17 years helping Canadian businesses
choose better software

About Omnisend

125k+ Shopify, WooCommerce, and Wix ecommerce stores trust us for our easy newsletters, email marketing, SMS and lead capturing.

Learn more about Omnisend

Pros:

Easy migrating from Mailchimp. Easy to use interface, and great customer service.

Cons:

The moving target with monthly fees is a bit frustrating.

Omnisend ratings

Average score

Ease of Use
4.6
Customer Service
4.6
Features
4.5
Value for Money
4.5

Likelihood to recommend

8.8/10

Omnisend has an overall rating of 4.7 out 5 stars based on 803 user reviews on Capterra.

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Filter reviews (803)

Gloria
Gloria
CEO in US
Verified LinkedIn User
Health, Wellness & Fitness, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Satisfied customer

4.0 2 months ago

Comments: pretty good and am satisfied, but some functionality could be improved

Pros:

Good templates easy to use, good reports

Cons:

No individual drip functionality, no easy copying of sequences for more channels

Omnisend Response

2 months ago

Thanks for the shout-out! 🌟 Glad to hear you’re satisfied with our templates and reports. We’re working hard to make your marketing experience smoother, and your feedback helps us prioritize what to tackle next. Stay tuned for more improvements!

Lukas
Sales manager in Lithuania
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Efficient and User-Friendly Email Marketing Platform

5.0 2 months ago

Comments: My overall experience with Omnisend has been excellent. The platform is user-friendly, and I can easily create high-quality newsletters and automated workflows that drive revenue for my online store. The automation tools are especially powerful, saving me time while increasing sales. Customer support has been outstanding—quick responses and helpful guidance whenever needed. I highly recommend Omnisend for anyone looking to streamline their email marketing efforts.

Pros:

“I love how easy and intuitive it is to create both newsletters and automated workflows. The platform offers a wide range of customization options, and the ability to set up personalized automations has significantly boosted our sales. The drag-and-drop email builder makes designing campaigns simple and fast, even for non-designers. Additionally, their customer support is always responsive and helpful.”

Cons:

There’s very little to dislike, but one area that could be improved is the pricing structure for smaller businesses. It would be great if there were more flexible pricing options for those just starting out.

Omnisend Response

2 months ago

Thank you for such an awesome review! We’re thrilled to hear that our automation tools and drag-and-drop builder have made life easier for you (and boosted sales, too!). We’re always here to help, and we’ll definitely keep your pricing feedback in mind. Here’s to even more streamlined campaigns and continued success! 😊

Eli
Director of Marketing in Canada
Information Technology & Services, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Cost effective email marketing

3.0 2 years ago

Comments: I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

Pros:

We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

Cons:

This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

Megan
Marketing Specialist in US
Retail, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Love Omnisend!

5.0 2 months ago New

Comments: We have loved working with Omnisend, the quarterly meetings are helpful to give us new things to try and strategies to implement. They also ask for our opinion on features we would like to see and take them back to the developers and overall we've seen positive changes come from that.

Pros:

I love the email builder, it's very easy to work with and understand. Also their customer support is AMAZING. If an issue arises they are quick to respond and help us figure out the problem. They also are continuing to integrate with apps that shopify uses and we've been enjoying the benefits of that.

Cons:

Our company really loved the scratch and win feature and it was removed when the builder was upgraded. Also when utilizing the mobile only features there is a button at the bottom that displays the email again with desktop features which can be slightly confusing to customers.

Omnisend Response

last month

Thank you for your enthusiastic feedback! We’re delighted to hear that you love our email builder and that our customer support has been so helpful. We appreciate your input about the scratch and win feature and the mobile-only button—it’s valuable feedback like yours that helps us improve! We’re glad our quarterly meetings and new strategies are benefiting you as well. If you have any more suggestions or need assistance, don’t hesitate to reach out. Happy emailing!

Verified Reviewer
Verified LinkedIn User
Cosmetics, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Easy to use, lots of features for the cost

5.0 2 months ago New

Comments: Love it, we evaluate annually and it continues to be the best bang for the buck, plus they keep adding features which is great.

