--- description: Learn more about Gravity Forms pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Gravity Forms Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Forms Automation Software](/directory/10023/forms-automation/software) > [Gravity Forms](/software/206381/gravity-forms) # Gravity Forms Canonical: https://www.capterra.ca/software/206381/gravity-forms Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/206381/gravity-forms?page=2) > Gravity Forms is a WordPress plugin that allows users to create custom forms and workflows to gather data and streamline processes. > > Verdict: Rated **4.6/5** by 90 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Gravity Forms? Small to midsize businesses, digital agencies, freelancers, web designers, web developers, nonprofit organizations, and enterprise companies. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 90 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support Software | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: RocketGenius ## Commercial Context - **Starting Price**: US$59.00 - **Pricing model**: Flat Rate - **Pricing Details**: Basic License: $59 per year \* Elite License: $259 per year \* Pro License: $159 per year \* \* Gravity Forms updates and support are provided only for the duration of an active Gravity Forms subscription. Renews Annually. Cancel Anytime. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Conditional Logic - Customizable Forms - Forms Creation & Design - Forms Management - Template Management - Third-Party Integrations ## Integrations (13 total) - Campaign Monitor by Marigold - Emma by Marigold - FreshBooks - Help Scout - Highrise - Mailchimp - PayPal - Slack - Stripe - Trello - Twilio - Zapier - authorize.net ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software ## Category - [Forms Automation Software](https://www.capterra.ca/directory/10023/forms-automation/software) ## Related Categories - [Forms Automation Software](https://www.capterra.ca/directory/10023/forms-automation/software) - [Form Builder Software](https://www.capterra.ca/directory/33235/form-builder/software) ## Alternatives 1. [Jotform](https://www.capterra.ca/software/158456/jotform-4-0) — 4.7/5 (2794 reviews) 2. [Typeform](https://www.capterra.ca/software/137289/typeform) — 4.7/5 (945 reviews) 3. [Connecteam](https://www.capterra.ca/software/153140/connecteam) — 4.6/5 (5058 reviews) 4. [Google Workspace](https://www.capterra.ca/software/168389/google-workspace) — 4.7/5 (17483 reviews) 5. [Microsoft Forms](https://www.capterra.ca/software/1025299/microsoft-forms) — 4.6/5 (320 reviews) ## Reviews ### "Gravity Forms is a simple way to provide a backbone for basic data driven services on Wordpress sites." — 5.0/5 > **Brian** | *June 3, 2025* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Gravity forms has been great for me as a developer and my clients for easy, data driven websites. The forms are easy to put together for my clients and I can use it with a number of extensions and plugins to display the data collected. I've been able to develop data driven sites for a variety of industries, from real estate to educational sites, and it has been the backbone for things like directories, to surveys and more. > > **Cons**: There are a couple of challenges with Gravity Forms - one obvious one is having the ability to undo changes. Like say you accidentally delete a form input, you can't undo. I'd also like to see better ability to customize the layout - given the cost for Elite. > > Extremely positive - very stable plugin and good support. Tons of extensions and add-ons that make it powerful. ----- ### "Reliable, complex options - great forms for your website." — 5.0/5 > **Joe** | *March 26, 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Lots of different editing options, allows us to not only have forms on our website, it sends emails to both us and the person filling out the form, automatically which really helps. > > **Cons**: It's fine now, but it is a little tricky to set up. The initial set up is relatively straight forward, but getting all the automated emails etc set up was a little tricky. > > A great experience, we have had gravity forms on our website for over 8 years now, no need to change. Works absolutely fine, reliability is key for a contact form on a website, especially in B2B SaaS like ours. ----- ### "Poor Add-on Function" — 3.0/5 > **Adam** | *June 20, 2025* | Marketing & Advertising | Recommendation rating: 2.0/10 > > **Pros**: Drag \& Drop Builder is fairly easy to use. The options for formatting and message delivery are adequately clear to understand and use. > > **Cons**: PayPal Checkout Add-on does not function as advertised. I recommended and purchased GF and the PayPal Checkout Add-on for a client. Even after several rounds of contacting support, we never could get the Add-on to communicate accurately with PayPal, which ended up with client subscribers not having a clearly associated Subscription tied to them. After wasting hours of time, I gave up and used PayPal's subscription buttons instead of GF PayPal Checkout. > > I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing GF and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working. ----- ### "Incredibly Flexible" — 5.0/5 > **Verified Reviewer** | *December 18, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Gravity Forms is easy to use, incredibly flexible, affordable, and consistently reliable. It makes building everything from super simple to complex-multi page forms easy. > > **Cons**: I do wish that they had some more built in styling issues, but that's a minor issue since everything is customizable with a bit of css. > > It's been consistently excellent. It's always our go-to solution for form building whenever we're dealing with WordPress websites. ----- ### "The best Wordpress form builder that I've personally worked with" — 5.0/5 > **Paul** | *September 7, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Incredibly powerful form builder to host within the Wordpress environment. Allows for lots of customisation and workflow adjustments over other form solutions which you'd typically embed, rather than host within your site. > > **Cons**: As it relies heavily on the Wordpress UI, it doesn't look as pretty or intuitive as some other tools and the settings area can be a little hard to follow for novices. > > My go to form builder for Wordpress installations. Easy to work with during the build phases. Harder to share customisation with clients, who tend to be a bit freaked out by the Wordpress range of options and the way they're presented, which the Gravity Forms plugin utilises. ----- Page: 1 / 5\ Next: [Next page](https://www.capterra.ca/software/206381/gravity-forms?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/206381/gravity-forms) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data