18 years helping Canadian businesses
choose better software
About ActiveCampaign
We help small teams power big businesses with the must-have platform for intelligent marketing automation.
Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.
I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.
Filter reviews (2,503)
Usage
Sort by
Filter reviews (2,503)

Alternatives Considered:
Great value for money
Comments: It's a great product, and their support is great.
Pros:
It's easy to use, it has most of the functionality you need in order to capture leads and target them with campaigns. The tagging system is easy to use. You can easily create custom fields, and group them. Automation work great.
Cons:
The UI needs some fine-tuning. It takes some time to get used to it, but once you do, it's easy to find anything you need and use it.
Great for smaller businesses, not so great for enterprise
Comments: The app is almost too easy and too simple, which isn't what a more enterprise company would want. It's more of a small to medium business tool. The quality of support also isn't fully there when something goes wrong.
Pros:
Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.
Cons:
I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.
Alternatives Considered:
Terrible Product - Wastes Time with Constant Re-doing of Work
Comments: If I could tear this system out and start with a new marketing automation, I would do it yesterday. Every time anyone on our team uses it, it never works properly and we lose information all the time (Customer Service was of no help in this area). Additionally, we can't even use for data analysis because the information is not accurate. We will see clicks in the thousands for content in our emails (very unusual) - but Customer Service told us that some customers servers may do a "security check" when emails arrive in their system to check for malware. Fair enough - but as a result, we are not getting any kind of data to make future decisions. Buy ANY other software, avoid this at all costs.
Pros:
Absolutely nothing and I'm stuck using it because it was purchased before I started.
Cons:
Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career. Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.
Alternatives Considered:
ottimo tool
Pros:
easy to use and very efficient, I use it every day
Cons:
too expensive, would be great to have smaller amount of contacts to buying
I like this Tool
Comments: I am very satisfied with the ActiveCampaign campaign and can recommend it.
Pros:
The possibility with the automations and the many integrations
Cons:
Especially at the beginning, the great functionality can overwhelm you a bit. Sometimes the websites build up very slowly
Does the job
Comments: ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.
Pros:
I like the interface and functionality compared to some other email marketing software.
Cons:
What I liked least is that as the subscriber list gets bigger it can become expensive to use.
Easy to use for Non-Tech-People like me!
Comments: I am a very happy user since severeal years.
Pros:
Very easy to handle for sending campaigns to my community.
Cons:
Sometimes it is a little bit difficult to unterstand which plan I need.
Alternatives Considered:
Helped me a lot with my email marketing
Pros:
It is very easy to understand and use; thats great
Cons:
The fact that prices have risen so sharply in some cases
Alternatives Considered:
A comprehensive solution with a high degree of maturity
Comments: ActiveCampaign is a comprehensive tool that leaves nothing to be desired, from CRM to marketing automation. It can be easily integrated into other 3rd party tools.
Pros:
The range of features and the coverage of different areas.
Cons:
The user-friendliness could be better for areas of daily use like the CRM feature.
Ease of Use
Comments: Was easy to implement and integration through Wordpress was easy
Pros:
I liked the fact I could download my campaigns as a pdf
Cons:
There was limited support on the basic plan
Alternatives Considered:
Excellent marketing automation platform
Comments: I was able to get the platform fully functional within one week, including linking it with my website and CRM system. If is very easy to update contacts and create new automations.
Pros:
Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!
Cons:
While pretty good, the email marketing module is inferior to MailChimp.
Alternatives Considered:
Passing on This CRM Platform Might Be a Wiser Choice
Comments: Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs
Pros:
Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company
Cons:
Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.) Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.
Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign.
Comments: ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns.
Pros:
ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.
Cons:
It has been all smooth with ActiveCampaign and we have not had any issues to complain about.
What I Experience with ActiveCampaign
Comments: Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.
Pros:
ActiveCampaign offers capabilities which allows me to automate marketing in real-time.
Cons:
Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign
ActiveCampaign for Sales & Marketing
Pros:
ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization.
Cons:
Unlike most of it’s alternatives, ActiveCampaign lack website builder tools.

