AgencyAnalytics Reviews

Best overall SMB Reporting tool hands down

Pros:

We are a consulting business with many small to medium business clients. One of the biggest challenges they face is a lack of visibility of their online marketing. The agency analytics platform beautifully and simply consolidates data from all the major platforms that our clients utilise. This saves them (and us) from having to receive, find or generate multiple reports from multiple platforms. Let's face it most SMB's won't even bother! The increased visility has massively increased the trust and value seen in our relationship and that is an integral part of our business.

Cons:

ONly a single white-label option for logos etc. Rather than constantly promoting ourselves with the images and logos etc we would much rather personalise it to each customer so they then get an even stronger sense of ownership of the data. if they saw it as THEIR reporting platform i strongly believe that the length of contract and LTV of each client would be much greater AND they could even keep the reporting platform on if they move agencies.

Efficient reporting saves time, core part of business

Comments: We have been using AA for 4 years now and in that time Agency Analytics has become a core part of our business offering, allowing us to provide real-time reporting to our SEO clients. A lot of agencies only send monthly reports, often late - whereas with Agency Analytics our clients can always see their results and ROI anytime of the day or month without having to wait. The dashboard and reports can be fully customised to only show the info that clients want to see, and there are dozens of different integrations with other platforms.

Pros:

Saves me time every month, automated reporting, live reporting dashboard, dozens of integrations

Cons:

Haven't had any significant issues, and the features we requested were implemented

Alternatives Considered: Semrush

Reasons for Choosing AgencyAnalytics: Agency Analytics reporting system is magnitudes better and of course includes rank tracking which is essential for SEO.

Switched From: Raven Tools

Reasons for Switching to AgencyAnalytics: Significantly better and more developed product offering.

Very Responsive SEO Tool For Data & Reports

Comments: My overall experience with AgencyAnalytics is truly excellent. I have been using their software for many years, and it has been instrumental in streamlining some of my business processes. The user interface is easy to navigate, making it suitable for both inexperienced and experienced users alike. The reporting capabilities are second-to-none, allowing me to pull meaningful insights from the data quickly and easily. Support is highly responsive and incredibly helpful when needed. Furthermore, the pricing is quite reasonable compared to other similar solutions on the market. I would confidently recommend AgencyAnalytics to others without hesitation!

Pros:

I have used AgencyAnalytics for a significant period of time and I must say, it is an exceptional piece of software. Its performance tracking feature allows me to quickly gain insights into how well my campaigns are performing, making it easy to identify which ones need further optimization. With its intuitive and user-friendly design, I am able to set up projects and monitor key metrics with minimal effort. Finally, another perk I really appreciate is the automated report generator that creates professional reports in a matter of seconds. All in all, these features make AgencyAnalytics an essential tool for any marketing team or agency that is serious about gaining an advantage over their competition.

Cons:

One part of AgencyAnalytics software that I found the least enjoyable was the inflexibility of the reporting. It was difficult to create reports with more robust analytics, such as multiple metrics and detailed segmentation, without having to manually input data sources. The platform had limited capacity when it came to configuring report dimensions and tracking custom dimensions, which severely limited my ability to gain the insights I wanted from our performance reports. Furthermore, there were quite a few occasions where I encountered bugs in their software or had difficulty getting technical support for my issues. All these things combined led me to have a less favorable experience with AgencyAnalytics compared to other analytical platforms I have used before.

The Ultimate Time-Saver

Comments: We came to Agency Analytics for better monthly reporting, but the dashboards have completely transformed our analytics processes. The report templates and auto-send feature cut my monthly reporting time in half, and the reports also look really nice!

Pros:

I LOVE the customizable dashboards. Being able to select the data points I want - and removing what I don't need - is a huge pro for me. It's so streamlined, clean and easily digestible.

Cons:

This is small - and I'm digging for a con, because I think it's a nearly perfect platform - but it would be nice to be able to add a manual page to the monthly reports, where I could upload images (such as screenshots of notable social media engagement).

Alternatives Considered: Sprout and Hootsuite

Reasons for Choosing AgencyAnalytics: I wanted a cleaner-looking report, with more customizable options. Traject offered the same data options, but I didn't like how it was presented. It was difficult for our clients to understand.

Reasons for Switching to AgencyAnalytics: The customizable dashboard, pricing and beautiful, clean-looking reports that can be auto-scheduled.

Perfect Software for Marketing Agencies Handling Multiple Clients

Comments: Overall, I'm generally pleased with Agency Analytics.

Pros:

I really like the organization of this software and the vast amount of integrations. I also like that the Agency Analytics team takes feedback and makes updates based on the feedback. They've had a few updates with my feedback implemented.

Cons:

They don't offer grid tracking for Google maps which means we have to use another software for that.

Best Marketing Reporting Dashboard

Comments: It was very very easy to use. I have used other reporting dashboards and this one was the best. It had many programs that you are able to integrate and site audit tech. Customizable dashboards for each business was very helpful.Least is that it's only for agencies. The only thing I would change would be adding a small business package price and function.

