lemlist Reviews

4.6 (365) Write a Review!

About lemlist

Send outreach campaigns quickly without sacrificing a much-needed personal touch and make sure people actually see and read our emails.

Learn more about lemlist

Pros:

The Liquid Syntax then randomizes those snippets for each outgoing message, thus creating a new variant of the message so that no two outreach prospects receive the same message.

Cons:

The only thing about this software which was not to rate five stars was the design (UI). Used light-grey and white elements were sometimes hard to find.

lemlist ratings

Average score

Ease of Use
4.5
Customer Service
4.6
Features
4.4
Value for Money
4.6

Likelihood to recommend

8.6/10

lemlist has an overall rating of 4.6 out 5 stars based on 365 user reviews on Capterra.

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Filter reviews (365)

Caleb
Caleb
Owner in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Lemlist Rocks!

5.0 3 years ago

Comments: Warming up campaigns is definitely one of the biggest wins. I love how you can still use lemwarm even after warming up a campaign to keep your inbox engaged and healthy. The statistics for lemwarm and many others make it very easy to keep your inbox happy and healthy. The dynamic images and pages definitely help break the normal boring messages that most of us have all received at some point. It creates a very personal touch even if it is automated. They amount of templates available straight out of the box, definitely helps someone get started.

Pros:

The ease and flow of the UI/UX is absolutely beautiful. Very Dynamic software and very creative with dynamic images and Landing Pages. One of the biggest things that brought me to the platform from using a different service is "Lemwarm" and the ability to automatically warm up your inbox before getting ready to launch a campaign. So many amazing features. There was definitely thought and intention with the entire platform to embody everything needed to launch a "cold" email campaign that doesn't feel so cold.

Cons:

Downsides? What downsides? ;) i definitely haven't found anything about the platform or Lemlist, that I don't love!

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Big fan of this tool. Offering an amazing degree of personaliziation

5.0 3 years ago

Comments: Lemlist was extremely helpful in personalizing outreach at scale. You get a lot for your money. Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach.

Pros:

Degree of personalization; bulk import & export functions; extremely helpful customer service (quick & effective responses)

Cons:

The only thing about this software which was not to rate five stars was the design (UI). Used light-grey and white elements were sometimes hard to find..

Darpan
Darpan
Marketing Manager in India
Verified LinkedIn User
Marketing & Advertising, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source

Personalized email outreach platform

4.0 3 weeks ago New

Comments: Overall experience with lemlist is pretty good it almost covers all the requirements for an email marketing tool.

Pros:

It allows me to create highly personalized email templates and campaigns with many variables like images. It also offers A/B testing that helps me to optimise my email campaign. And it's user-friendly interface is so good that even a person who is new to email marketing can use this platform.

Cons:

Although it provides Analytics for your email campaign it is not that extensive compared to some other email marketing tools in the market.

Eli
Head of Marketing in UK
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Great outreach platform but lacks integrations

3.0 2 months ago

Comments: Real focus on deliverability and staying out of spam filters which is what you want from an outreach platform, but no integrations apart of salesforce and Hubspot which is very annoying. The reporting was not great and you couldn't build custom reports for your needs

Pros:

The focus on deliverability and avoiding spam filters, lemwarm

Cons:

No good integration with CRMs, we use Zoho CRM and we found it very hard that it did not have a native integration with it and that is the reason we stopped using it.

Mei
Marketing in Singapore
Internet, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Good for Email Marketing but Pricey

4.0 3 months ago

Comments: Have an average experience using Lemlist

Pros:

Lemlist is an excellent email marketing tool due to its user-friendly interface. The option to review before sending is especially helpful for those who want to add a highly personalized touch to their message. Additionally, implementing and scaling dynamic media add-ins such as video thumbnails and images is effortless.

Cons:

Although the tool enables users to create a sequence and move contacts through an email flow, it lacks complex automation features. Consequently, constructing intricate flows that direct contacts to different lists and sequences based on their actions or inactions becomes slightly more challenging.

Nicholas
Fitness Research Director in US
Health, Wellness & Fitness, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Favorite email solution

5.0 3 years ago

Pros:

Everything from the ease of use, the functionality, and the teams dedication to always making significant improvements to the product.

Cons:

The only issue I had was when I would load up prospects for a campaign and find there was an error, it was terribly difficult to fix that error. Thankfully, with a recent update, you can now rollback uploads which has saved me on more than one occasion.

Andre
Account Executive in South Africa
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Lemlist is awesome

5.0 6 months ago

Comments: Great!

Pros:

It's simply, easy and fun to use! The service is great too.

Cons:

I like everything about Lemlist! I like everything about Lemlist!

Royan
Founder & CEO in Philippines
Outsourcing/Offshoring, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Customer service at it's finest

5.0 6 months ago

Comments: Lemlist is my go to cold email outreach software

Pros:

It's simplicity to help you generate leads through cold email outreach

Cons:

The inconvenience caused when lemwarm and lemlist was separated

Ezekiel
President and CEO in Canada
Internet, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Alternatives Considered:

Lemlist Reviw

5.0 2 years ago

Comments: Lemlist has been a very effective and essential tool for our business

Pros:

Integrating Lemlist and adding it to the list of tools we use help us warm our email inbox to run run various email marketing campaigns - we found it essential and helpful.

