Klaviyo Reviews

A Must-have for your Email marketing

Pros:

Analytics and flexibility of the software

Cons:

Not being able simply to transfer the email list of customers from our customer service database

The best all-in-one marketing tool for scale

Comments: Overall, I am a fan and they have earned their place as our go-to marketing tool. We can't operate without Klaviyo.

Pros:

Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.

Cons:

The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.

Advanced Segmentation Capabilities

Pros:

Klaviyo provides a robust set of automation features, allowing users to create automated email workflows triggered by customer actions or events.

Cons:

Klaviyo primarily focuses on email marketing, and while it offers SMS marketing as an additional feature, it does not provide the same level of functionality as dedicated SMS marketing platforms.

Used it for 4+ years

Comments: We use it every day and there's no real reason for us to switch to another platform.

Pros:

It just works. Sure, it's a bit expensive but it's 100% worth it if you know how to do email marketing.

Cons:

Expensive.SMS marketing isn't available in Europe.Building forms/popups could be more advanced and customizable.

Klaviyo - great software for a small business to manage email marketing

Comments: My overall experience with Klaviyo has been very positive. Would highly recommend.

Pros:

Full-featured, intuitive, easy-to-use. Pricing model allows for small businesses to start using software and grow gradually. Easily integrated with my e-commerce platform, Shopify.

Cons:

So far, I have not experienced any problems with Klaviyo. I do worry that as my mailing list increases in size, that the software will become too expensive.

The best tools to seamlessly create and schedule campaigns across email

Comments: Klaviyo has revolutionized the way we organize our campaigns via email. With Klaviyo's help, we have expanded our campaign scope and targeted new customer segments. Its robust analytics and reporting capabilities have allowed us to create and update our database continually, keeping us informed of consumer trends and interests. Thanks to Klaviyo, we can stay ahead of the competition and connect with our customers more effectively.

Pros:

Klaviyo is an excellent platform that simplifies email campaign setup with automation and easy post scheduling. It provides a plethora of email templates suitable for all needs, making campaign creation hassle-free. Moreover, we can quickly adjust and reuse previous campaigns to fit the new content, saving time and effort. The segmentation tools enable us to create custom lists effortlessly, resulting in targeted mailings and improved results. The product suggestion feature, which is based on customer behavior, is a standout feature as it allows us to create campaigns that cater to customer aspirations. Klaviyo integrates seamlessly with our core marketing channels, and its analytics and reporting capabilities are top-notch.

Cons:

Klaviyo's ease of use is unparalleled. Its modern user interface is effortless to navigate, and the platform offers a plethora of ready-made templates that cater to all our needs. Moreover, their support team is exceptional, always responsive and helpful, making the entire experience seamless.

email mktg platform suited for ecommerce

Pros:

Klaviyo's e-commerce focus, data-driven approach, ease of use, and scalability set it apart from other similar products in the market. Klaviyo is appreciated by users for its user-friendly interface, advanced segmentation capabilities, integrations with other tools, analytics, and personalization features.

Cons:

so far the onboarding team. they are the least helpful and always redirect to the documents which is an ocean of hyperlinks. never-ending struggle

Kalviyo is defiantly for the big guys in the industry

Pros:

I love the in depth analytics it provided via the dashboard and through reports

Cons:

The real-time data was a little sluggish from Shopify to Kalaviyo and some times it would tracked the data point (i.e sales from email or abandoned cart data).

Super Easy!

Pros:

Klaviyo is super easy to use! The plug & play templates make creating email campaigns quick & easy!

Cons:

I wish there were a few more SMS credits included in the monthly plan.

My experience

Comments: Overall excellent I'll give 9.8 out of 10.00

Pros:

I just love klaviyo I think it's best platform. I mostly like klaviyo flows series And User interface

Cons:

I don't like Klaviyo campaign system it's take some times

Good ESP That Does What You Need

Comments: Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Pros:

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Cons:

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

Completely transformed our ecomm presence!

Pros:

Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate!

Cons:

I would like to see more templates that can easily be customized, they have a great selection but I would love to see more!

Well worth the money

Comments: Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros:

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons:

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Upgrade from Mailchimp

Pros:

I had been thinking about switching to Klaviyo for a year, and I am glad I did! I have been using for about 4 months now. I love the multi-step automation email and SMS paths of Klaviyo - I am always in touch with customers in a personalized way. The overall design I prefer Klaviyo to Mailchimp. The interface is clean, easy and full of data. The layouts that come with Klaviyo for campaigns are modern and well-designed. It makes designing emails actually fun again! I am excited to continue to implement all the new features Klaviyo offers in my marketing. The possibilities seem endless and I am already seeing great results!

