Google Analytics 360 Reviews

Google Analytics for Rich Web Insights

Comments: Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

Pros:

Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

Cons:

Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

Basic web analysis tools you use every day

Comments: From the site management point of view, when upgrading from the normal version to 360, the upper limit of PV measurement will be extended from 10 million to 1 billion, and the advantage is that unsampled reports can be used that can calculate accurate raw log numbers. For large sites, accurate numbers are needed for site publication figures and ad ops reports, so non-sampling reports are an essential function for the operation.

Pros:

As this is a site with a large amount of tracking, the data can be analyzed without the need for sampling. In addition to analyzing the website, we are also considering the measurement of store visits as one of the indicators of user trends, as we manage stores.

Cons:

You can check the details of user behavior with the user explorer function, but it is difficult to visually check each one, so I want to visualize the overall behavior (more detailed version of the behavior flow).

Best Analytical Platform

Comments: No other platform honestly compares to Google Analytics

Pros:

Google Analytics 360 is the best platform for tracking marketing performance, product analytics, and monitoring KPIs.

Cons:

Everything is perfect with Google Analytics, there are no issues

Maybe I'm Stupid

Comments: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Pros:

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Cons:

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Google Analytics 360 unleashes the power of data

Comments: I would say it's been great using Google Analytics 360. Its robust analytics capabilities have helped us in making data driven decisions.

Pros:

I personally have several aspects I like about Google Analytics 360. It has advanced analytics capabilities. It offers robust reporting and data visualization capabilities.

Cons:

I personally think the platform is a little bit limited when it comes to customization.

Performance Of GA

Pros:

As a daily user, I can say that Google Analytics had become an independent tools for users. Its robust features and comprehensive insights have allowed me to optimize my website's performance and enhance its visibility on search engines.

Cons:

The user interface is very complex and hard to understand.

Best Paid Analytics Tool

Comments: I really liked the product it's definitely a lot different and advanced than GA.

Pros:

Especially dealing with unsampled data is amazing and makes us feel better to make decisions.

Cons:

Although this tool is second to none, it's really expensive

This app is great for people doing online business

Comments: My experience using Google analytics is so so cool 😎 I love it

Pros:

The dashboard and the analyst part is cul

Cons:

The sign in part and everything else is cul

Must have every-day analysis tool

Comments: Compared to GA4, GA360 may actually feel a little dated, but if I had the option, I'd rather still use GA/GA360

Pros:

We have a website with a large traffic, so with GA360 we can analyze data without sampling (extended limit for pageview)

Cons:

Price. Cost of the premium version is really high.

Google Analiz Nino

Comments: My overall experience with Google Analytics is excellent, I like it a lot.

Pros:

I liked the fact that the data can be easily accessed in the Google Analysis application. I have connected my website and I can see the data analysis coming to my website very easily.

Cons:

Although Google Analytics gives the data very successfully, sometimes it can give the data late, maybe because of heavy usage or problems arising from the system.

Your only go to analytics tool (FREE). For paid, find your use case.

Comments: Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Pros:

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Cons:

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

Cannot be beat

Comments: Excellent! Cannot complain at all!

Pros:

Google Analytics is more popular than Wordpress and is used on nearly every single website created in modern-day. Why is this? Because it is free, it is highly flexible, and it gives you the ability to track custom events across your website, app, and other devices. Google Analytics is used by many to simply collect user visitation and bounce data, but the ability of Google Analytics goes much deeper. What do I like most? The simplicity, the price (FREE), and the extensibility. Nothing can compare to the amount of value that Google Analytics provides.

Cons:

Google Analytics is not user-friendly. It is making strides forward, however, with its recent design overhaul and implementation of search-based question/answer data. The learning curve is steep for anything other than simple website visitor tracking. Furthermore, with the creation of Google Tag Manager and the constantly-updating set of scripts, Google Analytics can be a slight pain for those who have used the tool for a very long time. For new and infrequent users, however, this wouldn't be an issue. There are not many cons to Google Analytics outside of its few UI quirks and the learning curve.

Thanks to this program I have had a perfect operation in my company on the web.

Comments: The experience that I have built with the help of this program is really good and I can say that Google Analytics 360 is the best software of its kind and there is no other program that comes close to it in terms of the effectiveness that this program has when it is executed. and to analyze the entire environment of your system, today I understand much better what are the nonsense and the best interaction with each of my clients, and the reputation of part of them has been immediate, is that Google Analytics 360 is our platform preferred to approach our work and to implement it safely, the visits to our page are much more frequent, it is without a doubt the best control you can have of a site or web page.