Cons:

Lemist like other similar service providers comes at a relatively high cost especially as services are priced per user it doesn't take long for the total cost to add up and becomes quite an expensive tool to use.

Michael
CEO in UK
Staffing & Recruiting, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Very good mass email platform

5.0 last month New

Comments: Very good.

Pros:

It's easy to set up, the reporting is great and the support is lightning fast.Some cool features with custom images too, which can make campaigns very unique.

Cons:

Nothing really... It's a good platform with no pitfalls I can identify.

Thomas
Director of Marketing in Canada
Financial Services Software, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great experience overall

4.0 7 months ago

Comments: Really great experience overall - we've had some amazing results with the solution.

Pros:

The personalization features are powerful, such as the variables on images. The software is very easy to use and they have an incredible Customer Success team who answers questions in 2-3 min and produce a ton of resources to make you successful. Love the multi-platform capabilities too.

Cons:

2 things. One is reporting. You have some campaign stats but no intelligence to help you focus. An example is a leaderboard with the most engaged leads of a campaign across all platforms so that the sales team knows who to focus on. Would love some automated tips based on their knowledge acquired from other customers - similar to Gong giving tips on how to get better on customer calls. Second is automation rules. You don't have the IF THIS THEN THAN rule to create multiple logics based on behavior. Example being if no reply on LinkedIn after 3 days, then switch to email.

Nathan
CEO in US
Wireless, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

It Works

5.0 3 years ago

Pros:

It's not over the top. There's not one million features, there are no bots and suggestions everywhere, it just makes cold outreach easy and effective.

Cons:

I wish the left menu was a little easier to navigate, and that I didn't have to pay per individual seat.

Liz
Company Founder in US
Used the Software for: 1-5 months
Reviewer Source

decent product, horrible customer service

4.0 5 years ago

Pros:

Being able to customize each email is great and has resulted in more responses from cold emails. The tool itself is good and has some nice features - primarily the individual customization

Cons:

Their knowledge base is lacking detail and primarily just covers the basics of setting up, so you will likely reach out with questions because something isn't working (they did get back to me with a workaround) or isn't clear (like you need to set up Gmail alias but not how they work with the tool - they've since added some detail after my aksing), however, they were extremely rude when I responded that it would have been great if the explaination had been included in the initial article - it now does. Because I didn't set something up completely correct initially (because of the initial lacking detail) I've since had a question about manually removing people from a sequence, they won't respond, I've asked THREE different times, and am running out of time before the next email in the sequence is to be sent, but as I said their customer service is rude and doesn't respond.

Josh Bernthold,
Josh Bernthold,
Agency Owner in US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Nothing short of AMAZING!

5.0 5 years ago

Comments: Simplistic and easy bulk email automation for my outreach and sales campaigns

Pros:

Constantly trying to improve the software base on customer feedback! They also have helped with thinking "outside the box" on grabbing the attention of people you email with their image templates. Competes with some of the other top email automation and outreach software and I am certain they will be a staple in the industry before too long. Genuinely want to make their product one of the best and don't mind you reaching out to them on their social profiles. What companies want to connect and build lifelong relationships with you on a personal level? So glad I had the opportunity to have Lemlist a part of my marketing and email strategy. Definitely give them a try even if you are using something else at the moment. You just may find you love what they have to offer!

Cons:

I do not have much bad to say about Lemlist. For a software that is new in the space, they are on track to produce something truely amazing. There are features I could use that are not available as of yet like being able to schedule time blocks when emails can go out. For example, the software sends out emails from 6a-9a and then again at 6p-9p instead of having one huge time block but I am sure something will be in the works before too long.

Ricardo
Director in UK
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great online SAAS to help with my email outreach and prospecting

5.0 5 years ago

Comments: It does exactly what I need it to in making campaigns while prospecting and allowing me to track everything.

Pros:

I like how simple and easy it is to use and understand. I have picked it up fast and begun making many campaigns sending emails while it tracks everything and even gives me a history log on what happened such as when the specific recipient opened the email etc. The image templates are good as well as you can send images with the recipient's name in and mass send them while Lemlist changes the name on each of the images. Great customer support should you need them answered any questions I had quickly.

Cons:

To be fair there is not really any Cons as it does what it says on the tin and more and is reliable and does everything I need it to do. If I had to be super picky I would say it just needs some borders around the sections to better separate the sections inside lemlist but this is not a big deal as once I'm using it I barely notice.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

not the nicest support

3.0 last year

Comments: ive been having an issue where i think my ip is blocked on their side so i cant connect any email to their service anymore but they dont seem to know whats happening. weve been on the case for days with my domain name provider and lemlist and its been established that lemlist has an issue but none can do anything. i then ask for a refund but they keep refusing or ignore the request. their service support isnt always available either during their working hours and if youve been talking to someone, none will actually take on your c ase, they'll just tell you to wait for the one whom youve previously dealt with.

