17 years helping Canadian businesses
choose better software

What Is SendGrid?

Twilio SendGrid is a powerful programmable email service that empowers developers, marketers and product leaders to optimize their email communications with proprietary mail transfer agent, infrastructure and tools to ensure emails hit the inbox.

It offers quality for our customers at scale. On average, Twilio SendGrid sends over 148B emails per month, without sacrificing quality. Twilio SendGrid sends emails quickly with a 1.9s median email delivery speed and offers consistent reliability as seen by our customers who enjoy a 99.99% SLA.

Who Uses SendGrid?

Twilio SendGrid serves everyone from independent developers to enterprise level corporations. Anyone who needs to reliably send email from their application can use Twilio SendGrid.

Where can SendGrid be deployed?

Cloud-based
On-premise

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid pricing

Starting Price:

US$60.00/month
  • Yes, has free trial
  • Yes, has free version

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$60.00/month.

Pricing plans get a free trial

About the vendor

  • Twilio
  • Located in San Francisco, US
  • Founded in 2008

SendGrid support

  • Phone Support
  • 24/7 (Live rep)
  • Chat

Countries available

Argentina, Australia, Austria, Brazil, Canada and 17 others

Languages

English

SendGrid videos and images

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Features of SendGrid

  • A/B Testing
  • API
  • Alerts/Notifications
  • Autoresponders
  • CAN-SPAM Compliance
  • Campaign Analytics
  • Campaign Management Software
  • Campaign Scheduling
  • Catch-all Server Detection
  • Click Tracking
  • Communication Management
  • Contact Management Software
  • Customer History
  • Customer Segmentation
  • Customizable Fields
  • Disposable Email Detection
  • Domain Check
  • Drag & Drop
  • Email Management Software
  • Email Templates
  • Email Tracking Software
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Landing Pages/Web Forms
  • List Management
  • Message Personalization
  • Mobile Optimization
  • Real-Time Notifications
  • Reporting/Analytics
  • Signature Management
  • Simple Mail Transfer Protocol (SMTP)
  • Spam Blocker
  • Subscriber Management
  • Syntax Check
  • Team Management Software
  • Template Management
  • WYSIWYG Editor

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Email marketing and marketing automation for small to mid-sized businesses and high-volume senders. Simple tools. 24/7 support.
Twilio is a trusted and reliable partner for businesses looking to improve their communication capabilities. Learn more about Twilio
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Pepipost - World's only ESP that doesn't charge you for emails opened. Sign up and get 30,000 email credits free.
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Reply is the AI-powered sales engagement platform that helps SDR teams create new opportunities at scale – automatically.
itracMarketer is a cloud-based marketing automation platform that helps manage customer data and engagement via email and social media.

Reviews of SendGrid

Average score

Overall
4.2
Ease of Use
4.1
Customer Service
3.8
Features
4.1
Value for Money
4.0

Reviews by company size (employees)

  • <50
  • 51-200
  • 201-1,000
  • >1,001
Dylan
Dylan
Software Developer in UK
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Pretty solid product with a good reputation, but can be pricey

5.0 11 months ago

Comments: My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns.

Pros:

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons:

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Alternatives Considered: HubSpot Marketing Hub and Mailchimp

Reasons for Choosing SendGrid: SendGrids developer tools made it far easier to integrate with than Mailchimp, for what we needed to do.

Switched From: Mailchimp

Reasons for Switching to SendGrid: The developer offering was much simpler, and the starting pricing was fairly attractive if a little bit of a honeypot to get you on their ladder.

Eddie
Eddie
CEO in US
Verified LinkedIn User
E-Learning, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

E-mail Marketing optimized for Professionals

4.0 3 years ago

Comments: SendGrid is a tool made for those looking for industrial strength e-mail marketing. If you have a small list and want a free tool where you have many templates and can drag and drop designs, MailChimp is the right tool. However, if you are sending millions of e-mails and want to use code and highly technical attributes with tens of thousands of users in your e-mail list you pretty much have to abandon MailChimp and SendGrid is the best tool in the space

Pros:

The code editor and how everything is optimized for coding allows for truly beautiful e-mail marketing campaigns. SendGrid can accommodate beautiful e-mail templates that were created in HTML/CSS, you just have to know how to code for it to be useful for you.

Cons:

They do not have a way to graphically edit particularly easily like with MailChimp. To make a good looking e-mail marketing campaign you must know how to code, there are not a lot of templates provided for you to edit or drag and drop. It was not intended as a tool if you would like to drag and drop. On the upside this got us to learn how to code better.

Alternatives Considered: Mailchimp

Reasons for Choosing SendGrid: MailChimp actually gets very pricey after you exceed 2,000 users. MailChimp also lacks the sophistication you need when you start doing more advanced activities companies like Uber and Spotify do. If you see sent by MailChimp you know it's a small business.

Switched From: Mailchimp

Reasons for Switching to SendGrid: SendGrid is professional strength e-mail marketing.

Pedro
ICT manager in Australia
E-Learning, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: SoftwareAdvice

The worst customer support ever

1.0 4 years ago

Comments: I had sendgrid free, then I upgraded to the basic. After the shared IP has been blocked many times due to spam, I decided to go to a dedicated IP address. $89/month (really expensive for the service). I send around 500 emails/day for my learners. The server wasn't sending it, it was sending only 100 emails. as it had a limit of requests. I tried to contact their support service and it was terrible, no help at all. Then, I added some of my IPs to the whitelist, unfortunately I had to change my home IP and I got blocked from sendgrid, after over 2 weeks trying to access it and adding IP, they haven't helped me or given me a proper reply. Not only I could not send emails, I cant access my account, neither I can cancel.
I had ti sign up with Amazon SES, and now my life is great!
Terrible support, the worst so far, cant even cancel and get a refund =/

Pros:

Free trial easy api integration cheap and good user interface

Cons:

terrible support expensive hard to talk to someone

Alternatives Considered: Mailchimp

Reasons for Choosing SendGrid: easier better support

Switched From: Amazon SES

Reasons for Switching to SendGrid: used in the past

Rahul
Rahul
Chief Technical Officer in India
Verified LinkedIn User
Information Technology & Services, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Most Underrated Powerful Email Marketing Tool

5.0 3 years ago

Comments: Sendgrid is a powerful email marketing tool that offers superior services to its customers. Sendgrid is a must-have tool for start-ups, eCommerce businesses, freelancers and corporates. One thing that separates Sendgrid from other email marketing tools is their scalability once our list grows. The free version of Sendgrid allows you to send 100 emails every day.

Pros:

What I like most about Sendgrid is that most of the tools out there offer easy integration with Sendgrid. Some apps can even directly integrate with SendGrid without using automation software like Zapier.

Cons:

Sendgrid's UI is a bit confusing and it took some time to get used to the options. The email editor lacks certain features.

Alternatives Considered: Kit, Moosend and Omnisend

Reasons for Choosing SendGrid: They are very expensive and for half the price I can get all the features on Sendgrid.

Switched From: Sendlane

Reasons for Switching to SendGrid: Sendgrid offers more options and subscribers on the free plan than what they offer on their paid plan.

Jennifer
Jennifer
Human Resources Generalist in US
Verified LinkedIn User
Hospital & Health Care, 10,000+ Employees
Used the Software for: 1+ year
Reviewer Source

Sendgrid'e Email API has solved our problems in email campaigns

4.0 last year

Comments: In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros:

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons:

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.