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About Alexa

Helps your business get better marketing results through keyword research, finding missed opportunities, and promotion of content.

Learn more about Alexa

Pros:

I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things.

Cons:

Limited in what actual analytics you can get out of Alexa.

Alexa ratings

Average score

Ease of Use
4.4
Customer Service
4.1
Features
4.3
Value for Money
4.2

Likelihood to recommend

8.2/10

Alexa has an overall rating of 4.4 out 5 stars based on 84 user reviews on Capterra.

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Filter reviews (84)

Tara
Tara
QP in US
Verified LinkedIn User
Hospital & Health Care, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alexa for business makes sense

5.0 4 years ago

Comments: Alexa for business has streamlined many tedious tasks and allowed employees to access features on the go. It’s helped our business function more efficiently.

Pros:

Being able to purchase supplies with my voice is amazing. I am able to have a joint calendar with my coworkers and use Alexa to update appointments while I’m engaged in other tasks. Multitasking is an essential requirement if my job and Alexa helps me achieve that.

Cons:

The cost for a device for every room was a bit daunting. We waited for sales to purchase the devices and gradually expanded. There are some words the device struggles to understand at times

Younes
Younes
Full Time Translator in Algeria
Verified LinkedIn User
Publishing, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Not the best toolset in the competitor analysis field

4.0 5 years ago

Comments: I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Pros:

the "On-Page SEO Checker" is the most useful feature I like in this software.

Cons:

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Majed
SEO Specialist in Türkiye
Media Production, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alexa Ranking

2.0 3 years ago

Comments: It was required by management to use Alexa as ranking tool and SEO, we had many issue with the tool, but it was still the most popular website ranking tool.

Pros:

so popular and data availablity for long time

Cons:

Lake of detailed analytics, no integration with third-party tool

Bennaire
Bennaire
Editor in US
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alexa is good but could be more intuative.

5.0 2 years ago

Comments: I use the Alexa app mostly to control my smart home devices, and music.

Pros:

I love the ability to control devices individually or as a group.

Cons:

I dislike the redunduncy Of the setup process.

Kim
Kim
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great interactive

5.0 3 years ago

Comments: I am not having to be on my phone all the time looking for prices.

Pros:

I like the ease at which Alexa allows me to compare pricing. I can just speak my request and get an answer in minutes.

Cons:

Able to not bring up so much information. Sometimes it brings up the wrong prices as compared to online.

Emeka
Emeka
Ambassador for The Technology Innovation Scholars Program in US
Verified LinkedIn User
Higher Education Software
Used the Software for: 6-12 months
Reviewer Source

This is an effective tool to understand and improve traffic.

5.0 7 years ago

Pros:

The software is really good in almost every aspect. It is relatively easy to use, it has a very responsive customer service and is not too expensive in my opinion.

Cons:

The only possible issue I have is the slightly low amount of functionality the software provides in terms of analytics and obtaining more information. This may not be a problem for others.

Deborah
Deborah
HR Manager - Learning and Development in US
Verified LinkedIn User
Information Technology & Services, 10,000+ Employees
Used the Software for: 1-5 months
Reviewer Source

Alexa for personal use

5.0 3 years ago

Comments: Love being able to use it for music and the bluetooth allows me to pair it with headphones, Roku, and external speakers.

Pros:

I bought several Echo Dot devices (bought one first, and then 2 more after about 2 months). I love using it primarily for music, but am still learning the various skills available.

Cons:

Be aware of what comes checked as "on" vs. what YOU want on. For example, Sidewalk may be turned on by default and I did not want that set to on. In addition, I would love to use Alexa for more, but some items (TVs, Cable, etc) are not compatible as of yet.

Ogunyinka
Ogunyinka
Owner in Nigeria
Verified LinkedIn User
Writing & Editing, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alexa

4.0 5 years ago

Comments: One of the best features of alexa is their alexa ranking which seo expert use in weeding out low quality blogs with high domain authority.

Pros:

Alexa gives me a complete information about my blog. This information help me to outrank my competitor and find long tail keyword easily.

Cons:

Alexa is geared towards big business who will not mind spending huge money but the pricing is very expensive.

Jonathan
Jonathan
US
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

A great growth tool

4.0 7 years ago

Pros:

I really enjoy that Alexa is plain and simply easy to use, dispute some minor hiccups with setup , I don’t have too many complaints.

Cons:

For the simplicities of my everyday use , Alexa gets the job done well however I would not use this software for heavy duty work specifically because it’s doesnt necessarily understand neutral commands and that can be a bit of an issue for larger scaling.

david
david
Freelancer in Venezuela
Verified LinkedIn User
Used the Software for: 1-5 months
Reviewer Source

Alexa is excellent to find your target audience and your interests

5.0 7 years ago

Comments: thanks to Alexa I got high profits due to its powerful tools to perfect SEO

Pros:

thanks to alexa I found a powerful segmentation of my target audience and achieved a lot of conversions in my online marketing campaign

Cons:

I do not like the mobile version of Alexa, I think the responsive design can improve, but in general Alexa is very good.

