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About Pendo

Pendo provides unique customer engagement solutions for your customers. Guide users to the features that benefit them the most.

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Pros:

If you're in a medium to enterprise size organization, it's required. I've relied on Pendo for mobile products, as well as web applications and it's a solid investment every time.

Cons:

Early on, we had some x-frames issues. That was the only problem we ever had.

Pendo ratings

Average score

Ease of Use
4.1
Customer Service
4.5
Features
4.3
Value for Money
4.4

Likelihood to recommend

8.7/10

Pendo has an overall rating of 4.5 out 5 stars based on 217 user reviews on Capterra.

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Filter reviews (217)

Joseph
Joseph
Lead Program Manager in Taiwan
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great Tool For Analytics, Gathering User Feedback, and Customer Outreach

5.0 2 years ago

Comments: I love Pendo! It's fun to use and I always discover new insights into our users and product.

Pros:

Our organization uses Pendo for a variety of purposes. We use the powerful analytic tools to understand how our users are using our product. This helps our Product Managers make important roadmapping decisions, track feature adoption, and monitor user behavior. The design team gets a lot of benefit from the Funnel and Pathing features, it helps them to study user flows and make design adjustments on the fly. We use guides frequently to announce new features, market events and webinars, collect user feedback, and educate users on how to use our features. I really like the NPS functionality, this allows us to be constantly collecting user feedback that is sampled on a random basis. This has been extremely beneficial for us to track if we are improving our NPS and PMF score quarter by quarter.Nearly ever department in our organization gets some benefit from Pendo, whether its our Product, Customer Success, Marketing, or Sales teams.

Cons:

There is a huge learning curve with Pendo. It can take months to learn all the ins and outs, and it needs to be set up correctly or you will lose all the benefits of the tool. The hardest steps are injecting the Pendo snippet into your codebase, setting up data attributes correctly. tagging the pages/features. creating‹ segments. and excluding testing environments and test orgs. In the past we ran into some troubles with Pendo when we had several people using the tool at once who were not properly trained, this lead to a messy Pendo instance and incorrect/unreliable data. It is best to have one Pendo owner in your organization who is completely familiar with the tool and owns all aspects of Pendo from implementation to maintenance. Once it is set up properly. it is an incredibly powerful and beneficial tool for any organization.

Vinay
User Experience Manager in UK
Information Technology & Services, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Friendly digital adoption tool

5.0 3 years ago

Comments: As a business, we like to see if customers have completed a certain CTA or a process. Pendo does a great job in both these areas. The Funnels and Features tools help us to analyse if a suer has completed a task from beginning to end and if they have clicked on any CTA buttons on a landing page.

Pros:

Pendo provides deep insights into how our customers interact with our product i.e. the pages they visit, the features they interact with and the amount of time they spend on our app.

Cons:

The page URLs tagged by Pendo are case sensitive. So we end up having to tag variations of the URLs that have lowercase/uppercase characters in them

Mark
Ceo in Taiwan
Internet, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

Terrible company w terrible biz practice

1.0 5 years ago

Comments: Not that useful as only work for web interface. We have apps so need better tool. And terrible biz practice trying to scam more money from customers...

Pros:

Nothing impressive. Slow responsiveness in generating ui/ux pages

Cons:

Terrible biz practice. After a year of license, suddenly came and say we have to pay more because we are using more features. The features used are what they trained our team to use after the agreement was signed and also we paid for the training.

Chris
Director of Product Management in UK
Human Resources, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Great product

5.0 4 years ago

Comments: Very good. The team were highly attentive and supportive. Has been a really enjoyable project getting this set up and running with benefits almost immediately.

Pros:

It is a significant investment, but so many benefits, it is worth it. The software is very easy to integrate with (for standard web apps) to start getting analytics immediately but you do need a role that focuses on this as their day job to drive the most value from it. The guides are easy to set up and flexible too with lots of templates to help get you started quickly. Having worked in product management for over 25 years the discovery of Pendo was a godsend! Wish had discovered it years before.

