--- description: Learn more about CoolTool pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: CoolTool Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [CoolTool](/software/154861/cooltool) # CoolTool Canonical: https://www.capterra.ca/software/154861/cooltool Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/154861/cooltool?page=2) > New gen behavioral feedback platform wich unites webcam eye tracking, facial coding, implicit tests integrated into a survey > > Verdict: Rated **4.5/5** by 10 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses CoolTool? At CoolTool we develop neuromarketing technologies and research tools. They are mostly used by research agencies to conduct studies on consumer behavior, including digital materials. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 10 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support Software | 4.8/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: CoolTool - **Founded**: 2011 ## Commercial Context - **Starting Price**: US$299.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Talent: Free Master: $299/month Guru: Contact CoolTool for pricing details - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - Customizable Questions - Customizable Templates - Data Import/Export - Data Visualization Software - Email Marketing Software - Multi-Channel Distribution - Offline Response Collection - Panel Management - Question Branching - Question Library - Reporting/Analytics - Skip Logic - Statistical Analysis Software - Survey Builder - Survey/Poll Management - URL Customization ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base Software - Phone Support - 24/7 (Live rep) - Chat ## Category - [Market Research Software](https://www.capterra.ca/directory/10041/market-research/software) ## Related Categories - [Market Research Software](https://www.capterra.ca/directory/10041/market-research/software) - [Survey Tools](https://www.capterra.ca/directory/30092/survey/software) ## Alternatives 1. [Typeform](https://www.capterra.ca/software/137289/typeform) — 4.7/5 (945 reviews) 2. [Semrush](https://www.capterra.ca/software/151962/semrush) — 4.6/5 (2316 reviews) 3. [CleverX](https://www.capterra.ca/software/1067268/CleverX) — 4.7/5 (101 reviews) 4. [Tremendous](https://www.capterra.ca/software/197141/tremendous-rewards) — 4.8/5 (456 reviews) 5. [Make Opinion](https://www.capterra.ca/software/1045620/make-opinion) — 4.8/5 (65 reviews) ## Reviews ### "A great experience & happy clients" — 4.0/5 > **Megan** | *August 15, 2017* | Market Research Software | Recommendation rating: 8.0/10 > > **Pros**: The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions. > > **Cons**: Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients. > > Experience with a new technology and understanding of its best applications in market research. ----- ### "I perform surveys of commercial insights using the tool cooltool, it has all the resources necessary" — 5.0/5 > **DANIEL** | *May 9, 2017* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests. > > **Cons**: Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled. > > Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system. ----- ### "software have some limited functions, more functions is needed to make it fully DIY able." — 4.0/5 > **darren** | *August 15, 2017* | Market Research Software | Recommendation rating: 6.0/10 > > **Pros**: It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community. > > **Cons**: some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all. > > added service besides standard market research ----- ### "CoolTool: a very nice tool to teach design of neuuromarketing experiments" — 4.0/5 > **Luis** | *September 17, 2019* | Research | Recommendation rating: 8.0/10 > > **Pros**: is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful, > > **Cons**: Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details. > > I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool. ----- ### "Recommendations for cooltool." — 4.0/5 > **Nino** | *September 18, 2019* | Research | Recommendation rating: 10.0/10 > > **Pros**: I like most in this software that is is smart, value for product, the best team, many additional documents for learning. > > **Cons**: Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool. > > I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/154861/cooltool?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/154861/cooltool) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | | nl | | | nl-BE | | ----- ## Structured Data