Michelle
District Secretary in US
Education Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alexa Review

5.0 3 years ago

Comments: Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

Pros:

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

Cons:

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Carleje
accounts payable in US
Accounting Software, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Alexxa

5.0 3 years ago

Comments: love Alexa, great tool

Pros:

i like that she assists you with practically anything.

Cons:

The only con is sometimes she gets things wrong or doesn't hear you.

Jeanette
Teacher in US
Education Management, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Alexa sometimes doesn't know

5.0 3 years ago

Comments: My overall experience is good I enjoy the benefits of using Alexa on most day.

Pros:

I like listening to music and pod casts on Alexa. Keep my grocery list and having it on my phone is wonderful too!

Cons:

I don't like when I ask a simple question, and she can't give me an answer.

Heather
Clerk in US
Education Management, 501–1,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alexa is my jam!

5.0 3 years ago

Comments: My overall experience with using Alexa products has very positive. I would definitely recommend. I actually purchased an Alexa for my parents for Christmas.

Pros:

What I like best is that Alexa is easy to use. She listens carefully and the majority of the time she has accurate information and answers to whatever you ask her.

Cons:

I haven't found anything I dislike about Alexa.

Robert
Financial Planner in US
Financial Services Software, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alexa Assistant

5.0 4 years ago

Comments: Alexa makes my life easier by setting thermostats and giving me smart home data.

Pros:

I find Alexa very easy to use and has many useful features like weather and timers. I also use for smart home control.

Cons:

Sometimes Alexa does not understand the question and it has to be rephrase to get an answer. Sometimes Alexa does not know how to answer.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

One of the rating to consider

4.0 6 years ago

Pros:

Alexa has been a staple of website ranking tools for traffic and authority differentiation. Whenever you need to make a list of sites/companies, you can expect to have them ranked in Alexa.

Cons:

Alexa is only one of the services for this job. It's ratings are good and more or less reliable, but don't get surprised when a different service will yield different results. Try others and check which one you trust more. Neither is wrong, it just comes down to your particular experience.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Chrome App

4.0 8 years ago

Comments: I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Pros:

I like to use the google chrome extension. I get a quick overview of how popular the site is and by which countries. It's free so it's a good value for the buck.

Cons:

Not really. It does exactly what I expect it to.

Sagar
Student in India
Internet, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Alexa ranking is good or bad

5.0 6 years ago

Comments: best website to know the ranking of any website and to know the keywords used in other website to rank their own website high price to be paid to use the service of Alexa

Pros:

Alexa provide search website ranking it shows website rank in global it helps me to know the the position of my website whether it is highly rank table or not

Cons:

This online software is nice for the people who have a blogging website or any other website which provide service but I have a complaint regarding the Alexa ranking that there is a complicated interface and most of the people does not know the all the features present in Alexa and they charge very high for a month to provide their service

Francisco
Owner in Canada
Arts & Crafts, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Good site for music

4.0 2 years ago

Pros:

Just your voice and you get the music you want

Cons:

Sometime it is limited. Mainly about classic music

Sarah
Bookkeeper in US
Construction, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Alexa the questions answer for my kids

5.0 3 years ago

Comments: I think it’s a wonderful idea and invention Al around!

Pros:

What I like most is that my kids can interact and ask questions and play games without my help. They can listen to music and it has a childrens setting which is super nice!

Cons:

What I liked the least was that it was time consuming to do the initial set up.. but it was really a non issue

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Good for accurate website analytics

5.0 9 years ago

Comments: I use Alexa to gauge how popular websites are for business purposes. I work in PR, so we rank different media outlets/websites in a tiered approach, based on the analytics provided by Alexa.

Pros:

Extremely easy to use. Seems accurate and consistent. Well-known, credible site.

Cons:

I don't have any cons for Alexa. Sometimes I check its accuracy by comparing to Compete.com, but I have never had any issues.

Khaled
Manager in US
Real Estate, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Great website information tool

4.0 4 years ago

Comments: Overall I am satisfied with Alexa Site Info as a subscribed user and plan to remain subscribed

Pros:

I enjoy using Alexa Site Info to dive deeper into the analytics of my website and others in my sector. I find the information valuable and actionable

Cons:

I think the software could be improved by offering more paid plan options.

Michelle
Owner in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy to use and Great Features!

5.0 2 years ago

Pros:

Being able to hook up smart home devices.

Cons:

Allowing regular users to upload their own features.

Casie
Hospital Manager in US
Used the Software for: 1-5 months
Reviewer Source

Love Alexa!

5.0 7 years ago

Pros:

Easy to use, even my kids can use it regularly . User friendly and good service, never complain about it.

Cons:

Needs to integrate with more such as other software and apps. Otherwise there are not too many cons. Occasionally does work

MaryBeth
Attendance in US
Education Management, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

My use

3.0 4 years ago

Pros:

I like that I can contact my father who lives in FLorida and me being in another state it's nice to just know he is in living room hanging out and I can chat with him without the use of the phone

Cons:

I haven't come across anything yet because I'm so new to using the product.