Bloomreach Reviews

Exponea

Comments: With Exponea we are able to introduce to our customer their each individual consumer with its unique digital behavior, explore the real performance of Marketing Campaigns investments and use Automation to understand and drive unexplored sales potential. Using various analytical functions (segmentation, attribution, funnels and retention analysis) we are able to understand "what is happening in real time" and what needs to be done trough communication channels (SMS, email, layers…) to improve the sales performance for our customer.

Bloomreach has been a great tool in getting us improving our system

Comments: I am really enjoying it as a daily user, it makes my job a whole lot easier and I have learned a lot through it.

Pros:

I like the ease of use of the asset builder and the email builder. Scenarios as well are logically laid out and I have throughly enjoyed the course I have taken through Bloomreach Academy

Cons:

We currently have a data implementation issue, but I am not letting it get in the way of using the tool as much as I possibly can whilst it gets fixed in the background

I am a user who works in Hippo daily.

Pros:

I enjoy the ease of use that Hippo offers. Prior to my current position I had never used a CMS before and I picked up Hippo within a week. I also appreciate the dedicated customer service that we have received so far.

Cons:

We are currently using Hippo 10 and we have a constant problem with the CMS freezing. In addition, this version of the program seems pretty limited in terms of templates.

A digital experience platform that helps businesses create and deliver personalized experiences.

Comments: Bloomreach is a powerful platform that provides businesses with the tools they need to deliver personalized experiences across multiple channels. Its AI-powered personalization, multichannel support, content management capabilities, analytics and reporting, and e-commerce integrations make it a popular choice among businesses.

Pros:

AI-powered personalization: Bloomreach leverages artificial intelligence and machine learning algorithms to deliver personalized experiences to customers, including personalized product recommendations and search results.Multichannel support: Bloomreach supports multiple channels, including web, mobile, and social media, making it easy for businesses to create and deliver consistent experiences across all touchpoints.Analytics and reporting: Bloomreach provides comprehensive analytics and reporting capabilities, allowing businesses to track their website and digital channel performance and make data-driven decisions.

Cons:

Complex implementation: Implementing Bloomreach can be complex, requiring significant technical expertise and resources.Cost: Bloomreach is a premium platform and may be cost-prohibitive for some businesses, particularly smaller ones.

Great platform for demanding users

Comments: I've been using Bloomreach platform for the last 3 years in a high scale business (retail, 20+ markets) and it proved both on Bloomreach company and platform side to be reliable partner that helps a lot to develop business and drive revenue and customer retention.

Pros:

(+) platform stability and reliability(+) pretty easy to integrate(+) helpful, fast support(+) powerful scenario handling including omnichannel communication(+) first-party data collection and analytical possibilities(+) ease to work with product recommendations and on-site formats(+) personalization possibilities thanks to jinja language(+) Bloomreach academy(+) AB testing capabilities

Cons:

(-) there is not predefined templates for use cases so you have to do all on your own (but it's planned to change very soon with plug & play library)(-) Single Customer View card is very simple, not very informative in terms of customer value summary (i.e. CLV, probability to buy, recommended products)(-) there could be more educational or how-to materials, webinars (there is Academy but it's paid) to learn more how to take full advantage of the platform(-) experiments module is not scalable - can't run one test on multiple pages i.e. PDPs (each page is separate test)

Finally a CDP without a rival | Excelent.

Pros:

Bloomreach is able to do almost everything what we need in our CDP system. His competitors are very complicated to set up and to operate without knowledge. We are also able to use Bloomreach throughout company from call centrum to our board management. As for data collecting/reporting or for better customer care. There is big advantage that we can also use it for marketing. Incredible tool and easy to operate.

Cons:

I would like to know more about specific roadmap. If I miss something on the platform, I would like to suggest change and be informed if this change would be implemented within roadmap in next app release. But it is minority according to the fact what could Bloomreach do for us in case of SaaS.

Bloomreach - a fantastic CRM tool that'll improve your marketing comms strategey

Comments: Very positive experience with the tool, it has allowed us to serve the right message to the right user at the right time through the automations tool. It has also opened up alternative channels which previously required our engineering team to build - such as in-app messages and web pop ups.

Pros:

The automation system allows you to quickly and visibility build complicated automations quickly.

Cons:

There can be a steep learning curve when first using the tool, there is a very helpful help centre however sometimes the answers to issues aren't clear or easy to find.

Customer Data Platform fully

Pros:

Detailed overview of each user.Customizable weblayers.Collaborative account support.Integrations with the main advertising platforms.Visual flows help creating atuomations.A lot of webinars and case history sharing.Bloomreach academy is very useful.

Cons:

Implementation and some developments required a consultancy agency to manage the settings.

Lots of features

Pros:

Lots of features, easy to use, fast customer support

Cons:

Maybe add a search engine and use a catalog as an index?

Exponea

Comments: I am satisfied with this tool. It has many great feature (some of them we for now do not use but I believe we will integrate it soon and start using it)

Pros:

I use it daily. Mostly for analytical and reporting purposes. You can import data from many sources (brick-and-mortar branches, call centre, mobile app). We can approach the data directly through Google Big query with Power BI. Exponea has also Funnels, Flows where we can see the data in a graphic way and use it for example in Dashboard for a quick look. Also we use it for sending automated & customised emails, creating weblayers which customise the website for particular users, integration with advertising systems Google Ads and Facebook ads.

Cons:

I encounter only one small issue and that is reporting abilities in Exponea interface (for example row limit 10 000 for the report or limited options for data visualisation)

Best CRM Marketing tool

Pros:

Extremely easy to use, everything is intuitive, the templates are responsive and the customer support is superb. Very powerful tool far beyond expectations.

