5

> **Chris** | *January 4, 2019* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels
> 
> **Cons**: Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing

-----

### "Full featured but clunky" — 4.0/5

> **Verified Reviewer** | *November 14, 2017* | Computer Software | Recommendation rating: 6.0/10
> 
> **Pros**: Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well.
> 
> **Cons**: Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion.

-----

### "Great marketing automation platform" — 5.0/5

> **Verified Reviewer** | *November 19, 2018* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns
> 
> **Cons**: It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has.

-----

### "Oracle Eloqua Review" — 4.0/5

> **Verified Reviewer** | *March 10, 2020* | Computer Software | Recommendation rating: 6.0/10
> 
> **Pros**: The integration with other apps made the software favorable.
> 
> **Cons**: It is not so much user friendly and difficult to use at first.

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