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What Is Dealertrack DMS?

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more profitable overall.

Who Uses Dealertrack DMS?

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

Dealertrack DMS Software - 1
Dealertrack DMS Software - 2

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Reviews of Dealertrack DMS

Average score

Overall
4.4
Ease of Use
4.2
Customer Service
4.3
Features
4.3
Value for Money
4.4

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Michael
Michael
Finance Director in US
Verified LinkedIn User
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The Gold standard

5.0 5 years ago

Pros:

Before Dealertrack, trying to get credit applications over to banks was a tedious and monotonous process in which created a lot of tension for customers. The reason? Because to wait for a disposition for a customer could take quite some time. Enter Dealertrack! With Dealertrack, getting approvals was quick and easy.

Cons:

Nothing to report. During the time that I used it, I don't ever recall having any issues or having to call them up for either training or technical support. This is a true testament to how easy their software is to use.

daniel
Owner in US
Automotive, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

The one and only solution for financing

5.0 4 years ago

Comments: Awesome experience, I wouldn't use anything other than dealertrack to submit deals at my used car dealership.

Pros:

-Very easy to find new lenders for sub-prime financing -Works very well with wayne reaves -The application process for submitting customers info to finance companies is seamless -Easy to submit applications to multiple lenders

Cons:

-Has a bit of a learning curve -The website should have a walkthrough for new users to learn the platform Nothing other than those 2 i've noticed

Steven
Salea manager in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Tragic update

1.0 4 years ago

Comments: I've been using dealtrack for 15 plus year's and previously loved it, however after the change i absolutely hate it and will be looking into other options like RouteOne

Pros:

Absolutely NOTHING, the ONLY thing this update did was get me to look into RouteOne!

Cons:

There is absolutely nothing i like about it, WHY would you change something that wasn't broken and user friendly? I don't get it, so i will be looking into other options!

Kyle
General Manager in US
Automotive, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

10 Year Users of Dealertrack DMS

5.0 10 months ago

Pros:

Originally, we went from not using a DMS tool at all, to selecting Dealertrack DMS. We integrated with a lot of other Cox dealer-tools at the same time, and the functionality is great. Dealertrack DMS offers great connectivity between different dealership functions, including Service, Sales, follow up, and Business Office management. My favorite use of the DMS is following up on old deals and looking at when we sold a customer, what vehicle, and for how much.

Cons:

The only complaint I could think of with Dealertrack DMS is that it seems that the product does not get updated as frequently as it could. The user-interface has not changed in 10 years, from what I've experienced.

Michaela
Marketing Manager in US
Automotive, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The best in the market

5.0 9 months ago

Comments: We have used Dealertrack for many many years, and have always been thankful to have them as partners. They save us so much time on the backend side of things that we can in turn use doing other more lucrative things.

Pros:

As far as we are concerned, Dealertrack is about the best you can get in the industry. For how complex of a system it has to be, they do a great job with integrations and info management that save us TONS of time on the back end.

Cons:

It can be confusing, and it is not intuitive to use. There is definitely a learning curve, and each system is different, but in terms of options available, I believe it's the best in the business.