Pros:

Thanks to this program I have had a perfect operation in my company on the web, the truth is that there are many options that Google Analytics 360 addresses, this program is a guide to find the best solution for the growth of my work, it analyzes the best scenarios and offers the best tools to carry out a marketing campaign that exposes the best virtues of our company, this program will be recognizing your environment and the best relations it has in the updated one, all this with the purpose that each of its users study the possibility of how to advance and achieve success by this means, the mission will always be as is the movement of each of the clients interested in investing in our business.

Cons:

Google Analytics 360 that the more I use it, the more it fills my computer with unnecessary information and cookies, making me constantly have the obligation to clean my system and this scenario is repeated when each update that the program undergoes takes up much more space to be able to run correctly In my database, in general, the change of peno is significant and affects the speed with which the program is reproduced every time I start it, this is a huge disadvantage that we find in this program, hopefully it can be improved in little time as it affects or other programs that we have in our system.

It's hard to complain about free

Comments: It's pretty great for what it is. A free, easy to use product that will help you make better, quicker decisions. Again, it's hard to argue with the value proposition.

Pros:

The product is incredibly easy to use. For the basic features, you can train up someone to do reporting within less than a day. There are lots of different pieces of data and reports in there - you could spend tons of time going through it and still not hit everything. The basic model (which is all 90% of businesses really need) is free. Implementation is straightforward and about as simple as can be. Documentation (while sometimes a bit hard to parse) is readily available. Alerts are easy to set up. Very simple to make different views and properties so that you can keep distinct reporting separate plus have a raw data backup.

Cons:

Because it is free, it is one of the lower priority areas for development for Google. There's one particular (fairly minor) bug in it that drives me crazy that has been there for at least 3 years, and I know there is basically zero chance it gets addressed. You have no direct support or customer service, so you need to be good at self-help and googling your own answers to questions (which is luckily pretty easy). You have to deal with sampling for larger reports on the free version. A lot of the new additions which have been hyped up have been pretty weak once released (User ID view, etc).

An ally for our web pages

Comments: I work in a telecommunications company and we manage different websites. In particular, in our communications management we administer a website that can only be viewed by internal audiences and another site that is directed to the external public of the company and the community in general. For example, this tool has allowed us, in the case of the internal page, to know the interests of our workers regarding the news published by the company. Knowing what you want to know about our organization and has allowed us to detect that the news that reports on labor benefits, promotions and salary adjustments are the most visited month by month. In the case of our external website, the tool allows us to visualize that the community that visits our site does so to obtain information about plans and services, as well as top-ups for their mobile devices.

Pros:

Using Google Analytics is essential when managing a web page. Since this tool allows you to have a comprehensive statistical analysis on traffic and the general behavior of our website, free. - The first benefit of this tool is that it is free. - It is easy to install or apply to our website. - This tool is great to have a daily record of how many people visit our website. - It offers detailed statistics about each of the URLs of our site that are most visited. - Generates daily navigation reports, visiting hours and busiest places. - Shows the number of visits to the site in real time on each of the pages. - It details the average duration of each visit, something that allows you to analyze the contents published there to make improvements. - Register the bounce rates of our website.

Cons:

- I found it difficult to provide access to new users so that they can also review the statistics on the website. - Only the person who has access can see, online, the statistics that the tool shows. This has generated that in our daily practice only one person must export the reports to present them to the managers of the company. - If an account is disabled all the registered information is lost. That's why the tool forces us to take care of that initial registration as if it were gold.

The Best Free Analytics Tool to Track your Website Performance

Comments: Google Analytics is typically helping me to create more products my website visitors needs and I can give them what they want and I get better ROI numbers every month because of this Free Google tool also, It helped me to get more conversions rate.
For me, Google Analytics is one of the best tools and I can't imagine myself managing and running my business without this tool and the new interface is getting better and I feel like Google is hearing us and reading our reviews to give us the best experience.
I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.

