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About iContact
Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
We were preparing for a webinar and we needed a marketing tool. The output looks good and we were up an running very quickly.
Pricing was primarily our main issue, it became costly when we only sent one email per month.
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Filter reviews (583)

iContact helps me be successful at my job
Pros:
iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.
Cons:
Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do. I also wish I could delete more than one contact list at once. On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...
iContact Response
6 years ago
Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!
A more frugal and efficient option than other competitive offerings.
Comments: Good (cheaper) alternative option for email campaigns over competitors.
Pros:
Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.
Cons:
Ability to change/edit existing templates required extra support.
iContact Response
3 weeks ago
Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience.
I've used iContact for the last five years.
Pros:
iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.
Cons:
The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.
iContact Response
6 years ago
Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.
Good solid Email Marketing Product
Comments: We had great support from our account managers (3 of them over almost 15 years) and it met our email marketing needs very well.
Pros:
We were able to deploy this to over 200 offices around the country and recommended it to many of our international organizations. We could manage all those accounts from a central office and deploy centrally designed email templates to all our offices. We could easily segment data to target email marketing.
Cons:
The most challenging situation we encountered was we had to split our 200+ accounts into two separate enterprise level accounts, making us have to login to each one separately to locate and update certain things from our central office. I don't believe this is really an issue any longer with the product, but we encountered some issue early on they felt would be handled by splitting into two. It just made management of the whole account structure more challenging.
iContact Response
2 months ago
Thank you very much for the great review. We appreciate your works and having you as a customer!
Works great for us
Comments: We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.
Pros:
When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.
Cons:
The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.
iContact Response
3 years ago
Hello Karen, Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it! All the best, Carlos, Customer Marketing Manager
Alternatives Considered:
For Small Businesses ONLY
Comments: Overall, I love iContact for small businesses. I would look elsewhere for bigger businesses with more than 10+ on staff. It could be more user friendly, but it gets the job done and works for our law firm.
Pros:
It's extremely easy to deploy automated marketing campaigns, newsletters, quick information to your target audience using this platform. I enjoyed the ease of use in terms of sending out an email. It's nice for small business owners who don't have the time, energy, or resources to allocate to figuring out an email marketing platform.
Cons:
I love this platform, but it's extremely out-of-date compared to other email platforms. For example, it's impossible to edit a template. For it being 2022, I would assume this would be easier from a user-friendly perspective.
iContact Response
last year
Meghann, thank you for your review! It is possible to edit a template. If you need assistance, our support team can help.
iContact Review
Comments: Overall, my experience with iContact was highly satisfactory. The robust email marketing features and automation capabilities made it a powerful tool for executing effective email campaigns. The intuitive interface and user-friendly design made it easy to navigate and utilize the platform's functionalities. The analytics and reporting features provided valuable insights that helped me optimize my email marketing strategies. While there were some limitations in terms of integration options, it did not significantly impact the overall experience. I found iContact to be a reliable and efficient solution for my email marketing needs, and I would recommend it to others seeking a comprehensive email marketing platform.
Pros:
One of the things I liked most about iContact was its robust email marketing features. The platform offered a wide range of tools for designing, creating, and managing email campaigns. I particularly enjoyed the drag-and-drop editor, which made it easy to customize and personalize email templates. The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on user behavior. Additionally, the analytics and reporting features provided valuable insights into campaign performance and audience engagement.
Cons:
While iContact had many positive aspects, one thing I liked least was the limited integration options with third-party platforms. Although it had some popular integrations available, there were certain specific applications or systems that I wished I could seamlessly connect with iContact. Having more integration options would have made it easier to synchronize data and streamline processes across different platforms.
iContact Response
7 months ago
Marek, Thank you so much for you awesome review! We will pass along your feedback to our product team.
Email Marketing Optimization Tool
Pros:
Traditional marketing strategies are tedious, expensive and time consuming. iContact makes it easy to create, customize, send and manage email deliverability.
Cons:
Unlike alternatives such as Constant Contact, iContact lack website builder tools.
iContact Response
2 weeks ago
Thank you for your great review. We will pass along your feedback to our product team to help make iContact better!

iContact is the recommended email marketing tool for any company just starting out online.
Pros:
iContact lets you create, send and track messages with ease and efficiency. It's inexpensive and has a free version for beginners.
