15 years helping Canadian businesses
choose better software

What Is SendGrid?

Twilio SendGrid is a powerful programmable email service that empowers developers, marketers and product leaders to optimize their email communications with proprietary mail transfer agent, infrastructure and tools to ensure emails hit the inbox.

It offers quality for our customers at scale. On average, Twilio SendGrid sends over 148B emails per month, without sacrificing quality. Twilio SendGrid sends emails quickly with a 1.9s median email delivery speed and offers consistent reliability as seen by our customers who enjoy a 99.99% SLA.

Who Uses SendGrid?

Twilio SendGrid serves everyone from independent developers to enterprise level corporations. Anyone who needs to reliably send email from their application can use Twilio SendGrid.

Where can SendGrid be deployed?

Cloud-based
On-premise

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid pricing

Starting Price:

US$60.00/month
  • Yes, has free trial
  • Yes, has free version

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$60.00/month.

Pricing plans get a free trial

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid videos and images

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Features of SendGrid

  • A/B Testing
  • API
  • Alerts/Notifications
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Scheduling
  • Catch-all Server Detection
  • Click Tracking
  • Communication Management
  • Contact Management Software
  • Customer History
  • Customer Segmentation
  • Customizable Fields
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Email Management Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • File Storage
  • Forms Creation & Design
  • Landing Pages/Web Forms
  • List Management
  • Message Personalization
  • Mobile Optimization
  • Real-Time Notifications
  • Reporting/Analytics
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Spam Blocker
  • Subscriber Management
  • Syntax Check
  • Team Management Software
  • Template Management
  • WYSIWYG Editor

Alternatives to SendGrid

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Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.
Sales engagement software for modern salespeople. Build omni-channel sales cadences with email, phone, and social, all on one dashboard
Higher Logic Thrive is a powerful yet simple member experience solution, improving interactions across the member lifecycle.
Customer engagement platform that drives business results through easy omnichannel messaging. Learn more about Pushwoosh
Reply is the AI-powered sales engagement platform that helps SDR teams create new opportunities at scale – automatically.
Pepipost - World's only ESP that doesn't charge you for emails opened. Sign up and get 30,000 email credits free.
Amazon Simple Storage Service (Amazon S3) is a cloud-based object storage that allows users to store and retrieve data from anywhere.
Unite your sales and marketing data and prioritize your leads.

Reviews of SendGrid

Average score

Overall
4.2
Ease of Use
4.1
Customer Service
3.8
Features
4.1
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Dylan
Dylan
Software Developer in UK
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Pretty solid product with a good reputation, but can be pricey

5.0 7 months ago

Comments: My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns.

Pros:

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons:

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Alternatives Considered: HubSpot Marketing Hub and Mailchimp

Reasons for Choosing SendGrid: SendGrids developer tools made it far easier to integrate with than Mailchimp, for what we needed to do.

Switched From: Mailchimp

Reasons for Switching to SendGrid: The developer offering was much simpler, and the starting pricing was fairly attractive if a little bit of a honeypot to get you on their ladder.

Orianne
Orianne
Specialist Marketing in Spain
Verified LinkedIn User
Telecommunications, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sending SaaS emails through the service is the best option.

4.0 2 years ago

Comments: Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible. MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros:

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons:

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Olivia
CEO in Canada
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Effective and affordable

4.0 2 months ago

Comments: We have used SendGrid for transactional emails for over ten years. It works. It’s simple. It’s affordable.

Pros:

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons:

SendGrid is not complex enough for out marketing email needs.

Alternatives Considered: Mailchimp

Reasons for Switching to SendGrid: I chose SendGrid because its functions as we need it to and it’s affordable for a small startup.

Agapi
Head of Marketing in Greece
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Not the most intuitive platform

3.0 last month New

Comments: I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more.

Pros:

It is definitely a reliable tool, and does what it is expected to do.

Cons:

Two different areas -legacy and the rest- make processes complicated

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Unique Way to Build a Custom Campaign manager in Record Time

5.0 3 months ago

Comments: We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid.

Pros:

We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before)

Cons:

I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens.

Alternatives Considered: Mailchimp

Reasons for Switching to SendGrid: We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly.