About HubSpot Marketing Hub
Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
The best easy way to manage clients. Best value for money ever about CRM.
Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.
Filter reviews (5,682)
HubSpot Marketing Hub is our go-to tool for the marketing team
HubSpot combines all our marketing efforts from social media management to content management to lead generation under one roof which helps our team to have a clear view on different campaigns side by side.
Integrations like Salesforce could be helpful. Also, having a funnel view would be helpful.
If you are looking for a marketing automation program, Hubspot marketing hub is the best option.
Comments: In overall, it is an outstanding marketing automation platform that is designed to assist organizations in generating traffic, converting leads, and closing sales.
The HubSpot Marketing Hub is the premier piece of marketing automation software. Not only does it offer an astounding amount of functionality, but it is also the most user-friendly tool that is currently available.
Because Marketing Hub is rather pricey, it may be challenging for a small firm to make an investment in it if they are constrained by their budget.
With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!
Comments: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot
With the automation of marketing, we rely on the behavior to customize emails, content and offers. Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities. It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.
The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use. In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content. And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.
5 years ago
Hello Beatriz! Thank you for taking the time to write this thorough review - we really appreciate your feedback! I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster! As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful? If you would like to continue the conversation, feel free to email me and we can keep talking! Thank you again, Carl
The all-in-one marketing solution for people who are too busy
Comments: It solved our multi-platform chaotic mess by bringing everything that we needed into one platform. The experience with Hubspot has been like a vacation compared to other platforms. I actually enjoy signing in to Hubspot every day, because i know that all of my work is going to be right there, no questions, no issues.
There isnt anything i DONT like about it, but my absolute favorite things is honestly the people. The service team is more than effective, attentive, and legit want to see you succeed. I LOVE the Hubspot academy courses. Hubspot is like an experience more than a platform.
I literally cant think of one thing that I dislike about Hubspot. But if i were required to say something here, I would say that I wish that there were more Certifications available outside of Hubspot. They could make their learning platform a more global education experience, instead of only focusing on how to use their platform.
Alternatives Considered: Sprout Social
Reasons for Switching to HubSpot Marketing Hub: Becuase Sprout is so much more expensive and isnt as comprehensive as Hubspot.
Hubspot Marketing Hub, a one-stop marketing platform
Comments: Our marketing team uses it as a tool every day. In addition to assisting us in generating new leads, it facilitates communication with our sales staff because they now share a common language.
Deployment is simpler than other automation solutions and can be going in just a few weeks. No need to spend months gathering data from various softwares to link front-end and back-end when integrating Hubspot to other enterprise software.
In terms of reporting options, the HubSpot Marketing Hub falls short of being the most complete. For instance, it is unable to give in-depth client segmentation.
Best CRM and Marketing Automation ever.
Its almost free in lead capturing importing contacts and bulk emailing.
NA. But I will suggest hubspot to increase monthly limit as we are sharing our data with Hubspot and I am sure It is also getting benefits from it.
Alternatives Considered: Mailchimp
Reasons for Switching to HubSpot Marketing Hub: Its free and don't have any reason to switch, pricing and features all is convenient and reasonable so.
Comments: I have realized the time it takes for some projects we use in Hubspot compared to doing it all manually before is being used more efficiently.
The ease it provides for marketing makes it much simpler to get material out to potential leads. I have been extremely happy using it since trying it out
It’s a bit overwhelming to start with, so much is available to use that if you don’t have time to read through it all their could be positive features that get overlooked
Alternatives Considered: Mailchimp
Reasons for Choosing HubSpot Marketing Hub: Wanted to try another source to see if their were better options available
Switched From: Mailchimp
Reasons for Switching to HubSpot Marketing Hub: Easier to use
All-in-one integrated platform
Comments: It is honestly great, but it is a little pricey.
The marketing Hub has everything a proper marketer needs to make any business succeed. It integrated SEO, Blog, Landing Pages, Social Media, and Emails - and made it easy to replicate and promote posts on all platforms simultaneously. The best part is that the Sales hub was closely connected, it was very easy to identify sales-qualified leads and immediately send them to the sales dept to be worked on.
