SendGrid

Most Underrated Powerful Email Marketing Tool

Comments: Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.

Pros:

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Cons:

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives Considered: ConvertKit, Moosend and Omnisend

Reasons for Choosing SendGrid: They are very expensive and for half the price I can get all the features on Sendgrid.

Switched From: Sendlane

Reasons for Switching to SendGrid: Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan.

Sending SaaS emails through the service is the best option.

Comments: Minimal running costs and the minimal need for application development make the API cost-effective. Even as a simple SMTP gateway, the API can perform many functions. These include distribution results and bounce information, which make the proper operation possible. MTA SaaS services are made possible by the original. It is used to display messages from the service provider and notify the public of upcoming announcements. Nowadays it is difficult to operate with an original because it could be used by malicious third parties as a spam pass-through. However, it can operate securely if appropriate security measures and patches are applied frequently. Using the SendGrid service frees business owners from work they cannot control.

Pros:

With the sub-user functions and the ability to manage each distribution case, it is easy to confirm the rate and track each delivery in the dashboard. In addition, it is easy to ensure bounce time records and investigate why mail was not delivered from the dashboard. This is because each case has a dedicated distribution manager that can perform distribution management in each case. It is advisable to confirm delivery with a tracking code, but it is also possible to check mail confirmation without any further action. This process can be completed quickly with any of the services offered.

Cons:

Since the records of previous bounces disappear when searching, I want to extend the logging period a bit. To extract the data through webhooks, making a request each time is necessary.

Sendgrid'e Email API has solved our problems in email campaigns

Comments: In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros:

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons:

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.

Waste of time....

Comments: What a horrible experience. After signing up as a new business customer as part of a new marketing strategy my business implemented, SendGrid immediately suspended my account for no reason (after taking my personal information), and an agent then proceeded to tell me some magical 'vetting' system determined I wasn't eligible to use their service.After asking how an earth they could 'vet' me considering they haven't even obtained anything about my business they proceeded to tell me they can't tell me why and that their decision was final.Appalling service, I genuinely have no idea how these people even have customers to begin with if one can't even sign up....

Pros:

Absolutely nothing, couldn't even sign up...

Cons:

Everything, because they discriminate on who signs up to them, and give no explanation for suspending your account after taking your personal information.

SendGrid - You pay for reliability

Comments: Easy to set up, secure and verbose logging and reporting make this an easy choice for SaaS email relaying. While there is a marketing portion to this application, we don't use it so I can't speak of it.

Pros:

I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information.

Cons:

Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s.