Cons:

Because of all the features offered in Klaviyo, there was a learning curve and it took time to implement and switch but definitely worth it and necessary!

Klavyio could be better

Comments: It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Pros:

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Cons:

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

One of the best options for E-Commerce brands

Pros:

Klaviyo is extremely easy to use. For employees that are less tech savvy, it's a great option. The integration with Shopify is pretty much flawless. MMS messaging is extremely easy for both broadcast sends and automated sends. If you have an online store, I don't think you should use another automation platform.

Cons:

Segmentation and triggering workflows based on user segments are a bit more limited than tools like Braze or Iterable.

The #1 email marketing platform for eCommerce brands.

Pros:

I love the ability to integrate Klaviyo with all the essential apps within my eCommerce businesses to enable extremely powerful automated flows to send the right messages at the right time.

Cons:

I wish the pricing was a bit more comparable to Mailchimp, but when setup properly the results make it worth it. Additionally, I wish the SMS feature was a bit better and more polished.

Valuable and powerful email automation and marketing

Pros:

Fairly easy to use, lots of features and the ability to sync custom audiences to Facebook. The platform is always improving with extra features such as CLV data and creating back in stock emails recently as an example.

Cons:

Creating automated campaigns (known as flows) is a bit clunky, especially when editing a campaign there's chances to delete things and mess the entire campaign up and you really need to plan ahead what you are doing because of this. You can duplicate the campaign though before making such edits.

Great tool if you have time to learn and can afford it

Pros:

Segmentation is super easy, best analytics among it's competitors and there's a lot of templates to choose from. I like that they have SMS capability too so you don't have to find another provider for this service. There's a sales team who walks you through the initial integration.

Cons:

Live customer support is hard to get a hold of even as a paid customer. There are articles that attempt to solve your problem but if it doesn't address it, you're out of luck. There's a variety of templates but if you want to change them at all, it's not easy manipulate. If you have dedicated email marketer or have tons of time to learn the ins and outs, this is a great platform but if you want something more simple, other platforms are easier to use.

A lot of work but pays off

Pros:

It integrates well with Big Commerce allowing me to make a lot of good marketing decisions.

Cons:

The templates are a pain, but they are planning to improve that next year. They say that all the plans are the same and there are no hidden fees or add-ons. I don't believe that's true because only large companies get someone to talk to about strategy. That sounds like a really expensive add-on to me.

Great email marketing software for ecommerce!

Pros:

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Cons:

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Very good at its job

Pros:

It's software that is very easy to use once you get the hang of it. The flow management, template builder works very well. I would say that if you have an e-commerce store, Klaviyo is one of those key software to have. A/B testing also works very well. The newsletter forms also. Overall I had a great experience with this.

Cons:

The price is the worst part of it, for sure. And this is something that they would need to reconsider as someone who is starting out cannot use their services from the start. Someone starting out will go to another software, get used to that one, and even if they want to make the switch to Klaviyo after a while, it's not easy and they will stay with that worse software for a long time.

A good, full-featured enterprise ESP solution

Comments: Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform.

Pros:

The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

Cons:

Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.

The best email solution for ecommerce

Comments: Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go. Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that. What about people who have made a purchase in the last 7 days, and have also spent more than $500 on your site... and not purchased widget c? Not a problem. How about targeting those exact audiences on facebook? Again, it's as easy as clicking a button. Klaviyo can sync all your segments with facebook. The only not-so-great thing about Klaviyo, is that it has a slightly steeper learning curve than your usual just-getting-started email service. But the support is great and they have some awesome templates to help you get started. I could go on and on about how amazing Klaviyo is, but instead I'll just say this: If you have an ecommerce store, you owe it to yourself to test out klaviyo. I am glad I did (and so are my wallet ;)

Pros:

Can do pretty much everything, when it comes to email marketing.

Cons:

It takes a little longer to get used to. With advanced features come a steeper learning curve.

BEST EMAIL MARKETING SOFTWARE EVER!!

Comments: The best email marketing software - ever. It's hands down my favorite- and I've used the whole gammett of email marketing softwares. The ability to customize flows with purchase history, SKU's, behaviors is simple and straightforward. Extremely user friendly software.

Pros:

First of all, the customer support is hands down the best customer support ever. They will get down to the nitty gritty and resolve your problems for you, while being patient, helpful and kind. There's also so many softwares this can get integrated into that I love the flexibility of it.

Cons:

Honestly, I have absolutely no complaints about this software. The technology is the best for the price point, customer service rocks, and its so user friendly - i have confidence that anyone could learn email marketing automation simply with this platform!