---
description: Learn more about Lead Forensics pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lead Forensics Pricing, Reviews & Features - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [Lead Forensics](/software/156889/lead-forensics)

# Lead Forensics

Canonical: https://www.capterra.ca/software/156889/lead-forensics

Page: 1 / 11\
Next: [Next page](https://www.capterra.ca/software/156889/lead-forensics?page=2)

> Lead Forensics is the world's \#1 B2B website visitor identification software.
> 
> Verdict: Rated **4.5/5** by 235 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Who Uses Lead Forensics?

Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 235 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support Software | 4.7/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lead Forensics
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Starting Price**: US$0.01
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Lead Forensics is priced on a customer-by-customer basis and is based upon on how much traffic is generated on the website.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- CRM Software
- Campaign Management Software
- Contact Management Software
- Data Import/Export
- Interaction Tracking
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Notifications
- Lead Nurturing Software
- Lead Qualification
- Lead Segmentation
- Pipeline Management
- Predictive Analytics Software
- Reporting & Statistics

## Integrations (21 total)

- AWeber
- Basecamp
- Buffer
- Campaign Monitor by Marigold
- Chatwork
- Dynamics 365
- Gmail
- Google Docs
- Google Drive
- Harvest
- HubSpot CRM
- LionDesk
- Mailchimp
- Microsoft Outlook
- OneDrive

... and 6 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base Software
- Phone Support
- Chat

## Category

- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.capterra.ca/directory/30017/lead-management/software)
- [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software)
- [Lead Capture Software](https://www.capterra.ca/directory/31017/lead-capture/software)
- [Predictive Lead Scoring Software](https://www.capterra.ca/directory/32276/predictive-lead-scoring/software)
- [Buyer Intent Software](https://www.capterra.ca/directory/32055/buyer-intent/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.capterra.ca/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Seamless](https://www.capterra.ca/software/207295/seamless-ai) — 4.5/5 (487 reviews)
3. [Dripify](https://www.capterra.ca/software/215082/dripify) — 4.7/5 (476 reviews)
4. [useArtemis](https://www.capterra.ca/software/1035603/useartemis) — 4.7/5 (171 reviews)
5. [ActiveCampaign](https://www.capterra.ca/software/79367/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Amazing support, great software\!" — 5.0/5

> **Jen** | *August 15, 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: From our initial exploration of the software to assess its fit for our company, right through to the onboarding training, Lead Forensics has been nothing short of exceptional.
> 
> **Cons**: There have been limited cons, other than the learning curve it takes to identify decision-makers in the contact area of the portal.
> 
> The customer service and training support is incredible. I have been super impressed with Rikki, our customer success manager's willingness to keep us moving forward to ensure that we get the most out of our subscription.

-----

### "Visibility is Key" — 5.0/5

> **Ileanna** | *July 26, 2024* | Insurance Software | Recommendation rating: 10.0/10
> 
> **Pros**: It was a friendly team, eager to get a full picture of business so that they could personalize the tool for us. There was instant communication and the team is highly approachable.
> 
> **Cons**: It took more than one show \&amp; tell to grasp fully how to utilize it. Perhaps for a sales teams, it is important to clearly explain what type of leads are generated and how to utilize the various features. It's not that it wasn't explained on the first round, but it may take more than one session for a sales team to grasp how to use this tool effectively, especially if they used to doing things one way.
> 
> I think it has been a very positive experience. Lead Forensics can do a lot, but it is important to ensure that it is working in the capacity that you need it to, and that it is working as effective as it can be for the needs of the company/individual. There is fine tuning involved. It evolved with the company, and each user, depending on need.  It has a lot of capabilities and it is easy to use, overall. The support is great\!

