ActiveCampaign Reviews

A convenient All-in-One CRM and Automation

Comments: In my company, Active Campaign is used on a daily basis. We are a franchising network, needing one full-service CRM and Marketing Automation to be shared within the network (similar automations for the whole network), while leaving space and autonomy for each franchisee to develop its own (Sales management, marketing management). Active Campaign allows not only this structure to work seamlessly, but the way the service is organized allows a whole range of possibilities for my company, most of which we haven't yet scratched the surface.

Pros:

It's easy to use, easy to deploy and being all-in-1 solution for marketing and sales management, automation, it's very convenient and comparatively affordable.

Cons:

A few areas are still under development and not quite up to the task, namely features such as landing page development, or conditional forms.

A good all-rounder

Comments: Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Pros:

Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Cons:

Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

What I Experience with ActiveCampaign

Comments: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.

Pros:

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Cons:

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Not happy!

Comments: Not good at all. We've already set reminders to cancel the software after the year subscription

Pros:

The trial was good, other than that not much

Cons:

What we wanted vs what we got is not the same, that is on a pro license. Now we are told to buy add ons. Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so you are basically forced into a year contract.

Does the job

Comments: ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.

Pros:

I like the interface and functionality compared to some other email marketing software.

Cons:

What I liked least is that as the subscriber list gets bigger it can become expensive to use.

Best e-mail marketing platform

Pros:

Simple and intuitive platform, best feature is the activation of various email automations

Cons:

The price.😅 It’s not so cheap, but form is the beste platform. So I’m happy to pay for a good platform

ActiveCampaign Give It a Try

Comments: My general experience was good, since even with unexpected circumstances, the business generally tended to my interests and rectified the issues. It exceeded my expectations when I used it for a project I wanted to promote.

Pros:

They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.

Cons:

A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.

A Robust Platform for Personalized Email Campaigns

Pros:

ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.

Cons:

The landing page builder feels a bit basic compared to similar tools.

My ActiveCampain Review

Comments: This is the best Email Newsletter Software I used and I recommend it to all people who ask me.

Pros:

It is easy to handle and the Emails can be edited to have my branding. I also like the easy way to make automations.

Cons:

Sometimes it is loading slowly and there are sometimes (not often) bugs when I want to change the text auf my Email. So I need to try again.

The perfect tool for business

Comments: I am satisfied of my use of ActiveCampaign, it is very helpful for my business

Pros:

Is an amazing platform to manage contacts and email, making everything automated and efficient

Cons:

it’s a little bit expensive if you have a lot of contact (like from a free trial / lead generation funnel)

Complete and flexible with a great API

Comments: My expirience is overall good. In my case they even have an Italian interface and I contacted support a couple of times but as an avarege user you will probably not need assistence with this.

Pros:

Active Campaign is a great software, it is very easy to use and having used Aweber and GetResponse I can tell you that the biggest difference is that everything in Active is organized in a logical way and it is easy to grasp. But what is their stronger point in my opinion is the API system, I was able to add, update and delete contacts from a PHP script in a very simple way. Their documentation is very well done and they have functional examples that you can use as a base fro your work.

Cons:

The cost structure could be better, other software they can be cheeper but I'm willing to pay that extra money for the simplicity of usage.

This blew my mind

Comments: Fantastic!! And extraordinary follow up by their team! Tons of free personal 1:1 help, which I never expected.

Pros:

Switched to ActiveCampaign from Pipedrive via ConvertKit and Keap - this is something else. I am so impressed. Very easy to use and well laid out, it is easy to create some of the most robust automated customer follow ups I have seen. AC blows the other softwares out of the water. It works, it is easy to understand and it is the most powerful peace of software I have seen in years. I am so pleased my grin goes all the way around my head.

Cons:

Customer service gave 8-10 min waiting time on their chat support these days, and that is just not good enough.

Extremely User Friendly and Subscription Comes with Great Support

Comments: When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.

Pros:

I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.

Cons:

For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

My first marketing automation platform, its about to pay for itself

Comments: As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot. Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible. It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it

Pros:

It is super easy to setup and use The best customer support I have ever had on any kind of service/product A thorough on boarding process, with personal coaching You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads Endless possibilities to interact with your customers and prospects and track every behavior with you

Cons:

It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out. I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy

It was wonderful until we needed support

Comments: Initially we were thrilled with AC due to it’s ease of use and speed. However, recently we ran into a major issue that suddenly started showing up, and is preventing us from moving forward on a vital project. We used the chat, and initially the guy on the chat told us it was the fault of another vendor we had integrated with. After going back and forth, he agreed to look into it, and asked for a bit more information. I went to collect that, and when I came back, the chat had ended. Furthermore, when I tried starting a new chat, it said “chat is offline, you will have to send an email.” I noticed that the chat was disconnected and chat went offline at exactly 12 pm Pacific time, corresponding with lunchtime. This is crazy! Who goes offline in the middle of a chat with customers who pay over $200/month for software just so they can take their lunch break exactly on time?
Now I’m really wondering, can I trust AC when it counts? Because this kind of software is expensive enough and complex enough that it absolutely requires good support. So far, I’m not impressed. (Previous less critical support inquiries were eventually answered, but not particularly quickly).