Cons:
Since I started using it, this tool has met all my needs.
iContact Response
6 months ago
Thank you for the great review!
iContact for Email Marketing Optimization
Comments: iContact enables me to save time by creating marketing emails via drag and drop functionality.
Pros:
Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails.Managing email deliverability is another great thing that I like about iContact.
Cons:
It’s been years with iContact and I face zero errors when using it.
iContact Response
3 months ago
Thank you for the awesome review!
We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.
Comments: It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.
Pros:
The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors. The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site. As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us. Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.
Cons:
We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.
iContact Response
6 years ago
Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.
User friendly, Customer service very helpful
Comments: I can set up emails to go out before I go on vacation or take a day off and set up the time for them to go out. Linking our website, blog, emails to the email blast
Pros:
Images easy to upload, change colors of them. Link to social media accounts. I copy and past from word and it uploads easy. Contacts- i like having different lists so I can email just that list/group
Cons:
I would like to Link multiple social media accounts. Facebook linked in twitter. i would also like Pinterest and Instagram on the social sites. Maybe i can do this but i just thought of can I do a timed post to just social media? Also tagging others on social media before I send out the email. Just thoughts. other service could be sales leads
iContact Response
6 years ago
Hi Angela. Thank you for your review! It is excellent to hear that uploading and editing images has been an easy process for you. Including that visual element in your messages can be a key factor in driving higher open rates, and we want to make it as easy as possible. We also appreciate your feedback about adding social media options such as Pinterest and Instagram, and will certainly take this into account as we plan out future releases. You can schedule social media posts using the Social tab in your account. I hope that this helps, but if you have any further questions feel free to reach back out to us! https://app.icontact.com/icp/core/help/en-us

iContact Helped Improve Deliverability of our Emails
Pros:
I have been working with the iContact Premier Services team to build a suppression list and implement a reengagement campaign. This is helping our emails reach the inboxes of customers and prospects that had stopped receiving our emails. The Premier Services team has been great to work with and have been so helpful with building and executing strategy.
Cons:
The new email editor is a big improvement but still feels a bit clunky. I also wish there was an easier way to manage bounces - figure out why contacts are bouncing and resolve the problem.
iContact Response
6 years ago
Thanks for the review, Rebecca! Re-engagement campaigns are an incredible way to boost your deliverability, and we¿re thrilled to hear about your success! Reaching the inbox can be a challenge but we are here to help reach as many of your contacts as possible. Regarding the new email editor, we¿re still making improvements to its functionality and addressing bugs. Thank you for your patience with this process! We¿ll have your Strategic Advisor contact you to review your bounced contacts. There are numerous reasons as to why a contact bounces and different types of bounces, so there are several strategies they could suggest. Thanks again for your time and have a great day!
Best Customer Service out there
Comments: Excellent. But as good as the software is, the customer service is even better. I have a dedicated account rep who takes care of all our needs, is just an email or phone call away and is incredibly responsive. You can't ask for more than that.
Pros:
For me it had to be easy. We use iContact not only for our own email marketing but also for dozens of clients who we do newsletters for. That means, we can be managing 50+ accounts at one time. That is a feature that was non negotiable. We had to make sure that the data wasn't commingled among clients and that each client could have their own account access info and get their own reports, etc. Ease was critical as we have different aged clients with different levels of technology knowledge.
Cons:
I don't have any pet peeves with this product. I've been using it for 10 years so I'm coming up with zero cons.
iContact Response
2 years ago
Thank you for your kind word and being an iContact customer for 10 years!
I have used Icontact for over 7 years and Love It.
Pros:
Ease of use and up time. Emails get delivered and social media integration is Great. The tracking tools give great feedback. Contact management is easy to use when adding and deleting contacts and creating groups.
Cons:
Needs more created templates for quick editing and use. When it comes to contacts and subscriber counts, subscribers who have opted out is counted in total number of subscribers in the pricing of various plans. I understand that those subscribers have to be stored to block unwanted email but you shouldn't be penalized by counting them as part of the number of subscribers in your plan. Only active subscribers should be counted in that number.
iContact Response
6 years ago
Hi Jeff. We appreciate you being a loyal customer for over 7 years! It is excellent to hear that you are getting such great feedback from our tracking tool. It is so important not only to communicate with your contacts, but to actually see how effective that communication was. Thank you for the feedback about how subscribers are counted. Hopefully we can clear up any confusion related to this number. Our standard iContact plans charge based on the number of subscribers in your account. Contacts who have opted out of your messages are still listed on your Contacts page, and even counted in your total number of contacts. However, only the contacts who can actually receive emails (subscribers) are counted for pricing purposes. Thank you so much for choosing iContact!
