15 years helping Canadian businesses
choose better software

What Is Freshmarketer?

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition.

Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more.

Newly Launched: Freshmarketer for Shopify
Grow your Shopify storefront with multichannel engagement and conversational marketing

Who Uses Freshmarketer?

Not provided by vendor

Freshmarketer Software - Create Personalized Email Campaigns
Freshmarketer Software - AB Testing
Freshmarketer Software - AI-Chatbots
Freshmarketer Software - Define Customer Journeys
Freshmarketer Software - AB Testing Analytics

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Reviews of Freshmarketer

Average score

Overall
4.4
Ease of Use
4.1
Customer Service
4.2
Features
4.2
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001

Find reviews by score

5
56%
4
36%
3
4%
1
4%
Jake
Jake
eCommerce Analyst in US
Verified LinkedIn User
Internet, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Efficient Multi-tool for your Marketing Team

5.0 5 years ago

Pros:

Multiple apps and features all in one place. Keeps your workflow clean. Very intuitive, good for efficient onboarding Funneling and heatmap tools are top notch. A/B test insights have more than made up for the cost on their own

Cons:

Price might be high for certain smaller organizations, but most can probably gain way more through insights than Freshmarketer will ever cost. Documentation isn't the best

Karl Rodrigue
Marketing manager in Haiti
Food & Beverages, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

good software but too expensive

4.0 2 years ago

Comments: it is a good software for the popular service if you have the means

Pros:

to do marketing my team used freshmarketer because it brings together several applications and functionalities

Cons:

the software is very good and complete but the service offered is much too expensive

Vilius
Vilius
Digital Consultant in Lithuania
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: Free Trial
Reviewer Source

Alternatives Considered:

Conversion rate optimization doesn't work at all, Support is tragically bad

1.0 4 years ago

Comments: The dashboard looks modern and quite easy to navigate, but looks like freshmarketer tool is ONLY about email marketing. The only thing crucial to us is Conversion Rate Optimization tool and after setting up the account and code snippet into our website, seems like that particular section of the tool doesn't work at all. It just doesn't respond. I don't know, if it's some kind of bug or just undeveloped product.
The biggest con of al this that it's impossible to reach out to the customer support. I've sent at least 4 queries already, no respond. And it's been 3 working days already.

Pros:

It was really widely marketed, you can found something advertised about freshmarketer on the every search query.

Cons:

The only thing - Conversion Rate Optimization tool, which was the most interesting to - doesn't work at all.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

All-in-one tool for marketers

5.0 6 years ago

Comments: I'd recommend Freshmarketer's free forever plan. It is best for bloggers, affiliates, small businesses, and startups. The premium plan is for medium and large businesses.

Pros:

As a marketer, freshmarketer is what always helps me and my team. It offers you with multiple apps and features which means you don't have to buy all those apps individually. For instance, it comes with a heatmap, A/B testing tool, funnel optimization, etc. You don't need a separate split testing or conversion optimization or survey tool if you are using freshmarketer. So it does save a lot of money at the end of the day which is a big plus. Chrome extension is really helpful. You can create and manage campaigns right from your browser. You can use it free for life but with limited features.

Cons:

1. It is expensive. There is a free plan but it is too basic in nature and you won't be able to use the best features. And when you want to switch to the paid plan, it gets really pricey. 2. There are bugs that might irritate you. It is still in the developing stage so most of the issues get fixed but you will experience new ones but it is evolving.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Freshmarketer is a simple yet powerful tool for making A/B test, Split URL test, Funnels, etc.

5.0 6 years ago

Comments: It is helping the company that I work for to better understand it's users behavior on the site in order to make the process easier and increasing conversions

Pros:

- Really simple to setup either the connection to the app and tests. - Lots of features to experiment with. - Nice user interface. - Great documentation.

Cons:

- Since it is based on JS, may be slow some times - The pricing can be high - Can be a little confusing to set up a split test for the first time. - Documentation hard to find