Pros:

the tool is useful and user friendly it has nice functionalities but nothing can be done for you if your issue is IT related....

Cons:

the customer support that doesnt seem to know much about issues the tool has and are relieved when they think the problem isnt theirs and kinda tell you to bog off

Raul
Raul
Marketer in US
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Fully Featured with Great Customer Support

5.0 4 years ago

Comments: Lemlist is easy to use, feature rich with great customer support.

Pros:

Lemlist is a great email software package that keeps on getting better, quickly! They have a Facebook group that they are very responsive in and when they see a good idea, they implement quickly. The head representative shows that he really cares for his customers and aims to build a top notch product. Their articles on how to get the best out of their software are very thorough.

Cons:

I got a great deal on the software early on from a deal they had when acquiring a user base on Appsumo. That being said, the ROI one can achieve by following the software can far outshine what one would ever pay. That being said, they now have an upgrade to video that I would love to get my mits on, but alas I'm being cheap and refuse to pay the upgrade cost right now as I have software that duplicates that functionality... Okay, that's what I like least. haha. I'm sure it would be more than worth it for user that doesn't have the video capability already.

Verified Reviewer
Verified LinkedIn User
, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Experience is great. Now I can send multiple customized emails with a few clicks.

5.0 5 years ago

Comments: Lemlist saves my time, business cost and allows me to be more productive. Also, sending out customized email to my clients is now a breeze, only through Lemlist :-)

Pros:

Since most of our business clients are based in different geographies all across the globe, scheduling the emails according to client's time zone is a great feature. Also, the cusomized auto follow up helps in saving time, enhancing my work schedule and an increased productivity. Lemlist is an amazing tool for all sales professionals and other ones looking to send out bulk email and that too customized ones.

Cons:

Initially, I faced a bit of concern while changing the way I worked on my leads through excel and now transitioning over to Lemlist. However, once I moved past that phase, I think Lemlist is seriously helping me save time and business cost.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Lemlist is amazing!

5.0 4 years ago

Comments: This solves the business problem of getting open rates and click rates from your emails.
It gives you the ability to present personlized multi media content to your clients.

Pros:

Lemlist is a super product. It lets people create customized emails and send to their lists. It is outbound marketing at its finest. It has a great user interface and the "killer app" part is the images that are customizable for my clients. It changes the game as far as open rates and click rates!

Cons:

The changed the name of "Contacts" to "Buddy-to-Be". While I appreciate the sentiment...it makes the user interface a little more confusing.

Verified Reviewer
Verified LinkedIn User
Internet, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect tool for sales!

5.0 5 years ago

Pros:

I love the simplicity of the product. It's very useful and get a lot of response thanks to lemlist.

Cons:

I don't really really like the interface of the design we could have a better user interface and more tools.

Arthur
Salesman in France
Furniture, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Just AMAZING !

5.0 5 years ago

Comments: Simpleness and efficiency

Pros:

I really like the concept of adding personal pictures. I've already had great feedbacks from my clients about this. Besides Lemlist team is super nice, helpful and open to suggestions.

Cons:

I would love to have a salesforce integration but they are already working on it (as well as a Zapier integration)

Nate
Ops Director in US
Online Media, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Some Great, Some Frustrating

3.0 5 years ago

Pros:

This is really good for split testing emails. Once you get the hang of it and how the interface works, then it works really nicely, however the learning curve is kinda high. We are currently using to test out subject line conversions and offer responses.

Cons:

This only works for closed lists - once you upload you list you can add to it, but not really edit it, which is kind of annoying. You also can't add attachments to the campaigns which somewhat limits how much we can test.

Verified Reviewer
Verified LinkedIn User
Public Relations & Communications, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Awesome email marketing tool

5.0 3 years ago

Comments: Lemlist is getting better with each new update. It's a powerful tool that makes it easy to stay in front of your prospects.

Pros:

Lemlist makes it easy to do split-testing. We also use Lemwarm to quickly and easily send engaging emails and videos to our prospects. The tool is very user friendly and their customer service is quick.

Cons:

Lemlist is an outstanding email marketing tool. I can't think of any cons I've experienced with it. I plan to keep using it!

Verified Reviewer
Verified LinkedIn User
Nonprofit Organization Management, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Lemlist team keeps improving the features

5.0 4 years ago

Comments: Follow-ups are a breeze with Lemlist. As a volunteer co-founder of a not for profit. I don't have time nor money for fancy things that add complexity without any returns.
Lemlist is value for money because it saves time creating a follow for people that did not respond the first time.

Pros:

If you can send an email, you can use Lemlist. There are no complicated options or fancy things that you don't need.

Cons:

Love everything about Lemlist, including the extremely responsive customer service, and user interface.

Ryan
Owner in UK
Used the Software for: 6-12 months
Reviewer Source

Great

5.0 5 years ago

Pros:

It's a great new piece of software, great for start ups and other businesses! Definitely buy!!!!!!!!

Cons:

Little bit clunky and the design is very basic, probably should spruce things up abit to make it a more premium service