-----

### "A Great tool with amazing support from  \[sensitive content hidden\]." — 5.0/5

> **Hector** | *February 13, 2026* | Facilities Services | Recommendation rating: 8.0/10
> 
> **Pros**: Lead Forensics has been genuinely useful for understanding which organisations are engaging with our marketing activity and which campaigns are driving interest in Arcus \[sensitive content hidden\] has been central to turning that insight into something practical, helping me interpret what I am seeing and guiding me on how to tighten filters so the results are relevant and repeatable. &#10;From a setup perspective, it was straightforward and easy to use.  \[sensitive content hidden\]supported the onboarding process and helped ensure we were configured in a way that matched my goals from the outset. The user interface is easy to navigate once you know what you are looking for, and  \[sensitive content hidden\] made that learning curve feel far lighter by showing me the core workflows that matter most.
> 
> **Cons**: There are not many downsides in my experience, but the main one is that you get the best results after some refinement. The platform is strong out of the box, yet it takes a bit of time to dial in the right filters, views, and definitions of what good looks like for your business.  \[sensitive content hidden\] helped a lot here, but it is still a step you need to go through to maximise relevance.
> 
> Overall, my experience with Lead Forensics has been very positive. It has helped me understand the impact of our marketing campaigns and identify which organisations are interested in Arcus FM, including visitors who may never fill out a form. That has directly supported smarter outreach, better prioritisation, and the ability to identify contacts to begin building relationships with the right people at the right time. The combination of a capable tool and excellent support from  \[sensitive content hidden\] has made Lead Forensics a valuable part of how I track interest and convert it into sales activity.

-----

### "Customer Service 5/5" — 5.0/5

> **nick** | *March 9, 2026* | Wholesale | Recommendation rating: 7.0/10
> 
> **Pros**: Customer service response time is awesome. 5/5. Needed help updating a few items on the portal and had the option to submit to our Customer Support Rep or just send a quick message within the portal.
> 
> **Cons**: There is a learning curve to the product but it can be a very useful business tool\! Would advise companies to take advantage of their monthly 1 on 1's to maximize the tool.
> 
> Very positive. We had more traffic coming to our site than we even realized. It helps us monitor our e-Store as well.

-----

### "Long term customer - awful customer service" — 1.0/5

> **Verified Reviewer** | *May 7, 2025* | Information Technology & Services | Recommendation rating: 0.0/10
> 
> **Pros**: Ability to see which companies have visited our website.
> 
> **Cons**: No data on the specific individual visiting.
> 
> We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI.&#10;&#10;The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using.&#10;&#10;Very short sighted business approach, when there are so many alternatives out there.&#10;&#10;I would highly recommend considering alternatives.

-----

Page: 1 / 11\
Next: [Next page](https://www.capterra.ca/software/156889/lead-forensics?page=2)

