---
description: Learn more about DESelect pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: DESelect Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [DESelect](/software/197534/deselect)

# DESelect

Canonical: https://www.capterra.ca/software/197534/deselect

Page: 1 / 3\
Next: [Next page](https://www.capterra.ca/software/197534/deselect?page=2)

> Personalize your SFMC campaigns with our drag-and-drop Segmentation Platform for Salesforce Marketing Cloud. No SQL knowledge needed.
> 
> Verdict: Rated **4.6/5** by 37 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses DESelect?

Salesforce Marketing Cloud users from Digital Marketers to Marketing Automation Managers, CRM experts, and Marketing Cloud Consultants.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 37 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.9/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: DESelect
- **Founded**: 2019

## Commercial Context

- **Starting Price**: US$750.00
- **Pricing model**: Other (Free version available)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Anguilla, Antigua and Barbuda, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, British Virgin Islands, Brunei, Cambodia, Canada, Cayman Islands, China and 66 more

## Features

- A/B Testing
- Audience Targeting
- Behavioral Analytics
- Campaign Analytics
- Campaign Management Software
- Collaboration Tools
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Email Marketing Software
- Goal Setting/Tracking
- Marketing Calendar
- Multiple Data Sources
- Personalization Software
- Reporting/Analytics
- Segmentation
- Template Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software

## Category

- [Marketing Planning Software](https://www.capterra.ca/directory/30964/marketing-planning/software)

## Related Categories

- [Marketing Planning Software](https://www.capterra.ca/directory/30964/marketing-planning/software)
- [Email Marketing Software](https://www.capterra.ca/directory/30013/email-marketing/software)
- [Marketing Automation Software](https://www.capterra.ca/directory/6/marketing-automation/software)
- [Data Management Platforms Software](https://www.capterra.ca/directory/32261/data-management-platforms/software)
- [Data Management Software](https://www.capterra.ca/directory/31003/data-management/software)

## Alternatives

1. [CleverTap](https://www.capterra.ca/software/155737/clevertap) — 4.4/5 (59 reviews)
2. [Leal 360](https://www.capterra.ca/software/1071314/Leal-360) — 4.7/5 (19 reviews)
3. [DealSignal](https://www.capterra.ca/software/176207/dealsignal) — 4.9/5 (16 reviews)
4. [Lerno](https://www.capterra.ca/software/1063867/lerno) — 4.8/5 (5 reviews)
5. [Salesforce Data Cloud](https://www.capterra.ca/software/1055120/salesforce-data-cloud) — 4.1/5 (9 reviews)

## Reviews

### "Great place to store and segment all our customer data" — 5.0/5

> **Josh** | *June 11, 2024* | Transportation/Trucking/Railroad | Recommendation rating: 9.0/10
> 
> **Pros**: It lets us easily filter through our customer data to create relevant target audiences through segmentation, and holds enough detail on them to allow us to personalise our campaigns, while still complying with GDPR.
> 
> **Cons**: If I get something wrong setting up a target audience, it's not always clear what I've done wrong. It's always human error, but sometimes I'd appreciate more handholding so less detective work is required when a new data extension brings up 0 customers.

-----

### "Great data segmentation and targeting tool" — 4.0/5

> **Amy** | *May 21, 2024* | Transportation/Trucking/Railroad | Recommendation rating: 7.0/10
> 
> **Pros**: Ability to see exact customer send numbers for email comms pre-send, rather than afterwards (which was my previous experience using Audience Builder in Salesforce). The level of segmentation you're able to perform within the data.
> 
> **Cons**: Takes getting used to - feels a lot more complex than Audience Builder to wrap your head around.

-----

### "Easy and time saving" — 5.0/5

> **Scott** | *March 29, 2023* | Higher Education Software | Recommendation rating: 10.0/10
> 
> **Pros**: We really like how easy it is to use the tool.  Users who are not as experienced in SQL can easily put together audiences, build data extensions and update data without ever typing a line of code.
> 
> **Cons**: Would love to be able to transition SQL code to DESelect segments.  Backwards compatibility maybe?
> 
> Great business partners.  They work with you to build, teach and help you succeed in using their product.  The team is amazing and always helpful and on top of what we need.