Everyone who works on the platform, and all community managers need to be on the same page, otherwise, it will create conflicts with the scheduling of the posts and won't look like they came from the same business.
The all in one marketing platform
The HubSpot Marketing Hub is amazing, it provides and all in one software to handle all your marketing needs, it makes it easy for non technical users to use it and provides a great way to schedule posts, capture leads, access your contact database...It has been a great help for our company, and I know it will be for years to come.
The good news is that it is an ever charging platform that keeps improving, so any feedback that we've had has been listened to and actioned upon
Learn the Secrets to Marketing with HubSpot
The ability to integrate our social channels in an all-in-one, one-stop shop for our staff was key. The scheduled email campaigns also became a game-changer in our ultra-fast work environment, as too many things slipped by the cracks without scheduling.
It was just the cost. As our company grew, the need to use all the features offered by HubSpot, somehow, declined; as such, the cost was too high for us to maintain usage
Love HubSpot Marketing Hub - Dislike the way they handle contacts
Comments: My overall experience was positive and it covered 99% of our requirements.
HubSpot is fantastic and the MarketHub handles everything we do including Social Media, Ads, and emails. I love that we can easily create landing page that work with an email, track users and even add a code to our website to track where users have been on our site (Registered users)
The way they use contacts made the product VERY expensive. I would prefer to see a large bucket of users along with a way to keep users in our account when we don't use them for marketing. It was a significant cost to load users and then never market to them. I understand they maybe making some changes at this time but we chose to leave because of this cost.
Alternatives Considered: Salesforce Sales Cloud
Reasons for Choosing HubSpot Marketing Hub: The cost of HubSpot was the only reason we switched
Switched From: ActiveCampaign
Reasons for Switching to HubSpot Marketing Hub: It was the easiest to use
The Best CRM to Get Started On
Comments: Overall, I am very impressed with HubSpot's marketing solutions and the customer support team behind the platform. We have always had a good experience with HubSpot and I have worked with them for 5+ years now at two different SaaS companies.
I have used Microsoft Dynamics, Salesforce (+Pardot), and other CRMs. They ALL work, but I find HubSpot is the easiest system to implement for small teams who don't have the time, expertise, and money to spend with a cumbersome onboarding process. What I like most about HubSpot is that each tool is simple to use, from email design to social media publishing. If you're a data geek, the dashboards are very simple to generate and easy to filter, update, and read. I think that HubSpot has one of the cleanest dashboards and certainly the easiest to build or manage of the CRMs on the market.
The only thing I would be cautious of as a small business or startup is that many of the join incentives for small teams or startups are VERY affordable. However, once you graduate from these discounts you'll feel the pain of full pricing especially if you've grown your marketing contact list. I would just be aware that you will want to get an idea of what the full cost looks like work with your account rep to understand that quote to budget for it when the discounts are lifted.
Your CRM for long
Comments: We've been using this system for 2+ years now, and it has proven itself very useful in increasing the number of RFP received for groups and meetings. The marketing features, such Forms and Emailing is efficient and easy to use. The back office might be sometimes a bit complexe when you are looking for specific information (many sub-option hidden if primary option), but their customer service is amazing, quick and responsive so I've never had to search for hours when I needed an information. Overall experience very satisfying, we would recommand using Hubspot.
-Easy to use -Does not require a lot of training -Customization available -Various reports -Track individual pipeline, performance and upcoming/previous sale actions -Marketing features
-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.). -Some information are repetitive between Company level and Customer level. -It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do. -Not compatible with Hotel PMS.
Reasons for Choosing HubSpot Marketing Hub: ACT! was to strict for our needs and required to many manual operation to keep the software updated. The reporting features wasn't exactly what we needed and the updates was too pricey for what the budget.
Switched From: Act!
Reasons for Switching to HubSpot Marketing Hub: Emailing feature, easy to segment, able to create workflows and A/B testing for lesser expensive (better ROAS).
Everything under one roof.... and amazing customer support.