Pros:

Omnisend has been a great ESP solution for my business. I have used several marketing & digital platforms in my professions career and overall, the ease of use and features for the cost are outstanding.

Cons:

Inability to have more custom landing pages and use custom domains for landing pages

Omnisend Response

last month

Thank you so much for sharing your experience! We’re thrilled that Omnisend has been a great fit for your business and that you’re finding our features to offer excellent value. We appreciate your feedback on custom landing pages, it’s always helpful as we continue to enhance the platform. We’re committed to adding more features and making your experience even better each year. If you ever need assistance with anything, don’t hesitate to reach out!

Verified Reviewer
Verified LinkedIn User
Computer Hardware, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Choose Omnisend, you won't regret it!

5.0 2 months ago New

Comments: We have been Omnisend clients for about two years and are quite happy with our experience thus far.

Pros:

They have great account managers, I have always been able to get into contact with my account manager or a support team member quickly. They are also constantly updating features, if there isn't a feature available you can request them to look into it. Most of my requests have been addressed or fixed. Lastly it is a very cost-efficient platform, I researched many others and Omnisend had an extremely competitive cost.

Cons:

Originally the SMS program was very simple, but it has evolved with feature changes and updates. Now it gives the functionality of most other platforms.

Omnisend Response

last month

Thank you so much for your kind words! We’re thrilled to hear that our account managers and support team have been quick to assist you. It’s great to know that our constant updates and enhancements are making a positive impact on your experience. We strive to provide a cost-efficient solution that meets your needs. If you ever have more feature requests or feedback, don’t hesitate to reach out—your insights help us grow! Happy emailing!

Justin
Justin
Managing Director in United Arab Emirates
Verified LinkedIn User
Apparel & Fashion, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Happy to be using Omnisend

5.0 2 months ago New

Comments: Excellent and would recommend to others looking for a well-featured comms solution at a reasonable cost.

Pros:

Very easy to set up and use, providing great levels of automation for our customer and prospect comms, as well as simple to create campaigns.

Cons:

Took a while to figure out the many many options and create the right strategy using the most appropriate ones.

Omnisend Response

last month

Thank you for the great review! We’re thrilled to hear that you find Omnisend easy to set up and appreciate the automation capabilities for your communications. We understand that exploring all the options can take some time, but we’re glad you’re finding a strategy that works for you. Thanks for recommending us! 😊

Violeta
Violeta
Founder in United Arab Emirates
Verified LinkedIn User
Food & Beverages, Self Employed
Used the Software for: 1+ year
Reviewer Source

Works for small businesses too

5.0 2 months ago

Comments: Absolutely love it. Its been very helpful

Pros:

The Automations. Makes the life of the small business owner easier

Cons:

It is a bit expensive for my small business

Omnisend Response

2 months ago

Thank you for the fantastic feedback! 🎉 We’re delighted to hear that our automation features are making life easier for you as a small business owner—mission accomplished! We totally understand the pricing concerns and are always looking for ways to add value. If you have any suggestions or need assistance, just let us know. Here’s to many more successful automations ahead! 🚀

Tudor
Tudor
Co-founder, CEO in Romania
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

The sales engine

5.0 2 months ago

Pros:

Omnisend is one of our powerful sales engine, it just delivers! If you handle your campaigns well with their fresh features, you should increase your results from day one. We're happy customers from the beginning of our first newsletters.

Cons:

That we are not using the tools at it's highest capacity :)

Omnisend Response

2 months ago

Thank you for the kind words! We’re thrilled to hear that Omnisend is revving up your sales engine and delivering results right from the start! 🚀 And hey, don’t worry—there’s always room to level up those tools! If you ever need tips on maximizing those fresh features, just give us a shout. We’re here to help keep that engine running smoothly!

