---
description: Learn more about Bento pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Bento Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Bento](/software/209927/bento)

# Bento

Canonical: https://www.capterra.ca/software/209927/bento

Page: 1 / 4\
Next: [Next page](https://www.capterra.ca/software/209927/bento?page=2)

> Bento is an email marketing and automation software that helps growing businesses connect with customers through targeted campaigns.
> 
> Verdict: Rated **4.9/5** by 59 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Bento?

Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 59 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.9/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bento

## Commercial Context

- **Starting Price**: A$30.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Pricing scales per contact (known visitor) in the database.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, United States

## Features

- A/B Testing
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Scheduling
- Contact Management Software
- Customer Segmentation
- Customizable Fields
- Email Tracking Software
- Event Triggered Actions
- Landing Pages/Web Forms
- Mobile Optimization
- Reporting/Analytics
- Subscriber Management
- WYSIWYG Editor

## Integrations (6 total)

- Make
- OptinMonster
- RightMessage
- Shopify
- Stripe
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)

## Alternatives

1. [EmailOctopus](https://www.capterra.ca/software/147415/emailoctopus) — 4.8/5 (654 reviews)
2. [Gmail](https://www.capterra.ca/software/202338/gmail) — 4.8/5 (13327 reviews)
3. [Brevo](https://www.capterra.ca/software/132996/brevo) — 4.6/5 (3408 reviews)
4. [Mailchimp](https://www.capterra.ca/software/110228/mailchimp) — 4.5/5 (17572 reviews)
5. [Success.ai](https://www.capterra.ca/software/1055401/success-ai) — 4.8/5 (415 reviews)

## Reviews

### "Best for Small Business" — 5.0/5

> **Baron** | *December 28, 2024* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: Super easy and user intuitive - they focus on HOW the software works and how users understand instead of focusing entirely on UX that doesn't matter.
> 
> **Cons**: The site and app are slower than other competitors. Emails aren't sent out as quick and even preview-emails can have a 5-10 min delay. They also continue to integrate new features which introduces the inevitable 'product creep'.
> 
> Very positive, glad I found Bento as an email marketing provider and they have streamlined our marketing needs into one app, and are more affordable (considerably) than other providers.

-----

### "Easy move to Bento from MailChimp" — 5.0/5

> **Michael** | *June 25, 2024* | Alternative Medicine | Recommendation rating: 9.0/10
> 
> **Pros**: Fair and easy to follow pricing. 
Great to use for multiple brands within our company
Easy to get support
Potential uses of this software for our business is huge
> 
> **Cons**: Small learning curve to get used to software and discord support. This is well worth the value the software brings

-----

### "Really cool for SAAS" — 5.0/5

> **Igor** | *January 18, 2026* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Email deliverability: my emails don’t end up coming from banned IPs\! I’m still struggling a bit with email HTML/layout, but much less than before, and their new AI features do help. The product is genuinely evolving, and you can actually influence the roadmap. With the proper event-based approach and a clear focus on SaaS, I honestly don’t see any real alternatives to them (at least for now).
> 
> **Cons**: What I liked the least was their .NET SDK, but I extended/fixed it myself and now everything’s fine.
> 
> I’ve worked with several email marketing platforms, and this one is the most flexible and most sensible. It still doesn’t have everything I need yet, but the team already has it on their roadmap - and I still haven’t explored all the system’s features myself.

-----

### "The Greatest Email Marketing Software Of All Time" — 5.0/5

> **Abdullah** | *August 7, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Amazing Support, plus I had issues with deliverability they helped me fix it all..

The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself..

Also their tracking system, oh my god.. this is big..

this system tells you exactly what each user (subscriber) has been doing inside your funnel, it's more like a crm, now I can make decisions perfectly with my team..

I know what to say, how to follow up based on the actions the user took within the funnel.

Their AI email writer within itself is a whole product..  this thing is insane, I can write two words and it will write a full email with (your chosen tone of voice), also with an amazing direct response marketing copy..

