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About DataFeedWatch

Optimize and manage your product feeds for 2,000+ shopping channels, marketplaces and comparison sites to drive growth and ROI.

Learn more about DataFeedWatch

Pros:

Easy to setup and easy to customise feeds. Their support team is always on hand to offer help.

Cons:

We are missing features in the Master / subaccount setting.

DataFeedWatch ratings

Average score

Ease of Use
4.4
Customer Service
4.8
Features
4.6
Value for Money
4.6

Likelihood to recommend

9.2/10

DataFeedWatch has an overall rating of 4.8 out 5 stars based on 278 user reviews on Capterra.

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Filter reviews (278)

Alper
Alper
Digital Marketing Manager in Türkiye
Verified LinkedIn User
Apparel & Fashion, 5,001–10,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Most feature less pay

5.0 5 years ago

Comments: In Turkey IT departments are such a big problem nearly every company. So when you use this tool, you cut nearly every relations with IT about xml

Pros:

Customer support is my best . Every time I need a support, they are always there

Cons:

You cant exactly see an analytics dashboard inside the tool

Cart.com Response

5 years ago

Alper, thanks a lot for sharing your thoughts about our platform! :) Happy to hear that with the help of DataFeedWatch you were able to take control of your product feeds without having to involve your IT department - it's one of the things we had in mind when creating our feed tool, so glad we hit the mark with you! Thank you for the suggestion to make Analytics more visible in the dashboard - will definitely pass your feedback to our development team :)

Berk
Performance Marketing Executive in Türkiye
Apparel & Fashion, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Performance Marketing Executive

5.0 4 months ago

Pros:

They have a user-friendly application and a support team that is very quick to respond. Whenever I asked a question, they answered promptly. I especially want to thank [sensitive content hidden] from the support team—he is the best when it comes to writing formulas! :)"

Cons:

It is a user-friendly application and the transition can occur quickly.

Georgios
Assistant Manager Paid Social in Netherlands
Marketing & Advertising, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Review

3.0 3 years ago

Comments: Good

Pros:

Ease of use; quite straightforward when it comes to mapping and rules.

Cons:

It's not quite straightforward how certain fields work; and synergies with other platforms when an API integration exists. It would help to know whether errors occur, or could occur in other environments.

John
Director in US
Music, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Communication with support

5.0 3 months ago

Pros:

Communication with support has been great

Cons:

At this moment I don't have anythings bad to say as of 2024

michele
Head of Marketing in Italy
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Exceptional Tool with Optimal Setup and Outstanding Support!

5.0 5 months ago

Pros:

I recently started using this tool, and I must say, it has exceeded my expectations in every way. The setup process was incredibly straightforward and quick, allowing me to get up and running in no time. The user interface is intuitive, making it easy to navigate and utilize all the features effectively. The customer support is top-notch. Whenever I had a question or encountered a minor issue, the support team was responsive and provided solutions promptly. Their professionalism and willingness to help ensure that any concerns are resolved efficiently. Overall, I highly recommend this tool to anyone looking for a reliable and efficient solution. The combination of optimal setup, excellent assistance, and user-friendly design makes it a standout choice in its category.

Cons:

Honestly, I can't point to any significant drawbacks with DataFeedWatch. The platform is well-designed, intuitive, and performs reliably. If I had to nitpick, I'd say that some of the advanced features could benefit from more detailed documentation, but overall, my experience has been very positive.

Dmitry
Marketing Director in US
Sporting Goods, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Knowledgeable Customer Support

5.0 7 months ago

Pros:

Easy to control products. Great customer support.

Cons:

Can be a bit complicated, but after you learn more about the tool it's pretty straight forward.

Bob
Manager Paid Social in Netherlands
Sporting Goods, 10,000+ Employees
Used the Software for: 2+ years
Reviewer Source

Great data management tool

5.0 5 months ago

Pros:

- The ease of use - Quick processing times - Great customer service (shout out to Casper!)

Cons:

For someone not too familiar with these kinds of tools it can be quite overwhelming at first

Manuel
Head of Engeneering in UK
Retail, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Very happy 100% recommended

5.0 3 months ago

Pros:

We get support over chat within minutes adn 90% of the time they can resolve any issues you have

Cons:

some features on the web interface can be a bit hidden

Markus
CEO in Finland
Automotive, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Chat Support and Product Feeds

5.0 4 months ago

Comments: The tech support w/ [sensitive content hidden] was brilliant

Pros:

feed creation [sensitive content hidden] in chat support Anything is possible using Map Fields

Cons:

Can't think of any at the moment but as they say, there is always room for improvement

Alexander
digital performance specialist in Denmark
Consumer Electronics, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source

Very good service

5.0 4 months ago

Pros:

Very quick response time and the support chat and easy to get a meeting with the onboarding team if needed.

Cons:

nothing. I have not experienced anything negative so far.

Verified Reviewer
Verified LinkedIn User
Furniture, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great tool

5.0 5 years ago

Comments: Great experience!