I love iContact and the support I receive from my advisor.
Comments: Easy to use and the peace of mind that all of our communications are responsive and beautiful in our readers' inboxes.
Pros:
I like how easy it is to use and teach to my colleagues. iContact is always looking to improve their products and roll out new features so it grows as our email marketing plans do. They're also open to feedback and value the input of their users.
Cons:
I wish there was a summary at the end riiiiight before you send a message where you can see what lists you're sending to and what lists you've excluded. Would make the "Scheduled Messages" feature *that much more* functional for us.
iContact Response
6 years ago
Thanks for your review, Rhiannon. Delivering an exceptional customer experience is a top priority for our team, so we're happy to hear that we're meeting your needs. We also appreciate your suggestion for a scheduling summary. As you mentioned, we're constantly growing our platform, so we'll keep your feedback in mind as we continue to evolve. Thanks for being such a loyal customer!
iContact has always provided the best services and support for bulk email marketing.
Comments: iContact allows me to create and send very engaging emails to my clients and prospective clients with anything from newsletters to sales emails. They also work very hard and closely with me to keep my emails relevant and my social media sites active.
Pros:
I have a larger account and my dedicated iContact account reps are fantastic and do all sorts of things to help me grow my lists and increase my exposure to my clients. Integration with social media and many different platforms and apps is a huge plus, and their interface is plenty powerful while still being easy to use too.
Cons:
They have a good number of templates available but I feel like they are too basic for normal needs, so that needs to be updated and broadened. I also would like to see their support for troubleshooting emails across different platforms and viewers extended.
iContact Response
6 years ago
Hello Scott. We are glad that you have had such a good experience with your account managers and integrations with social media. When customers send out their messages we want to ensure they reach as many contacts as possible. Utilizing the social media integrations is a great way to accomplish that! Thank you for your feedback about adding more advanced templates. This information will be passed along to our Product Management team so that it can be taken into account as we continue to add new and improved templates.

Easy to use!
Pros:
The ability to schedule emails to go out over the weekend. When I am home relaxing, the software is reaching out to qualified candidates on my behalf.
Cons:
When I send myself a test message from iContact or send a test message to a co-worker in the same office, probably 50% of the time, the test message is found in our junk mail.
iContact Response
6 years ago
Hello Cindy, The ability to schedule emails so that you don't have to do that additional weekend work is a popular feature that we're glad to hear you are utilizing! Based on the information you included it sounds like emails may be having a difficult time making it to the inboxes of you and your co-workers due to your company's spam filters. Please review our Help Article on why emails go to spam and how to resolve the issue here: https://app.icontact.com/icp/core/help/docs/view/en-us/icontact-for-salesforce/why-emails-go-to-spam. If you are still encountering problems our support team is happy to help troubleshoot further!
This product brings you from the 1980"s to the year 2017 in a flash!
Comments: It is helping me make more money with less Employees.
Pros:
This product is very easy to use. Upload an excel file or files and GO! It is easily organized by any criteria you decide and uploaded so you can start using immediately. I love being able to email a 1000 or a 100 clients in one email blast. It is making me money. :)
Cons:
The DO NOT CONTACT feature. We should receive at least one email asking us to remove from a database before being placed on DNC.
iContact Response
6 years ago
Thank you for the review! We love helping you grow your business and be successful. Ease of use is one of our top priorities, so we appreciate the feedback. Regarding the Do Not Contact process, we have a very strict anti-spam policy and a part of that is enabling contacts to opt-out of emails at any point. This allows us to provide excellent inbox placement and be in accordance with CAN-SPAM regulations. Thank you again, and have a great day!
Review of iContact
Comments: I hold iContact in very high regard, particularly because of it's customer service. The strategic advisors are very helpful and attentive; they always respond quickly and helpfully.