Cons:

Works well for standard web apps. If your app doesn't change URL for each page you visit then there may be issues tracking at volume. Not insurmountable but needs more time, thought.

Danielle
Product Manager in US
Marketing & Advertising, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Love having Pendo for analytics AND product feedback. Game changer

5.0 4 years ago

Pros:

I couldn't live without Pendo Feedback now that I've been using it. It makes collecting and organizing product feedback and feature requests so easy and I love how visible it is to the whole organization. I'm the only Product Manager at our company so having tools to help automate and organize product requests for all of our products is a life saver. I also really appreciate how easy it was to setup usage analytics and how little engineering effort it took. Since it has been setup, I haven't needed engineering for anything related Pendo and can do everything on my own.

Cons:

No complaints or major issues with their analytics or feedback products.

Verified Reviewer
Verified LinkedIn User
Information Technology & Services, 11–50 Employees
Used the Software for: 1-5 months
Reviewer Source
Source: GetApp

Powerful!

5.0 4 years ago

Comments: I wasn't initially involved in setting this up, so I was super hesitate when the team said the NPS tool was going to change. I couldn't be happier - this is a powerful tool!

Pros:

I use the NPS feature of Pendo daily. The rest of my team uses this tool for our onboarding. We recently moved from Delighted to Pendo and I couldn't be happier! Easy to see our NPS score change over a set period of time, as well as see users comments and score.

Cons:

So I only use the one feature while my team makes full use of the rest of the tool. There are really no negatives other than it's overwhelming at first as there are so many useful features. Take time to learn so you can get the most from Pendo.

Deidre
Product Manager - Product & Customer Insights in US
Human Resources, 1,001–5,000 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Pendo Brings the Insights

5.0 4 years ago

Comments: Pendo has been fantastic for us. Within just a few months from implementation, we've been able to gather information on our users' behavior that we've never had before. Gaining this insight has opened our eyes to so many more questions and opportunities for our company to grow and thrive.

Pros:

This software is incredibly robust and easy to use. Usually you have to trade one for the other, but not with Pendo. I am able to easily get behavioral analytics as well as launch in-app guidance with the click of a button!

Cons:

We are a multi-app/single platform company, so some of the features that are geared towards single-app don't work out of the box for us. However, Pendo support and Pendo pro-services teams have been AMAZING and have found ways to accommodate my needs every time.

Alan
Project Manager in US
Computer Software, 51–200 Employees
Used the Software for: 1+ year
Reviewer Source

NPS, Guides, Feature Releases

5.0 4 years ago

Comments: I have enjoyed it a lot, very useful onboarding process by their CS team, the guides are intuitive to create, and we have seen a real improvement in adaption, lowering churn and increasing "no touch" sales

Pros:

My favorite things about Pendo is creating interactive guides to help people understand how to use our product. This onboarding helps drive a lot of "no touch" sales and the guides are intuitive to create. The NPS is also great to get a status quo on how our users are enjoying the product.

Cons:

I wish it was a bit easier to navigate the analytics of the guides. It is also tough to keep the guides active and working properly when you are releasing new features in your product, which skews the analytics if one guide step does not show and stops the guide.

Verified Reviewer
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 6-12 months
Reviewer Source
Source: GetApp

Good tracking, but you get what you set up

4.0 4 years ago

Comments: Outputs depend greatly on the familiarity of those setting up the page/feature tags and segments. It can be cleaned up later, but it's not a trivial effort to set up, and little happens automatically.

Pros:

Tracking snippet is fast to install. For a SaaS solution, it starts logging events right away, regardless of whether a page or feature is tagged. This helps later, new tags retroactively apply based on logs.

Cons:

Setup was very tedious, each page and feature needed to be tagged individually. Some features like app filters or groups didn't work for all of our solutions, leading to redundant naming conventions.

Laura
Laura
Senior Client Success Manager in US
Verified LinkedIn User
Computer Software, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Needs Work

4.0 2 years ago

Pros:

Pendo integrates really well into a lot of software which is very helpful when the integrations work.

Cons:

Data points that we set up change regularly from what we set, so it's hard to trust the data integrations.

julie
Marketing Manager in US
Information Technology & Services, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Lifesaver! We all the ways we can communicate with out cutomers

5.0 last year

Pros:

2 things we love in pendo! First is how easily we are able to communicate with our customers and share new information about a particular feature in the place and time that is most useful to the customer. Second, being about to track usage of features, down to how often is the button clicked, who is clicking it and what do we know about those users. It really helps us track adoption, and get insights into usage.

Cons:

There is so much data it there! It can be a little intimidating at first. But once you get the hang of it, amazing!

Alban
Ingénieur in Cameroon
Animation, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

The software that allows you to understand your products through the customers experiences.

5.0 2 years ago

Comments: Excellent, according to the customers requirements ,my products are of better quality.

Pros:

This particular software has allowed us to have a very large customers database. To understand the need of the customer on the products and services that we offer in order to improve ourselves ,to test the products.

Cons:

Well disigned ,I do not find any problem in this fabulous software for the moment. I enjoy this software without problem.

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 6-12 months
Reviewer Source

Pendo does everything you could possibly want in User Engagement and Analytics! It is the best!

5.0 6 years ago

Comments: Fantastic sales cycle, great CSM team and communication. We were pretty much completely onboarded (self-onboarded) when we finally signed and were given an Onboarding coordinator. His sessions were useful and still added value even though we'd figured the majority of it out on our own during the sales trial period. We're full steam ahead and looking for more and more way Pendo can help us know what we didn't know.

Pros:

I love Pendo. I love it so much, I asked Capterra to add it to their software list just so I could review it (and no, I don't work there). We've used Pendo for the last 10 months and it couldn't be going better. We are a SaaS company and Pendo is giving our Product, Analytics, Customer Success and Onboarding Teams insights that were not previously possible. We leverage Pendo for user engagement, onboarding (tool tips, guides, popups etc.) and analytics. It is a smooth platform with great support and it works great. Couldn't recommend it more.

Cons:

It's not necessarily a knock on Pendo so much as it is a knock on the quality of the development of your own site that Pendo sits on top of. If you have some questionable code, you may have a tricky time getting the rules and feature tagging completed exactly as you'd like. It helps if you have a knowledge of HTML and CSS to get around any of these pitfalls, otherwise you'll have to work with your Dev teams to get your internal code issues sorted out so that Pendo can work properly.

Chase
Customer Experience Advocate in US
Telecommunications, 501–1,000 Employees
Used the Software for: 2+ years
Reviewer Source

Pendo guides are like having an expert train you through every step.

5.0 4 years ago

Comments: A few years ago we identified a scaling challenge to onboard customers of all sizes and complexities at a faster rate and volume. Our customer’s expectations were that they should be able to self-service, to log in and figure out their set-up and get onboarded quickly and painlessly. This was at a time where a lot of our processes were manual and to that end, we required that the Implementation team provide the onboarding contact with a one-hour portal training. To fix this, we created customized onboarding guides using Pendo and grew our self-service offerings in a way so that we did not lose the human connection that our customers value throughout onboarding and beyond.

Pros:

We rely heavily on Pendo's Guide feature. Our onboarding guides are a customized and prescriptive list of tasks that are necessary for a user to complete in order to begin using their Bandwidth account. Our customers love that these embedded guides prompt them through the actual processes they perform in the Bandwidth Dashboard. It’s like having an expert train you through every step.

Cons:

We wish that Pendo allowed for non-linear guides. It's often difficult to ensure that a user clicks the intended target element so that the guide progresses. I'd love to have the ability to account for a user's natural curiosity and allow them to explore more without losing their guide in the process.

Travis
Product Owner in US
Computer Software, 201–500 Employees
Used the Software for: 1+ year
Reviewer Source

Increased insight into customer behabior, in-app tools to engaging with clients

5.0 4 years ago

Comments: Everything from the onboarding to deployment was very easy. The hardest part to learn was the feature tagging which takes more than just a little bit of programming knowledge depending on how "good" the code is in your software platform.

