---
description: Learn more about Dovetail pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: Dovetail Pricing, Reviews & Features - Capterra Canada 2026
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Breadcrumb: [Home](/) > [Qualitative Data Analysis Software](/directory/31297/qualitative-data-analysis/software) > [Dovetail](/software/174077/dovetail)

# Dovetail

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> Dovetail is the only AI-first insights hub that automatically centralizes scattered customer feedback.
> 
> Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Dovetail?

Primarily used by researchers, designers, and product teams, customers include Meta, Volvo, AWS, Dyson, and Deloitte.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 97 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Dovetail Research
- **Location**: Sydney, Australia
- **Founded**: 2017

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States

## Features

- Annotations
- Collaboration Tools
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Feedback Management
- Multi-Channel Data Collection
- Negative Feedback Management
- Prioritization
- Product Roadmapping
- Surveys & Feedback
- Text Analysis Software
- Usability Testing
- User Research Analysis
- Workflow Management Software

## Integrations (31 total)

- Aha\!
- Airtable
- Asana
- CMNTY Platform
- Canny
- Delighted
- Dropbox Business
- Evernote Teams
- Feefo
- Freshdesk
- GitHub
- Gmail
- Google Analytics 360
- Google Forms
- Help Scout

... and 16 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Qualitative Data Analysis Software](https://www.capterra.ca/directory/31297/qualitative-data-analysis/software)

## Related Categories

- [Qualitative Data Analysis Software](https://www.capterra.ca/directory/31297/qualitative-data-analysis/software)
- [User Experience (UX) Software](https://www.capterra.ca/directory/31036/ux/software)
- [User Testing Software](https://www.capterra.ca/directory/32295/user-testing/software)
- [Customer Experience Software](https://www.capterra.ca/directory/30671/customer-experience/software)
- [Market Research Software](https://www.capterra.ca/directory/10041/market-research/software)

## Alternatives

1. [Survicate](https://www.capterra.ca/software/132914/survicate) — 4.6/5 (99 reviews)
2. [UserWay Accessibility Widget](https://www.capterra.ca/software/218549/userway) — 4.9/5 (328 reviews)
3. [Lucky Orange](https://www.capterra.ca/software/150695/lucky-orange) — 4.7/5 (260 reviews)
4. [Adobe XD](https://www.capterra.ca/software/168423/adobe-xd) — 4.5/5 (1087 reviews)
5. [Lyssna](https://www.capterra.ca/software/178766/usabilityhub) — 4.6/5 (86 reviews)

## Reviews

### "Great tool for storing and sharing recorded calls" — 4.0/5

> **Alex** | *May 24, 2025* | Biotechnology | Recommendation rating: 8.0/10
> 
> **Pros**: The software's transcription and tagging features make it really easy to share with colleagues detailed information from recorded calls.
> 
> **Cons**: The inability to limit access to a single recording from within a folder makes it challenging to collaborate when proprietary information is involved.
> 
> Dovetail has served my team well as a central repository for recorded calls with clients. It's transcription, tagging, and sharing features really facilities collaboration.

-----

### "Spreadsheets are 2D; Dovetail is 3D" — 5.0/5

> **Vesna** | *October 12, 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: - Very intuitive to use — the way you can just drag and drop, click and edit, manipulate, view, etc.&#10;- Very easy to train a subcontractor or VA because of how intuitive the tool is&#10;- Beautiful tagging system that lets you adapt your process on the fly&#10;- Granular customization and filtering so you can easily include/exclude content when you want to view it on a canvas, in table format, or as a board&#10;- You can easily find the source of any highlighted item so you can revisit the full context&#10;- Adding a second user and giving them the right permission level is easy&#10;- Brings your research to life and makes it fun and exciting to interact with it
> 
> **Cons**: - The AI features can see some improvement. The outputs aren't that helpful and not that good&#10;- I wish the price point to add users wasn't as high
> 
> Dovetail is a game-changer for me because I don't need to have my system fully figured out at the start of a project. As patterns emerge, Dovetail lets me adapt my workspace (unlike rigid spreadsheets\!). I love that I can tweak my framework as I go — tags, color coding, categories — it's all flexible.&#10;&#10;Plus, it's not just for video content. I can pool in different mediums and tag everything the same way. The real highlight, though, is the variety of views: board, canvas, table — I can view my data depending on how I'm planning to use it that day.&#10;&#10;Dovetail makes research fun and intuitive, letting me interact with it from different angles without the headache of reorganizing everything. It’s a breath of fresh air compared to spreadsheets. It allows research to feel organic yet organized.

-----

### "Great way to collect, monitor, and categorize insights from user research" — 4.0/5

> **Dani** | *October 10, 2024* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: - Easy to upload, transcribe, and tag content&#10;- Auto transcribes calls you upload which is a huge plus&#10;- The AI feature pulls insights from your recordings&#10;- Your able to jump to points in the call from the transcript or tags&#10;- The insights board feature is super useful&#10;- Great collaboration features&#10;- Able to collect recordings from various projects and synthesize findings for other stakeholders&#10;- Our PMs and UX designers are able to track customer feedback on new features and current features and build a robust collection of pain points, use cases, feature requests, and other feedback.
> 
> **Cons**: - some workflows feel a bit clunky at times and I wish there could be less clicks do to certain things&#10;- I wish there were more visualization types to build reports&#10;- I would like more filter options
> 
> Dovetail is a super powerful tool for helping our team categorize, store, and get insights from interviews we have with users. The auto transcribe feature, AI insights, and ease of tagging content allows us to prioritize building better features while never losing a use case or pain point in the sea of content.

-----

### "Dovetail UX Research Tool" — 4.0/5

> **Sarah** | *October 16, 2024* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: Streamlined our UX research process by centralizing data, making analysis more easy and fast with tagging and improved our team collaboration.
> 
> **Cons**: Their search function is okay, but it's not efficient.
> 
> Their service team is very quick to answer if you have any questions, it's an easy platform to use.

-----

### "Streamlined Research and Collaboration in One Platform" — 5.0/5

> **Sebastian** | *October 12, 2024* | Financial Services Software | Recommendation rating: 9.0/10
> 
> **Pros**: Dovetail makes organizing and analyzing user research incredibly easy&#10;The ability to centralize all our research data, tag insights, and create visualizations helps us spot trends quickly and make better decisions&#10;The interface is intuitive
> 
> **Cons**: The learning curve for more advanced features can be a bit steep, especially for those unfamiliar with research platforms
> 
> Overall, Dovetail has transformed how we manage and utilize user research

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## Links

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