-----

### "Segmentation tool built for MarketingCloud" — 3.0/5

> **Yasmin** | *January 13, 2022* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: Easy drag-and-drop functionality
A more visual representation of SQL statements
Preview mode
Less time-consuming
> 
> **Cons**: Not easy for non-data minded marketeers (knowledge of data relationships needed)
Errors occur often
> 
> Before DESelect, we were using Salesforce SalesCloud Reports \& Campaign Combiner to create segments \& selections used for emailing purposes. It did not require any SQL knowledge. But, in the background, data processing problems arose when creating selections, apart from the time-consuming actions from our data analysts \& marketeers. As a company, we have a large number of daily and weekly queries to handle.
At this point, DESelect was consulted to make segmentation much easier, also for complex email selections. We felt there were no other solutions in the market or on the Salesforce AppExchange. As we have no SQL experience in-house, MarketingCloud Queries was also no option. This sort of work can distract marketeers from their real workload. Their focus must be on the targets and KPIs, rather than spending time figuring out how to do segmentation.
Using DESelect is much more efficient and much easier than using SQL especially if you are a non-technical person. DESelect’s drag-and-drop functionality and a more visual representation of SQL statements really help marketeers make their selections, avoiding spending more time than they should.

-----

### "Great addition to Marketing Cloud" — 5.0/5

> **Brad** | *January 17, 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: DESelect has been an outstanding addition to our Marketing Cloud tech stack. It has allowed us to enable less technically-inclined individuals to create customer segments without having to get technical resources involved. They also have a great on-boarding team and support staff in case you run into any issues.
> 
> **Cons**: DESelect has a bit of a learning curve at first due to the many features and functionalities of the platform.

-----

Page: 1 / 3\
Next: [Next page](https://www.capterra.ca/software/197534/deselect?page=2)

## Links

- [View on Capterra](https://www.capterra.ca/software/197534/deselect)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/197534/DESelect/> |
| en-AE | <https://www.capterra.ae/software/197534/deselect> |
| en-AU | <https://www.capterra.com.au/software/197534/deselect> |
| en-CA | <https://www.capterra.ca/software/197534/deselect> |
| en-GB | <https://www.capterra.co.uk/software/197534/deselect> |
| en-IE | <https://www.capterra.ie/software/197534/deselect> |
| en-IL | <https://www.capterra.co.il/software/197534/deselect> |
| en-IN | <https://www.capterra.in/software/197534/deselect> |
| en-NZ | <https://www.capterra.co.nz/software/197534/deselect> |
| en-SG | <https://www.capterra.com.sg/software/197534/deselect> |
| en-ZA | <https://www.capterra.co.za/software/197534/deselect> |
| fr | <https://www.capterra.fr/software/197534/deselect> |
| fr-BE | <https://fr.capterra.be/software/197534/deselect> |
| fr-CA | <https://fr.capterra.ca/software/197534/deselect> |
| fr-LU | <https://www.capterra.lu/software/197534/deselect> |
| it | <https://www.capterra.it/software/197534/deselect> |
| nl | <https://www.capterra.nl/software/197534/deselect> |
| nl-BE | <https://www.capterra.be/software/197534/deselect> |
| pt | <https://www.capterra.com.br/software/197534/deselect> |
| pt-PT | <https://www.capterra.pt/software/197534/deselect> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@id":"https://www.capterra.ca/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"DESelect","description":"An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ff64e099-485f-46bc-970b-9d80021d8ace.png","url":"https://www.capterra.ca/software/197534/deselect","@id":"https://www.capterra.ca/software/197534/deselect#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":37},"offers":{"price":"750","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/software/197534/deselect#faqs","@type":"FAQPage","mainEntity":[{"name":"What Is DESelect?","@type":"Question","acceptedAnswer":{"text":"An easy segmentation solution for Salesforce Marketing Cloud provided for marketers. Use a drag-and-drop interface without the need to write SQL queries. DESelect save you 52% time on data management and helps launch campaigns 23% faster.","@type":"Answer"}},{"name":"Who Uses DESelect?","@type":"Question","acceptedAnswer":{"text":"Salesforce Marketing Cloud users from Digital Marketers to Marketing Automation Managers, CRM experts, and Marketing Cloud Consultants.","@type":"Answer"}}]},{"@id":"https://www.capterra.ca/software/197534/deselect#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Planning Software","position":2,"item":"/directory/30964/marketing-planning/software","@type":"ListItem"},{"name":"DESelect","position":3,"item":"/software/197534/deselect","@type":"ListItem"}]}]}
</script>