---
description: Learn more about Google Forms pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Google Forms Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Survey Tools](/directory/30092/survey/software) > [Google Forms](/software/176571/google-forms)

# Google Forms

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> Google Forms lets users create surveys and collect data using customizable templates within Google Workspace.
> 
> Verdict: Rated **4.7/5** by 11386 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses Google Forms?

Google Forms is used by educators, researchers, event organizers, marketers, HR professionals, and organizations needing to collect and analyze data.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 11386 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support Software | 4.4/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available)
- **Pricing Details**: Google Forms is free as part of Google's online suite of tools, Google Workspace.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German
- **Available Countries**: Canada, Germany, United States

## Features

- Customizable Forms
- Customizable Questions
- Customizable Templates
- Data Capture and Transfer
- Data Import/Export
- Drag & Drop
- Email Marketing Software
- Forms Creation & Design
- Forms Management
- Mobile Access
- Multi-Channel Distribution
- Question Branching
- Reporting/Analytics
- Skip Logic
- Third-Party Integrations
- URL Customization
- Visual Analytics

## Integrations (107 total)

- ABC Trainerize
- AWeber
- Accredible
- Acuity Scheduling
- Agile CRM
- Airtable
- Asana
- Basecamp
- Bitly
- Box
- Brevo
- Calendly
- Chat for Jira Service Desk
- Chatwork
- ClickFunnels

... and 92 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Survey Tools](https://www.capterra.ca/directory/30092/survey/software)

## Related Categories

- [Survey Tools](https://www.capterra.ca/directory/30092/survey/software)
- [Forms Automation Software](https://www.capterra.ca/directory/10023/forms-automation/software)
- [Data Collection Software](https://www.capterra.ca/directory/32475/data-collection/software)

## Alternatives

1. [UmfrageOnline](https://www.capterra.ca/software/201674/enquetes-maken) — 4.6/5 (1580 reviews)
2. [Jotform](https://www.capterra.ca/software/158456/jotform-4-0) — 4.7/5 (2845 reviews)
3. [SurveyMonkey](https://www.capterra.ca/software/32728/surveymonkey) — 4.6/5 (10432 reviews)
4. [123FormBuilder](https://www.capterra.ca/software/122770/123contactform) — 4.4/5 (175 reviews)
5. [Formstack Forms](https://www.capterra.ca/software/118892/formstack) — 4.0/5 (121 reviews)

## Reviews

### "Love this software\!" — 5.0/5

> **Stephanie** | *February 25, 2026* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Google forms is very intuitive and easy to use. It was perfect for collecting information and designing surveys for my pet sitting business.
> 
> **Cons**: I found that it was easier to use on desktop (vs mobile phone) and was not able to find a good app to solve this challenge.
> 
> My experience has been excellent and I plan to continue using it in the future. The fact that it is free version is a huge bonus.

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### "Google form iss where it's at" — 5.0/5

> **Gwen** | *March 26, 2026* | Health, Wellness & Fitness | Recommendation rating: 9.0/10
> 
> **Pros**: I love how you can customize these forms and get everything in one place.Once people respond to, it makes it very easy to collect data
> 
> **Cons**: I wish you were able to change the actual background of it and if it was an option to put like a mini calendar in the form.So that people can select dates.That they're available for that would have been very helpful for me.Collecting availability, aside from that, I think it looks really well
> 
> Overall, I love, maybe reforms.I like.How simple and easy it is to set up to test to publish to send?I loved our ability to shorten the link as well

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### "User Friendly" — 5.0/5

> **Kerrissa** | *August 17, 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Google Forms is easily customizable for companies. We can easily add subject lines or questions with various methods (selection, paragraph, adding images or documents).
> 
> **Cons**: I do not like how the data is organized within Google Forms. You have to look through every applicants to find information.
> 
> My overall experience with Google Forms has been positive as it allows me to create efficiently and customize it with the available templates.