Pros:

It's a 100% Free Google Tool and It's one of the Best Analytics tools in the Market. I can Use It to track my website performance and examine what the customer performed starting from navigating my website until purchasing my products. I can instantly see my website visitors in real-time and I can accurately track the traffic source very easily. I can check and see which social media platforms are delivering me more visitors/customers. I can see which product pages are performing very well on my website in the "Top Active Pages" section. I can see the Locations/Countries I'm receiving the visitors from. I can instantly check the Audience Interests, Demographics, Geo, Behavior...etc. I like the "Users by time of day" Section because I can see when I'm getting more traffic during the day and this helps me to launch my social media campaigns. I like also, the "Sessions by device " because I can check which devices (Mobile, PC) my customers are using to visit my website. I like it because I can observe everything going on my website and it really helps me to fix any potential problems and to try and create more products my visitors want. In addition, an extremely valuable tool to track my Google Shopping Ads performance by obtaining more insights. The new Interface is more "user friendly" with more features and It's making a lot of difference in my daily use. I use it also to track and follow my Redbubble Shop performance and to check which pages are getting me more visitors.

Cons:

Every so often I don't get the exact Insights and sometimes I get them late. Sometimes when I use an AD Blocker, I get an error and I can't see anything. The Conversion option is a little bit complicated and If possible they can add some useful tutorials to assist us to understand and achieve the most outstanding results from it. They can include some colors in the Insights section too for a better-looking interface. They typically need to work on their integration with other websites like Shopify, Redbubble, Etsy, eBay, Amazon...etc. If possible they can instantly add more unique features to their Redbubble integration, so we can accurately track the direct sales too.

Google Analytics 360: The All-in-One Solution for Understanding Your Digital Performance

Comments: I have been using Google Analytics 360 for several years now, and overall, I have had a positive experience with the tool. One of the standout features for me has been the ability to easily integrate data from a wide range of sources, including PDFs, Excel files, and Google Sheets. This has allowed me to get a more complete view of my data and make more informed decisions about my marketing efforts.In terms of speed, Google Analytics 360 has always been very fast and reliable for me. I have never experienced significant delays or issues with the tool, and it has always been able to handle large volumes of data without any problems.In terms of cost, while the premium Google Analytics 360 version can be expensive for some businesses, I have found it to be a good value for the features and capabilities it provides. In my opinion, the tool is well worth the investment for any business that is serious about tracking and analyzing their digital performance.Overall, I have been very happy with my experience with Google Analytics 360. It is a powerful and comprehensive tool that has helped me get the most out of my data and make better data-driven decisions about my marketing efforts. I would definitely recommend it to other businesses looking for a high-quality analytics solution.

Pros:

It is difficult to identify a single "best" feature of Google Analytics 360, as it is a highly comprehensive tool with many powerful and useful features. However, some of the standout features of the tool include:Data tracking and analysis: Google Analytics 360 allows businesses to track and analyze data from a wide range of sources, including website traffic, social media activity, advertising campaigns, and more. This helps businesses get a complete view of their digital performance and make informed decisions about their marketing efforts.Customizable reporting and dashboards: The tool allows businesses to create custom reports and dashboards that fit the specific needs of their organization, providing a visual representation of their data and helping them make informed decisions about their marketing efforts.Integration with other Google products: Google Analytics 360 integrates with other Google products, such as Google Ads and Google Tag Manager, allowing businesses to track and analyze their advertising campaigns and make data-driven decisions about their marketing efforts.Advanced machine learning algorithms: The tool includes machine learning algorithms that can identify patterns and trends in data, allowing businesses to make more informed decisions about how to optimize their marketing efforts.

Cons:

Some potential issues that I don't like about Google Analytics 360 are followingData sampling: For users with very large websites or very high levels of traffic, data sampling may occur, which can affect the accuracy of the data being analyzed.Privacy concerns: Sometimes I am concerned about the amount of data that Google Analytics 360 collects and the potential for the tool to be used to track user behavior.

Detailed Analysis

Comments: I had an amazing experience where I got introduced to a new world of data collection. I came to know why many websites ask location details or mail ID (to detect age and gender - which I understood after using Google Analytics). I would recommend this software/service to any beginner in website building.

Pros:

I am a blogger from the past 5 months, managing my blog and checking to see the traffic to my webpage has never been easier. So I checked about that and found out that 'Google Analytics' software/platform is providing detailed analysis of the place where my visitors are from, their age, their gender, the amount of time spent by them on specific pages and even number of people who viewed my profile in detail. Wow!! How beautiful is that! I was so amused by that and registered my blog page to Google Analytics. It also allowed me to take up a "Beginner Course" to understand the service better and comprehend the analytics results. The course is so good that anyone can understand the meaning of the data and the in-depth results of the analytics. I also have an option to connect the 'Google Search Console' to optimise my web page for Search Engines (SEO). And the most amazing fact is that it is provided by Google for absolutely free of cost. So now I can now know how my website/blog is performing in the search results and how people view my website. It also allows me to better understand how I can improve it so that the viewers become potential subscribers to my blog. All these points and facts are the ones which I like the most about the Google Analytics software/service.

