HubSpot CRM Reviews

Honest opinion about Hubspot CRM

Comments: The experience has been really amazing. It has helped us increase our sales a and business productivity as a whole. The marketing features are quite interesting and has helped increase lead influx.

Pros:

Lead management is very easy and has made my job easier as a representative to check all my leads and work on them without missing any follow up!

Cons:

There is nothing much to not like about Hubspot CRM but as someone who has used the system for about a year, the UI of the platform could be more gamified to make it appear visually more appealing and less monotonous.

Amazing CRM

Comments: Our experience with Hubspot thus far has been overwhelmingly positive.

Pros:

I have a strong affinity for HubSpot CRM. Two years ago, I advocated for our company's transition to HubSpot, and I have no regrets. Our committed Customer Success Manager is consistently accessible, and the Support team is both responsive and helpful. While the platform boasts an array of features, which can sometimes feel overwhelming when searching for specific details amid the abundance of options, the HubSpot team is consistently efficient in providing the necessary clarification. This contrasts with our experience with previous solutions, where obtaining help and support was not as easy and straighforward.

Cons:

The only qualms I have with HubSpot CRM revolve around some small improvements that I would appreciate seeing implemented. Specifically, it would be great to have the option to select multiple contacts simultaneously using the shift key, rather than having to choose them one by one. This small enhancement would streamline our workflow and contribute to an even more user-friendly experience. Overall, though, my experience with HubSpot CRM has been overwhelmingly positive.

Confusing choices, all costly

Comments: Very difficult to understand and deploy, and unacceptably expensive, at least in our business environment.

Pros:

It seemed that Hubspot would do much of what we wanted, but in reality it did very little before it was necessary to start paying excessive (for us) amounts of money each month.

Cons:

So many different modules, each costing more money, and confusing module packages that made it hard to know if we were choosing the right packages and options or not.

Alternatives Considered: Less Annoying CRM

Reasons for Switching to HubSpot CRM: We first trialed Less Annoying, then we moved to HubSpot, but after a few months moved back to Less Annoying again.

Best user experience for using a CRM that is ready to scale no matter your company size and business

Comments: I really like the overall experience with Hubspot and I recommend it because is the more complete and easy to use solution I ever used.

Pros:

The user experience is awesome and they have all needed features for a good CRM.Customer support is great.Together with other Hubspot modules and integrations it is a must tool to understand what is happening in your business and how to improve and accelerate growth.

Cons:

On the analytics and dashboard area could be more customizable and make deeper analysis and insights.Integration with AI could make it even better.

Alternatives Considered: Salesforce Marketing Cloud

Reasons for Choosing HubSpot CRM: Hubspot is much more reliable and integrated with other modules you could centralize all your customer journey in just one tool.

Switched From: RD Station

Reasons for Switching to HubSpot CRM: Hubspot was cheaper, more modern, better UX and easier to use

Full-time success courtesy of HubSpot CRM. All thanks.

Comments: Talk about user-friendliness, cost effectiveness, reliability and validity of results. HubSpot CRM has all that.

Pros:

Slowly getting deeper into the benefits hidden behind this cool software. I would describe HubSpot CRM as a user-friendly and well organized. It gives the visibility in the sales line and clients management. It is all in the details where magic happened on my first attempt. Love it.

Cons:

For better results, I have adopted HubSpot CRM in my personal works too. I am now used to all it's features and I can confess that it is amazing.

Great for quick wins, simple flow. Limited customization, limited reporting.

Comments: For simple contact, lead, sales motions Hubspot is the solution for quick wins based on templates and integrations that work. Minimal Zapier required.

Pros:

The platform is easy to use, almost intuitive. The tradeoff is custom Marketo like actions and detailed reporting.

Cons:

Cannot do custom Marketo like actions for more than MVP flows and data cleaning. Very limited reporting options beyond built in templates. A/B testing is limited to testing from a variant that is built from control as base (email and landing page)

Alternatives Considered: Marketo Engage

Reasons for Switching to HubSpot CRM: Simplicity of HubSpot vs Marketo which requires dedicated Marketing ops person

Best CRM for startups

Comments: It's the best CRM for a growing start up. Period. They have come a really long way in the past five or so years. There's just not a very compelling reason to switch to salesforce for a really long time for most companies.

Pros:

HubSpot strikes the perfect balance between being useful and relatively easy to use out of the box and being extremely extensible and customizable. CRMs like salesforce are powerful, but require couple, salesforce engineers if not, at least a salesforce administrator full-time. How to spot can be customized and functionality can be greatly expanded through workflows and web hooks.It's also a very powerful marketing automation platform. Similarly, it takes far less work to do what you need to do while still being quite powerful.