Pros:

Very very easy to use. I have used other reporting dashboards and this one was the best. It had many programs that you are able to integrate and site audit tech. Customizable dashboards for each business was very helpful.

Cons:

Least is that it's only for agencies. I worked at an agency that used it, but after I moved on in my career and looked for reporting dashboards I wanted it but it wasn't affordable for individuals and only for agencies or bigger companies.

Recommend this Tool for Agencies

Comments: My overall experience was very good with this tool and I recommend this tool because they also provide API to integrate it with your own system.

Pros:

We were using this software in our Digital Marketing agency for more than 2 years and it was the best tool for tracking keywords rankings. The rankings were very accurate as compared to another tool. I like their local 3 pack rankings option also because it shows exact rank for each keyword in Google Local 3 pack. Their servers are built to bear maximum load as we had thousands of keywords in our account for 300+ projects at that time.

Cons:

It is a bit expensive than other tools but I think they deserve this price for the tool. I don't see any cons in this tool.

The must-have reporting software for agencies

Comments: Agency Analytics has revolutionised our client reporting. I couldn't recommend it enough. The platform is easy to use and simple to set up. The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours! Clients love the transparency you can offer them with the live dashboard and its also a great client retention tool.

Pros:

The white label dashboard and reports are fantastic and intuitive and clients would never know its not yours! Easy to set up scheduled reports & dashboards Takes the faff out of monthly reporting A great client retention tool!

Cons:

Isn't any! although i guess it the price could be a bit keener or allow more keywords/campaigns within the basic packages.-

The Best Agency Management Software Period!

Pros:

Covers virtually all the bases for tracking and reporting metrics to clients. Whitelabel is awesome with custom domain support. Keyword tracking is precise and includes separate maps and mobile rankings. New custom dashboard feature is nice and easy to customize.

Cons:

Keywords can add up so you have to keep your tracking lean.

Awesome

Pros:

I love the many different integrations. Its a great way to client a snapshot of everything that is going on. Its also very easy to use and set up.

Cons:

I wish the SEO audit reports can be customized to show more in depth to the client. In order for me to show a specific area of concern, I have to go to that section and print it off.

Clean reporting, easy to set up and well supported.

Comments: We use Agency Analytics as a tool to monitor key analytics (costs, clicks, likes etc) for the core channels we utilise for both ourselves and our clients digital marketing activity. The dashboard gives a great overview and you can quickly drill down on most standard data metrics. Increasingly I find myself going to Agency Analytics before I go into Google Analytics for basic overviews of data. Customer Support is excellent and as a tool to give you a quick overview that 'all is well' with your digital activity then it can't be faulted. I personally would like to see some more Twitter Ads and LinkedIn reporting features but I understand LinkedIn's API is not very reliable and we've yet to find some software that does report well on LinkedIn activity.

Pros:

Ease of use. Clean and simple 'top level' data view in the dashboard but you can quickly drill down to more detailed information.

Cons:

The automated reports lack are a bit clunky but better than most others we have seen. It would benefit from a few more integrations (which are added on a fairly regular basis) but for the majority of digital activity (SEO, Adwords, Facebook, Twitter, LinkedIn) it does a great job.

Comprehensive feature set at a great price

Comments: Agency Analytics makes tracking of properties and social accounts easy. The interface is deceptively simple, with plenty of white space, but yet once the data stars coming in the elegant UI and depth of reporting puts you right where you need to be.
The dashboard is widget-based so you can customize each client account dashboard (and give them limited access) using drag and drop. Data refreshes are very fast and the displays (particularly the SEO Audit section is excellent for sales meetings).
The whole platform is ground-up designed for white label use by freelancers and agencies.
Great white label reports to clients are beautiful and fully editable. Excellent value.

Pros:

Good UI design, data is comprehensive, seo audits are good sales tool, white label, custom URL, social account tracking

Cons:

You have to expend an account slot to create an SEO audit for a sales presentation. Since you have a limited number of slots... - Keyword suggestion and search volume could be better but that's what SEMRush is for I guess

Hours & Days Saved

Comments: Agency Analytics and features offered saves me days in conversations, rank tracking, reporting and so much more I would now be stuck without it. My clients love it, my content writers love it. My link builders love it. We all love it. I have tried many many tools as an SEO since 2001 (many many). Agency Analytics is right up there and a daily fix is needed. If SERPstat & Agency Analytics got together and had software babies I would be made up. Pros: The Agency Analytics team certainly are.
Cons: None, sign up. Now, you still here?

Pros:

Easy to use feature packed and nearly everything I want to find in an all round SEO tool and tracker.

Cons:

That they did not find their way into my life sooner

Fantastic reporting dashboard that Wows clients

Comments: My clients can login to one single URL to see just about every metric important to them. I've been using AgencyAnalytics for years. Their always available for support and constantly adding new features and integrations.