Cons:

The only point I would like to mention is that to understand and not down the data, one should have a basic knowledge about the 'Marketing Funnel'. One should know how the data is collected and to add items in website like - sign in options, location detection option, cookie acceptance policy pop-ups and much more. To understand these basic points, we need to have a basic knowledge about websites, coding and other factors available in our blogging platform. Improvements are based on intuition for beginners rather applicative knowledge from the data obtained from Google Analytics. These points I like the least about this software, as a beginner.

Web analytics of international class

Comments: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Pros:

As a whole, people have many positive demonstrations with Google analytics. We especially like this since we can download our PDFs from our traffic reports and to our web pages. So, you can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and the demographic data and details of the customers. Your Google Analytics gives you the necessary data regarding yourself for your business clients and customers. The ones who need to know you and the ones who do not know you. It secures your position among customers and your respect in the meantime. We were working with SEO for several years. And our keywords have improved and started to be more catered to the proper demographics. All these are based on Google Analytics and its report. Now we will discuss the pros and cons of using Google analytics. You need to know these to make an optimum use from it. Many people love the google analytics platform. It is because it is thoroughly detailed. And the most broken traffic tools and this also shows you things with specific details like information including the number of people using your web page and the time they spend on your web page. Even the pages they load are given in detail. All these support you to be in touch with the potential customers according to their demographic range and ways of doing some trigging and catering. Statics and the proved from are examples.

Cons:

The cons of this are something hard to say. This is the second most loved Google product after Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical help through Google Analytics.

"Impeccable Medium To Analyse Your Small & Large Businesses Traffic Online At One Place"

Comments: I was so easily able to gather the most impetous information of my business reach publicly online so I always made amendments in my marketing strategies depending on the analytics gathered for my business. And also I was able to measure the costs and marketing tips based on the analysis of my current business marketing strategies. That's it! Once measured, I refined my marketing techniques so that my business online reach had took a quick growth among the organic users.

Pros:

What not! All the features provided by Google Analytics to track your business website by keeping an eye on the public reach, organic search, organic traffic,target keywords,improvements,marketing strategies everything literally for your business can be monitored on your finger tips online. The most easiest and convenient option for which I use this tool is that you can access your business website's entire data like bounce rate, daily organic traffic including the count with a gun shot perfection. The bounce rate feature is another boon I can say where it helped me to input attractive and organic viewer driven content on my business page based on the previous bounce rate value, so that it enhanced the readability and usability for existing and new users which helped in reducing the bounce rate for my online business.

Cons:

As per my usage till now I dint find any cons for this tool so far. But I am a little dissappointed with the feature regarding the data viewing on a mobile or handset which is not so comfortable as that looks on my laptop. If you want to monitor your business regularly and need to have a fast growth into the online world then I would surely recommend this tool for a quick glance of your online business public reach.

There's A Billion Metric Sites Online, And Only One Google Analytics!

Comments: Overall, I love it and wouldn't trust any other third party service claiming to know your monthly hits and traffic sources and be able to give you the keywords people searched and from what device and location etc.

Pros:

As an SEO of 10+ years, performing amazing service and White SEO with Google and for small business clients all over the world, I've come to realize that you can only trust certain software and programs to give you real data and results when you need it most. Even I admit to using other software like AWR Cloud to catch a "glimpse" of what traffic I've received to a site in the last 7 days or 30 days specifically, I never trust it fully, because at the end of the day I don't trust a third-party telling me what the Source can tell me directly. Sure Google can't really show you granular statistics on 3rd party traffic from Yahoo and Bing and other major engines, but who cares. Google's traffic amounts to 66.6% of the traffic online, and at the end of the day, when I want to know what internal landing pages are the most popular by source of organic, referral, and direct (SEO) traffic locations, I can and that helps me to know what my audience is gravitating to the most, and that helps me create a new content schedule for the month, putting out content around the most popular and widely searched pages of my websites. I love Google Analytics, and I steer clear of the 3rd party noise, claiming they have better metrics than the source, it's bull. Get GA today!

