--- description: Learn more about Metadata pricing, benefits, and disadvantages for your business in Canada. Read verified software reviews and find tools that fit your business needs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Metadata Pricing, Reviews & Features - Capterra Canada 2026 --- Breadcrumb: [Home](/) > [Account Based Marketing Software](/directory/31125/account-based-marketing/software) > [Metadata](/software/153965/metadata) # Metadata Canonical: https://www.capterra.ca/software/153965/metadata Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/153965/metadata?page=2) > Autonomous B2B Demand Generation. The new way for B2B marketers to drive revenue from target accounts using your existing investments. > > Verdict: Rated **4.4/5** by 25 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Who Uses Metadata? Any B2B company who spends at least $4k/month on paid social, across all industries, in the US and Canada. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 25 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support Software | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Metadata - **Location**: San Francisco, US - **Founded**: 2015 ## Commercial Context - **Starting Price**: US$5,650.00 - **Pricing model**: Flat Rate - **Pricing Details**: Plans are based on quarterly subscriptions: Basic - Monthly Platform Cost - $1500 - Onboarding - $1500 - Ad Spend Limit - $7500 Growth - Monthly Platform Cost - $3500 - Onboarding - $1500 - Ad Spend Limit - $20,000 Premium - Monthly Platform Cost - $7500 - Onboarding - $1500 - Ad Spend Limit - $50,000 - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Canada, United States ## Features - CRM Software - Campaign Management Software - Data Import/Export - Landing Pages/Web Forms - Lead Management Software - Lead Nurturing Software - Multi-Channel Marketing - Pipeline Management - Reporting & Statistics - Reporting/Analytics - Target Account Identification - Third-Party Integrations ## Integrations (5 total) - HubSpot CRM - LinkedIn for Business - Marketo Engage - Meta for Business - Salesforce Marketing Cloud ## Support Options - Email/Help Desk - Knowledge Base Software - Phone Support - 24/7 (Live rep) ## Category - [Account Based Marketing Software](https://www.capterra.ca/directory/31125/account-based-marketing/software) ## Related Categories - [Account Based Marketing Software](https://www.capterra.ca/directory/31125/account-based-marketing/software) - [Lead Generation Software](https://www.capterra.ca/directory/30963/lead-generation/software) ## Alternatives 1. [Marketo Engage](https://www.capterra.ca/software/75130/marketo-lead-management) — 4.3/5 (710 reviews) 2. [ZoomInfo Sales](https://www.capterra.ca/software/168264/zoominfo-sales) — 4.1/5 (317 reviews) 3. [Seamless](https://www.capterra.ca/software/207295/seamless-ai) — 4.5/5 (487 reviews) 4. [Apollo.io](https://www.capterra.ca/software/158696/apollo) — 4.5/5 (387 reviews) 5. [Wrike](https://www.capterra.ca/software/76113/wrike) — 4.4/5 (2887 reviews) ## Reviews ### "Best for new B2B (Business to Business) startups" — 5.0/5 > **Aditya** | *May 7, 2024* | Writing & Editing | Recommendation rating: 8.0/10 > > **Pros**: It's not so complicated to use even for a beginner, their audience targeting feature is cool and creative, accurate as well\! > > **Cons**: It's too expensive for a new b2b business owner $60,000 is expensive\! > > It's nice and cool software but quite expensive as per Indian Software market. ----- ### "The best audience builder & social ad management platform on the market" — 5.0/5 > **Billy** | *September 19, 2019* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The fact that I can create extremely targeted audiences based on firmographics, intent, etc. It also integrates with my CRM which is really helpful. The onboarding and customer service has been great and very helpful as well. > > **Cons**: Nothing yet, onboarding and running campaigns have been smooth. > > We're growing our demand gen and social ads play a big role. Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating. ----- ### "Great for account based advertising" — 4.0/5 > **Carlos** | *October 4, 2019* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: They offer flexible ways to targeting your account list on different digital channels. I can optimize and control the investment per campaign/segment. > > **Cons**: Creating and organizing campaigns is not as easy as other software. > > Metadata has been an exceptional partner for me as we have a very small marketing team. They have been working very closely to us, helping me not only to manage the campaigns but also suggesting improvements. Their customer service is excellent. ----- ### "Brings in some quality leads but is lacking with Facebook capabilities" — 3.0/5 > **Verified Reviewer** | *October 26, 2020* | Financial Services Software | Recommendation rating: 4.0/10 > > **Pros**: The lead enrichment is great and we have seen some very high quality leads come through our lead gen efforts with Metadata. > > **Cons**: They told us that they could get almost the exact same quality of leads on Facebook that we do on LinkedIn and we have yet to really see that. The capabilities that they have with Facebook was the reason that we chose to try this out and honestly, right now it's not looking that great. We haven't had very many leads and the ones that have come through don't seem to be on par with LinkedIn for the most part. One other aspect that is frustrating is their team that optimizes your campaigns makes changes almost on a daily basis which never allows the platforms to truly optimize and I think that could be one of the reasons Facebook has not worked as well. We have heard from other companies that they have seen amazing success with this so I am not sure what is going on with ours. Hopefully we can figure it out. Last, the way they set up the experiments is just launching a ton of different campaigns which makes your account look messy and it's hard to really figure out what's what with their naming conventions. > > Overall, I feel that this platform has great potential but they definitely need to be subscribing to the platforms and digital marketing in general best practices. I think that I would try them out at a different company. We have had pretty good service as well, they are responsive but don't always listen or don't make it clear to their internal team some concerns of the clients. ----- ### "A must have for strategic distribution of content\!" — 5.0/5 > **Matt** | *October 23, 2020* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Uncovering a data-driven ideal customer profile (ICP) using the actual opportunity data within salesforce. ICPs shouldn't be developed from the gut or guesswork, and Metadata makes it fast to get an initial read on an ICP using real data. This is essential for successful ABM results. It does require that you have actual customer data so if you're a company still in market validation -- this won't help. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels—and you can have your campaigns up and running in days...which is key when you have goals to hit\! The other feature that's amazing is their ability to match B2B audiences on Facebook. It's often difficult for B2B advertisers to generate meaningful segments, aligned to ABM accounts on Facebook. Metadata opens up this channel for way more effective ABM advertising on that platform. > > **Cons**: To be successful with Metadata, you need to have an advertising budget that's $10k or more per month, and the wherewithal to stick with testing and optimizing campaigns for a few months. Metadata makes it easy to run thousands of experiments quickly\! But you need budget and a little time to get to success. Also, it's essential that you have a content strategy, and ongoing content development to fuel this platform. These requirements can make it hard for underfunded start-ups with limited resources to get value out of the platform. BUT, if you do have a clear ICP, content for that ICP, and some dollars to put toward getting your message out -- Metadata is a rocketship for strategically distributing content across channels, at every stage of the ICP journey. The platform has some bugs, but their amazing CS team makes up for it because they are VERY responsive and resolve issues fast. > > Metadata is essential for any organization that wants to accelerate its ABM success. Their CS team works hand-in-hand to set up and test a variety of experiments aligned to your ABM goals, and can quickly scale up a journey-based content distribution plan (advertising). The best part is this program can be run by a one-person marketing team in a high-growth start-up. The team at Metadata is always sharing new strategies and ideas to test with their platform—it's almost like an agency approach—which is very helpful to get the most out of the investment in this platform. Using Metadata along-side additional outbound tactics, we were able to drive triple-digit growth in the pipeline with one of our core verticals. ----- Page: 1 / 2\ Next: [Next page](https://www.capterra.ca/software/153965/metadata?page=2) ## Links - [View on Capterra](https://www.capterra.ca/software/153965/metadata) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data