Pros:

Ease of use and great way to save time! This tool really helps me skip all the manual work in data and content management.

Cons:

Could have more innovative solutions / specifications for my specific needs

Ruben
Account Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

A must to scale your ecommerce agency

5.0 last year

Comments: DFW is crucial if you want to do eComm PPC the right way. The need to maintain and the ability to tweak your client's product feeds is a must when taking their PPC efforts to the next level.

Pros:

The ability to make adjustments to the product feeds in real time using rules, customized mapping. The ease of use of this platform is a complete win for our agency and the support the DFW team provides is superb.

Cons:

Wish it had more API integrations for rising ecomm platforms.

Kenneth
Owner in Denmark
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

[sensitive content hidden] the no 1 guy in DFW. World class service

5.0 5 months ago

Comments: Really good service. [sensitive content hidden] was very good

Pros:

The service. When you dont know so much about feed, mapping etc. its really good to have a company who can help.

Cons:

Its not Datafeedwatch is wrong with.. its me

Lily
Google Ads Specialist in New Zealand
Marketing & Advertising, 2–10 Employees
Used the Software for: 1-5 months
Reviewer Source

Great product with fantastic customer service and support

5.0 10 months ago

Pros:

The granular drilldown for controlling my product outputs to Google Merchant Centre is great. The customer service offered by [sensitive content hidden]at DataFeedWatch is also fantastic. Michal is highly knowledge and takes the time to ensure his clients are happy and are benefiting from the product.

Cons:

I haven't found anything that I dislike yet

Joel
Advisor in Sweden
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Great customer service

5.0 2 years ago

Comments: I have been using datafeedwatch for +5 years and it is a very important part of my work. I have also worked in a variety of other feed management platforms, including productsup, channable etc - but DFW is my favourite - especially thanks to the professional and FAST customer service.

Pros:

Easy to use and set up, bit of a learning curve but still easier than competitors

Cons:

Not optimal for enterprise level (multi-brand, multi-market) use - it is better suited for small to mid-size companies operating on a few markets or sectors.

Jesper
E Commerce Manager in Denmark
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Great to work with!

5.0 2 years ago

Comments: Great support to fix your more advanced requirements. Everything seems possible. If you have an idea it possible to do it the one way or other. Support is fast and really helpful!

Pros:

Easy implementation og easy to tweak data to the requirement for Google and Facebook Ads and easy to makes rules for product structure of Google and Facebook shopping campaign.

Cons:

Nothing much really! If things gets to advanced it can be a problem. But the problem is solved by the online support.

Mackenzie
Sr. Paid Media Strategist in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

DFW makes feed management efficient

5.0 2 years ago

Pros:

DFW makes feed management efficient. The application's capabilities to make necessary updates to raw feeds are unmatched. Having [sensitive content hidden] as our Customer Success Specialist has been incredibly helpful. He always responds quickly and provides valuable insights and context. I would highly recommend DFW!

Cons:

N/A - There isn't anything I dislike about DFW

Younes
ceo in Netherlands
Consumer Goods, Self Employed
Used the Software for: 1-5 months
Reviewer Source

[sensitive content hidden] helped me very good

5.0 2 years ago

Comments: very good

Pros:

Support and the Channel friendly options and features

Cons:

maybe a call option with support would be handier to understand things faster

Craig
Web Administrator/Developer in US
Information Technology & Services, 201–500 Employees
Used the Software for: 1-5 months
Reviewer Source

Blown away!

5.0 7 years ago

Comments: I was able to reduce the size of my data feed as well as open up virtually every eComm channel that exists without having to create separate feeds for each. More so, DataFeedWatch makes it stupid-simple to slice-n-dice one's data so that channels that have different requirements for syntax, e.g. capitalization or non-capitalized or any of the other many ways that channels seem to make our lives more difficult don't have to be spoon fed separately with separate fields in my input feed for each of the channels with ever so slightly different requirements for exactly the same data! Not only that, I can create fields and their contents out of whole-cloth with a rich range of conditionals which can use individual input fields to generate a static value or modify the contents of a given field's value based on conditions of other fields or business rules I'm able to implement entirely within the DataFeedWatch admin panel. On that last point, I no longer have to concern myself with business rules in deciding what to send to whom, which always resulted in having to have separate feeds generated for each separate channel but with DataFeedWatch, I can build the business rules right into the given channel's configuration and change it on the fly if/when necessary, without ever having to do any more coding or having to worry about effecting any of the other channels.