Iona
Iona
Founder in Canada
Verified LinkedIn User
Cosmetics, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Easy to use and affordable email marketing platform

4.0 2 months ago New

Comments: My experience with Omnisend has been very positive. It's easy to use, has all of the important features that I'm looking for, and the plans are affordable for a small business owner

Pros:

Easy to use and plans are affordable, and has good functionality

Cons:

Have to purchase additional credits to send SMS messages.

Omnisend Response

last month

Thank you for the positive review! We’re so glad to hear that Omnisend’s features and affordability are a great fit for your business. We appreciate the feedback on SMS credits, and we’re always here to help you make the most of our tools. Thanks for choosing Omnisend! 😊

James
Marketing Specialist in Canada
Consumer Goods, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Our go to for email campaigns, sign-up forms and simple marketing automations

5.0 2 months ago New

Comments: Overall I am very happy and use it regularly. It has replaced our other tools as the go to for email campaigns, sign-up form builder, welcome automations and cart abandonment automations.

Pros:

The email builder is easy to use and the automations are straight-forward and easy to setup.

Cons:

I would like to be able to see orders from all campaigns and automations in one place. I find it is a bit of work to jump between all the active automations and recent campaigns to see which one drove sales. Cost of SMS is higher than other providers, which has prevented us from using the SMS more.

Omnisend Response

last month

Thank you for your fantastic review! We’re thrilled to hear that Omnisend has become your go-to tool for email campaigns and automations. Your feedback about viewing orders from all campaigns in one place and the SMS pricing is invaluable, and we’ll look into improving those aspects. We’re glad you found the transition from HubSpot worthwhile! If there’s anything else we can do to enhance your experience, just let us know!

Thandi
MD in South Africa
Retail, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Love using Omnisend for my business

5.0 2 months ago New

Comments: I think the support is great and the product works well. I'm very happy.

Pros:

I find Omnisend very easy to use whenever I want to create a campaign or an automation. I don't use it to its full potential but I have enjoyed using it over the years and send things out via Omnisend daily.

Cons:

For my more limited use, based in South Africa where the $ is much stronger than the local currency, it's a bit expensive for my business.

Omnisend Response

last month

Thank you for the great review! We’re so glad you’re enjoying Omnisend and finding it easy to use. We totally understand the currency challenge, but we’re here to make sure you get the most value out of it. If you ever need help getting even more from the platform, just give us a shout, happy to help!

Xiomara
Operations Manager in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Omnisend for the win!

5.0 2 months ago

Comments: We really enjoy using Omnisend. It's very easy to navigate and really has helped us with sending out more emails.

Pros:

I like that they are constantly adding new features to improve the quality of the platform and the user experience.

Cons:

I don't really have a con. In the almost 3 years that i've been using it, I think i've only had one issue and customer service was very helpful.

Omnisend Response

2 months ago

Thanks a million for the glowing review! 🎉 We’re over the moon to hear that you’ve been enjoying Omnisend for nearly three years! It sounds like our updates are working like magic for you. If customer service were a sport, we’d definitely be going for gold! 🥇 Here’s to many more emails sent and smiles shared—let’s keep the good vibes rolling!

Asif
Founder in UK
Cosmetics, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Most Definitely Recommend!

5.0 2 months ago

Comments: Overally a very good experience with Omnisend and I've recommended it to many people who are looking for alternatives to some of the more common but more expensive solutions.

Pros:

Super simple to use and very well priced. Support is always helpful too.

Cons:

No cons at the moment. I get exactly what I need from an email marketing platform.

Omnisend Response

2 months ago

Thanks for the glowing recommendation! 😊 We’re thrilled to hear you find Omnisend easy to use and well-priced. It’s great to know we’re hitting the mark for you! If you ever need anything, just give us a shout. Cheers to more successful email campaigns ahead! 🎉

Alexandra
Alexandra
Account Director in UK
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Perfect Tool for Post-Sales Automation and Member Engagement

4.0 2 months ago

Comments: Our experience with Omnisend has been incredibly positive. It’s transformed how we engage with our members, keeping them informed and involved at every stage of the journey. We’ve seen increased open rates and higher member retention, thanks to the platform’s reliable automation and segmentation features. It’s become an essential part of our marketing strategy.

