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About Serpstat

SEO/PPC, Rank Tracking, Site Audit, JS rendering, Keyword research, Competitor Analytics, Backlink Analysis, Clustering, AI.

Learn more about Serpstat

Pros:

Just uncover keywords you need and build effective content as a result. SEO step by step like a Pro.

Cons:

Completes my checklist didn't find any thing missing has of now.

Serpstat ratings

Average score

Ease of Use
4.4
Customer Service
4.6
Features
4.5
Value for Money
4.7

Likelihood to recommend

8.7/10

Serpstat has an overall rating of 4.7 out 5 stars based on 169 user reviews on Capterra.

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Filter reviews (169)

Kim
Kim
Marketing Manager in Denmark
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

Great All-round SEO Tool

5.0 6 years ago

Comments: This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can

Pros:

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research. It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it. I have found many low hanging fruits by trawling through the long tails. This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

Cons:

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits. Sometimes I have to click around to find the exact views I want. Some sites are not crawled and shows zero information.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 2+ years
Reviewer Source

Good value SEO platform but UX needs work

4.0 2 years ago

Pros:

Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.

Cons:

Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.

Alternatives Considered: SE Ranking

Reasons for Switching to Serpstat: I chose serpstat as a complement to SE Ranking as neither provided everything I needed.

Armand
Managing Editor in Canada
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

The rarely used tool in my SEO toolbox

3.0 5 years ago

Comments: Serpstat has been a useful tool for creating client reports.

Pros:

I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.

Cons:

There are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.

Anil
Marketing Executive in Türkiye
Marketing & Advertising, 5,001–10,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Insightful tool for SEO

4.0 2 years ago

Comments: I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.

Pros:

You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.

Cons:

Serpstat has insightful features, but there are lots of things that they can have about the website data.

Henrik
Henrik
Senior SEA Manager in Germany
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1+ year
Reviewer Source

User since 2017 and one of my best pick of SEO Tools

4.0 6 years ago

Comments: I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

Pros:

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click. In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is. The Rank Tracker works great and will give you a good overview of your most important keywords. Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next. All in all a really great tool for a small amount of money!

Cons:

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

Alex
Alex
Chief Marketing Officer in US
Verified LinkedIn User
Used the Software for: 1+ year
Reviewer Source

This is, bar none, the BEST cloud based SEO platform out there...

5.0 7 years ago

Comments: It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could).
The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

Pros:

This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.

Christopher
Christopher
Cofounder in US
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

A good product that will get better as they continue to add features and functionality

5.0 7 years ago

Comments: It allows me to easily grab info about a site that I can use to help me research prospective clients.

Pros:

I was able to purchase this for a one-time fee, which while slightly feature limited still provides me with enough functionality that I can use this in my day-to-day SEO work. Most especially while I am prospecting for new clients and I just need a quick look at a site to see how it is ranking and what it is ranking for. It has the same functionality as Moz, SEMRush, AHrefs, and Majestic for a fraction of the price.

Cons:

There's not much that I can think of that I don't like about the program. The biggest complaint would have to be that it doesn't cache results, so if you are researching a topic and need to jump back and forth between different views it does a new query. Minor complaint, but when you are limited by the number of searches a day it can matter.

Mike
Mike
CEO in Ukraine
Verified LinkedIn User
Consumer Services, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

It turns our SEO managers into professionals fast

5.0 6 years ago

Pros:

It's a great tool for optimization your website, it's multi-functional and you don't need a pack of tools to make your website rank higher! We're a SEO agency and we use it all the way through! But one of the best things about it is that it keeps on developing and new features and databases are added all the time, it's superb!

Cons:

First it seemed a bit hard to understand as there are so many features in it, but the guys rolled out teaching Academies with quizzes and now we use them to train our new employees!

Martin
Martin
Sócio-Proprietário in Brazil
Verified LinkedIn User
E-Learning, Self Employed
Used the Software for: 6-12 months
Reviewer Source

My bread and butter solution for SEO

5.0 6 years ago

Comments: I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google. Maybe more importantly, Serpstat gives me confidence in my content decisions. The cost/benefit ratio with Serpstat is unmatched by any other tool on the market.

Pros:

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions. I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

Cons:

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

Kolleen
Kolleen
Connect with me to Discover Why Every Integrative Health Practitioner Needs a Professional Website in US
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Top SaaS

5.0 6 years ago

Pros:

The software has a low pricetag compared to others in it's category. I can do so much on SerpStat. The reports are beautiful and clean.

Cons:

It has more than I realized and it's not apparent.

