---
description: Learn more about ActiveCampaign pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: ActiveCampaign Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveCampaign](/software/79367/activecampaign)

# ActiveCampaign

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> Cloud-based marketing and sales automation platform with email, SMS, WhatsApp, CRM, landing pages, and AI-driven automation.
> 
> Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses ActiveCampaign?

Small to midsize businesses through enterprise organizations across ecommerce, retail, education, fitness, SaaS, agencies, franchises, and non-profits. Serves customers in more than 170 countries.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2568 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveCampaign
- **Founded**: 2003

## Commercial Context

- **Starting Price**: $20.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available.&#10;&#10;Starter: $15/month, paid yearly&#10;Plus: $49/month, paid yearly&#10;Pro: $79/month, paid yearly&#10;Enterprise: $145/month, paid yearly&#10;&#10;Grow with confidence. Guaranteed results in 30 days or your money back.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese
- **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- Activity Dashboard
- Alerts/Notifications
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Campaign Scheduling
- Channel Management Software
- Collaboration Tools
- Commenting/Notes
- Contact Database
- Contact Management Software
- Conversion Tracking
- Customer Database
- Customer Segmentation
- Data Import/Export
- Drag & Drop
- Email Tracking Software
- Event Triggered Actions
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Mass Texting
- Mobile Optimization
- Monitoring
- Multi-Channel Communication
- Multi-Channel Marketing
- Personalization Software
- Pipeline Management
- Prioritization
- ROI Tracking
- Reporting & Statistics
- Sales Activity Management
- Sales Forecasting Software
- Sales Pipeline Management
- Sales Reports
- Shared Contacts
- Social Marketing
- Subscriber Management
- Task Management Software
- Template Management
- WYSIWYG Editor
- Workflow Automation
- Workflow Management Software

... and 32 more features

## Integrations (114 total)

- 123FormBuilder
- Acuity Scheduling
- Adobe Acrobat
- Adobe Illustrator
- Adobe Photoshop
- Agentforce
- Airtable
- Amazon EC2
- Apollo.io
- Astra Pro
- BigCommerce
- Book Like A Boss
- Booker
- BookingKoala
- Braze

... and 99 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)

## Related Categories

- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [CRM Software](https://www.capterra.ca/directory/2/customer-relationship-management/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [AI Marketing Tools](https://www.capterra.ca/directory/34136/ai-marketing-tools/software)
- [Form Builder Software](https://www.capterra.ca/directory/33235/form-builder/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.ca/software/147415/emailoctopus) — 4.8/5 (655 reviews)
2. [Brevo Marketing Platform](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3519 reviews)
3. [MailerLite](https://www.capterra.ca/software/136603/mailerlite) — 4.7/5 (2324 reviews)
4. [Constant Contact](https://www.capterra.ca/software/31898/constant-contact) — 4.3/5 (2949 reviews)
5. [Systeme.io](https://www.capterra.ca/software/198994/systeme) — 4.8/5 (2129 reviews)

## Reviews

### "Prices just keep going up." — 1.0/5

> **Duncan** | *February 24, 2025* | E-Learning | Recommendation rating: 0.0/10
> 
> **Pros**: Good ecommerce integration and automations
> 
> **Cons**: Now we have to spend time and money moving because we don't want to be held hostage with continual price increases and no viable options to downgrade or manage this.
> 
> ActiveCampaign have inceased the price on us almost 100% over the past 3 years. I just took the time to have a Zoom call and calmly lay out why this doesn't work for us. Their response - to offer us a lower level of service for almost the same price. So if we downgrade, we get less for the same price. If we switch to monthly (so we can leave if we want to without being tied in for a year - there are no refunds) - you guessed it - we pay even more. I feel like we are being backed into a corner with the choice of pay up or change provider. The choice is not going to be to pay up. I have no confidence that prices won't continue to increase. This feels like classic VC ownership - squeeze more out of the customers and don't worry if they leave. Which is fine if their objective is to have a handful of customers left paying a small fortune. Do you want to be one of those customers? Trust has been damaged and becaues of that we now have to figure out where to move next, rather than focussing on our business. If I could give no stars, I would.

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### "ActiveCampaign is an Effective Email Marketing Product." — 5.0/5

> **Fabrizio** | *November 4, 2025* | Architecture & Planning | Recommendation rating: 9.0/10
> 
> **Pros**: This platform has the most profitable marketing campaigns management and monitoring capabilities.&#10;To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive.
> 
> **Cons**: No problems that i can recall experiencing from ActiveCampaign after easy implementation process and easy features configuration.
> 
> Email marketing and access control and also scheduling ActiveCampaign provides the most reliable options and real time data analytics generation ability is helpful.

-----

### "Automation and Segmentation That’s Easy to Use" — 4.0/5

> **Cynthia** | *March 18, 2026* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface.
> 
> **Cons**: The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses.
> 
> My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable.

-----

### "overview of active campaign" — 4.0/5

> **Kai** | *June 2, 2025* | Real Estate | Recommendation rating: 6.0/10
> 
> **Pros**: It has powerful Automation Capabilities and advanced Segmentation and Targeting, also it has its Built-In CRM for Sales Automation
> 
> **Cons**: Pricing Increases with Contacts and Feature,  it is a limited Free Plan and difficult to icnrease contracts and features

-----

### "Great for smaller businesses, not so great for enterprise" — 4.0/5

> **Anonymous User** | *December 6, 2024* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.
> 
> **Cons**: I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.
> 
> The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong.

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## Links

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