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### "Simple and effective form builder with organized data with no effort" — 5.0/5

> **Roger** | *January 14, 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: I like how fast it is to create forms and collect responses for any kind of need. It connects very well with Google Sheets, and you get the info nicely organized at no cost.
> 
> **Cons**: Design options are very limited, I hope they will add more options. It feels basic for more advanced use cases.
> 
> My experience is positive overall with google forms features. It is perfect for an easy way to have surveys, leads, and simple data collection.

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### "Quick forms that just work, needs better styling" — 4.0/5

> **Harshul** | *April 10, 2026* | Information Technology & Services | Recommendation rating: 8.0/10
> 
> **Pros**: I can make a form in minutes at work, really quick to set up.&#10;Responses drop straight into Google Sheets so analysis is easy and fast.&#10;Sharing is simple  link, set permissions, paste in calendar or chat.&#10;Multiple choice, dropdowns and file upload work fine for most needs.&#10;Auto save means I never lose a half‑built form if my laptop dies.&#10;People filling forms don’t need accounts, so response rate is usually good
> 
> **Cons**: Design options are basic, forms look a bit plain and hard to brand.&#10;Logic branching is ok but can get messy with many paths, hard to manage.&#10;File upload is handy but storage and permissions can be confusing at work.&#10;No built‑in advanced reporting, I always export to Sheets for charts.&#10;Mobile editing is limited, I prefer to build forms on desktop.&#10;Sometimes response limits or quotas cause issues for big surveys.
> 
> Overall it’s been very useful for quick polls, signups and feedback at work.&#10;I use it for training signups, event RSVPs and quick team surveys all the time.&#10;It saves me from long email threads and makes collecting info painless.&#10;There are small annoyances with styling and complex logic, but I work around them.&#10;Integration with Sheets and Drive is the real win  makes follow up simple.&#10;Would recommend for teams who need fast, no‑fuss forms without heavy reporting needs.

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## Links

- [View on Capterra](https://www.capterra.ca/software/176571/google-forms)

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| Locale | URL |
| de | <https://www.capterra.com.de/software/176571/google-forms> |
| de-AT | <https://www.capterra.at/software/176571/google-forms> |
| de-CH | <https://www.capterra.ch/software/176571/google-forms> |
| en | <https://www.capterra.com/p/176571/Google-Forms/> |
| en-AE | <https://www.capterra.ae/software/176571/google-forms> |
| en-AU | <https://www.capterra.com.au/software/176571/google-forms> |
| en-CA | <https://www.capterra.ca/software/176571/google-forms> |
| en-GB | <https://www.capterra.co.uk/software/176571/google-forms> |
| en-IE | <https://www.capterra.ie/software/176571/google-forms> |
| en-IL | <https://www.capterra.co.il/software/176571/google-forms> |
| en-IN | <https://www.capterra.in/software/176571/google-forms> |
| en-NZ | <https://www.capterra.co.nz/software/176571/google-forms> |
| en-SG | <https://www.capterra.com.sg/software/176571/google-forms> |
| en-ZA | <https://www.capterra.co.za/software/176571/google-forms> |
| es | <https://www.capterra.es/software/176571/google-forms> |
| es-AR | <https://www.capterra.com.ar/software/176571/google-forms> |
| es-CL | <https://www.capterra.cl/software/176571/google-forms> |
| es-CO | <https://www.capterra.co/software/176571/google-forms> |
| es-CR | <https://www.capterra.co.cr/software/176571/google-forms> |
| es-DO | <https://www.capterra.do/software/176571/google-forms> |
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| fr-BE | <https://fr.capterra.be/software/176571/google-forms> |
| fr-CA | <https://fr.capterra.ca/software/176571/google-forms> |
| fr-LU | <https://www.capterra.lu/software/176571/google-forms> |
| it | <https://www.capterra.it/software/176571/google-forms> |
| ja | <https://www.capterra.jp/software/176571/google-forms> |
| nl | <https://www.capterra.nl/software/176571/google-forms> |
| nl-BE | <https://www.capterra.be/software/176571/google-forms> |
| pt | <https://www.capterra.com.br/software/176571/google-forms> |
| pt-PT | <https://www.capterra.pt/software/176571/google-forms> |

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