---
description: Learn more about CoAd pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: CoAd Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Payroll Software](/directory/30202/payroll/software) > [CoAd](/software/156904/primepay)

# CoAd

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> HR and Payroll that's built for you.
> 
> Verdict: Rated **4.0/5** by 381 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses CoAd?

CoAd creates a more connected experience for businesses looking to simplify payroll, HR, benefits, compliance, and workforce management.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 381 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.8/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: PrimePay
- **Location**: West Chester, US
- **Founded**: 1986

## Commercial Context

- **Pricing Details**: Please contact a CoAd sales reps for more information about pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- 360 Degree Feedback Software
- Applicant Tracking Software
- Approval Process Control
- Attendance Tracking Software
- Benefits Management
- Biometric Recognition
- Check Printing
- Compensation Management Software
- Dashboard Software
- Direct Deposit
- Employee Database
- Employee Management
- Employee Portal
- Employee Scheduling Software
- Mobile Access
- Onboarding Software
- Overtime Calculation
- Payroll Management
- Payroll Reporting
- Self Service Portal
- Tax Compliance
- Time & Attendance
- Time Tracking Software
- Timesheet Management
- Vacation/Leave Tracking
- W-2 Preparation

## Integrations (2 total)

- QuickBooks Online
- Sage Intacct

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Payroll Software](https://www.capterra.ca/directory/30202/payroll/software)

## Related Categories

- [Payroll Software](https://www.capterra.ca/directory/30202/payroll/software)
- [Time Clock Software](https://www.capterra.ca/directory/30001/time-clock/software)
- [Human Resources Software](https://www.capterra.ca/directory/5/human-resource/software)
- [Direct Deposit Payroll Software](https://www.capterra.ca/directory/32598/direct-deposit-payroll/software)

## Alternatives

1. [Deel](https://www.capterra.ca/software/205015/deel) — 4.8/5 (4306 reviews)
2. [Rippling](https://www.capterra.ca/software/172127/rippling) — 4.9/5 (4859 reviews)
3. [RUN Powered by ADP](https://www.capterra.ca/software/185859/run) — 4.6/5 (1515 reviews)
4. [Paylocity](https://www.capterra.ca/software/86714/webpay) — 4.3/5 (1926 reviews)
5. [ADP Workforce Now](https://www.capterra.ca/software/155895/workforcenow) — 4.4/5 (7252 reviews)

## Reviews

### "Customer support is great\!" — 5.0/5

> **Liz** | *January 17, 2025* | Security & Investigations | Recommendation rating: 9.0/10
> 
> **Pros**: We always receive a quick response to any question we have.
> 
> **Cons**: I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience.
> 
> The fast response from the specialists at Primepay is great\! We just submitted our 3rd party sick pay and received our amendments the very next morning.

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### "Great basic software" — 3.0/5

> **Christina** | *November 24, 2025* | Construction | Recommendation rating: 5.0/10
> 
> **Pros**: The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful.
> 
> **Cons**: Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business.
> 
> The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person.

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### "Can't be happier\!\!" — 5.0/5

> **Amy** | *December 11, 2024* | Legal Services | Recommendation rating: 10.0/10
> 
> **Pros**: Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you\!
> 
> **Cons**: Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of.
> 
> We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay\!

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### "Good Software, Good Tech Experts" — 5.0/5

> **SAM** | *January 22, 2025* | Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: Highly Professional. Were able to solve the problems quickly
> 
> **Cons**: None. Missed the Direct Deposits once but quickly turned around and solved the problem
> 
> Excellent. Got very good support from the Tech staff

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### "Overall Experience" — 1.0/5

> **Mellony** | *November 19, 2024* | Religious Institutions | Recommendation rating: 1.0/10
> 
> **Pros**: I loved that the implementation team was very knowledgable and responsive. I learned a lot from \[sensitive content hidden\] about how their system worked.&#10;I alos LOVED the
> 
> **Cons**: System limitations. The system is unable to handle our intricut payrolls and could not give basic reports that were needed. The discovery documents was very detailed on what is needed for data migration. It made the import of information and data verification easier.
> 
> My overall experience with PrimePay implemetation team was great exeprience, my overall experience with the system is NOT LIKEY to recommend. The system is has a lot of glitches and is limited to what is capabilities are.

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## Links

- [View on Capterra](https://www.capterra.ca/software/156904/primepay)

## This page is available in the following languages

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