Cons:

To be fair, there's nothing I can complain about this ESP. They're just that good, my work is so much easier thanks to them.

Incredibly powerful software, great design, great support

Pros:

It is an incredibly well-designed and well-featured software. The scenario builder concept is brilliant and much of the user interfaces were accessible and not terribly daunting despite how feature-rich the software is. Their support team and account managers who we worked with were all fabulous, responsive, and knowledgable.

Cons:

Exponea is constantly developing and growing, which is great, but a con that comes with that is that some of the newer features would have kinks that needed to be worked out. However, they are always responsive to troubleshooting and putting in updates when needed. Just part of the territory of being on the cutting edge.

Excellent, easy to use CDP

Comments: Love the platform

Pros:

The dashboard is easy to use and full of features

Cons:

Sometimes the reporting section can be confusing but practice makes perfect

HIPPO at LIONS

Comments: I have been using HIPPO for close to 5 years now and am very pleased with the product. The use and versatility of the software is amazing. I have used many other products in the past but none can compare with HIPPO given the relative low cost of the product, and second to none customer support.

Pros:

Ease of use, and features

Cons:

Sometimes difficult to edit changes

Incredibly helpful!

Comments: Exponea is immensely useful for helping us with segmentation, analysis of our own data and overall marketing performance optimization in the company. Huge help with most campaigns and guys are really helpful with their professional and humanly approach. Highly recommended!

Pros:

-easy integration -segmentations based on whatever you specify -e-mail service direct integration -custom scenarios and campaigns -advanced analytics of sales funnel based on occams razor -if integrated intelligently, not blocked by tracker blockers

Cons:

-UI still in evolution process -mobile version (but 99% of time, you do not do analytics on your mobile :))

Exponea helps in increasing effectivity of Telco operator's campaigns

Comments: We have used Exponea for effectivity increase of campaigns for a leading Telco operator. In this exact case, we appreciated mainly its incredible flexibility. That is built on an autonomous, immediate entry into the system of our client's website, without intervention of their web administrator. That was the only way we could reverse negative trends in their media curve. Waiting for administrators would cause fatal delays in each of their campaigns. This real-time change option, as well as real-time analytics of Exponea, which allow us to adjust campaigns several times a day, have resulted in a clear increase in ROI for this particular client.

Great platform

Pros:

Easy to generate marketing automation scenarios

Cons:

The data analytics dashboard and options are limited

All-in-one (almost) marketing platform

Pros:

It's fairly easy to use. Offers a wide range of features, making some apps we've used before redundant.

Cons:

I feel that adding lots of new features is making the suite too complex for some use cases. Also, the pricing is now quite steep.

Data driven heaven

Comments: We run a service helping users find the best loan for their particular situation. Recently, we were looking for analytics and marketing automation tools to help us improve our performance. Initially we wanted to use different solutions as we used various analytical functions (segmentation, attribution, funnels and retention analysis), and planned to automate communication across several channels (SMS, email, banners…). In the end, we were positively surprised to find out that a single solution, Exponea, managed to fully satisfy both these needs.

Pros:

+ all in one solution + great support + 100% accuracy of data

Cons:

- be careful during integration part (if integrated badly your data will make no sense)

Terrible user experience

Comments: Hippo was extremely difficult to implement and to do anything an ordinary CMS would do, you basically have to build new components, which is a difficult and counter intuitive process. It takes way longer to do ANYTHING and EVERYTHING in Hippo than it would in a normal CMS. Hippo is definitely not designed for the user, but rather for developers.

Pros:

Nothing at all

Cons:

Absolutely everything

Great product & Great people. Fully Recommend.

Comments: Our key business challenge was to optimize our "Keep rate" - i.e. number of users that keep the app installed (and ideally use it). There were 2 challenges
1. You don't know, when a user uninstalled the app
2. We have tens of millions of users and it's difficult to dig out insights We have tried several world class companies, but all have failed, most because they were not able to work with such a huge user base. Exponea is the only company that we know of that could solve the problem. They implemented a system for triggered silent push notifications and flagged all users were there was no response for 14 days as "dead". Then we ran a machine learning prediction algorithm that tested over 20k combinations of attributes to arrive at key drivers of churn. These insights have completely redefined our product roadmap and helped us focus on the most important points in the customer journey.

Exponea saved us a lot of money and helped us win two Effie awards

Comments: We have used Exponea's tool and consulting support for the now famous Fofola campaign, which has won two Gold Effie Awards for communication effectiveness. Exponea gave us a number of media insights. For example, after analyzing Facebook and YouTube traffic to the campaign website, we realized that while both had similar costs, the people coming from YouTube spent more time and were more active on our website. We changed our media planning and the campaign became more effective. Pros: Easy integration and we didn't need in-house analytics specialists. Exponea consultants gave us insights and helped us to implement them. Cons: It will be great to have powerpoint-ready exports of the results for marketing departments.

Mailing

Pros:

Great options Very customizable Great design

Cons:

Not easy to use You have to learn a lot about it Crashes sometimes Not working as imagined Every time

Mixpanel on stereoids

Comments: so we have been using MP for some time, and its ok, but the listed pros will answer your questions more.
their support is amazing, we have received help every time we asked in minutes, they have even implemented on the fly stuff we have needed. *Cons:
- no migration from Mixpanel
- few automatic properties are missing, but its not a big deal *Pros:
- they have a drill down and it is awesome
- overview and filter of funnels
- reports, more flexible, better overview
- much much better filtering options
- more generic possibilities
- suggestions for implementation
- automatic start - stop session is great
- their support rocks!!! You want to try it out ;)

Average software

Comments: I've been using Hippo for about a year now and some parts of it are easy to use and others are more difficult. After we had components added, it accomplished more.

Cons:

Images are a hassle.