Pros:

What stands out the most is how effortlessly Omnisend helps us drive post-sales automation. From order confirmations to follow-up emails, the automation workflows are smooth and reliable. It keeps our members engaged with timely updates on the latest news, releases, and events. The ease of creating personalised email campaigns with just a few clicks has streamlined our entire process.

Cons:

Honestly, there’s very little to dislike. If anything, we’d love to see more advanced options for integrating more niche platforms. But overall, it’s been an excellent fit for our needs.

Omnisend Response

2 months ago

Thank you so much! We’re delighted to hear that Omnisend is making your post-sales automation a breeze! We appreciate your feedback on advanced integrations, we’re always working on leveling up our game! If you need anything else, just give us a shout—we’re here to keep the good vibes rolling! 😄

Verified Reviewer
Verified LinkedIn User
Cosmetics, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Easy-to-use Email Platform for Ecoms

5.0 2 months ago New

Comments: Overall, it's a great tool with very clean and intuitive UI. Campaign creation, automation creation and data dashboards are pretty neat and easy to use

Pros:

It is very user-friendly and has intuitive and easy-to-use interface. Campaigns and automations are easy to create and launch without much clutter

Cons:

It's integration part. It cannot integrate with most of the data analysis tools like TripleWhale or Glew for data analytics purposes which is very crucial

Omnisend Response

last month

Thank you for the great feedback! We’re thrilled that you find our platform user-friendly and enjoy the clean UI for campaigns and automations. We appreciate your input on integrations with data tools—our team is always looking to expand compatibility. Thanks for choosing Omnisend for your ecom needs! 😊

Fiona
Owner in UK
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Great for a Small Business

5.0 2 months ago New

Comments: Great easy to use and not complicated like klaviyo and you always get back to me and help in any way you can.

Pros:

the ease of use and customer service, I found the flows easy to set up and edit and they bring me in sales on a monthly basis.

Cons:

cost wish it was a bit cheaper for a small business

Omnisend Response

last month

Thank you for the fantastic review! We’re thrilled to hear that you find Omnisend easy to use and that our customer service has been helpful in driving sales for your business. We appreciate your feedback on pricing and will keep it in mind as we grow. Thanks for making the switch from Klaviyo, we’re glad to have you with us! 😊

Miranda
Secretary Owner in US
Retail, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Great product, needs more freedom of sending.

4.0 2 months ago New

Comments: Overall it's good. I would entertain a different company if we could just send to our contact list as it stands, instead of spending whole weeks of hours each year clearing out people who want to be on our list but who usually only buy once ever year to two years due to the great lasting standard of our product.

Pros:

Streamlined and quick, user friendly. Has some interesting tools that make sending emails quick.

Cons:

We have a high-ticket item and decades-lasting product. Our products are things that men hand down to sons. So having to keep my contacts so strictly under 1% disengaged if very trying. We only send to people who willingly sign up and it takes me longer each week to keep these contacts something that Omnisend wants it to be than a collective 6 months of writing email content!

Omnisend Response

last month

Thank you for your thoughtful review! We’re glad you find Omnisend user-friendly and appreciate the tools we offer for quick email sending. We understand that managing a contact list for high-ticket items can be challenging, and your feedback about the engagement policy is valuable. Our team is always here to help you navigate these challenges, and we’re committed to making your experience as smooth as possible. Thanks for being with us! 😊

Maria
Customer Support Manager in UK
Management Consulting, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Business Marketing Made Easy With Omnisend

5.0 3 months ago

Pros:

With Omnisend, we enjoy great marketing features. From email marketing and marketing automation, Omnisend offers great capabilities and has moved our business to the next level.

Cons:

With Omnisend, there has been no disappointments.