Pros:
I love the template builder functionality and that it's still an option to use the HTML Template builder. Our CRM is very particular about the types of email templates we can send out of it and iContact has helped us navigate this issue. It's very easy to train people in and to build eye-catching templates.
Cons:
I would prefer to have larger subscriber limits and I would prefer to be able to do functional HTML file exports for certain templates. I also think the reporting data has a lot of blindspots. I would also like to be able to make template copies across user folders without having to enlist my strategic advisor's help.
iContact is the least stressful part of my job.
Pros:
iContact is super intuitive and easy to use, and with every update, more. I rarely have issues with the software, but when I do, my advisor is always available and is quick to help with solutions. He also has helped us increase our opens and clicks exponentially.
Cons:
The only con I have is that there isn't a way to export Survey reports as a pdf. There's a workaround, but that would make my life just a little easier.
iContact Response
6 years ago
Hi Shannon. We're so happy to hear that we're able to provide such a "stress-free" experience for you! The team strives to provide the best user experience in the industry, so we're glad that we're delivering so much value in the form of increased opens and clicks. We love hearing success stories like that. We also appreciate your feedback about exporting surveys. As we continue to evolve the platform, we'll keep that in mind. Thanks!
How icontact helps grow our business?
Comments: Product and service have generally been good, however, facilitating its expansion to increase the vista of its usage ever better and greater, will help you draw more clients and please existing customers like me.
Pros:
Ease of writing, editing, uploading images, photos and customizing newsletters.
Cons:
not being able to further enhance its usage ~ such as being able to do what the Newspaper industry does with email marketing products (software like icontact) ~ not able to have more flexibility in font size, layout into more wider usage of product and presentations (like the on line newspaper is doing: such as, click on this link: [sensitive content hidden] Also if you can link icontact product usage with someone like Podium to send text messages, that would be great!
iContact Response
8 months ago
Var, Thank you for your review! We will be sure to pass along your product feedback.
Great for Email Marketing
Comments: Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.
Pros:
iContact is great for companies who need to send out mass emails to their guests and customers. It's fairly easy to learn and has a variety of different features to use.
Cons:
The one main con for this software is that it loads very slow. If you are looking to draft and email, it takes about 3 minutes for the landing page to load. 3 minutes might not seem that long, but when you have to draft numerous emails, it adds up.
iContact Response
3 years ago
Hello Brynn, Thank you for taking the time to leave some feedback for us, we greatly appreciate it. We will most definitely go over the items that you raised here. All the best, Carlos, Customer Marketing Manager
Long-time subscriber and plan to be one much longer.
Pros:
It's fast and easy to use, which means it makes my life easier. From plain text, to HTML, to HTML templates, its' all there at my fingertips.
Cons:
You can't add attachment files to the email. Sometimes sending a pdf file would be helpful for a client, or a pic, but you cant. That needs to be made possible.
iContact Response
6 years ago
Hi Charles. Thank you for being a long-time subscriber! We are excited to hear that you find iContact easy to use in all of our different email editing formats. We can understand the desire to add an attachment to your email. Currently we suggest including pics or PDFs inside the content of your message so that it is less likely to be viewed as spam by email providers. However, we can certainly re-evaluate this for possible updates in a future release. We look forward to working with you for a long time to come.
I have found iContact to work well and consistently through the years I've used it.
Comments: It's quick and simple to use, especially if you don't have any experience in coding and the metrics toolbar is quick and concise; so you'll find what you need with minimal click-through
Pros:
Easy to change row content Quick response when designing Easy-to-read metrics Simple management of email lists I like the various style templates that are offered as they fit "most" of my needed applications
Cons:
There are limited "pre-made" templates so I don't always have one to grab from and I'll have to create one Although I understand the the reason for the types of fonts offered, i still feel that they are too limited in the offerings
iContact Response
6 years ago
Hello Jim. We are thrilled that you find our email metrics quick and concise! It is so important to keep track of the way your contacts engage with your emails, and we wanted to ensure it was as easy possible for our customers to accomplish this. Thank you for the feedback regarding adding more pre-made templates. We are continuing to add a larger selection of templates, but we would love your thoughts on what type of templates you would most like to see. Feel free to fill out a ticket with your suggestions here: https://app.icontact.com/icp/core/help/en-us/contact.