Christopher
SEO Specialist in UK
Package/Freight Delivery, 5,001–10,000 Employees
Used the Software for: 2+ years
Reviewer Source

A solid tool for a good price

4.0 2 years ago

Comments: Overall it was a positive experience, the tool served its purpose and was good value. It had its faults but no tool offered so much for a low price.

Pros:

The product was very good value for money. While few of its features were exceptional, it had a lot of different capabilities for less than competitors offer.

Cons:

Features were often not well labelled or explained, relying on the user to figure out what they were and how they worked. Customer service were eager, but a language barrier often prevented them understanding your issues well.

Alternatives Considered: STAT, Moz Pro and Semrush

Reasons for Switching to Serpstat: Price was the biggest factor

aditya
Managing Partner in India
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Serpstat has been an Asset for my Digital Agency

5.0 6 years ago

Comments: I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Pros:

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Cons:

They can certainly improve upon the backlink analysis as there are tools that give better results.

Matthew
Owner in US
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Affordable yet feature-rich SEO tool!

5.0 6 years ago

Comments: Serpstat is affordable, effective and has lots of features!

Pros:

Serpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search. The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes. Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL. I can also see my top pages and how many social media shares they had. Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big. They have a very helpful blog! Lastly, their pricing is cheaper than the competition!

Cons:

No issues and no missing functions for me. I really liked this software.

Ryan
President in US
Sporting Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great Solution that's Paying Dividends with Increased Conversions

5.0 2 years ago

Comments: It's delivering the data we ask of it and it's easy to use. The support team has gone above & beyond to not us only use/manage the solution but also to take further advantage of the tool in ways we were not aware.

Pros:

Support is outstanding and the tool delivers time & again in helping us create effective marketing campaigns but also continually understanding & measuring how well we are doing.

Cons:

There has been very little we don't like with the solution.

Alternatives Considered: Semrush

Reasons for Switching to Serpstat: Yes

Yann
Yann
Podcasting Consultant in Finland
Online Media, Self Employed
Used the Software for: 1+ year
Reviewer Source

This has quickly become my SEO "best friend"

4.0 5 years ago

Comments: I've been really impressed by what Serpstat has to offer and it's been such a powerful tool that I've gone from using a few different tools (like Market Samurai and Google Keyword Planner) to only leveraging Serpstat for all the various aspects related to SEO and keyword research. This has made it easier for me both in terms of carrying out the work as well as in terms of processing the data delivered by Serpstat.

Pros:

After I started using Serpstat, I went from using 2-3 different tools to focus on and carry out different aspects related to keyword research and SEO to doing everything in one place. There's so much one can do with Serpstat — keyword research, rank tracking, researching competitors, on-page audit — but the one thing I consider the best about Serpstat is the fact that it can really become your "SEO one-stop platform".

Cons:

When it comes to keyword research, the way the information is displayed in the Serpstat dashboard isn't the most intuitive in terms of going through and understanding the data.

Ricky
SEO Manager in US
Marketing & Advertising, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

A great help to our business!

5.0 6 years ago

Pros:

We are trying to improve our visibility online and Serpstat helped us to improve it big time! It offers a lot of tools to achieve or maintain our online rankings. Their keyword research tool is outstanding! It provides a tons of useful long-tail keywords that I can easily rank. It also provides useful data about our competitors as well. Their On-page Audit tool is great for optimizing our content. It also offers suggestions on how to fix some issues of our website.

Cons:

Their Backlink Analysis tool needs some improvement. It doesn't show some of our backlinks.

Verified Reviewer
Verified LinkedIn User
Executive Office, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Worthy research and monitoring tool

5.0 6 years ago

Comments: It is a tool I use regularly for a variety of purposes. The support always seems to be prompt and efficient. It is an excellent tool. I just wish it did everything I need from an SEO tool and then I wouldn't need to keep moving between tools.

Pros:

Serpstat has an attractive and pretty intuitive user-interface. It is clean and most of the features you need are within just a few clicks. There is extensive help available both with regard to the tool itself and SEO and related topics.

Cons:

I like that Serpstat does 80% of what I need from an SEO tool, but it would be nice if it did the other 10% too as that would save me having to have multiple tools. One frustration I have is that the number of keywords returned, etc, is often restricted to a relatively small amount, which I understand as there is a cost related to this kind of thing. Unfortunately, this is also the case with some of the features which would be nice to have, but are only available on high plans.

Billy
Web Developer in US
Food & Beverages, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

A reasonably priced All-In-One SEO solution!

5.0 6 years ago

Comments: Affordable monthly plans, fast and easy keyword research, Serpstat is a great option for an SEO tool.