Pros:

AC is very easy to use and to set up. It’s more intuitive than most similar products we’ve tried. When it works right, it’s great.

Cons:

Software like this is complex, and things inevitably break or have bugs. We have used most of the major platforms out there, and they all have periods of bugs and issues. Once you run into it, the only question is this: will support be there to help? Not AC support, not if it’s lunchtime.

Consolidated so many tools into one

Comments: Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m always impressed by how out of the way their reps go to help me. I even had one rep who built out an entire custom automation for me based on my needs.

Pros:

I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!

Cons:

I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.

Best Value For Your Email Marketing Channel

Comments: In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Pros:

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Cons:

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Our company depend on this software

Comments: I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pros:

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Cons:

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

ActiveCampaign is the most (arguably) the most popular for a reason

Comments: Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.

Pros:

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

Cons:

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

ActiveCampaign

Comments: ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it

Pros:

ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.

Cons:

ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction

Streamlined Email Marketing for Growth

Comments: As an sales enthusiast, ActiveCampaign has been a game-changer for me. Its powerful automation features have helped me streamline my campaigns, save time, and increase conversions. However, the user interface can be a bit overwhelming for beginners, requiring some time to navigate and master. Overall, ActiveCampaign is an indispensable tool for anyone seeking to optimize their e-mail marketing efforts.

Pros:

My go-to email marketing tool because of its remarkable automation capabilities. I love how easily I can set up and customize funnels to optimize lead conversion. The segmentation options and intuitive UX make campaign management a breeze. The speedy database uploads and comprehensive reporting keep me informed in real-time. A/B testing and helpful webinars have been game-changers. It's a powerful, user-friendly solution that delivers outstanding results.

Cons:

For me it took some time to grasp the distinction between "lists" and "contacts" for segmentation. While basic integrations work well, exploring its full potential requires additional investment. The email editor feels outdated, unlike the comprehensive tool it accompanies. Integration with CRMs needs improvement, especially in accurately tracking scoring processes. Enhanced triggers and a more complete template editor would be beneficial.

ActiveCampaing is the best tool for marketing an customer management!

Comments: From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.

Pros:

ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.

Cons:

Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.

Fragile System Resulted in Lost Revenue

Comments: We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.

Pros:

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

Cons:

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Review of ActiveCampaign

Comments: Overall, ActiveCampaign offers a wide range of features and benefits that can help businesses streamline their marketing and sales processes and improve their customer engagement and retention.Overall, while ActiveCampaign offers many benefits and is a powerful tool for businesses looking to improve their email marketing and automation efforts, it may not be the best fit for every business depending on their specific needs and budget.

Pros:

ActiveCampaign is a powerful and comprehensive email marketing and automation software that offers a wide range of features and benefits for businesses of all sizes. Here are some of the key pros of using ActiveCampaign software:Email marketing: ActiveCampaign allows businesses to create and send targeted email campaigns, newsletters, and automated emails to their subscribers.Marketing automation: With ActiveCampaign, businesses can create complex marketing automation workflows that automatically trigger personalized messages and actions based on subscriber behavior and preferences.CRM integration: ActiveCampaign integrates with popular CRMs such as Salesforce and HubSpot, allowing businesses to manage their contacts and leads in one place.Segmentation and personalization: ActiveCampaign allows businesses to segment their subscribers based on various criteria such as behavior, location, and interests, and then send personalized messages to each segment.Lead scoring and management: ActiveCampaign provides lead scoring and management tools that help businesses identify and prioritize their most valuable leads.E-commerce integration: ActiveCampaign integrates with popular e-commerce platforms such as Shopify and WooCommerce, allowing businesses to track and analyze their sales data and customer behavior.Reporting and analytics: ActiveCampaign provides in-depth reporting and analytics tools that help businesses track the performance of their campaigns and workflows

Cons:

Sure, here are some cons of ActiveCampaign software:Learning curve: While ActiveCampaign's user interface is generally user-friendly, some of its more advanced features may take some time and effort to master.Price: ActiveCampaign can be more expensive than some of its competitors, particularly for businesses with large email lists.Limited email templates: While ActiveCampaign offers a variety of email templates, the selection is not as extensive as some other email marketing software.Limited landing page options: ActiveCampaign's landing page builder is somewhat limited compared to some of its competitors, which may be a drawback for businesses that rely heavily on landing pages for lead generation.Limited social media integration: ActiveCampaign's social media integration is limited to Facebook Lead Ads, which may be a drawback for businesses that rely heavily on other social media platforms for lead generation.Limited support options: While ActiveCampaign offers email and live chat support, phone support is only available to customers on higher-priced plans.API limitations: ActiveCampaign's API has some limitations, particularly around the number of calls that can be made per day, which may be a drawback for businesses with complex automation needs.

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Pros:

Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons:

After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.