---
description: Learn more about TrueClicks pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: TrueClicks Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [PPC Software](/directory/30967/ppc/software) > [TrueClicks](/software/213461/trueclicks)

# TrueClicks

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> TrueClicks is PPC management software that helps paid search teams to audit, monitor, and optimize based on priorities.
> 
> Verdict: Rated **4.5/5** by 51 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses TrueClicks?

If your job is managing paid search campaigns on Google Ads and Microsoft Advertising, TrueClicks is guaranteed to make your life much easier.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 51 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueClicks

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: TrueClicks is free forever for up to $50K of monthly ad spend. Paid plans start at $249/mo.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Andorra, Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czechia, Denmark, Estonia, Faroe Islands, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey, Hungary and 42 more

## Features

- A/B Testing
- Account Alerts
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Channel Management Software
- Data Import/Export
- Keyword Tracking
- Multi-Campaign
- ROI Tracking

## Integrations (9 total)

- Google Chat
- Google Data Studio
- Google Sheets
- Looker
- Microsoft Excel
- Microsoft Power BI
- Microsoft Teams
- Slack
- Tableau

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [PPC Software](https://www.capterra.ca/directory/30967/ppc/software)

## Related Categories

- [PPC Software](https://www.capterra.ca/directory/30967/ppc/software)
- [Campaign Management Software](https://www.capterra.ca/directory/30012/campaign-management/software)

## Alternatives

1. [Adalysis](https://www.capterra.ca/software/173311/adalysis) — 4.6/5 (117 reviews)
2. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2316 reviews)
3. [monday.com](https://www.capterra.ca/software/147657/monday-com) — 4.6/5 (5726 reviews)
4. [Google Ads](https://www.capterra.ca/software/213339/google-ads) — 4.4/5 (1006 reviews)
5. [Quartile](https://www.capterra.ca/software/1014346/quartile) — 4.5/5 (93 reviews)

## Reviews

### "TrueClicks to start your day in PPC" — 5.0/5

> **Allard** | *December 5, 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.
> 
> **Cons**: When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.
> 
> Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one.

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### "The budget pacing feature is awesome\!" — 5.0/5

> **Kristiāns** | *December 3, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.
> 
> **Cons**: When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.
> 
> Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.

-----

### "Perfectly categorised overview of account hygiene and optimisation opportunities." — 5.0/5

> **Tom** | *December 4, 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: 1. Clear breakdown of key hygiene optimisations within the account.&#10;2. Alerting on specific metrics within accounts as well as bulk alerting&#10;3. Ability to fix broken links within the application&#10;4. Clear category overview of your account and which actions expect the most result in optimization. Not all can be copied 1:1, but it gives a very good idea
> 
> **Cons**: 1. That ROAS pacing doesnt account (yet) for conversion delay.
> 
> Very good and satisfied with the application so far. Happy that development of the application is well underway and new functions seem to rise really frequent, which is very nice. I am pretty sure that both a junior and a medior SEA specialist can extract enough useful data from it to improve overall account hygiene.

-----

### "A must have tool within PPC" — 5.0/5

> **Stefan** | *December 3, 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Objective analysis, hands on and development and yhe usage of AI / direct implemenatatiomn
> 
> **Cons**: I miss daily support \&amp; training for juniors. Perhaps adding prioritation of all optimisation points.
> 
> A wonderfull technology which helps the PPC specialist with regards improvement of results within a few steps.

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### "The \#1 tool for experts" — 5.0/5

> **Niels** | *December 3, 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Sophisticated PPC solution tailored for expert practitioners, delivering substantial time efficiency and enabling proactive prevention of critical campaign issues at enterprise scale.
> 
> **Cons**: We find the tool to be a comprehensive solution with no apparent drawbacks or areas requiring improvement.
> 
> As a long-standing client of TrueClicks, we find it an exceptional platform that uniquely combines responsive product development with direct stakeholder engagement. The tool's creators maintain an ongoing commitment to innovation, consistently introducing new features throughout the year and offering clients meaningful input into the product roadmap.

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## Links

- [View on Capterra](https://www.capterra.ca/software/213461/trueclicks)

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