Cons:

There are still some areas where an API is not available, and the functionality in HubSpot is not quite good enough. They are developing it at a pretty rapid pace, though.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: It just takes a lot less work to manage and set up.

Quite possibly the best out there - and they know it

Comments: really like the product, intuitive and easy to use, just does all the things that I want and it does them well - but expect to pay for those features as it is certainly at the top end of pricing!

Pros:

it's very simple (ish) to setup and use on a daily basis, and as long as your subscription covers the features you are looking for it does everything you might want

Cons:

but you will have to pay for those features, and obviously there is functionality that is going to cost more

HubSpot can be tough to get used to but worth it to learn!

Comments: It's been good; they have great support staff. For any new feature we add, we get thorough support to setup. There's also a solid Knowledge Base.

Pros:

Hubspot is a fantastic email marketing tool that makes it a breeze to connect with customers and leads. Although customization can be a bit tricky, the flow automation feature is a real game-changer. The reporting feature is quite good, but may take a bit of time to get the hang of. Overall, I highly recommend Hubspot for anyone looking to simplify their email marketing efforts and engage with their audience in a more meaningful way.

Cons:

While the interface can be a bit clunky and frustrating at times, it's easy to overlook that since their support team is incredibly helpful and always available to assist.

Alternatives Considered: Kustomer

Reasons for Switching to HubSpot CRM: It is easier to use for both Sales & CS Team, versus Kustomer being just for CS.

Most probably the market standard

Comments: It was easy to set up. I was able to integrate it easily with sopro.io so that leads can automatically pass on to tour CRM.

Pros:

It's easy to setup and use. It has extensive functionality and covers most aspects of CRM and lead generation activities.

Cons:

Being the market standard, it is quite expensive especially if you do not qualify for a discount like the ones for startups.

Alternatives Considered: ActiveCampaign

Reasons for Switching to HubSpot CRM: We use it in parallel with ActiveCampaign. Main reason being the cost.

Super easy to use

Comments: Pro:Marketing, sales, customer service - these are the three main pillars of HubSpot. The live chat tool in the service area is not only easy to set up and manage, it also offers chat bot features that help you improve the customer experience on your website. The paid version of HubSpot also adds more options to the live chat tool, allowing you to customize it to meet your needs. Now for the negative: Since HubSpot CRM is still relatively new compared to other major CRM vendors, not all functions and features are fully developed yet. However, there is good news here as well: HubSpot regularly launches updates and strives to constantly develop its platform.

Pros:

Start using free, and scale up as you grow, that is relaxed HubSpot's sales tools reside in your inbox (Gmail an so on), so you don't have to switch back and forth between different windows and can get your work done faster. By connecting your email account to HubSpot, you can send and receive emails to and from all your contacts directly in their HubSpot contact record.

Cons:

It very well may be seen that the product was brought into the world in the USA. On the off chance that, for instance, leads are consequently moved to Hubspot and the information is enhanced, then, at that point a few names become something different or the designing of the telephone numbers isn't completed effectively. We have essentially deactivated this capacity and make the leads physically or incorporate them by means of structures.

Easy, adaptable and scalable

Comments: Overall love it. I have used various CRM's (Sales Force, Netsuite, ActiveCampaign, Piper Drive and Cooper) and hands down I love HubSpot the best.

Pros:

Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.

Cons:

Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM: - Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have). - Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution. - Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity

Alternatives Considered: ActiveCampaign, NetSuite, Salesforce Sales Cloud and Keap

Reasons for Choosing HubSpot CRM: Clunky and didn't integrate well with our marketing and sales processes connected to our website.

Switched From: NetSuite

Reasons for Switching to HubSpot CRM: We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

Top-quality CRM with excellent features, just make sure everyone is on board

Comments: Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Pros:

To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Cons:

We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

Alternatives Considered: Salesforce Sales Cloud and Marketo Engage

Reasons for Choosing HubSpot CRM: We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.

Switched From: eTrigue DemandCenter

Reasons for Switching to HubSpot CRM: HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.

Easy to use & Constantly evolving

Comments: Hubspot has been there every step of the way as we have grown our business from 5 employees to 35.

Pros:

Hubspot has a ton of amazing features. From sales to marketing to customer success, it can really support all the key aspects of a growing business. My favourite part other than the great UI/UX is that Hubspot seems to be constantly evolving and they tend to stay about 6-12 months ahead of us on many of the features they release.

Cons:

Pricing per contact starts to get pricey if you grow a lot. We have had to "cut down" the size of our database because of all the outbounding we do.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Hubspot had a more holistic approach to CRM.

Reasons for Switching to HubSpot CRM: It had a great program for startups at the time & we knew it had all the functionality we would eventually grow into.