Hubspot is pretty easy to set up and offers a view across your entire organization from Marketing to Sales to Customer Success. Before switching to Hubspot we were using tons of different tools that weren't integrated which causes things to fall between the cracks. The best thing about Hubspot is having everything right in one place. Also, Hubspot's customer support is really amazing. You can get someone on the phone in minutes which is so important when you are trying to deliver things under a deadline.
I feel that Hubspot's Landing Page builder is not as good as they claim for people without web design skills. If you are a web designer with knowledge of html & css you will probably like it, but if you don't have those skills you will be limited with what you can do with their landing page builder. Hubspot claims that it is a drag and drop builder, but that's not really the case. We eventually stopped using Hubspot's Landing Page Builder and switched to Unbounce for landing pages which is much easier.
Well rounded and easy to use
HubSpot Marketing Hub is intuitive. Ease of use is one of the primary reasons to consider HubSpot. It's easy to set up, configure and integrate with other applications. I do like that I can train others to use it across sales and marketing and empower them to take on responsibilities rather than having to ask me to set up or execute specific tasks in the tool.
ABM abilities are limited but they are working on added capabilties fairly regularly. There are better solutions for ABM in the marketplace for sure, but I would like to use one tool for B2B marketing automation if possible.
Reasons for Choosing HubSpot Marketing Hub: HubSpot was easier to use than Pardot and had a few additional features that we wanted. One of those was the ability to customize email and landing page templates and then use those over and over, or importing HTML templates for use.
Switched From: Salesforce Marketing Cloud Account Engagement
Reasons for Switching to HubSpot Marketing Hub: We had several internal users test all tools in consideration and aligned on the idea of usability would enable the team to move quickly and distribute the workload. HubSpot was also able to meet out budget parameters with first year discounts.
Robust and Affordable
Comments: I’m SO glad I listened to my implementation team. I’ve tried several other platforms that were at least 3x as expensive for less functionality. Since moving to Hubspot, we simplified our tech stack which helped us save money and make money without all the fuss that other apps created. It’s a must have for small businesses that don’t mind spending the time to implement the RIGHT tool.
Hubspot is the all in one marketing and CRM solution I didn’t know my company needed. Though it’s not necessarily intuitive at first, the learning curve led to a major payoff quickly now that we have our website, lead magnets and funnels all set up it’s a magical suite of simply integrated functions that make life so much easier.
Unfortunately Some of the website and landing page templates lack creativity and can be a bit buggy. It’s also sometimes difficult to remember where certain functions live but the integration with other apps and seamless connections within the portal make up for the 5 seconds of confusion.
Reasons for Choosing HubSpot Marketing Hub: Click funnels was too expensive and did not integrate easily with other apps in our tech stack.
Switched From: ClickFunnels
Reasons for Switching to HubSpot Marketing Hub: Pricing and ease of use were top factors
HubSpot has been a game changer
Comments: We built our website and landing pages on HubSpot in addition to managing our email marketing through the system. Our sales team loves the insight into prospect activity to help them have more informed conversations. We've also seen some preliminary success with using an inbound marketing strategy.
We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.
There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.
Alternatives Considered: Salesforce Marketing Cloud Account Engagement
Reasons for Choosing HubSpot Marketing Hub: We made the switch because we found Pardot to be less user friendly and more restrictive when it came down to content creation and gaining insights into contact behavior. We had also experienced some support issues with Pardot. We were using Pardot in conjunction with our parent company and were also running into some issues with list management and content partitioning. Pardot does have many of the features provided by HubSpot, Hubspot's are just simpler to use and the support is much better.
Switched From: Salesforce Marketing Cloud Account Engagement
Reasons for Switching to HubSpot Marketing Hub: We considered setting up a separate instance of Pardot, but felt that HubSpot's product, marketing expertise, and innovation were much more attractive for our long-term vision.
Comments: I've been using Hubspot Marketing Hub for over a year now across multiple businesses of all shapes and sizes. What they all value is the advanced automation. Having an all-in-one website and CRM platform integrated with their social media, blog, sales pipeline etc, etc... All of their contacts are in one place with extensive information on their interactions with the brand - what content they are actively engaged with. It's truly valuable for medium to large businesses looking to utilise data and automation in their business.
Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.
Considering these advanced features, it can be quite expensive. So it's not for every business.
Alternatives Considered: Salesforce Sales Cloud
Reasons for Choosing HubSpot Marketing Hub: Having tried Campaign Monitor and Salesforce in the past, neither programs have the level of detail when it comes to sales automation, SEO or contact management. They excel in other areas, but are inferior products from a technical perspective.
Switched From: Campaign Monitor
Reasons for Switching to HubSpot Marketing Hub: Hubspot is technically more advanced, offers more features and a holistic marketing package in comparison to Salesforce or Campaign Monitor. The advanced automation tools alone make it the better choice in my opinion and I have used them all.
Hubspot Marketing Hub is the Must Have solutions for every marketer
Comments: Hubspot is a marketing solution that I have used for nearly a decade. I have deployed at every company I have worked for and when I started my own business I knew I would deploy it there. I recommend to my clients and can't wait to see what the team at Hubspot comes up with next.
Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.
While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.
Reasons for Switching to HubSpot Marketing Hub: HubSpot is so easy to use, deploy and customize to your needs and not having to involve IT for every detail is every marketers dream. No other software compared on these fronts, so the decision was simple.
Excellent to follow up with your clients.
Comments: It is one of the best CRMs that I tried to have a clear analysis of marketing statistics, it has many tools that build detailed reports that you can analyze in its panel, it is also very useful to understand trends and thus it is clear for the objectives of your business.
if, I could summarize in one word what I like the most about HubSpot marketing is its integration since it can be integrated with many software, app and other solutions from the same suite. It is an excellent platform to follow up on customers, interact with them and save information in order to provide personalized attention. HubSpot's ability to track and analyze website traffic and individual page and form performance is a huge plus. Drip workflow automation is simple to set up, and every consideration has been taken into account. Drip marketing campaigns can be set up quickly and easily.
The downside to HubSpot is that the price has gone up a lot lately for a small business it might be too expensive. Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the possible solution, according to my experience, their representatives need more training to give a faster and more to-the-point solution.
An integrated approach to deploy marketing materials and analyze performance.
Comments: We saw an initial bump in lead generation when implementing HubSpot. Then, over the course of six months, we saw steady growth - particularly in generating new contacts, leads, and conversions. The blog integration with landing pages really increased our conversion rate of customers. This made it easy for audiences to learn about our services, then go to the landing page to sign up for a free meeting / demonstration of our services. This really moved the needle in terms of lead gen. We also saw our social media following grow, not just in overall followers, but also the engagement rate of our followers. Also, HubSpot made it easy to see the most popular content, across every form of marketing. We used this info to shape our overall digital strategy, influencing the type of content we produce. HubSpots CRM also helped us keep tabs on customers who were most likely to convert to sales. This was especially important, since our business needs truly qualified leads - not just contacts - that we can work through the sales funnel and the buyers journey. The best benefit though? Keeping all our marketing materials in one place. No more jumping between multiple platforms, programs, and in-app designs. Just one platform. Saves a bunch of time and headaches.
The true value of HubSpot Marketing is the integration of every marketing platform. Blogs, email, landing pages, workflows and more can easily be created - and integrated - for an easy to use, all in one marketing portal. Primarily, my company uses HubSpot to quickly build and publish blog posts. With the built-in social media tool, you can easily share the blog post to your audiences. Then, you can repurpose the content you already created for an email campaign. Another favorite feature: the landing page builder. With this, you can create beautiful landing pages that make it easy for customers to convert to a sale, or marketing qualified lead. Another great feature is the analytics tool. You can see the performance of every marketing element in one detailed dashboard. This helps you see what's working - and what's not. This really helped my company put their marketing dollars where they're most influential and impactful.