Pros:

Their white labeling is excellent. I love showing the dashboard to new clients!

Cons:

Overall AA is an amazing tool. I would like to see more in depth competitor data and tracking features.

Great Software for Client Use

Comments: Awesome software for giving clients access to our progress but limited metrics.

Pros:

My favorite thing is the ease of use of this software - I'm able to pass it off to clients without having to spend too long training them.

Cons:

My least favorite thing is how limited the software is with insights - I find its great at only a few different metrics.

Saves time and money

Comments: I am using it for over 3 years. Now I spend x-times less time on daily SEO routines with greater output for my clients including reporting.

Pros:

Features, availability, roadmap (new features regular upcoming), UI, availability for mobile devices.

Cons:

Not all regional keywords database are available. Hopefully it is on their roadmap.

Fantastic software

Comments: We save lots of time. The software enables us to distribute good looking scheduled reports.
Our team also use it on a daily basis.

Pros:

We signed up for Agency Analytics to save time on overseeing multiple online accounts. As our company grew we started using the reporting automation features and gave access to clients. It is a core part of our business now.

Cons:

Nothing, everything is great about the software. The only thing we miss is a dedicated app for mobile however shortcuts can be created.

A great SEO tool everyone should have.

Pros:

There are so many features and they are all very easy to use. Having Monthly reports being sent to clients automatically couldn't be better. Clients are happy, I'm happy!

Cons:

Having to manually do a site audit every month is very time consuming. Would be nice if the site audit happened automatically.

Awesome marketing reporting platform for agencies or consultants.

Pros:

The many integrations that are included are great and really covers a large portion of marketing platforms like AdWords, Bing, AdRoll, etc. The look and feel of the dashboards are super clean and easy to understand.

Cons:

The pricing can get a bit high if you're running many campaigns as you have limits on number of campaigns, keywords tracked, etc.

Saves me A LOT of time and money

Comments: I really love using Agency Analytics, I used to spend hours and hours writing marketing reports and taking screenshots of campaigns, but since I found Agency Analytics, I feel like it was a life saver for me to set the weekly, fortnightly and monthly marketing reports for ALL my clients automatically and totally forget about it as well as getting hours and hours of my time back to work on my business and deliver actual results to my clients. Agency Analytics definitely was a life saver for me. Highly recommend it to agency owners. Not only it frees up a lot of yours and your staff's time but also clients would appreciate that beautiful, easy to understand reports. I have other tools that offer marketing reports but never switched to them for reporting. nothing replaced Agency Analytics so far. Love it!

Pros:

Beautiful and appealing design, easy to use, automatic marketing results report to the clients on a weekly, fortnightly and monthly basis.

Cons:

The SEO tracking integration could have been more precise and better I believe, but still a great software to use.

Great Support, Outstanding Features - Has it all!

Pros:

I've been using AgencyAnaltyics for a few years now, the product has evolved immensely, and the fact I can use it for Adwords, SEO and Facebook Ad reporting makes life that much easier!

Couldn't imagine doing business without Agency Analytics now.

Comments: Saved a ton of time reporting, and improves my brand strength with amazing white-labeled dashboards for my clients.

Pros:

I love that it isn't just a social media analytics tool. It's social media AND AdWords AND Google Analytics AND MailChimp campaigns AND Facebook Ads AND just about everything else you want to measure all in one place. The automation of great-looking reports is amazing. The customizable dashboards that my clients can view are fantastic. And the ability to white label the whole thing and park it at my domain just sets this over the top.

Cons:

There are some social metrics that aren't as deep as I'd like. It could offer more metrics to get into the deeper data, because it's a good level of depth for clients but not enough for us as account managers, so we still go into the analytics on the native platforms.

Best reports I ever have for my clients. They love it as I do.

Comments: Better professional reports that give me more credit from my clients. It does retain clients longer, as far as the results are there too.

Pros:

The software is very easy to set up and to use. I can now send very powerful reports to my clients. The price is very flexible based on my need.

Cons:

I will be good if we could set up alerts or notifications based on data. Something to monitor data and website and send alerts base on what we have set up.

Great product, easy to use

Comments: I have been searching for a cost-effective Reporting tool that focus more on "Client" facing reports and I found it! Myself and my team love the software and perhaps with a few minor tweaks, it will be perfect.

Pros:

The integrations are extensive. Really amazing to have all the data we need in one place.

Cons:

Unable to run/display comparison data on a weekly, monthly and quarterly basis

Excellent Software Saving Time!!!

Comments: Agency Analytics was and still is my choice after a thorough search. It saves me so much time and my clients love the easy to understand reports. I would recommend Agency Analytics to everyone. It is the best value for money!

Pros:

Saves you time, is so easy to use and the integrations include everything you need.

Cons:

Still a few features it could have to make it an all in one product.