Great - the free version has a few limitations but is good for startups

Comments: We use Hubspot to track multiple stakeholder relationships across multiple teams within our business. It works very very well to do this; the plug in for Outlook is okay at recording conversations, and as long as you update the data, it's a powerful tool.

Pros:

Hubspot is pretty intuitive to use and set up, and reasonably customisable. We use the free version for now, but are considering paying to add functionality. It's great at tracking relationships and deals across teams.

Cons:

The lack of built in reporting - I get that they want to monetise the product, but it feels a little sneaky to hold back all reporting until you pay for the add ons. Also, if you've filtered the view to find a specific data set, and then hit 'back', you have to re-apply filters, which can get old.

Alternatives Considered: Dynamics 365 and Marketo Sales Connect

Reasons for Choosing HubSpot CRM: Salesforce was too bulky and expensive for our small, agile business.

Switched From: Dynamics 365 and Marketo Sales Connect

Reasons for Switching to HubSpot CRM: We liked the lean model, the friendly and intuitive set up, and the 'easing in' via the free product.

Hubspot is "The Hub"

Comments: We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Pros:

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Cons:

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Mailchimp was growing to be very expensive due to their pricing model of amount of contacts. Hubspot was open to negotiations and crafted an excellent package.

Switched From: Mailchimp

Reasons for Switching to HubSpot CRM: Cost, ease of use, and also step-by-step instructions and training. Support is excellent!

What's Not to Like!

Comments: I was able to incorporate using the application for hr/hiring practices, clinical long term tracking of patient success, business development, and revenue development.

Pros:

Hubspot is an incredible product which incorporates every aspect of sales and marketing and has so many integrations, that your success is unlimited. The CRM is fully customizable, the email marketing application has endless templates, you can import your entire website, do paid media and track all your campaigns and track all of your social media efforts as well. Don't even get me started on the reporting capabilities because they are endless. I want to see all contacts who have opened five web pages, completed a lead form, within the last three months, boom done. Segmentation, lists, snippets, automation, sequences for any process. Can you tell I'm a big fan!

Cons:

The biggest problem you will have is getting your team to understand the full depth and functionality of the application. I wish I had more by in from the entire team, which is not the applications fault.

Alternatives Considered: Salesforce Marketing Cloud Account Engagement

Reasons for Choosing HubSpot CRM: To many different applications doing multiple marketing and sales tasks.

Switched From: Mailchimp

Reasons for Switching to HubSpot CRM: Cost, functionality, and familiarity with the product.

Best Free CRM

Comments: Overall it gets the job done and not too bad. I'd love to have all our email campaigns in the same ecosphere with HubSpot, but we do it for free on MailChimp and get more features. The organization of the Contacts, Companies, and Deals is great, you can even add a service ticket which is awesome.
We tried the paid version for the sales for a while and liked the automation, just don't think we're using all the features to justify using it, currently went back to free and working just fine. We are using the deals section as a sales pipeline with a built-in project pipeline to track our jobs wich works okay, for now, just a workaround till we find a better process. If Google purchases Salesforce though, we would be looking into that very seriously.

Pros:

Free. Great tools that connect with your website, seeing data on what's being viewed. Deals pipeline. Forms that connect to your website. Connects Contacts, Companies, and Deals amazingly.

Cons:

Once you get into the paid version, it's spendy, especially if you don't use all the features. The products section isn't really feature-rich doesn't work the best with Google, including drive. Gmail add on isn't good. The free forms don't give you the option to center your form on your website, so it's off-centered and has the HubSpot badge on it.

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Even though we loved the google integration, Hubspot had more features and was free.

Switched From: Copper

Reasons for Switching to HubSpot CRM: Free. Though we may re-look at them here soon.

Hubspot CRM offers the most complete free Customer software for startups and professionals!

Comments: After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Pros:

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Cons:

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

Alternatives Considered: Zoho CRM

Reasons for Choosing HubSpot CRM: A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: The amount of features Hubspot offers has not been beaten by any other software.And, it is free!

Mid Range featured pack solution for all our CRM/Contact/Marketing/Lead management needs

Comments: Thanks to their details documentation and community support, my overall experience has always been great.

Pros:

I really like the way they have provided the ease to admins to manage the contacts and contact creation right after Hubspot form is submitted. Even the method to embed Hubspot Forms on any website is also very user friendly. Comunity support is also there to back up developers in all development needs. Their APIs and Private Apps are really amazing when it comes to authentication and works seamlessly.

Cons:

Recently, they have removed their support for API key authentication which probably has broken many hearts as most of the people were too dependent on API key validation. But thankfully creation of Private app and validation through access token is not that tough. However, their customer support is not very helpful when it comes to technical enquiries. You need to be dependent on community only which sometimes may take time to answer your question. Although Hubspot documentation is at time very helpful for technical queries.