Pros:

Resource Center feature. We use it to provide easy access to documentation, help guides, customer feedback, webinars, announcements and any other related content. We also use the in-app NPS survey tool. The data on user behavior is extremely helpful, made even more powerfull with the user segmentation since we serve multiple markets with the same product.

Cons:

Because there is a lot of data it can be hard to know what you should be looking for to inform your software development decisions, but over time you will learn what is important and what is not for your specific platform.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 6-12 months
Reviewer Source

Awesome product that produces great in-app help and user analytics for every team in our company.

4.0 7 years ago

Comments: In-app help that doesn't require dev team time and includes flexibility when it comes to the look, feel, and experience of the help. User analytics that are easy to set up.

Pros:

I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company. Plus, I only had to request a few minutes of my dev team's time to get up and running. From there on out, I'm able to take control of how, when, and where my in-app help displays. The depth and breadth of the user analytics we're able to pull out of Pendo help every team in our company from marketing to design to customer support.

Cons:

It's easy to get started, but you realize very quickly that HTML/CSS/Javascript experience is needed to do anything more complex (at least until they come out with new features, which they seem to do very regularly and with customer input).

Verified Reviewer
Verified LinkedIn User
Computer Software, 51–200 Employees
Used the Software for: 1-5 months
Reviewer Source

We've rolled out Pendo quickly and have already received valuable product insights.

5.0 7 years ago

Comments: Pendo helps us understand and educate our customers. It helps us analyze our customers better than any analytics platform on the market - it's far superior to Google Analytics or trawling through Kibana logs. It helps us educate our customer and solve the new user experience problem, unlike any other software on the market. It's exactly the right solution for enterprise SaaS products with a free trial.

Pros:

Pendo was super-simple to setup, gave us great analytics and data on our customer behavior, confirmed suspicions we had about our product, dispelled myths and tribal knowledge we shouldn't have believed in, and is allowing us to build targeted help within our product that's context sensitive... all without making any code changes whatsoever. It's empowered our product management group and UX group, and I couldn't ask for more. I will use Pendo on every product I ever release from now on. Way to go, team!

Cons:

The segmentation features are fantastic, but it'd be nice to have a bit more control over grouping of multiple accounts into customers or "organizations" since we sell enterprise SaaS. It'd be nice also to have more control over filtering out or segmenting internal user activity vs. external - filtering by IP is tricky when staff work from home.

Jennifer
Director, Product Experience and External Solutions in US
Education Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Highly detailed usage information and excellent in-app guidance functionality

5.0 6 years ago

Comments: I have truly enjoyed working with Pendo, not just the Platform, but the company. Excellent, friendly, approachable communications. Quarterly forums to share what is going on. There are so many resources to use. We have actually tried to model some of our onboarding behaviors after Pendo's onboarding process, it was that good. I have always had great experiences with asking questions of the support staff. No complaints at all.

Pros:

Pendo tracks all user events, even if you don't have them tagged. Competitors do not do this. The user interface is very easy to use and customize to meet the needs of different types of users. Very easy, even for non-programming staff to use. The in-app guides are extremely helpful for user guidance and support, company announcements. The NPS poll practically runs itself for us.

Cons:

Occasional difficulty tagging look-up or drop-down fields, but the support staff is excellent at helping work those things out.

Paul
Product Manager in Canada
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Wonderful Value, Somewhat Tedious UX

5.0 4 years ago

Comments: Great product that has some room for UX improvement, but nonetheless delivers on its core value prop.

Pros:

We're able to get fantastic insights about who uses our product, why, and how. It allows us to make effective decisions on which features to dig deeper into, and which to scrap. It also gives us an effective way to deliver in-app documentation and announcements to our customers, which we leverage to educate and empower users to take full advantage of our feature set.

Cons:

Some tedious UX decisions have been made. For example, if you want to change the segment of a Guide, you have to find it in the list of guides, enter a special editor that sometimes doesn't load, click into two different sections, and then you can make your change. We update our segments across our guide each release, and we release frequently, leading to lots of tedious clicking. Bulk updating segments across several guides at once would be tremendous. Setting up guides to work across multiple pages with distinct URLs is also quite painful, and could use something of an overhaul/UX redesign. We have a multitude of pages set up in our product to accommodate all the different places we'd like to place guides.