Pros:

First of all, Serpstat is one of a few SEO software that offers free trial. After I input my domain name, it will quickly show what keywords I am ranking, their position and how many referring domains that my website has. Under their SEO research tool, I can quickly see my competitors and how many common keywords do we have. It is quite useful if I want to optimize my content and outrank them. They also have a Domain vs Domain analysis which helps me identify unique keywords of my competitors. I can steal those keywords and make more content. And because of these features, generating more keywords are now faster and easier. Lastly, their pricing is reasonable and in my opinion, it's worth every penny.

Cons:

I am hoping that they add more databases in the future.

Steph
SEO Consultant in UK
Consumer Services, Self Employed
Used the Software for: 6-12 months
Reviewer Source

All-In-One SEO Solution

5.0 6 years ago

Comments: The layout is easy to use and it's great that can you can create projects allowing you to monitor domains. I use all sorts of tools on it but the rank tracker and backlink tracker are especially useful to keep updated with any keyword changes as well as look up competitors backlink profiles.

Pros:

Serpstat is one of those platforms that just delivers everything you need. I really like using their keyword tracking, backlink checker and keyword research tools to help me deliver the best campaign.

Cons:

Sometimes the SEO keyword section, which shows you a list of keywords your domain ranks for in different countries, doesn't update correctly.

Tanya
Marketing Specilist in Bulgaria
Machinery, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Very helpful and valuable tool, helping every Marketing Specialis in their everyday endeavours!

5.0 last year

Comments: It has been a lovely journey using Serpstat in my everyday professional activities. I would keep on using it for sure.

Pros:

Serpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.

Cons:

May be the price, but compared to other tools eg. it is actually a good value for money.

Verified Reviewer
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

SerpStat is amazing!

5.0 6 years ago

Comments: I use this for my clients Keyword strategy and content strategy.
Its super insightful and lets me drill down to make definitive answers.

Pros:

I really like this SEO tool. They are a premier tool of the keyword indentification niche. What I like: 1. The Dashboard is really good and informative 2. The Search tool is front and center. Don't need to hunt for it. 3. The Drill down data is really good. Most things are clickable and lead to more information 4. It has the bells and whistles, adwords ads, graphs, related keywords....etc 5. Search questions! This is amazing. It lists the top topics for your keyword so you can create great content. There is more...but you get the picture

Cons:

Overall its really great. Not too much to complain about. Sometimes the response time slows down a little bit. Still very usable, but could be faster.

Dean
Dean
Webmaster in US
Internet, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Almost all I need for SEO

5.0 8 years ago

Comments: Good stuff: it has 4 essential tools: keyword research, backlinks, rank tracking, and site audit. The best price according to my 3-minute research :). Decent index for both links and keywords.
Bad stuff: audit is a bit raw. bugs here and there after the redesign I guess. Not enough European countries to work with.
Overall: highly recommended. I don't do SEO for others, but I optimize my own websites, and it's just what I need.

Pros:

Good backlinks and keywords index. Good price. Has almost everything you need to do SEO in one place.

Cons:

Lacks European countries. Raw audit.

Uliana
Business Development Manager in Ukraine
Telecommunications, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Solid toolset to get you on the top of the Google search

5.0 3 years ago

Pros:

Rank Tracker tool is the most demanded tool for us - a powerful and efficient tool to check positions in your niche. Excellent competitor's analysis capabilities and ability to make teamwork with the multiuser account.

Cons:

There are too many capabilities and tools in one place. It seems pretty hard to master all it once. But after familiarize you're like a pro

Verified Reviewer
Verified LinkedIn User
Media Production
Used the Software for: 1-5 months
Reviewer Source

Serpstat might be the best SEO and keyword research solution

4.0 7 years ago

Comments: Keyword research and optimizing SEO for my site.

Pros:

There are hundreds of solutions out there when it comes to SEO refinement and keyword research but Serpstat delivers the best bang for its buck. You are able to create awesome website analysis for your site/client site on top of doing quick keyword research. The data they provide is also quite accurate and in line with real Google SERP stats. For the money, Serpstat beats out competitors such as SEMrush and Ahrefs.

Cons:

Serpstat like many other keyword research tools, have somewhat of a learning curve. You have to know what you're trying to look for and understand what the data means. It wouldn't be wise to spend money on a platform where you don't know what you're doing with it.

Libero
CEO in Italy
Marketing & Advertising, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Useful and deep SEO tool

5.0 3 years ago

Comments: SEO site analysis to improve Serp positioning. Keyword analisys for SEO massive projcts. Automatic keyword rank traking to follow keyword positioning in my projects.

Pros:

Site audit, deep and easy to understand. Keyword clustering and text analysis : useful in keyword analysis

Cons:

User interface can be better. I'd like to easy navigate within different informations.