There is also this ai agent chat system that I haven't tried or figured out yet, but I'm sure it's also an amazing feature..
> 
> **Cons**: it's a bit techy to get to use it, but once you get the hang of it, you know why they set it up like this..

I think it's an all in all business tool that helps you track the actions of every single user within
> 
> The system itself helps you to have great deliverability on it's own, by simply following the given instructions inside their onboarding within the web app itself..

The \[sensitive content hidden\] is there to help with supporting customers, he works day in and day out to help us learn and improve our user experience so that we can get the results from bento..

I've tried out so much other email marketing software, and I have to say Bento is by far the best email marketing software out there, no questions about it..

Their Support, Their Tracking System, Their AI writer, Their Automation System, Their Sending Limits, Their Deliverability..

I have to say everything is overall Impressive

-----

### "Email marketing system that cares about deliverability" — 4.0/5

> **Michal** | *March 8, 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: I migrated from Drip and have most my needs satisfied immediately. Bento gives actionable tips on email deliverability and recommends sending in batches.
> 
> **Cons**: They are rebuilding their docs now so it was challenging to learn about its features. I found it challenging to embed an image countdown using their text editor.
> 
> I'm new to it but it already looks promising. I'm using maybe 10% of it's features. It gets above and beyond a simple email marketing.

-----

Page: 1 / 4\
Next: [Next page](https://www.capterra.ca/software/209927/bento?page=2)

## Links

- [View on Capterra](https://www.capterra.ca/software/209927/bento)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/209927/Bento/> |
| en-AE | <https://www.capterra.ae/software/209927/bento> |
| en-AU | <https://www.capterra.com.au/software/209927/bento> |
| en-CA | <https://www.capterra.ca/software/209927/bento> |
| en-GB | <https://www.capterra.co.uk/software/209927/bento> |
| en-IE | <https://www.capterra.ie/software/209927/bento> |
| en-IL | <https://www.capterra.co.il/software/209927/bento> |
| en-IN | <https://www.capterra.in/software/209927/bento> |
| en-NZ | <https://www.capterra.co.nz/software/209927/bento> |
| en-SG | <https://www.capterra.com.sg/software/209927/bento> |
| en-ZA | <https://www.capterra.co.za/software/209927/bento> |
| fr | <https://www.capterra.fr/software/209927/bento> |
| fr-BE | <https://fr.capterra.be/software/209927/bento> |
| fr-CA | <https://fr.capterra.ca/software/209927/bento> |
| fr-LU | <https://www.capterra.lu/software/209927/bento> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"Bento","description":"Bento is an email marketing and automation software for startups and small businesses. The platform provides functionality including email and SMS campaigns, marketing automation flows based on user behavior, live chat, and multi-channel engagement tools to communicate with customers over email, social media, and more. Bento aims to be an all-in-one solution to help retain customers, grow revenue, and scale customer engagement through advanced email marketing and automation capabilities.","url":"https://www.capterra.ca/software/209927/bento","@id":"https://www.capterra.ca/software/209927/bento#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":59},"offers":{"price":"30","@type":"Offer","priceCurrency":"AUD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ca/software/209927/bento#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is Bento?","@type":"Question","acceptedAnswer":{"text":"Bento is an email marketing and automation software for startups and small businesses. The platform provides functionality including email and SMS campaigns, marketing automation flows based on user behavior, live chat, and multi-channel engagement tools to communicate with customers over email, social media, and more. Bento aims to be an all-in-one solution to help retain customers, grow revenue, and scale customer engagement through advanced email marketing and automation capabilities.","@type":"Answer"}},{"name":"Who Uses Bento?","@type":"Question","acceptedAnswer":{"text":"Small to midsize businesses, ecommerce companies, marketing agencies, and marketers.","@type":"Answer"}}]},{"@id":"https://www.capterra.ca/software/209927/bento#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/30013/email-marketing/software","@type":"ListItem"},{"name":"Bento","position":3,"item":"/software/209927/bento","@type":"ListItem"}]}]}
</script>