Verified Reviewer
Verified LinkedIn User
Computer Software, 11–50 Employees
Used the Software for: 1+ year
Reviewer Source

Pendo Review

4.0 6 years ago

Comments: Overall if you are willing to put in the time to learn it, Pendo can provide tremendous value for a variety of different reasons, especially if you are looking to elevate your customer service level without requiring the help of your engineering team.

Pros:

I like there are lots of ways to provide customers using our software more information, alerts, updates, etc. through Pendo. The guides, polls, and NPS are the most useful features for my position with Pendo.

Cons:

We have changed how our software works a lot over the last few months and as a result, many of our tags have become out of data, the process of updating this is a bit time consuming and more on the complicated side of the tool. Additionally, figuring out how to best use the Trends features has been a bit difficult as the support in setting this up is more generic. We would ideally love to use Pendo to pull more data and information on the usage patterns of our customers but get set up has been preventing that.

Breda
Marketing Director in US
Information Technology & Services, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Invaluable Customer Marketing Tool

5.0 4 years ago

Comments: Pendo is a critical technology in our day-to-day tech stack. Whether we are trying to improve customer onboarding, increase user adoption of a specific feature, gather user feedback, or inform our user of an important announcement, Pendo is our go-to channel for communication. We could not reach our goals without it.

Pros:

There's so much to love about Pendo! Visitor dashboards, robust functionality, user segments, and resource center are just a few of the things we love about Pendo. Additionally, their team is AWESOME and really easy to work with.

Cons:

You are not able to clone guides across multiple instances, which is a bit of a pain when trying to push the same message to a few audiences. Also, I wish there were more throttling options, specifically, something more than 1/guide per day. Both fairly minor, but would be nice to have!

Verified Reviewer
Verified LinkedIn User
Computer Software, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Amazing tool to get customer insights!

4.0 5 years ago

Comments: We finally know how many minutes our users spend in our product, which is never something we've been able to get before.

Pros:

We have a SaaS platform and the customer success team utilizes Pendo to pull reports on how many minutes each user on an account spends in our product. Super helpful information to provide to decision makers to show value.

Cons:

Very clunky to pull reports and use the interface. The data is great, but the interface could use some improvement.

Carly
Strategic Growth Manager in US
Computer Software, 1,001–5,000 Employees
Used the Software for: 1+ year
Reviewer Source

Helpful to guide customers through websites and navigation

5.0 3 years ago

Pros:

Pendo has allowed us to help a customer navigate through the product easily and efficiently. We are able to set up different workflows to make sure the customer knows where to click and gather the data about how much they engage with the workflow. This has been super beneficial to different teams to understand the language customers connect with in real time.

Cons:

Setting it up within out company takes time and different teams involved to make sure it is set up properly.

Verified Reviewer
Verified LinkedIn User
Computer Software, 1,001–5,000 Employees
Used the Software for: 2+ years
Reviewer Source

Worth every penny.

5.0 6 years ago

Comments: I am able to identify which areas of our platform are dormant and make strategic marketing and sales decisions around it. When I notice a portion of our platform is not receiving much love/clicks, we typically do a webinar and retrain our customer-base on that solution.

Pros:

The software is immensely powerful. I have been able to empower our sales team to in making informed customer decisions with the user adoption data I pull from Pendo reports. The reports are easy to pull and understand, regardless of your Pendo platform experience.

Cons:

The feature tagging process is tedious, but that is the nature of the game.

Matthew
Customer Success Manager in US
Computer Software, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

The Pendo Platform

4.0 6 years ago

Pros:

I really like all of the data I can get on our users. It helps us make informed decisions about the product. Also I really enjoy being able to survey users in different segments to better understand how different people use our product.

Cons:

The software can be clunky and annoying to use at times. If you want to change between multiple menus say from visitor reports and go to a guide you made it requires more than 5 clicks. This is very annoying for people who don't use the software every day. They end up just hunting around for the feature they need.