Pros:

I've been web-coding applications since before PHP even was thought of and DataFeedWatch admin application is the only web-based application, that I didn't write myself, that has impressed me to the extent that I am almost giddy working with it! It had a bit of a learning curve, which an hour of on-boarding would flatten out to nothing, but once I got familiar with my way around, I was actually able to learn from using the UI/UX how to improve my management of datafeeds and channels to the extent I've never experienced before. I also love the fact that their admin makes it possible to actually reduce the size and complexity of the primary feed we provide to DataFeedWatch by using the admin's very rich feature set of renaming, combining and dynamically creating 'static' values for fields that I would have had to implement in the feed itself. Also, different channels all seem to want the same or similarly named fields to use channel specific syntax, e.g. Google wants 'in stock' for 'availability' while Bing wants 'In Stock' for 'Availability' and eBay accepts either 'Y' or 'N', accordingly, and so previously I had to have three separate fields instead of what I can do with DataFeedWatch which is to use a field that simply contains TRUE or FALSE and then I can use that value to create conditional static values separately as required by each different channel.

Cons:

I only have two VERY minor nit-picks and they both have to do with the UI/UX. I like that they've adopted some 'guided navigation' in the form of a balloon suggesting to the user to use the 'Review' function to actually look a a given channel's configuration and tell you what is wrong with any of the data that would be going to the specific channel, including actually listing not just 'Your feed is broke' but instead, a summary of all issues found grouped by issue and the count thereof followed by every single row in the feed that has issues pointing out exactly what the issue with that record is. But, that balloon gets annoying when it continually pops up and I have to dismiss it is z-indexed higher than the primary content, which only makes sense but, covers up a portion of the primary content and although one can scroll or dismiss the balloon, it covers up a portion of the primary content. That said, one can dismiss the balloon or, click a link to "Hide these tips" but, it comes back. Likely a configuration issue easily remedied. The other nit-pick is that the support chat window is stuck in the corner of the page and can't be moved which can make discussing an issue on a specific page more difficult because as is usually my luck, what I have issues with is most often hidden by the chat window. True, I can open a new window/tab but, with the quality and utility of the UI/UX as it exists, the balloon and chat window content-blockage stand out like a sore thumb.

Ben
Vice President in US
Business Supplies & Equipment, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Set it and Forget about it

5.0 2 years ago

Comments: very positive so far...as long as it stays doing what its doing and I can forget about it...thats awesome.

Pros:

the fact that with the help of the customer support staff, you can figure out about anything that you need to feed into another system, they can do it.

Cons:

the fact that Google makes it so complicated...but hey this isn't really a con...because DFW solves this issue.

Eric
PPC Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Great value and great product for eCommerce

5.0 2 years ago

Pros:

Eeasy to use, if I have any problems, their support is quick to answer and help

Cons:

Don't really have anything I dislike, everything has been pleasing to use

Kevin
President in US
Verified LinkedIn User
Retail, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

An amazing program rich with features

5.0 3 years ago

Comments: Wonderful experience with friendly technicians and support.

Pros:

We were having a tough time finding a program that was intuitive and very versatile that could handle a large amount of merchandise. We also wanted something that offered feeds to many channels worldwide and Google and Facebook. After studying and trying many programs, we found DataFeedWatch. First, we were very encouraged by the friendly service we received. They allowed us to try the product without any commitment and answered all questions expediently. They then took us through the various channels and even hooked up our Google account with us. We have been in business for decades and have been online since 2004, so we were pretty schooled on good versus harmful programs because we, unfortunately, experienced the bad. We have now found the perfect program with profound service to move our business even further ahead. Thank you DataFeedWatch!

Cons:

We have not found anything that we dislike about DFW.

Jorge
Product Manager in Nicaragua
Marketing & Advertising, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Shopping feed management made efficient and time saving.

5.0 3 years ago

Comments: Data feed watch takes care of Shopping feeds management for our agency paid campaigns. Reporting and Data insights for most of the integrations and optimization options such as title optimization.

Pros:

We managed a ton of paid eCommerce campaigns and sometimes is hard to manage data at scale. One of the things we love about Data Feed Watch is the awesome features available for Google Ads campaigns such as automated keywords and ads creation for the whole catalog.

Cons:

As to the UI and coverage available, I don't have many concerns but I'd love to see more technical training and resources provided by Data Feed Watch to help large team keep up to data with best practices.

Jack
Jack
Digital marketing manager in UK
Verified LinkedIn User
Apparel & Fashion, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Easy to use and cost effective

5.0 5 years ago

Pros:

Software is really easy to use and cost effective, lots of features available and easy to create feeds which can be used across channels

Cons:

Some of the individual feed custom rules can be tricky to set up especially if you're not familiar with regex

Cart.com Response

5 years ago

Thanks for the awesome review, Jack! We try our best to provide an easy and affordable solution and I'm happy to hear we hit the mark for you. PS: Did you know that we have a few Regex Ninjas in our Support Team? ;) Feel free to drop us a line anytime and we will gladly create a regex for you!

David
David
CMO in US
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Flexible, Smart and Affordable

5.0 3 years ago

Pros:

They make it easy to customize your feeds in a variety of ways through an interface that's pretty lightweight and fast compared to others.

Cons:

The interface may not be the sexiest looking, but that doesn't really matter tbh.