ActiveCampaign is a top-notch tool for running automated market campaigns.
Comments: It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.
Pros:
ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.
Cons:
ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.
A productivity booster
Comments: Overall, my experience is highly satisfactory, and I recommend individuals with similar needs for frequent communication to use this software.
Pros:
Save time with email automation and others
Cons:
Not much else except for the price, which may still decrease to the delight of many
Alternatives Considered:
Used to be best in class: now they're somewhat lagging behind
Comments:
WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.
Pros:
The automation management system is really one of the best on the market. As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.
Cons:
Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere
ActiveCampaign Is Simple to Manage and Dependable
Pros:
I love the consistency and reliability of ActiveCampaign. ActiveCampaign is fast, dependable and accurate to use.
Cons:
ActiveCampaign is so impressive. No dislikes about ActiveCampaign.
ActiveCampaign Review
Comments: Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts.
Pros:
What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results.
Cons:
Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful.

My Experience Of Active Campaign Goodness
Comments: Apart from being an employee, I do creative graphic design as an independent designer and that's where Active Campaigns comes in.You know under the companies name it can be easy to reach out to people but as an individual designer its Abit tricky but Active Campaign has made it effortless. I use it to generate leads where I connect it with bots on FB and poster my wall to get emails then proceed with sales through a neatly organized email marketting
Pros:
ActiveCampaign is super easy to use and setup. It's technical team is usually available 24/7 because everytime I have sent an enquiry email or called they always respond and guide me accordingly to be able to navigate the wideness of this platform. The versatility of Active Campaign is exceptional to fit any type of business even startups. It helps propel the business through automation of marketing channels which will then enable me to reach out to my target audience through emails and other interactions. Marketing efforts are simplified by personalizing to drive substantial leads,engage with my customers as well as centralize data from all these channels to help me sharpen on marketing. Follow up on prospects is also quite easy with Active campaign which makes it an indispensable tool that is precious for marketing of my designs
Cons:
In the initial stages I had trouble understanding some of it's features and tags but the information available online and the tech team have helped me understand everything over the years of use

Bigger achievements in marketing with ActiveCampaign.
Comments: We are using ActiveCampaign for marketing and we are experiencing the best results with this amazing product. It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number in a large way.
Pros:
We found the automations in ActiveCampaign to be such a big deal for us as they helped us alot in saving time especially on the tasks that needs repetitive actions. ActiveCampaign opened our doors to more consistent and audience driven marketing content which has seen us achieve greater results from marketing by attracting more customers to the organization. Engaging with leads is easy and simple and we are able to do follow ups effectively.
Cons:
ActiveCampaign has been so accurate at service delivery and no complaints whatsoever.

ActiveCampaign is the assured way to flourish in marketing campaigns.
Comments: The idea to use ActiveCampaign has been one of the best we have had and this can be attested to the impacts it has made when it comes to marketing. It has helped us adopt new and more improved strategies to run marketing campaigns which results to us getting more customers into our business.
Pros:
Using ActiveCampaign has given us the possibilities of reducing our work during marketing by automating some of the tasks like lead engagements through automated replies and this has allowed us to have improved returns from marketing compared to the investment we make into the same. It has taught ways of using more personalized marketing campaigns which allows us to bring onboard more customers. It makes it really easy for us to engage with our leads at the very crucial stage.
Cons:
I have never had any rough time using ActiveCampaign. All has been super smooth and seamless.
A Robust Platform for Personalized Email Campaigns
Pros:
ActiveCampaign’s audience segmentation tools are precise and intuitive, enabling us to target specific customer groups and improve the success of our campaigns.
Cons:
The landing page builder feels a bit basic compared to similar tools.
ActiveCampaign Give It a Try
Comments: My general experience was good, since even with unexpected circumstances, the business generally tended to my interests and rectified the issues. It exceeded my expectations when I used it for a project I wanted to promote.
Pros:
They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.
Cons:
A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.