Omnisend Response

2 months ago

Thank you so much for the fantastic review Maria! We're thrilled to hear that Omnisend has been instrumental in taking your business to the next level with our marketing features. It's great to know you're enjoying our email marketing and automation capabilities. And no disappointments? That's music to our ears! 🎶 If you ever need anything, feel free to reply. We're always happy to help!

Alvaro
CEO in Spain
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Best automation software for ecommerce

5.0 2 months ago New

Pros:

User friendly platform, quick support, easy integration process.

Cons:

The integration with prestashop isn't the best yet

Omnisend Response

last month

Thank you for your kind words! We’re thrilled to hear that you find our platform user-friendly and our support team quick to respond. We appreciate your feedback on the PrestaShop integration—it’s definitely on our radar, and we’re working hard to enhance that experience. If you have any other suggestions or need assistance, feel free to reach out.

Verified Reviewer
Verified LinkedIn User
Sports, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Great email product

5.0 2 months ago

Comments: I love the product, it’s helping or business grow with emails. Also customer success team is very helpful.

Pros:

Ready to create comments, make segment and send trusted emails.

Cons:

Unable to use some items in local language.

Omnisend Response

2 months ago

Thank you for sharing your thoughts! 🌟 We’re thrilled to hear that our product is helping your business grow—talk about email magic! ✨ We understand the importance of using local languages and appreciate your feedback. Our customer success team is always here to help, so if you have any specific requests or need assistance, feel free to reach out! Keep up the great work with your email campaigns!

Debra
Debra
Owner in US
Verified LinkedIn User
Retail, Self Employed
Used the Software for: 6-12 months
Reviewer Source

Positive Experience

5.0 2 months ago

Comments: Smooth integration, quick response time to any questions

Pros:

Very dependable and continues to improve their service and new products

Cons:

The only thing at this time would be if there were more reports and an automatic notice when an item out of stock is signed up for

Omnisend Response

2 months ago

Thank you for sharing your positive experience with us! 🌟 We’re glad to hear you find our service dependable and continuously improving. We’re excited to let you know that we’ll be introducing new reporting options soon! If you ever have more questions or need assistance, we’re just a message away!

Lucia
Customer Experience Manager in US
Printing, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Handling Marketing Automation Like a Pro

5.0 3 months ago

Pros:

Omnisend is the very best I have used for marketing automation. Omnisend makes SMS marketing easy too.

Cons:

No issues as Omnisend meets all our needs.

Omnisend Response

3 months ago

Thank you so much for the awesome review! We're thrilled to hear you're handling marketing automation like a pro with Omnisend (we knew you would!). 😊 If you ever need anything, we're just a click away. Keep rocking those campaigns!

leon
Manager in US
Computer Networking, Self Employed
Used the Software for: 1-5 months
Reviewer Source

Omnisend SMS

5.0 last month New

Comments: My overall experience has been positive, because of it is friendly-use interface

Pros:

Overall, I do like the combine powerful features in straight forward and accessible way, especially for eCommerce looking to scale their marketing efforts.

Cons:

The SMS cost: SMS marketing is an excellent feature, it comes with additional costs in certain countries, and those cost can add up quickly if you are relying heavily on SMS alongside email marketing

Omnisend Response

last month

Thank you for your insightful review! We’re delighted to hear you find our features powerful yet accessible—like having a Swiss Army knife for your marketing needs! 🛠️ We understand that SMS costs can add up, and we’re continuously looking for ways to offer the best value for our users. If you have more thoughts to share, we’re all ears!

Michael
Michael
VP Marketing in US
Verified LinkedIn User
Consumer Goods, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

A great way to send emails

5.0 2 months ago New

Comments: It's a superior quality and great program with excellent reporting.

Pros:

The professional look that the program provides to the email recipients.

Cons:

It's a bit cumbersome adding pictures and logos.

Omnisend Response

last month

Thank you so much for the feedback! We’re glad you’re enjoying the professional look Omnisend gives to your emails. We hear you on the image and logo process—it’s something we’re always looking to improve for a smoother experience. Happy to hear the reporting features are working well for you, and we’re here if you ever need assistance!