Cons:

There are a ton of new features and many don't apply to my version of SEO for local businesses, however, I just steer clear of those areas and look at the metrics that I truly care about.

Google analytics

Comments: After using it for more than 2 years now and with its updates I consider it one of my essential data provider, of course there are other more friendly software out there to use, but dealing with google analytics is my main credible data source, after all its google who indexes your file to search engines who created it..how not to depend on its data.

Pros:

It supplies detailed and customised structural data about your admitted websites that offer great help for a deep insight from many aspects with tremendous amount of information that can reaffirm your online business if you utilise it well as it is a very powerful tool or can san sink your business if you misinterpreted or overlooked the data provided , for example if you are selling products online for teenagers and you dont customise your website to it and the analytics shows you that the age accessing your page is above this age , you loose customers, also the demographic data is important for example do not advertise winter products and heavy clothes in places with warm climate and it goes on and on until you customise your online business for the right customer and thats is the core concept of google analytics

Cons:

It is not easy to install for beginners and a lot of parameters have to be setup correctly in order to get reliable data that can help you take a business decision. The implementation of its codes in your website is not foe newbies at all or even a regular user, it needs either a professional or an experienced user to install its provided codes in the places they belong.

Google Analytics Review

Comments: GA is instrumental to analyzing how customers interact with our web platform. You can view customer engagement per page/link/tile clicks etc and it also helps look into which marketing forms lead to the most customer engagement. Overall, this tool is 10/10 in my book and vital to any ecommerce based business.

Pros:

It's difficult to pick just one feature that I like the most about GA because it's such a useful platform, but I like most of all how much you can drill down your site data. If I want to look at customer engagement/clicks/site behaviour etc. from a very broad standpoint or a very specific link/tile/timeframe, the power is all yours and really helps pin point certain scenarios & reactions on the site and help understand why something (or why not) received a lot of customer engagement.

Cons:

If you aren't familiar with GA it can be very overwhelming at first to figure out how to navigate all of the different dashboards and functionalities. I really recommend watching tutorials and partnering with co-workers who know what they're doing if you're a new user.

One of the Best Web Optimization Analytical Tools

Pros:

I use Google Analytics tool to track marketing funnel activity. So, I can analyze what marketing channels customers came from, what marketing content they engaged with on the website and how many products they added to their shopping cart before converting on specific items. This analysis helps me provide insights to my marketing team on what channels to target potential customers with and what content to optimize on the website. Since the tool is drag and drop, so its easy to use. It provides unlimited segmentation, so I am able to drill down to specific products, channels and customers who drove the conversion without writing complex SQL code. It also integrates seamlessly with Google Tag Manager so I can add my own event tags for e-commerce and engagement tracking.

Cons:

Google Analytics tool is meant for marketing analysis of click-stream data trends. So, it does not provide robust analytics on exact number of orders completed, post ship returns or exchanges, etc. It also has limitation on how many items, customers or other conditions one can include in a filter or segment. In short, Google Analytics cannot replace the need of a data warehouse or relational database business intelligence tool which needs SQL knowledge to pull and analyze transactional data. Additionally, Google provides very limited support around tagging and custom implementation of enhanced e-commerce. So, one has to depend on having a big data team and developers who understand clickstream tagging.

Start Analytics here

Comments: Its still the best out of all other free analytics software. The others are limited

Pros:

The biggest benefit is the ease with which you can setup GA; due to its freemium model, nearly all the available CMS and web platforms allow for integration by simply adding the generated id. Once the integration is taken care of and the tool confirms that its receiving data from the site, it walks you through the software and gives insights. Google constantly adds more features to it, which means even beginners can get insights without custom dashboards because Google will inform if there is a problem on the site somewhere that should be looked into. Last, the tool gives enough insights into performance of your web property that one can easily stop problems and decide how to grow their revenue.

Cons:

There are some serious issues with currencies and time formats when looking at the same account from phones etc. For instance, one property is set to a different timezone from where i'm physically present hence analytics always shows me inaccurate data on the phone whenever there is a time/date mismatch. i will need to wait for my website date and my phone date to align before it will show me accurate data. Adsense data only works with USD currency regardless of what the adsense account currency is and what the GA web property currency is. The Mobile App will ofcourse show the currency of the place the mobile app store is registered with. So much disconnect and this is all within Google official apps.