Free CRM or full stack implementation - excellent value!

Comments: I recommend to anyone who makes the investment: spend a week to LEARN the product using the HubSpot certifications (video tutorials, etc. - use the resources to know WHAT you now have in your toolbox!). Then, PLAN and SCOPE your on-boarding project together, as a team. Don't try to do everything at once, or even in concert over various departments. What one area of your business needs WILL affect the others.

Pros:

Intuitive, easy to use, great support, fantastic on-boarding staff, excellent knowledge base. Large marketplace of ancillary providers, but if you have any level of reading comprehension, you can follow KB and/or support instructions provided and do-it-yourself.

Cons:

A few missing features, but HubSpot has a robust community for those kinds of requests. Honestly, I love the software so much that I cannot even think of anything very serious as a con. Example: cannot personalize the URL for quotes in the Sales Module. Service Module is fairly new and could use some maturation of features.

Alternatives Considered: Salesforce Service Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement and Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: I've stalked HubSpot for marketing trends since their early days when the only offering was marketing automation. This year, our company implemented a full stack from CRM & Marketing to Sales & Service and went live with HubSpot CMS on 9/30/19. I've worked with MANY different CMS platforms, and HubSpot is truly the easiest one for full-featured lead generation conversion needs, including analytics. And it's not just affordable; it's a good value!

Most nimble CRM platform on the market

Comments: - Has standardized our data collection process
- Has allowed us to build a far more robust database
- Has helped us automate low-value activities

Pros:

- Easy to get up and running, i.e. implementation is not a painful process - Less expensive than competitors - SO SO MANY amazing native integrations - Clean layout - Good mobile functionality - Easiest to learn from a user and admin perspective

Cons:

- Don't enjoy the "Hubspot fields that cannot be changed" i.e. customization is limited - Workflows can be wonky and don't always work right - Support is based on the person, though most of them are fairly knowledgeable

Alternatives Considered: Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: Needed something more professional with more integrations

Switched From: Zoho CRM

Reasons for Switching to HubSpot CRM: Salesfore was far too expensive and implementation would have been an additional high-cost

Best CRM Hands Down

Comments: HubSpot CRM is the absolute best sales tool on the market....and it's not particularly close. I've, unfortunately, worked for companies that use other, clunky CRMs, making it so much harder to do my job. Whether it's reporting, pipeline management, or simply contacting a client or prospect, HubSpot gives you all the tools, and then some, to crush your sales goals.

Pros:

The ease of use is fantastic, making for a simple, hit-the-ground-running kind of user experience. I also really enjoy the use of reporting dashboards and report builder. This helps me evaluate deal activity on a detailed, property based level that helps improve our sales abilities.

Cons:

No cons really. In my 3.5 years of using HubSpot, I've yet to hit a speed bump or find something that impedes my ability to manage and sell.

Alternatives Considered: Neon CRM and Salesforce Sales Cloud

Reasons for Choosing HubSpot CRM: I switched companies, and the new companies I've worked for have gone to HubSpot. It's the best CRM out there.

Switched From: Salesforce Sales Cloud

Reasons for Switching to HubSpot CRM: HubSPot was chosen because it had all of the tools we needed, as well as a plethora of integrations that it allow it to connect to all other software and services we use. It's the best, plain and simple.

A must have for any business!

Comments: Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.

Pros:

This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days. Hubspot has also been updated to comply with GDPR standards. A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.

Cons:

It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan. Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like. I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.

HubSpot is simple to use, great features and great support. I can not image using another solution

Pros:

HubSpot is absolutely amazing! I can't stress enough how simple it is to use. The user interface is intuitive and navigating through the platform is a breeze. From setting up my account to utilizing all the features, HubSpot makes everything so straightforward.Speaking of features, HubSpot has an incredible range of tools that cover every aspect of my business needs. I can manage contacts, generate leads, run email marketing campaigns, handle social media, and analyze data—all within one platform. It's a comprehensive solution that has streamlined my workflow and made my life so much easier.But what truly sets HubSpot apart is its customer support. Whenever I have a question or encounter any issues, their support team is there to assist me. They are responsive, knowledgeable, and genuinely dedicated to helping me succeed. It's such a relief to know that I can rely on their support whenever I need it.Honestly, I can't imagine using any other CRM solution. HubSpot has surpassed my expectations in every way, and I'm truly grateful for its outstanding product and service. If you're looking for a CRM platform that's simple to use, packed with great features, and backed by amazing support, I wholeheartedly recommend HubSpot. It's been a game-changer for my business.

Cons:

I cannot think of any, to be honest.