There's only a few drawbacks to HubSpot, from my perspective. HubSpot works best when you can produce a large amount of content. HubSpot is great at making your content beautiful and effective, but if you're not producing content, you won't get the full value. Second, the pricing-tier for HubSpot can be a little steep for small businesses without discretionary income. I'd say the service is still worth it, but the investment requires discussion and commitment from the team to be a great investment. Lastly, HubSpot requires an on boarding fee with each new contract. Now, this on boarding fee isn't huge, but this was a barrier for entry for my company when we first joined. The on boarding process definitely helped my team get the most out of HubSpot, but, as I said, it was a slight hurdle for the team when considering HubSpot.
A Big Product
Hubspot Marketing is a big product. It can do a lot. There are so many tools and features. Sometimes too many to use. We didn't know anything about using Hubspot Marketing before we started. Hubspot taught us all we know. Their training courses are easy to watch and easy to understand, but there is a learning curve. As with anything in marketing, results do not happen overnight. We started using Hubspot Marketing in February of 2014. It took us 8-12 months to really start seeing major results. During this time, we had a personal customer success manager who was helping us along the way. Flash forward over 4 years later and we are still using Hubspot Marketing. We primarily use it to host our blog content, CTAs, and landing pages.
We would not be where we are without Hubspot Marketing. With that said, we feel like we are not fully using Hubspot to its potential. Unfortunately, because all of our marketing content is tied into Hubspot, we continue to pay for the software. It is hard to move your content to another provider (or just export your content to your own server), so sometimes we feel locked in. Another con is that you will be automatically charged for contacts if you go over your limit. Once this happens, you are automatically moved into a higher level plan until you get in touch with Hubspot and tell them you would like to move back down to a lower plan. To do this, you have to sign another contract with them at the lower plan. We are always checking our statements to make sure we have not been automatically moved into a higher plan automatically.
Great Marketing Automation Software for the Small Business or Educational Institution
Comments: Hubspot is an affordable marketing automation solution that works well for our small team. While it lacks some of the features or usability of its more expensive competitors, the tools can be leveraged to powerfully enhance the reach of a small marketing and admissions/sales team. The Hubspot Academy is a treasure trove of valuable educational and inspirational resources. For a small business/institution exploring marketing automation, Hubspot is a phenomenal place to begin.
Hubspot provides a self-service marketing automation solution that allows us to expand our admissions team exponentially by building workflows of automated emails, text messaging, and direct mail (with third-party integrations) that are triggered by a variety of criteria. It allows us to be sure that every prospect is receiving regular communication from our office, allowing the admissions reps to focus on only the leads that demonstrate the highest likelihood of enrollment.
Limitations within the tool require a variety of workarounds, some of which are laborious. Duplicate entries are common due to Hubspot using email as the unique identifier (Hubspot has added a contact ID to help address this, along with tools to sort through duplicates). Hubspot's workflow tool is basic by comparison with some of the more costly and sophisticated marketing automation solutions.
Reasons for Switching to HubSpot Marketing Hub: Price
The benefits of hubspot
Comments: In general, hubspot is updated in a contacting manner that allows me to create a list of different groups, build my database so that the sales team can do a more efficient job and focus the strategies specific to each work group
It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks. With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others. It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs. This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium. Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices. Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call. It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.
Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations. It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect . You can not ignore unimportant records, this is to facilitate the reading of relevant interactions. If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended
Awesome experience with HubSpot Marketing
Comments: Taking the plunge to join this organization was a turning point for my business. Through their professional presentations and meaningful analytics, I quickly gained insight into what had been holding me back from taking that next step forward in growth. Not only did it provide blog creation solutions; It provided an easy pathway to tap into knowledge I didn't know existed - unlocking new potentials within my venture!
After a brief adjustment period, I quickly discovered the immense potential of having all my marketing tools in one place. With Hubspot's help, I successfully moved all my marketing activities and now benefit from automated workflows & analytics as well as an landingpage experience. What truly sets them apart is their ability to track conversations with customers which helps me gain insight into how best to meet specific needs while scaling up operations.
The blog could benefit from improved editing options and a wider range of fonts, to ensure posts are presented in their best light. On the other hand, backlinking capabilities appear to be running smoothly. Furthermore, it would be helpful if each contact record provided easier access to form submission content as well as any subsequent emails associated with that individual.
Alternatives Considered: Tableau