## Links

- [View on Capterra](https://www.capterra.ca/software/156889/lead-forensics)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/156889/lead-forensics> |
| de-AT | <https://www.capterra.at/software/156889/lead-forensics> |
| de-CH | <https://www.capterra.ch/software/156889/lead-forensics> |
| en | <https://www.capterra.com/p/156889/Lead-Forensics/> |
| en-AE | <https://www.capterra.ae/software/156889/lead-forensics> |
| en-AU | <https://www.capterra.com.au/software/156889/lead-forensics> |
| en-CA | <https://www.capterra.ca/software/156889/lead-forensics> |
| en-GB | <https://www.capterra.co.uk/software/156889/lead-forensics> |
| en-IE | <https://www.capterra.ie/software/156889/lead-forensics> |
| en-IL | <https://www.capterra.co.il/software/156889/lead-forensics> |
| en-IN | <https://www.capterra.in/software/156889/lead-forensics> |
| en-NZ | <https://www.capterra.co.nz/software/156889/lead-forensics> |
| en-SG | <https://www.capterra.com.sg/software/156889/lead-forensics> |
| en-ZA | <https://www.capterra.co.za/software/156889/lead-forensics> |
| es | <https://www.capterra.es/software/156889/lead-forensics> |
| es-AR | <https://www.capterra.com.ar/software/156889/lead-forensics> |
| es-CL | <https://www.capterra.cl/software/156889/lead-forensics> |
| es-CO | <https://www.capterra.co/software/156889/lead-forensics> |
| es-CR | <https://www.capterra.co.cr/software/156889/lead-forensics> |
| es-DO | <https://www.capterra.do/software/156889/lead-forensics> |
| es-EC | <https://www.capterra.ec/software/156889/lead-forensics> |
| es-MX | <https://www.capterra.mx/software/156889/lead-forensics> |
| es-PA | <https://www.capterra.com.pa/software/156889/lead-forensics> |
| es-PE | <https://www.capterra.pe/software/156889/lead-forensics> |
| fr | <https://www.capterra.fr/software/156889/lead-forensics> |
| fr-BE | <https://fr.capterra.be/software/156889/lead-forensics> |
| fr-CA | <https://fr.capterra.ca/software/156889/lead-forensics> |
| fr-LU | <https://www.capterra.lu/software/156889/lead-forensics> |
| it | <https://www.capterra.it/software/156889/lead-forensics> |
| nl | <https://www.capterra.nl/software/156889/lead-forensics> |
| nl-BE | <https://www.capterra.be/software/156889/lead-forensics> |
| pt | <https://www.capterra.com.br/software/156889/lead-forensics> |
| pt-PT | <https://www.capterra.pt/software/156889/lead-forensics> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Capterra Canada","address":{"@type":"PostalAddress","addressLocality":"Toronto","addressRegion":"ON","postalCode":"M2N 7E9","streetAddress":"5000 Yonge Street 14th Floor, Suite 1402 Toronto ON M2N 7E9"},"description":"Capterra Canada helps millions of people find the best business software. With software reviews, ratings, infographics and a comprehensive list of business software.","email":"info@capterra.ca","url":"https://www.capterra.ca/","logo":"https://dm-localsites-assets-prod.imgix.net/images/capterra/logo-a9b3b18653bd44e574e5108c22ab4d3c.svg","@type":"Organization","@id":"https://www.capterra.ca/#organization","parentOrganization":"Gartner, Inc.","sameAs":["https://twitter.com/Capterra","https://www.facebook.com/Capterra/","https://www.linkedin.com/company/capterra/","https://www.instagram.com/capterra/","https://www.youtube.com/channel/UCyUw9-HIkKiYcTqcFDUcxPA"]},{"name":"Lead Forensics","description":"Lead Forensics provides all the intel required to start valuable, relevant and meaningful conversations with your website visitors, in real-time.  Lead Forensics will identify who your visitors are, where they have come from, what they are looking at  - and importantly, what stage they are at within your sales pipeline.  Route visiting customers directly to their Account Manager, and delight them with your pro-activity.  Direct existing prospects to their Sales Rep and fuel marketing automation!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/30a1134c-7f9e-48c2-b624-a370c5527264.png","url":"https://www.capterra.ca/software/156889/lead-forensics","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/156889/lead-forensics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":235},"offers":{"price":"0.01","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"FAQPage","@id":"https://www.capterra.ca/software/156889/lead-forensics#faqs","mainEntity":[{"name":"What Is Lead Forensics?","@type":"Question","acceptedAnswer":{"text":"Lead Forensics provides all the intel required to start valuable, relevant and meaningful conversations with your website visitors, in real-time.Lead Forensics will identify who your visitors are, where they have come from, what they are looking at- and importantly, what stage they are at within your sales pipeline.Route visiting customers directly to their Account Manager, and delight them with your pro-activity.Direct existing prospects to their Sales Rep and fuel marketing automation!","@type":"Answer"}},{"name":"Who Uses Lead Forensics?","@type":"Question","acceptedAnswer":{"text":"Designed for B2B organizations of all sizes - gain exceptional insight into your website visitors, transfer that insight over to your sales, marketing, and account management teams in real-time.","@type":"Answer"}}]},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Lead Management Software","position":2,"item":"/directory/30017/lead-management/software","@type":"ListItem"},{"name":"Lead Forensics","position":3,"item":"/software/156889/lead-forensics","@type":"ListItem"}],"@id":"https://www.capterra.ca/software/156889/lead-forensics#breadcrumblist"}]}
</script>
