---
description: Learn more about CoAd pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
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title: CoAd Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Payroll Software](/directory/30202/payroll/software) > [CoAd](/software/156904/primepay)

# CoAd

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> HR and Payroll that's built for you.
> 
> Verdict: Rated **4.0/5** by 381 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Who Uses CoAd?

CoAd creates a more connected experience for businesses looking to simplify payroll, HR, benefits, compliance, and workforce management.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 381 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support Software | 3.8/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.8/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: PrimePay
- **Location**: West Chester, US
- **Founded**: 1986

## Commercial Context

- **Pricing Details**: Please contact a CoAd sales reps for more information about pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- 360 Degree Feedback Software
- Applicant Tracking Software
- Approval Process Control
- Attendance Tracking Software
- Benefits Management
- Biometric Recognition
- Check Printing
- Compensation Management Software
- Customizable Templates
- Dashboard Software
- Direct Deposit
- Employee Database
- Employee Management
- Employee Portal
- Employee Scheduling Software
- Mobile Access
- Onboarding Software
- Overtime Calculation
- Payroll Management
- Payroll Reporting
- Self Service Portal
- Tax Compliance
- Time & Attendance
- Time Tracking Software
- Timesheet Management
- Training Management
- Vacation/Leave Tracking
- W-2 Preparation

## Integrations (2 total)

- QuickBooks Online
- Sage Intacct

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Payroll Software](https://www.capterra.ca/directory/30202/payroll/software)

## Related Categories

- [Payroll Software](https://www.capterra.ca/directory/30202/payroll/software)
- [Time Clock Software](https://www.capterra.ca/directory/30001/time-clock/software)
- [Human Resources Software](https://www.capterra.ca/directory/5/human-resource/software)
- [Direct Deposit Payroll Software](https://www.capterra.ca/directory/32598/direct-deposit-payroll/software)
- [Performance Management & Appraisal Software](https://www.capterra.ca/directory/30061/performance-appraisal/software)

## Alternatives

1. [Deel](https://www.capterra.ca/software/205015/deel) — 4.9/5 (4318 reviews)
2. [Rippling](https://www.capterra.ca/software/172127/rippling) — 4.9/5 (4886 reviews)
3. [RUN Powered by ADP](https://www.capterra.ca/software/185859/run) — 4.6/5 (1577 reviews)
4. [Paylocity](https://www.capterra.ca/software/86714/webpay) — 4.3/5 (1980 reviews)
5. [ADP Workforce Now](https://www.capterra.ca/software/155895/workforcenow) — 4.4/5 (7287 reviews)

## Reviews

### "I LOVE PRIORITY SUPPORT" — 5.0/5

> **ENID** | *February 4, 2025* | Wholesale | Recommendation rating: 10.0/10
> 
> **Pros**: I love having  priority support  now because before 1 yr ago it was a nightmare calling, holding over 1 hr and getting disconnected.  It wasn't until \[sensitive content hidden\] called me and saved my life with priority support because we were ready to leave primepay.  Everytime  I call i get the assistance I need. Today I spoke to \[sensitive content hidden\] and he was very helpful.

-----

### "Don't trust your contract with them." — 2.0/5

> **Greg** | *May 5, 2025* | Sports | Recommendation rating: 0.0/10
> 
> **Pros**: I was comfortable using the system and it was easy to configure the software. My franchise forces me to use Profitkeeper on the same site, so that made it easy to come to one place.
> 
> **Cons**: The people are shysters.  They put in a clause that says we can update the contract at any time and they do that without being upfront.
> 
> Not a good experience.  They'll make everything on their terms to be beneficial.

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### "Customer support is great\!" — 5.0/5

> **Liz** | *January 17, 2025* | Security & Investigations | Recommendation rating: 9.0/10
> 
> **Pros**: We always receive a quick response to any question we have.
> 
> **Cons**: I prefer to have a payroll specialist assigned to my account so that if I have questions I always speak to the same specialist. Therefore, it is a more personalized experience.
> 
> The fast response from the specialists at Primepay is great\! We just submitted our 3rd party sick pay and received our amendments the very next morning.

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### "Good Software, Good Tech Experts" — 5.0/5

> **SAM** | *January 22, 2025* | Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: Highly Professional. Were able to solve the problems quickly
> 
> **Cons**: None. Missed the Direct Deposits once but quickly turned around and solved the problem
> 
> Excellent. Got very good support from the Tech staff

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### "Can't be happier\!\!" — 5.0/5

> **Amy** | *December 11, 2024* | Legal Services | Recommendation rating: 10.0/10
> 
> **Pros**: Their knowledgeable staff are service oriented (professional, polite and helpful) and always with prompt response. The people there are very easy to work with. I especially appreciate \[sensitive content hidden\], who walked through the SIMPLE IRA EE contribution and ER matching with IRS catching up rules' setup with me, step by step over several emails and a couple phone calls. Our IRS went live in early 2022, but there are items, big and small, being solved over the 4 years we have with PrimePay. Thank you\!
> 
> **Cons**: Nothing much... if I need to say something, it would be that I have waited for quarterly reports a little longer for a couple times. It really doesn't hurt anything, and that's the only thing I can think of.
> 
> We have been with PrimePay since 2020 when LLP was first established. We went through IRA account setup, bank account switch, pay frequency change and other small issues with PrimePay. I was a bit concerned for all major setup/change, but things have gone smoothly every time. Thank you, PrimePay\!

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## Links

- [View on Capterra](https://www.capterra.ca/software/156904/primepay)

## This page is available in the following languages

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| en-AU | <https://www.capterra.com.au/software/156904/primepay> |
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